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By now you’ve
heard that we
adopted a bold
new vision
An America freed
from ageism
Dictionary.com defines
ageism in the following
way
1. discrimination against persons of
a certain age group.
2. tendency to regard older person
as debilitated, unworthy of attention,
or unsuitable for employment.
While the primary focus
of our work is the impact
of ageism on older
adults…
…ageism affects
people of all ages
And we are
ALL aging
You can
already
identify
ageism
when you
see it
It’s in
the
greeting
card
aisle
It’s in the words
we use
I’m having a
senior
moment!
It’s in
advertisements
Research
tells us that
ageism has
a powerful
impact at
the
individual
level
Older people with
positive age bias are
44% more likely to
recover from severe
disability
This Association Between Positive Age Stereotypes and
Recovery from Disability in Older Persons, JMA, 2012:308 (19):
1972-1973. Levy, Slade, Murphy and Gill
Elders with positive
self perceptions of
aging live 7.5 years
longer than elders with
less positive self
perceptions of aging
Longevity Increased by Positive Self-Perceptions of Aging," Becca R. Levy and Martin
D. Slade, Yale University, Suzanne Kunkel, Miami University of Ohio, and Stanislav V.
Kasl, Yale University; Journal of Personality and Social Psychology, Vol. 83, No. 2.
But what
about
when the
rubber
meets the
road?
Ageism
inhibits
workforce
recruitment
and retention
Ageism creates
resistance to seeking
services, supports, and
housing
Ageism clouds
the public view of
aging services
Ageism
inhibits
philanthropy
Take a Stand
Against Ageism
Ageism
creates
barriers to
advocacy
We know that elders are a
dynamic resource within our
society
So we have a unique
opportunity to disrupt ageism
LeadingAge members
are already taking steps
everyday
Hosting community conversations
with staff, elders, and boards of
directors
Changing language
• Older person
• Elder
• Older adult
Elderly
• Community
• Name of the
organization
Facility
Partnering with academic
institutions to conduct
research
Infusing
intergenerational
connection into
the daily life of
organizations
Please join us!
leadingage.org/
ageism

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Raising Awareness About Age and Ageism

Editor's Notes

  1. This Association Between Positive Age Stereotypes and Recovery from Disability in Older Persons, JMA, 2012:308 (19): 1972-1973. Levy, Slade, Murphy and Gill
  2. Longevity Increased by Positive Self-Perceptions of Aging," Becca R. Levy and Martin D. Slade, Yale University, Suzanne Kunkel, Miami University of Ohio, and Stanislav V. Kasl, Yale University; Journal of Personality and Social Psychology, Vol. 83, No. 2.