SlideShare a Scribd company logo
if viewers can’t find it»
part one:
research by design
«It’s no point having
fabulous content
Designing a digital platform for visualizing
half a century of archived NRK productions.
Eirik Haugen Murvold
The Oslo School of Architecture and Design
The Norwegian Broadcasting Corporation
Rapport – 1 NRK-Erik Haugen Murvold-AHO-2015
The content consists, as of this specific point in time,
of 24.053 titles. However, new titles are added to the
content monthly, so it’s rapidly growing in size and
complexity.
This phase of the project was to strengthen my
understanding of what the archive actually has to offer
– from what year are the productions and what are the
best way to categorize them? Hence, uncovering an
existing framework of the content.
Mapping the content
The existing service
The page where all archived
content is posted. The structure
of the page shows content listed
by the month it was posted and
then alphabetically within that
month.
The main video streaming
offering of NRK – their “home
page”, if you’re not counting nrk.
no. Shows the newest, most
popular and recommended
videos that NRK offers – hence,
nothing archived.
All videos categorized within their
individual categories. However,
as this page only shows new,
popular and recommended
videos, no archived content will
ever appear here.
One can do a point seacrh for
specific titles. However, this
means that you need to know
what you are looking for, and
you’ll rarely discover titles you
didn’t know you were looking for.
arkivpublisering.nrk.no
tv.nrk.no Kategorier [anbefalt]
Search
If one moves from the
recommended section to the
alphabetical A–Å listing, all
archived content will be listed
there. However, still pretty hard to
comprehend the information.
All roads lead to Rome. No matter
which way you chose to find the
content, either archived or un-
archived content, this is where
you’ll end up – in the main media
player.
The search results are listed by
relevance and you can follow the
one you’re looking for. Again, you
will rarely discover titles you didn’t
know you were looking for.
Kategorier [A – Å] Media player
Search results
The system I’m woring with consists
of 24.053 individual videos ranging in
production year from 1959 to 2014. The
system is expanding gradually as more
titles are digitalized and added to the
archive monthly.
To the right the titles have been
visualized by production year. As the
archive is still growing, we can expect
the distribution to become a more even
variation of what can be seen here, but
as of now this is the distribution.
The system
6059 61 62 63 64 65 66 67 68 69 71 72 73 74 75 76 77 78 79 81 82 83 84 85 86 87 88 89 91 92 93 94 95 96 97 98 99 01 02 03 04 05 06 07 08 09 11 12 13 1470 80 90 00 10
Twenty years with little material
due to the time it takes to
digitalize analog videos, but
also due to less being produced
compared to today’s situation.
Almost twenty years of
little material due to lacking
agreements with the
productions .
Fifteen years of accessible
material due to a complete
digitalization process
and agreements with the
productions.
1959 – 1980
1997 – 2014
1981 – 1996
All relevant titles merged
together into series and
seasons, and then printed out
on A4 sheets.
The titles I knew or which
ones were obvious what
category they were classified
as were cut out.
Underholdning Thriller DramaHumor Norge Nyheter Musikk Kultur BarnSport
Magasin Kjøkken Fakta Portrett Monarkiet Politikk Høytid Livssyn Hjem og hage Helse
All titles merged into
categories and then clustering
all the categories together
with each other.
Culture
Fact
Portrait
Monarcy
Politics Entertainment
Music Humour
Kitchen
Kids
Norway Television
magazine
Religion
Holidays
Home and
garden
Health
News
Sports
Drama
Crime
The process of gaining insight into what the archive
actually was made up of was very valuable, but also
long and complex. It started out by getting a complete
list of the 24 053 titles that the archive consisted of,
varying in production date from all the way back to
1959 up to 2014. This complete list listed all content by
individial episodes, not by complete seasons, so the fist
step was to cluster all episodes that belonged together
into complete seasons and series.
With this list of all content, it still made up thirty A4
sheets with font size six, which then all were printed
out. Since the amount of titles was still vast, the only
rule I followed when choosing what selection to sort
within different categories was to pick only the material
I already knew what category they belonged in or the
ones that was obvious what category they belonged in
– usually made obvious by their name.
So I still cut out about one third of all the content of the
archive, which I would say is a representative selection
out of 24 053 titles. The cut-outs were then clustered
together into different categories that fit them the best.
As one can see to the left, there is a lot of music related
videos in the archive – concerts, entertainment and
documentaries. The other big cluster is entertainment
with a lot of varité shows. There is not much sports and
news related videos, but from my conversations with
people working directly with the archives, this area is
soon to be increasing fast.
There’s also clusters of different categories. The
documentary-ish cluster making up most of the
categories, and the celebratory making up the least
amount of material. Fiction and editorial is also a big
part of the archive.
SVT, the swedish equivalent to
NRK, has a similar service to what
we want to offer – an online
archive free to watch.
DR, the swedish equivalent to
NRK, also has a similar service.
Archived content is published
online for free streaming.
Öppet arkiv Bonanza
An US news agency who has
published a lot of their archived
content for free watching on
youtube.
An UK news producer whose
news film and movies from 1910
untill 1979 are fully digitalized
and available online.
Associated press British Pathé
Rapport – 1 NRK-Erik Haugen Murvold-AHO-2015
The ethnographic research consisted of surveys,
observations and interviews focusing on video
streaming services and people’s habits towards it. The
conslusion to this process was four different archetypes
for online straming. One of these archetypes was
chosen as the target user before the prototyping
process.
Ethnographic research
Research space
General insight
Who is the user?
This includes insight into how NRK works, their
organizational structure and how content and
the archive actually is produced. This is still very
much work in progress as of this point.
This is based on conducting user interviews,
observations and surveys. The end goal of this
research was to identify common denominators
in differing ways of streaming.
What is the content?
How does the user use the content?
This includes mapping out NRK’s existing media
player, what content is offered and how it’s
offered. Also, mapping out the content of the
archive and the user journey of using it.
How does the internet usage curve look like for
people in Norway, and how do people use the
content that NRK has to offer?
Conducting a survey
In order to get insight into the preferences of streaming,
I conducted an online survey. The survey had 31
respondents, all in the age between 21 and 29 – a big
source of streaming users.
The survey aimed to find a correaltion between how
they preferred to stream and how they were living
– alone, with one other, in a collective or with their
significant other.
The survey reults van be seen to the right, and the
conclusions on the following pages. However, even
though the first conclusion to this part of the research
proved to confuse more than it actually clarified, I cose
to include it as it was a part of my thought process and
helped me get to where I ended up.
Rapport – 1 NRK-Erik Haugen Murvold-AHO-2015
Living alone Living with a friend
Prefers watching series alone to relax, but
movies with others to socialize.
Prefers watching series alone to relax,
but sometimes with others, and watches
movies mostly with others.
Living with several friend Living with significant other
Prefers watching series alone to relax, but
movies together to socialize.
Prefers watching most series and movies
together.
What are the factors?
One of the questions in the survey was to rank the
different factors in play when choosing a streaming
service.
The factors included quality, price, legality, accessability,
subtitles, recommendations and navigation. As one
can see, many of the most important factors in play
NRK already fulfull for their users. As accessability isn’t
something we can do something about, navigation and
recommendations (mainly navigation) is key factors we
should look into during this process.
Accessability:
Quality (audio and video):
Price:
Navigation:
Legality:
Recommendations:
Texting:
Levelofimportance
This interview and observation was conducted in
my old collective, where six people live. This is an
environment where you have the option of being
extremely social in a streaming setting or more
withdrawn on your own.
	
I spent several hours with Matilde (23) while she was
going about her daily life at home – doing chores,
homework, eating and relaxing.
	
Another way I tried in order to uncover information
was a more serious interview where we together tried
to map out a timeline consisting of before, during
and after a streaming session. This proved fruitful, as it
uncovered a lot of preferences to her streaming habits.
	
The most important discoveries can been see quoted
to the right.
So, when the survey results obviously was too difficult
to base a conclusion on, more research had to be
conducted. Obviously, getting information through a
screen was not sufficient, so getting more hands-on
research was necessary – hence, observations and
interview.
Observation and interviewKnowing when you failed
“… if I’m watching
something with others it’s
usually because I want to talk
with them during. But if it’s
something I’m really invested
in, I have to watch it alone – I
need to be paying attention
to what’s happening on the
screen.”
“… if I’m eating or
something, I often don’t
even finish what I’m
watching. I watch until I’m
done, and then I start doing
other things.”
“... I usually watch stuff late in bed, so
I’m mostly watching it alone.”
“… but we watch Game of Thrones
together, so it depends on the show
– some we watch together, others
we don’t.”
“... often I’ve even watched the
episode already, but I want to watch
it with [her] as well.”
This interview was more unoficcial and spontaneus,
hence the lack of documentation.
	
The interview was, as the previous, based on the time-
line mapping of before, during and after a streaming
session. Despite the lack of pictures, the interview
proved fruitful in terms of getting insigth into habits.
Observation and interview
Observation and interview
Another technique in order to get insight into streaming
habits was observing my room-mate over a period of
time.
	
What differs this technique from the others was that
she didn’t know what my project was about – hence,
she didn’t even know that I was interviewing her when
I was. Just dropping a few questions now and then
proved very fruitful.
“… I always watch
documentaries alone
because I prefer watching
them alone. Or maybe
because no one wants to
watch them with me.”
Drawing parallells and conclusions
From these different ways of gathering insight
– arranged interviews, observations and geruilja
interviews, I was able to draw out certain conclusions
and build four different modes of streaming, seen on
the next page.
	
The main findings of this result was the importance of
what is on the screen – or rather the unimpartance.
Different modes comes with different levels of
importance, and these have a lot of value when the
user is choosing what streaming service to use and
what content he or she wants to watch.
“… on weekdays I watch
funny comedies to relax, but
in the weekends I usually
watch a movie or something
more interesting.”
THE
EXPLORER
“What I’m watching is not
that important, as long as it’s
entertaining in some way. If I
have company, I often just
keep the TV on for something
for us to be together around.”
THE
MULTITASKER
“I usually eat or something at
the same time as I’m
watching. When I’m done
eating, I don’t even finish
what I was watching – it’s just
background noise.”
The explorer is always up for discovering new content
and is not dead set on finding a specific production he
just have to watch. He has an open mind and doesn’t
mind watching ten minutes of something just to find
out that it was utter sh*t. It’s part of the game, and
it’ll be worth it in the long run as he’ll find something
worthwile in the end.
The multitasker doesn’t really pay attention to what’s
on the screen – he’s doing other stuff like eating,
homework, cleaning or paying the bills. For him,
television is usually just some background noise to
fill the silence in the room or to keep him company.
What’s on the screen is of very little importance to him.
Importance of content
THE
ENTERTAIN-ME
“I have a lot of series that I
watch continuosly as they air.
I don’t have a lot of time and
already watch a lot of stuff, so
starting to watch something
new is not really an option.”
THE
EXPERT
“I know what I want to watch
and I want to find it easily.
Some things I watch alone,
others I watch together with
someone – usually because I
want to discuss it with them.”
The expert knows exactly what he wants to watch and
expects to find it within a blink of an eye. Any delay in
his journey and he’ll be irritated. He often has already
has a lot of knowledge about the video he’s watching,
hence the need to discuss it with a peer at the same
time or afterwards. He may even watch something
twice, just to discuss it.
The entertain-me watches a lot of productions regularly
and has a high bar of pressing play on a video. He
expects to be entertained when streaming online
videos, and a dull moment may cause him to end the
streaming session abruptly. He often watches videos
before going to sleep, or as a way to stress down in the
evenings.
Importance of content
Importance of content
The bar for pressing play is low.
You have an open mind to what
you are going to watch, and you’re
not looking for anyhing in par-
ticular. What you’re looking for is
basically curiosa and maybe short-
er clips.
The NRK’s archived content could
be very fitting in this mode.
The bar for pressing play is very
low. You have a certain idea of
what you want to watch, but you’re
relatively open-minded within your
restrictions. What you’re looking for
is basically background noise.
The NRK’s archived content could
be fitting in this mode.
If we’re just looking at the different bars of allowing
yourself to press play, the varchetypes becomes
something more concrete in the sense of watching
videos online.
	
By doing this, it becomes clear where to focus
the process – in the lowest and highest levels om
importance of the content.
	
For the lowest level, this means developing a way to
discover new content you’ve never watched before
within the archive. For the highest level, it means that
the user should be able to easily find what he or she is
looking for within the archive.
When it comes to prioritizing between the “Discover”
and “Search” function, the former should be prioritized.
Even though the archive, as it is now, is not very
intuitive, you can still use the search function in the
original media player to find archived content you’re
looking for. However, it’s very hard discovering
something new within the content, so this would be the
most valuable contribution to the service. Hence, the
focus on the explorer.
Narrowing it down “Discover”
THE
EXPLORER
THE
MULTITASKER
Importance of content
The bar for pressing play is
medium-high. You have a very
good idea of what you want to
watch, and you don’t want to look
outside of your comfort zone.
What you’re looking for is popular
culture.
The NRK’s archived content is not
very fitting in this mode.
The bar for pressing play is very
high. You know exactly what you’re
looking for, and you’re not about to
back away from watching it.
The NRK’s archived content is very
fitting in this mode, as long as what
you’re looking for is in the archives.
“Search”
THE
ENTERTAIN-ME
THE
EXPERT
Rapport – 1 NRK-Erik Haugen Murvold-AHO-2015

More Related Content

Viewers also liked

Anuncio servicio publico
Anuncio servicio publicoAnuncio servicio publico
Anuncio servicio publico
Gabriel Quesada
 
Tics (2)
Tics (2)Tics (2)
Planeacion Curso Virtual - Hábitos de Alimentación Sana para Niños de 10 a 12...
Planeacion Curso Virtual - Hábitos de Alimentación Sana para Niños de 10 a 12...Planeacion Curso Virtual - Hábitos de Alimentación Sana para Niños de 10 a 12...
Planeacion Curso Virtual - Hábitos de Alimentación Sana para Niños de 10 a 12...
Sergio López Carreño
 
Planeación
PlaneaciónPlaneación
Tics
Tics Tics
Reglamento badminton
Reglamento badmintonReglamento badminton
Reglamento badminton
ssaucesc
 
Entrenamiento funcional y alimentación saludable
Entrenamiento  funcional y alimentación saludableEntrenamiento  funcional y alimentación saludable
Entrenamiento funcional y alimentación saludable
Nicolas Camacho
 
1 introduccion rrgg cacao
1 introduccion rrgg cacao1 introduccion rrgg cacao
1 introduccion rrgg cacao
shamikito moron rojas
 
Comparison of-ancient-civilizations
Comparison of-ancient-civilizationsComparison of-ancient-civilizations
Comparison of-ancient-civilizations
HST130mcc
 
و نصائح في التجارة الالكترونية -نظام إدارة المتاجر
 و نصائح في التجارة الالكترونية -نظام إدارة المتاجر و نصائح في التجارة الالكترونية -نظام إدارة المتاجر
و نصائح في التجارة الالكترونية -نظام إدارة المتاجر
Trans Gulf information technology
 
كتيب عن المتاجر الالكترونية
كتيب عن المتاجر الالكترونيةكتيب عن المتاجر الالكترونية
كتيب عن المتاجر الالكترونية
Aymen Ibrahim Mohamed Ali
 
Trabajo de grecia laura
Trabajo de grecia lauraTrabajo de grecia laura
Trabajo de grecia laura
Herminia Bermejo Bernabé
 

Viewers also liked (12)

Anuncio servicio publico
Anuncio servicio publicoAnuncio servicio publico
Anuncio servicio publico
 
Tics (2)
Tics (2)Tics (2)
Tics (2)
 
Planeacion Curso Virtual - Hábitos de Alimentación Sana para Niños de 10 a 12...
Planeacion Curso Virtual - Hábitos de Alimentación Sana para Niños de 10 a 12...Planeacion Curso Virtual - Hábitos de Alimentación Sana para Niños de 10 a 12...
Planeacion Curso Virtual - Hábitos de Alimentación Sana para Niños de 10 a 12...
 
Planeación
PlaneaciónPlaneación
Planeación
 
Tics
Tics Tics
Tics
 
Reglamento badminton
Reglamento badmintonReglamento badminton
Reglamento badminton
 
Entrenamiento funcional y alimentación saludable
Entrenamiento  funcional y alimentación saludableEntrenamiento  funcional y alimentación saludable
Entrenamiento funcional y alimentación saludable
 
1 introduccion rrgg cacao
1 introduccion rrgg cacao1 introduccion rrgg cacao
1 introduccion rrgg cacao
 
Comparison of-ancient-civilizations
Comparison of-ancient-civilizationsComparison of-ancient-civilizations
Comparison of-ancient-civilizations
 
و نصائح في التجارة الالكترونية -نظام إدارة المتاجر
 و نصائح في التجارة الالكترونية -نظام إدارة المتاجر و نصائح في التجارة الالكترونية -نظام إدارة المتاجر
و نصائح في التجارة الالكترونية -نظام إدارة المتاجر
 
كتيب عن المتاجر الالكترونية
كتيب عن المتاجر الالكترونيةكتيب عن المتاجر الالكترونية
كتيب عن المتاجر الالكترونية
 
Trabajo de grecia laura
Trabajo de grecia lauraTrabajo de grecia laura
Trabajo de grecia laura
 

Similar to Rapport – 1 NRK-Erik Haugen Murvold-AHO-2015

Question 2
Question 2 Question 2
Question 2
abisemple12
 
MULLER Becoming digital by design whilst remaining trustworthy
MULLER Becoming digital by design whilst remaining trustworthyMULLER Becoming digital by design whilst remaining trustworthy
MULLER Becoming digital by design whilst remaining trustworthy
FIAT/IFTA
 
Question 2
Question 2Question 2
Question 2
a2colc13
 
Question 2
Question 2Question 2
Question 2
a2colc13
 
Question 2
Question 2Question 2
Question 2
a2colc13
 
Question 2
Question 2Question 2
Question 2
a2colc13
 
SVT OPEN ARCHIVE | Irene TOSTAR, Eva-Lis GREEN, Sveriges Television AB
SVT OPEN ARCHIVE | Irene TOSTAR, Eva-Lis GREEN, Sveriges Television ABSVT OPEN ARCHIVE | Irene TOSTAR, Eva-Lis GREEN, Sveriges Television AB
SVT OPEN ARCHIVE | Irene TOSTAR, Eva-Lis GREEN, Sveriges Television AB
FIAT/IFTA
 
Evaluation: Question 2
Evaluation: Question 2Evaluation: Question 2
Evaluation: Question 2
bansalr1
 
Media evaluation 2013
Media evaluation 2013Media evaluation 2013
Media evaluation 2013
Dan_ORiordan
 
A2 media studies evaluation
A2 media studies evaluationA2 media studies evaluation
A2 media studies evaluation
Ben Miller
 
For your eyes and ears - streaming services in Germany
For your eyes and ears - streaming services in GermanyFor your eyes and ears - streaming services in Germany
For your eyes and ears - streaming services in Germany
René C.G. Arnold
 
Evaluation
EvaluationEvaluation
Evaluation
cheffernan
 
Evaluation
EvaluationEvaluation
Evaluation
cheffernan
 
WCC COMM 101 CHAPTER #8 TELEVISION
WCC COMM 101 CHAPTER #8 TELEVISIONWCC COMM 101 CHAPTER #8 TELEVISION
WCC COMM 101 CHAPTER #8 TELEVISION
profluther
 
Question 2
Question 2Question 2
Question 2
a2colc13
 
Question 2 evaluation v2
Question 2 evaluation v2Question 2 evaluation v2
Question 2 evaluation v2
Jakemedia98
 
Q2 brand identity new
Q2 brand identity newQ2 brand identity new
Q2 brand identity new
A2 Media Column D
 
Question two audience
Question two audienceQuestion two audience
Question two audience
bradnock1
 
culture rationale (1).pptx
culture rationale (1).pptxculture rationale (1).pptx
culture rationale (1).pptx
GeorgiaDodsworth1
 
Bean Counters Evaluation Q4 - Research and Planning
Bean Counters Evaluation Q4 - Research and PlanningBean Counters Evaluation Q4 - Research and Planning
Bean Counters Evaluation Q4 - Research and Planning
Scott Hurst
 

Similar to Rapport – 1 NRK-Erik Haugen Murvold-AHO-2015 (20)

Question 2
Question 2 Question 2
Question 2
 
MULLER Becoming digital by design whilst remaining trustworthy
MULLER Becoming digital by design whilst remaining trustworthyMULLER Becoming digital by design whilst remaining trustworthy
MULLER Becoming digital by design whilst remaining trustworthy
 
Question 2
Question 2Question 2
Question 2
 
Question 2
Question 2Question 2
Question 2
 
Question 2
Question 2Question 2
Question 2
 
Question 2
Question 2Question 2
Question 2
 
SVT OPEN ARCHIVE | Irene TOSTAR, Eva-Lis GREEN, Sveriges Television AB
SVT OPEN ARCHIVE | Irene TOSTAR, Eva-Lis GREEN, Sveriges Television ABSVT OPEN ARCHIVE | Irene TOSTAR, Eva-Lis GREEN, Sveriges Television AB
SVT OPEN ARCHIVE | Irene TOSTAR, Eva-Lis GREEN, Sveriges Television AB
 
Evaluation: Question 2
Evaluation: Question 2Evaluation: Question 2
Evaluation: Question 2
 
Media evaluation 2013
Media evaluation 2013Media evaluation 2013
Media evaluation 2013
 
A2 media studies evaluation
A2 media studies evaluationA2 media studies evaluation
A2 media studies evaluation
 
For your eyes and ears - streaming services in Germany
For your eyes and ears - streaming services in GermanyFor your eyes and ears - streaming services in Germany
For your eyes and ears - streaming services in Germany
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
WCC COMM 101 CHAPTER #8 TELEVISION
WCC COMM 101 CHAPTER #8 TELEVISIONWCC COMM 101 CHAPTER #8 TELEVISION
WCC COMM 101 CHAPTER #8 TELEVISION
 
Question 2
Question 2Question 2
Question 2
 
Question 2 evaluation v2
Question 2 evaluation v2Question 2 evaluation v2
Question 2 evaluation v2
 
Q2 brand identity new
Q2 brand identity newQ2 brand identity new
Q2 brand identity new
 
Question two audience
Question two audienceQuestion two audience
Question two audience
 
culture rationale (1).pptx
culture rationale (1).pptxculture rationale (1).pptx
culture rationale (1).pptx
 
Bean Counters Evaluation Q4 - Research and Planning
Bean Counters Evaluation Q4 - Research and PlanningBean Counters Evaluation Q4 - Research and Planning
Bean Counters Evaluation Q4 - Research and Planning
 

More from Birger Sevaldson

Holistic and dynamic concepts in design 2017
Holistic and dynamic concepts in design 2017Holistic and dynamic concepts in design 2017
Holistic and dynamic concepts in design 2017
Birger Sevaldson
 
Report yue
Report yueReport yue
Report yue
Birger Sevaldson
 
Mitt siste hjem
Mitt siste hjemMitt siste hjem
Mitt siste hjem
Birger Sevaldson
 
Rapport brukermedvirkning ABUP
Rapport brukermedvirkning ABUPRapport brukermedvirkning ABUP
Rapport brukermedvirkning ABUP
Birger Sevaldson
 
Brukermedvirkning ABUP
Brukermedvirkning ABUPBrukermedvirkning ABUP
Brukermedvirkning ABUP
Birger Sevaldson
 
ON THE SAME PAGE insights book
ON THE SAME PAGE insights bookON THE SAME PAGE insights book
ON THE SAME PAGE insights book
Birger Sevaldson
 
ON THE SAME PAGE Sye presentation 2014
ON THE SAME PAGE Sye presentation 2014ON THE SAME PAGE Sye presentation 2014
ON THE SAME PAGE Sye presentation 2014
Birger Sevaldson
 
ON THE SAME PAGE process book
ON THE SAME PAGE process bookON THE SAME PAGE process book
ON THE SAME PAGE process book
Birger Sevaldson
 
Conceptual Library project S.O.D. sod2014
Conceptual Library project S.O.D. sod2014Conceptual Library project S.O.D. sod2014
Conceptual Library project S.O.D. sod2014
Birger Sevaldson
 
Lillehammer Youth Olympics 2016 Final presentation (sajedeh)
Lillehammer Youth Olympics 2016 Final presentation (sajedeh) Lillehammer Youth Olympics 2016 Final presentation (sajedeh)
Lillehammer Youth Olympics 2016 Final presentation (sajedeh)
Birger Sevaldson
 
Lillehammer 2016 Winter Youth Olympics concept project
Lillehammer 2016 Winter Youth Olympics concept projectLillehammer 2016 Winter Youth Olympics concept project
Lillehammer 2016 Winter Youth Olympics concept project
Birger Sevaldson
 
Å avslutte et svangerskap
Å avslutte et svangerskapÅ avslutte et svangerskap
Å avslutte et svangerskap
Birger Sevaldson
 
Neuroplasticity ans ADHD
Neuroplasticity ans ADHDNeuroplasticity ans ADHD
Neuroplasticity ans ADHD
Birger Sevaldson
 
Ny presentasjon b+årum
Ny presentasjon b+årumNy presentasjon b+årum
Ny presentasjon b+årum
Birger Sevaldson
 
Customer connections project report
Customer connections project reportCustomer connections project report
Customer connections project report
Birger Sevaldson
 
ABB process (Midtway presentation 14.10.13)
ABB process (Midtway presentation 14.10.13)ABB process (Midtway presentation 14.10.13)
ABB process (Midtway presentation 14.10.13)
Birger Sevaldson
 
Abb final presentation 13.12.13
Abb final presentation 13.12.13Abb final presentation 13.12.13
Abb final presentation 13.12.13
Birger Sevaldson
 
Cultur lb
Cultur lbCultur lb
Cultur lb
Birger Sevaldson
 

More from Birger Sevaldson (18)

Holistic and dynamic concepts in design 2017
Holistic and dynamic concepts in design 2017Holistic and dynamic concepts in design 2017
Holistic and dynamic concepts in design 2017
 
Report yue
Report yueReport yue
Report yue
 
Mitt siste hjem
Mitt siste hjemMitt siste hjem
Mitt siste hjem
 
Rapport brukermedvirkning ABUP
Rapport brukermedvirkning ABUPRapport brukermedvirkning ABUP
Rapport brukermedvirkning ABUP
 
Brukermedvirkning ABUP
Brukermedvirkning ABUPBrukermedvirkning ABUP
Brukermedvirkning ABUP
 
ON THE SAME PAGE insights book
ON THE SAME PAGE insights bookON THE SAME PAGE insights book
ON THE SAME PAGE insights book
 
ON THE SAME PAGE Sye presentation 2014
ON THE SAME PAGE Sye presentation 2014ON THE SAME PAGE Sye presentation 2014
ON THE SAME PAGE Sye presentation 2014
 
ON THE SAME PAGE process book
ON THE SAME PAGE process bookON THE SAME PAGE process book
ON THE SAME PAGE process book
 
Conceptual Library project S.O.D. sod2014
Conceptual Library project S.O.D. sod2014Conceptual Library project S.O.D. sod2014
Conceptual Library project S.O.D. sod2014
 
Lillehammer Youth Olympics 2016 Final presentation (sajedeh)
Lillehammer Youth Olympics 2016 Final presentation (sajedeh) Lillehammer Youth Olympics 2016 Final presentation (sajedeh)
Lillehammer Youth Olympics 2016 Final presentation (sajedeh)
 
Lillehammer 2016 Winter Youth Olympics concept project
Lillehammer 2016 Winter Youth Olympics concept projectLillehammer 2016 Winter Youth Olympics concept project
Lillehammer 2016 Winter Youth Olympics concept project
 
Å avslutte et svangerskap
Å avslutte et svangerskapÅ avslutte et svangerskap
Å avslutte et svangerskap
 
Neuroplasticity ans ADHD
Neuroplasticity ans ADHDNeuroplasticity ans ADHD
Neuroplasticity ans ADHD
 
Ny presentasjon b+årum
Ny presentasjon b+årumNy presentasjon b+årum
Ny presentasjon b+årum
 
Customer connections project report
Customer connections project reportCustomer connections project report
Customer connections project report
 
ABB process (Midtway presentation 14.10.13)
ABB process (Midtway presentation 14.10.13)ABB process (Midtway presentation 14.10.13)
ABB process (Midtway presentation 14.10.13)
 
Abb final presentation 13.12.13
Abb final presentation 13.12.13Abb final presentation 13.12.13
Abb final presentation 13.12.13
 
Cultur lb
Cultur lbCultur lb
Cultur lb
 

Recently uploaded

JavaScript Interview Questions PDF By ScholarHat
JavaScript Interview  Questions PDF By ScholarHatJavaScript Interview  Questions PDF By ScholarHat
JavaScript Interview Questions PDF By ScholarHat
Scholarhat
 
BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...
BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...
BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...
Nguyen Thanh Tu Collection
 
What is Rescue Session in Odoo 17 POS - Odoo 17 Slides
What is Rescue Session in Odoo 17 POS - Odoo 17 SlidesWhat is Rescue Session in Odoo 17 POS - Odoo 17 Slides
What is Rescue Session in Odoo 17 POS - Odoo 17 Slides
Celine George
 
SD_Integrating 21st Century Skills in Classroom-based Assessment.pptx
SD_Integrating 21st Century Skills in Classroom-based Assessment.pptxSD_Integrating 21st Century Skills in Classroom-based Assessment.pptx
SD_Integrating 21st Century Skills in Classroom-based Assessment.pptx
elwoodprias1
 
Imagination in Computer Science Research
Imagination in Computer Science ResearchImagination in Computer Science Research
Imagination in Computer Science Research
Abhik Roychoudhury
 
Introduction to Google Productivity Tools for Office and Personal Use
Introduction to Google Productivity Tools for Office and Personal UseIntroduction to Google Productivity Tools for Office and Personal Use
Introduction to Google Productivity Tools for Office and Personal Use
Excellence Foundation for South Sudan
 
E-learning Odoo 17 New features - Odoo 17 Slides
E-learning Odoo 17  New features - Odoo 17 SlidesE-learning Odoo 17  New features - Odoo 17 Slides
E-learning Odoo 17 New features - Odoo 17 Slides
Celine George
 
PRESS RELEASE - UNIVERSITY OF GHANA, JULY 16, 2024.pdf
PRESS RELEASE - UNIVERSITY OF GHANA, JULY 16, 2024.pdfPRESS RELEASE - UNIVERSITY OF GHANA, JULY 16, 2024.pdf
PRESS RELEASE - UNIVERSITY OF GHANA, JULY 16, 2024.pdf
nservice241
 
A beginner’s guide to project reviews - everything you wanted to know but wer...
A beginner’s guide to project reviews - everything you wanted to know but wer...A beginner’s guide to project reviews - everything you wanted to know but wer...
A beginner’s guide to project reviews - everything you wanted to know but wer...
Association for Project Management
 
How to Manage Access Rights & User Types in Odoo 17
How to Manage Access Rights & User Types in Odoo 17How to Manage Access Rights & User Types in Odoo 17
How to Manage Access Rights & User Types in Odoo 17
Celine George
 
ASP.NET Core Interview Questions PDF By ScholarHat.pdf
ASP.NET Core Interview Questions PDF By ScholarHat.pdfASP.NET Core Interview Questions PDF By ScholarHat.pdf
ASP.NET Core Interview Questions PDF By ScholarHat.pdf
Scholarhat
 
C Interview Questions PDF By Scholarhat.pdf
C Interview Questions PDF By Scholarhat.pdfC Interview Questions PDF By Scholarhat.pdf
C Interview Questions PDF By Scholarhat.pdf
Scholarhat
 
How to Manage Line Discount in Odoo 17 POS
How to Manage Line Discount in Odoo 17 POSHow to Manage Line Discount in Odoo 17 POS
How to Manage Line Discount in Odoo 17 POS
Celine George
 
Odoo 17 Events - Attendees List Scanning
Odoo 17 Events - Attendees List ScanningOdoo 17 Events - Attendees List Scanning
Odoo 17 Events - Attendees List Scanning
Celine George
 
How to Manage Early Receipt Printing in Odoo 17 POS
How to Manage Early Receipt Printing in Odoo 17 POSHow to Manage Early Receipt Printing in Odoo 17 POS
How to Manage Early Receipt Printing in Odoo 17 POS
Celine George
 
DepEd School Calendar 2024-2025 DO_s2024_008
DepEd School Calendar 2024-2025 DO_s2024_008DepEd School Calendar 2024-2025 DO_s2024_008
DepEd School Calendar 2024-2025 DO_s2024_008
Glenn Rivera
 
1. Importance_of_reducing_postharvest_loss.pptx
1. Importance_of_reducing_postharvest_loss.pptx1. Importance_of_reducing_postharvest_loss.pptx
1. Importance_of_reducing_postharvest_loss.pptx
UmeshTimilsina1
 
QCE – Unpacking the syllabus Implications for Senior School practices and ass...
QCE – Unpacking the syllabus Implications for Senior School practices and ass...QCE – Unpacking the syllabus Implications for Senior School practices and ass...
QCE – Unpacking the syllabus Implications for Senior School practices and ass...
mansk2
 
Lange and Roberts "DEIA in the Scholarly Landscape Session 5: DEIA in Peer Re...
Lange and Roberts "DEIA in the Scholarly Landscape Session 5: DEIA in Peer Re...Lange and Roberts "DEIA in the Scholarly Landscape Session 5: DEIA in Peer Re...
Lange and Roberts "DEIA in the Scholarly Landscape Session 5: DEIA in Peer Re...
National Information Standards Organization (NISO)
 
RDBMS Lecture Notes Unit4 chapter12 VIEW
RDBMS Lecture Notes Unit4 chapter12 VIEWRDBMS Lecture Notes Unit4 chapter12 VIEW
RDBMS Lecture Notes Unit4 chapter12 VIEW
Murugan Solaiyappan
 

Recently uploaded (20)

JavaScript Interview Questions PDF By ScholarHat
JavaScript Interview  Questions PDF By ScholarHatJavaScript Interview  Questions PDF By ScholarHat
JavaScript Interview Questions PDF By ScholarHat
 
BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...
BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...
BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...
 
What is Rescue Session in Odoo 17 POS - Odoo 17 Slides
What is Rescue Session in Odoo 17 POS - Odoo 17 SlidesWhat is Rescue Session in Odoo 17 POS - Odoo 17 Slides
What is Rescue Session in Odoo 17 POS - Odoo 17 Slides
 
SD_Integrating 21st Century Skills in Classroom-based Assessment.pptx
SD_Integrating 21st Century Skills in Classroom-based Assessment.pptxSD_Integrating 21st Century Skills in Classroom-based Assessment.pptx
SD_Integrating 21st Century Skills in Classroom-based Assessment.pptx
 
Imagination in Computer Science Research
Imagination in Computer Science ResearchImagination in Computer Science Research
Imagination in Computer Science Research
 
Introduction to Google Productivity Tools for Office and Personal Use
Introduction to Google Productivity Tools for Office and Personal UseIntroduction to Google Productivity Tools for Office and Personal Use
Introduction to Google Productivity Tools for Office and Personal Use
 
E-learning Odoo 17 New features - Odoo 17 Slides
E-learning Odoo 17  New features - Odoo 17 SlidesE-learning Odoo 17  New features - Odoo 17 Slides
E-learning Odoo 17 New features - Odoo 17 Slides
 
PRESS RELEASE - UNIVERSITY OF GHANA, JULY 16, 2024.pdf
PRESS RELEASE - UNIVERSITY OF GHANA, JULY 16, 2024.pdfPRESS RELEASE - UNIVERSITY OF GHANA, JULY 16, 2024.pdf
PRESS RELEASE - UNIVERSITY OF GHANA, JULY 16, 2024.pdf
 
A beginner’s guide to project reviews - everything you wanted to know but wer...
A beginner’s guide to project reviews - everything you wanted to know but wer...A beginner’s guide to project reviews - everything you wanted to know but wer...
A beginner’s guide to project reviews - everything you wanted to know but wer...
 
How to Manage Access Rights & User Types in Odoo 17
How to Manage Access Rights & User Types in Odoo 17How to Manage Access Rights & User Types in Odoo 17
How to Manage Access Rights & User Types in Odoo 17
 
ASP.NET Core Interview Questions PDF By ScholarHat.pdf
ASP.NET Core Interview Questions PDF By ScholarHat.pdfASP.NET Core Interview Questions PDF By ScholarHat.pdf
ASP.NET Core Interview Questions PDF By ScholarHat.pdf
 
C Interview Questions PDF By Scholarhat.pdf
C Interview Questions PDF By Scholarhat.pdfC Interview Questions PDF By Scholarhat.pdf
C Interview Questions PDF By Scholarhat.pdf
 
How to Manage Line Discount in Odoo 17 POS
How to Manage Line Discount in Odoo 17 POSHow to Manage Line Discount in Odoo 17 POS
How to Manage Line Discount in Odoo 17 POS
 
Odoo 17 Events - Attendees List Scanning
Odoo 17 Events - Attendees List ScanningOdoo 17 Events - Attendees List Scanning
Odoo 17 Events - Attendees List Scanning
 
How to Manage Early Receipt Printing in Odoo 17 POS
How to Manage Early Receipt Printing in Odoo 17 POSHow to Manage Early Receipt Printing in Odoo 17 POS
How to Manage Early Receipt Printing in Odoo 17 POS
 
DepEd School Calendar 2024-2025 DO_s2024_008
DepEd School Calendar 2024-2025 DO_s2024_008DepEd School Calendar 2024-2025 DO_s2024_008
DepEd School Calendar 2024-2025 DO_s2024_008
 
1. Importance_of_reducing_postharvest_loss.pptx
1. Importance_of_reducing_postharvest_loss.pptx1. Importance_of_reducing_postharvest_loss.pptx
1. Importance_of_reducing_postharvest_loss.pptx
 
QCE – Unpacking the syllabus Implications for Senior School practices and ass...
QCE – Unpacking the syllabus Implications for Senior School practices and ass...QCE – Unpacking the syllabus Implications for Senior School practices and ass...
QCE – Unpacking the syllabus Implications for Senior School practices and ass...
 
Lange and Roberts "DEIA in the Scholarly Landscape Session 5: DEIA in Peer Re...
Lange and Roberts "DEIA in the Scholarly Landscape Session 5: DEIA in Peer Re...Lange and Roberts "DEIA in the Scholarly Landscape Session 5: DEIA in Peer Re...
Lange and Roberts "DEIA in the Scholarly Landscape Session 5: DEIA in Peer Re...
 
RDBMS Lecture Notes Unit4 chapter12 VIEW
RDBMS Lecture Notes Unit4 chapter12 VIEWRDBMS Lecture Notes Unit4 chapter12 VIEW
RDBMS Lecture Notes Unit4 chapter12 VIEW
 

Rapport – 1 NRK-Erik Haugen Murvold-AHO-2015

  • 1. if viewers can’t find it» part one: research by design «It’s no point having fabulous content Designing a digital platform for visualizing half a century of archived NRK productions. Eirik Haugen Murvold The Oslo School of Architecture and Design The Norwegian Broadcasting Corporation
  • 3. The content consists, as of this specific point in time, of 24.053 titles. However, new titles are added to the content monthly, so it’s rapidly growing in size and complexity. This phase of the project was to strengthen my understanding of what the archive actually has to offer – from what year are the productions and what are the best way to categorize them? Hence, uncovering an existing framework of the content. Mapping the content
  • 4. The existing service The page where all archived content is posted. The structure of the page shows content listed by the month it was posted and then alphabetically within that month. The main video streaming offering of NRK – their “home page”, if you’re not counting nrk. no. Shows the newest, most popular and recommended videos that NRK offers – hence, nothing archived. All videos categorized within their individual categories. However, as this page only shows new, popular and recommended videos, no archived content will ever appear here. One can do a point seacrh for specific titles. However, this means that you need to know what you are looking for, and you’ll rarely discover titles you didn’t know you were looking for. arkivpublisering.nrk.no tv.nrk.no Kategorier [anbefalt] Search
  • 5. If one moves from the recommended section to the alphabetical A–Å listing, all archived content will be listed there. However, still pretty hard to comprehend the information. All roads lead to Rome. No matter which way you chose to find the content, either archived or un- archived content, this is where you’ll end up – in the main media player. The search results are listed by relevance and you can follow the one you’re looking for. Again, you will rarely discover titles you didn’t know you were looking for. Kategorier [A – Å] Media player Search results
  • 6. The system I’m woring with consists of 24.053 individual videos ranging in production year from 1959 to 2014. The system is expanding gradually as more titles are digitalized and added to the archive monthly. To the right the titles have been visualized by production year. As the archive is still growing, we can expect the distribution to become a more even variation of what can be seen here, but as of now this is the distribution. The system
  • 7. 6059 61 62 63 64 65 66 67 68 69 71 72 73 74 75 76 77 78 79 81 82 83 84 85 86 87 88 89 91 92 93 94 95 96 97 98 99 01 02 03 04 05 06 07 08 09 11 12 13 1470 80 90 00 10 Twenty years with little material due to the time it takes to digitalize analog videos, but also due to less being produced compared to today’s situation. Almost twenty years of little material due to lacking agreements with the productions . Fifteen years of accessible material due to a complete digitalization process and agreements with the productions. 1959 – 1980 1997 – 2014 1981 – 1996
  • 8. All relevant titles merged together into series and seasons, and then printed out on A4 sheets.
  • 9. The titles I knew or which ones were obvious what category they were classified as were cut out.
  • 10. Underholdning Thriller DramaHumor Norge Nyheter Musikk Kultur BarnSport
  • 11. Magasin Kjøkken Fakta Portrett Monarkiet Politikk Høytid Livssyn Hjem og hage Helse All titles merged into categories and then clustering all the categories together with each other.
  • 12. Culture Fact Portrait Monarcy Politics Entertainment Music Humour Kitchen Kids Norway Television magazine Religion Holidays Home and garden Health News Sports Drama Crime
  • 13. The process of gaining insight into what the archive actually was made up of was very valuable, but also long and complex. It started out by getting a complete list of the 24 053 titles that the archive consisted of, varying in production date from all the way back to 1959 up to 2014. This complete list listed all content by individial episodes, not by complete seasons, so the fist step was to cluster all episodes that belonged together into complete seasons and series. With this list of all content, it still made up thirty A4 sheets with font size six, which then all were printed out. Since the amount of titles was still vast, the only rule I followed when choosing what selection to sort within different categories was to pick only the material I already knew what category they belonged in or the ones that was obvious what category they belonged in – usually made obvious by their name. So I still cut out about one third of all the content of the archive, which I would say is a representative selection out of 24 053 titles. The cut-outs were then clustered together into different categories that fit them the best. As one can see to the left, there is a lot of music related videos in the archive – concerts, entertainment and documentaries. The other big cluster is entertainment with a lot of varité shows. There is not much sports and news related videos, but from my conversations with people working directly with the archives, this area is soon to be increasing fast. There’s also clusters of different categories. The documentary-ish cluster making up most of the categories, and the celebratory making up the least amount of material. Fiction and editorial is also a big part of the archive.
  • 14. SVT, the swedish equivalent to NRK, has a similar service to what we want to offer – an online archive free to watch. DR, the swedish equivalent to NRK, also has a similar service. Archived content is published online for free streaming. Öppet arkiv Bonanza
  • 15. An US news agency who has published a lot of their archived content for free watching on youtube. An UK news producer whose news film and movies from 1910 untill 1979 are fully digitalized and available online. Associated press British Pathé
  • 17. The ethnographic research consisted of surveys, observations and interviews focusing on video streaming services and people’s habits towards it. The conslusion to this process was four different archetypes for online straming. One of these archetypes was chosen as the target user before the prototyping process. Ethnographic research
  • 18. Research space General insight Who is the user? This includes insight into how NRK works, their organizational structure and how content and the archive actually is produced. This is still very much work in progress as of this point. This is based on conducting user interviews, observations and surveys. The end goal of this research was to identify common denominators in differing ways of streaming.
  • 19. What is the content? How does the user use the content? This includes mapping out NRK’s existing media player, what content is offered and how it’s offered. Also, mapping out the content of the archive and the user journey of using it. How does the internet usage curve look like for people in Norway, and how do people use the content that NRK has to offer?
  • 20. Conducting a survey In order to get insight into the preferences of streaming, I conducted an online survey. The survey had 31 respondents, all in the age between 21 and 29 – a big source of streaming users. The survey aimed to find a correaltion between how they preferred to stream and how they were living – alone, with one other, in a collective or with their significant other. The survey reults van be seen to the right, and the conclusions on the following pages. However, even though the first conclusion to this part of the research proved to confuse more than it actually clarified, I cose to include it as it was a part of my thought process and helped me get to where I ended up.
  • 22. Living alone Living with a friend Prefers watching series alone to relax, but movies with others to socialize. Prefers watching series alone to relax, but sometimes with others, and watches movies mostly with others.
  • 23. Living with several friend Living with significant other Prefers watching series alone to relax, but movies together to socialize. Prefers watching most series and movies together.
  • 24. What are the factors? One of the questions in the survey was to rank the different factors in play when choosing a streaming service. The factors included quality, price, legality, accessability, subtitles, recommendations and navigation. As one can see, many of the most important factors in play NRK already fulfull for their users. As accessability isn’t something we can do something about, navigation and recommendations (mainly navigation) is key factors we should look into during this process.
  • 25. Accessability: Quality (audio and video): Price: Navigation: Legality: Recommendations: Texting: Levelofimportance
  • 26. This interview and observation was conducted in my old collective, where six people live. This is an environment where you have the option of being extremely social in a streaming setting or more withdrawn on your own. I spent several hours with Matilde (23) while she was going about her daily life at home – doing chores, homework, eating and relaxing. Another way I tried in order to uncover information was a more serious interview where we together tried to map out a timeline consisting of before, during and after a streaming session. This proved fruitful, as it uncovered a lot of preferences to her streaming habits. The most important discoveries can been see quoted to the right. So, when the survey results obviously was too difficult to base a conclusion on, more research had to be conducted. Obviously, getting information through a screen was not sufficient, so getting more hands-on research was necessary – hence, observations and interview. Observation and interviewKnowing when you failed
  • 27. “… if I’m watching something with others it’s usually because I want to talk with them during. But if it’s something I’m really invested in, I have to watch it alone – I need to be paying attention to what’s happening on the screen.” “… if I’m eating or something, I often don’t even finish what I’m watching. I watch until I’m done, and then I start doing other things.”
  • 28. “... I usually watch stuff late in bed, so I’m mostly watching it alone.” “… but we watch Game of Thrones together, so it depends on the show – some we watch together, others we don’t.” “... often I’ve even watched the episode already, but I want to watch it with [her] as well.”
  • 29. This interview was more unoficcial and spontaneus, hence the lack of documentation. The interview was, as the previous, based on the time- line mapping of before, during and after a streaming session. Despite the lack of pictures, the interview proved fruitful in terms of getting insigth into habits. Observation and interview
  • 30. Observation and interview Another technique in order to get insight into streaming habits was observing my room-mate over a period of time. What differs this technique from the others was that she didn’t know what my project was about – hence, she didn’t even know that I was interviewing her when I was. Just dropping a few questions now and then proved very fruitful. “… I always watch documentaries alone because I prefer watching them alone. Or maybe because no one wants to watch them with me.”
  • 31. Drawing parallells and conclusions From these different ways of gathering insight – arranged interviews, observations and geruilja interviews, I was able to draw out certain conclusions and build four different modes of streaming, seen on the next page. The main findings of this result was the importance of what is on the screen – or rather the unimpartance. Different modes comes with different levels of importance, and these have a lot of value when the user is choosing what streaming service to use and what content he or she wants to watch. “… on weekdays I watch funny comedies to relax, but in the weekends I usually watch a movie or something more interesting.”
  • 32. THE EXPLORER “What I’m watching is not that important, as long as it’s entertaining in some way. If I have company, I often just keep the TV on for something for us to be together around.” THE MULTITASKER “I usually eat or something at the same time as I’m watching. When I’m done eating, I don’t even finish what I was watching – it’s just background noise.” The explorer is always up for discovering new content and is not dead set on finding a specific production he just have to watch. He has an open mind and doesn’t mind watching ten minutes of something just to find out that it was utter sh*t. It’s part of the game, and it’ll be worth it in the long run as he’ll find something worthwile in the end. The multitasker doesn’t really pay attention to what’s on the screen – he’s doing other stuff like eating, homework, cleaning or paying the bills. For him, television is usually just some background noise to fill the silence in the room or to keep him company. What’s on the screen is of very little importance to him. Importance of content
  • 33. THE ENTERTAIN-ME “I have a lot of series that I watch continuosly as they air. I don’t have a lot of time and already watch a lot of stuff, so starting to watch something new is not really an option.” THE EXPERT “I know what I want to watch and I want to find it easily. Some things I watch alone, others I watch together with someone – usually because I want to discuss it with them.” The expert knows exactly what he wants to watch and expects to find it within a blink of an eye. Any delay in his journey and he’ll be irritated. He often has already has a lot of knowledge about the video he’s watching, hence the need to discuss it with a peer at the same time or afterwards. He may even watch something twice, just to discuss it. The entertain-me watches a lot of productions regularly and has a high bar of pressing play on a video. He expects to be entertained when streaming online videos, and a dull moment may cause him to end the streaming session abruptly. He often watches videos before going to sleep, or as a way to stress down in the evenings. Importance of content
  • 34. Importance of content The bar for pressing play is low. You have an open mind to what you are going to watch, and you’re not looking for anyhing in par- ticular. What you’re looking for is basically curiosa and maybe short- er clips. The NRK’s archived content could be very fitting in this mode. The bar for pressing play is very low. You have a certain idea of what you want to watch, but you’re relatively open-minded within your restrictions. What you’re looking for is basically background noise. The NRK’s archived content could be fitting in this mode. If we’re just looking at the different bars of allowing yourself to press play, the varchetypes becomes something more concrete in the sense of watching videos online. By doing this, it becomes clear where to focus the process – in the lowest and highest levels om importance of the content. For the lowest level, this means developing a way to discover new content you’ve never watched before within the archive. For the highest level, it means that the user should be able to easily find what he or she is looking for within the archive. When it comes to prioritizing between the “Discover” and “Search” function, the former should be prioritized. Even though the archive, as it is now, is not very intuitive, you can still use the search function in the original media player to find archived content you’re looking for. However, it’s very hard discovering something new within the content, so this would be the most valuable contribution to the service. Hence, the focus on the explorer. Narrowing it down “Discover” THE EXPLORER THE MULTITASKER
  • 35. Importance of content The bar for pressing play is medium-high. You have a very good idea of what you want to watch, and you don’t want to look outside of your comfort zone. What you’re looking for is popular culture. The NRK’s archived content is not very fitting in this mode. The bar for pressing play is very high. You know exactly what you’re looking for, and you’re not about to back away from watching it. The NRK’s archived content is very fitting in this mode, as long as what you’re looking for is in the archives. “Search” THE ENTERTAIN-ME THE EXPERT