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For	
  Immediate	
  Release	
  October	
  3,	
  2011	
  
	
  




                     Reservation	
  Genie	
  Launches	
  VIP	
  Rewards	
  Program	
  for	
  
                                               Loyal	
  Diners	
  
                       On-­‐Line	
  Marketing	
  Tool	
  Gives	
  Restaurants	
  Cheaper,	
  Better	
  Options	
  To	
  Reward	
  
                                     Repeat	
  Customers	
  By	
  Leveraging	
  Trends	
  In	
  Gamification	
  

       Reservation	
  Genie,	
  a	
  free	
  online	
  reservation	
  tool	
  that	
  combines	
  better	
  rewards	
  with	
  powerful	
  
       marketing	
  for	
  restaurants,	
  diners,	
  concierges,	
  and	
  affiliates,	
  announced	
  the	
  launch	
  of	
  their	
  new	
  
       VIP	
  program.	
  The	
  new	
  program	
  leverages	
  trends	
  in	
  gamification	
  by	
  rewarding	
  the	
  top	
  10	
  
       patrons	
  of	
  any	
  given	
  venue	
  with	
  special	
  perks.	
  The	
  perks	
  are	
  created	
  and	
  monitored	
  by	
  the	
  
       restaurant	
  itself,	
  giving	
  them	
  more	
  control	
  over	
  their	
  marketing.	
  	
  	
  
       	
  
       “We	
  wanted	
  to	
  put	
  more	
  control	
  in	
  the	
  hands	
  of	
  the	
  restaurant	
  and	
  simultaneously	
  give	
  better	
  
       rewards	
  to	
  loyal	
  diners,”	
  says	
  Reservation	
  Genie	
  CEO,	
  Ivan	
  Collins.	
  “The	
  VIP	
  program	
  lets	
  us	
  do	
  
       just	
  that.”	
  Each	
  time	
  a	
  patron	
  books	
  their	
  reservation	
  through	
  Reservation	
  Genie	
  they	
  earn	
  
       points.	
  The	
  top	
  10	
  diners	
  at	
  any	
  given	
  restaurant	
  qualify	
  for	
  VIP	
  perks	
  that	
  can	
  be	
  anything	
  the	
  
       restaurant	
  configures	
  such	
  as	
  a	
  complimentary	
  appetizer	
  with	
  each	
  entrée,	
  20%	
  off	
  the	
  check,	
  
       or	
  50%	
  off	
  bottles	
  of	
  wine.	
  	
  The	
  more	
  they	
  book,	
  the	
  more	
  points	
  they	
  earn.	
  	
  As	
  long	
  as	
  they	
  
       stay	
  on	
  the	
  top	
  10	
  list,	
  they	
  continue	
  to	
  receive	
  the	
  VIP	
  perks	
  on	
  future	
  reservations.	
  	
  Since	
  
       there's	
  no	
  need	
  to	
  purchase	
  a	
  coupon	
  like	
  you	
  do	
  with	
  Groupon	
  and	
  restaurants	
  don't	
  pay	
  extra	
  
       fees	
  to	
  use	
  the	
  rewards	
  program	
  like	
  they	
  do	
  for	
  1000	
  point	
  tables	
  on	
  Open	
  Table,	
  restaurants	
  
       are	
  able	
  to	
  cut	
  their	
  marketing	
  costs	
  while	
  creating	
  better	
  incentives	
  for	
  their	
  best	
  customers	
  at	
  
       the	
  same	
  time.	
  	
  It’s	
  also	
  a	
  better	
  deal	
  for	
  the	
  restaurant	
  and	
  the	
  patron	
  because	
  they	
  cut	
  out	
  the	
  
       cost	
  of	
  the	
  middleman.	
  	
  To	
  learn	
  more	
  about	
  the	
  VIP	
  program	
  visit	
  http://bit.ly/oafsgz.	
  
       	
  
       Reservation	
  Genie	
  is	
  an	
  online	
  reservation	
  tool	
  that	
  gives	
  restaurants	
  new	
  tools	
  to	
  attract	
  and	
  
       retain	
  customers	
  at	
  a	
  fraction	
  of	
  the	
  cost	
  of	
  Open	
  Table.	
  Reservation	
  Genie	
  pairs	
  better	
  rewards	
  
       and	
  incentive	
  programs	
  for	
  affiliates,	
  concierges,	
  and	
  diners	
  with	
  low-­‐cost,	
  effective	
  marketing	
  
       solutions—giving	
  power	
  back	
  to	
  restaurants	
  without	
  sacrificing	
  customers	
  and	
  referral	
  
       sources.	
  To	
  learn	
  more	
  about	
  Reservation	
  Genie	
  visit	
  their	
  website	
  at	
  
       www.reservationgenie.com.	
  
       	
  
       	
  

                                                                               Press	
  Release	
  Created	
  and	
  Distributed	
  By:	
  
                                                                               Shennandoah	
  Diaz	
  
                                                                               Brass	
  Knuckles	
  Media	
  
                                                                               sdiaz@brassknucklesmedia.com	
  
                                                                               512-­‐551-­‐4023	
  

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Reservation Genie Launches VIP Diner Program

  • 1. For  Immediate  Release  October  3,  2011     Reservation  Genie  Launches  VIP  Rewards  Program  for   Loyal  Diners   On-­‐Line  Marketing  Tool  Gives  Restaurants  Cheaper,  Better  Options  To  Reward   Repeat  Customers  By  Leveraging  Trends  In  Gamification   Reservation  Genie,  a  free  online  reservation  tool  that  combines  better  rewards  with  powerful   marketing  for  restaurants,  diners,  concierges,  and  affiliates,  announced  the  launch  of  their  new   VIP  program.  The  new  program  leverages  trends  in  gamification  by  rewarding  the  top  10   patrons  of  any  given  venue  with  special  perks.  The  perks  are  created  and  monitored  by  the   restaurant  itself,  giving  them  more  control  over  their  marketing.         “We  wanted  to  put  more  control  in  the  hands  of  the  restaurant  and  simultaneously  give  better   rewards  to  loyal  diners,”  says  Reservation  Genie  CEO,  Ivan  Collins.  “The  VIP  program  lets  us  do   just  that.”  Each  time  a  patron  books  their  reservation  through  Reservation  Genie  they  earn   points.  The  top  10  diners  at  any  given  restaurant  qualify  for  VIP  perks  that  can  be  anything  the   restaurant  configures  such  as  a  complimentary  appetizer  with  each  entrée,  20%  off  the  check,   or  50%  off  bottles  of  wine.    The  more  they  book,  the  more  points  they  earn.    As  long  as  they   stay  on  the  top  10  list,  they  continue  to  receive  the  VIP  perks  on  future  reservations.    Since   there's  no  need  to  purchase  a  coupon  like  you  do  with  Groupon  and  restaurants  don't  pay  extra   fees  to  use  the  rewards  program  like  they  do  for  1000  point  tables  on  Open  Table,  restaurants   are  able  to  cut  their  marketing  costs  while  creating  better  incentives  for  their  best  customers  at   the  same  time.    It’s  also  a  better  deal  for  the  restaurant  and  the  patron  because  they  cut  out  the   cost  of  the  middleman.    To  learn  more  about  the  VIP  program  visit  http://bit.ly/oafsgz.     Reservation  Genie  is  an  online  reservation  tool  that  gives  restaurants  new  tools  to  attract  and   retain  customers  at  a  fraction  of  the  cost  of  Open  Table.  Reservation  Genie  pairs  better  rewards   and  incentive  programs  for  affiliates,  concierges,  and  diners  with  low-­‐cost,  effective  marketing   solutions—giving  power  back  to  restaurants  without  sacrificing  customers  and  referral   sources.  To  learn  more  about  Reservation  Genie  visit  their  website  at   www.reservationgenie.com.       Press  Release  Created  and  Distributed  By:   Shennandoah  Diaz   Brass  Knuckles  Media   sdiaz@brassknucklesmedia.com   512-­‐551-­‐4023