Puma wrongfully obtained Parigi's confidential trade secret and proprietary business information, including its internal financials, and undertook a carefully planned campaign by which they contacted Parigi's key customers - major retailers such as Bloomingdales, Macy's, Costco, Ross and Belk to disparage Parigi and its products by falsely representing that, Parigi's Puma products were "not approved Puma product" and were "not authentic," insinuating that Parigi was selling infringing products in violation of federal law;