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REEBOK
INTRODUCTION
BOSTON CONSULTING GROUP
(BCG) MATRIX OF REEBOK.
INTRODUCTION
Reebok International Limited, a subsidiary of
the German company Adidas since 2005.
Reebok is a producer of athletic shoes, shirts,
and accessories.
 BOSTON CONSULTING
GROUP(BCG) MATRIX OF
REEBOK.
BCG Matrix
 GregNorman/ReebokApparel=
Stars.
 Rockports = Cash Cows
 Athletic Footwear = ?
 DMX2000 = ?
 Avia/India = Dogs
from – Brijin jacob
Reebok

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Reebok