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How to Pick Innovation Winners – Research Innovation
Ray Poynter, The Future Place, 2016
How to Pick
Innovation Winners
Ray Poynter
The Future Place
7 December 2016
How to Pick Innovation Winners – Research Innovation
Ray Poynter, The Future Place, 2016
Agenda
1
Examples of
Winners 2
Examples of
Niches 3
Success
Factors
4
Predictions
How to Pick Innovation Winners – Research Innovation
Ray Poynter, The Future Place, 2016
Big Winners
* Company is a client of The Future Place / NewMR
Online Research
SSI*, Research Now*,
Toluna etc
Cost, speed & ease
Research
Communities
Vision Critical* &
C Space
Customer-centricity,
speed, cost
Passive measurement
Flurry, Dunnhumby &
Nielsen
Filling gaps, ROI
How to Pick Innovation Winners – Research Innovation
Ray Poynter, The Future Place, 2016
Niche or Growing Winners
Expanded
Reach
RIWI, On
Device, MESH*
Known Needs
Capacity /
Automation
ZappiStore* &
InfoTools
Business
Process Change
New Thinking
BrainJuicer &
InSites
Ideas +
Marketing
* Company is a client of The Future Place / NewMR
How to Pick Innovation Winners – Research Innovation
Ray Poynter, The Future Place, 2016
Drivers of Innovation Success
Existing
Solutions
Cheaper
Faster
NEW!
Scalable
Faster
How to Pick Innovation Winners – Research Innovation
Ray Poynter, The Future Place, 2016
Predictions
Text
Analytics
Story
Finding
Automation
Videos &
Images
Social
Media
How to Pick Innovation Winners – Research Innovation
Ray Poynter, The Future Place, 2016
What About Better?
Better
Cheaper/Faster Big Money
Scalable Niche Money
Experts High Wages
How to Pick Innovation Winners – Research Innovation
Ray Poynter, The Future Place, 2016
Thank You!
@RayPoynter
How to Pick Innovation Winners – Research Innovation
Ray Poynter, The Future Place, 2016
Q & A
Sue York
The Handbook of
Mobile Market Research
Ray Poynter
The Future Place

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Ray Poynter Research Innovation 2016

  • 1. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 How to Pick Innovation Winners Ray Poynter The Future Place 7 December 2016
  • 2. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Agenda 1 Examples of Winners 2 Examples of Niches 3 Success Factors 4 Predictions
  • 3. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Big Winners * Company is a client of The Future Place / NewMR Online Research SSI*, Research Now*, Toluna etc Cost, speed & ease Research Communities Vision Critical* & C Space Customer-centricity, speed, cost Passive measurement Flurry, Dunnhumby & Nielsen Filling gaps, ROI
  • 4. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Niche or Growing Winners Expanded Reach RIWI, On Device, MESH* Known Needs Capacity / Automation ZappiStore* & InfoTools Business Process Change New Thinking BrainJuicer & InSites Ideas + Marketing * Company is a client of The Future Place / NewMR
  • 5. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Drivers of Innovation Success Existing Solutions Cheaper Faster NEW! Scalable Faster
  • 6. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Predictions Text Analytics Story Finding Automation Videos & Images Social Media
  • 7. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 What About Better? Better Cheaper/Faster Big Money Scalable Niche Money Experts High Wages
  • 8. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Thank You! @RayPoynter
  • 9. How to Pick Innovation Winners – Research Innovation Ray Poynter, The Future Place, 2016 Q & A Sue York The Handbook of Mobile Market Research Ray Poynter The Future Place