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Self-Promoting Your Book
• 83% of Americans want to write a book
• Each year, 4 million people actually do write a
book
• Each year 200,000 titles are published
• Each year only a handful of these books make
the New York Times Best Sellers list
Choosing the right way to publish your book
• Royalty Publishing
• POD – Print-On-Demand
• Subsidy Publishing
• Self-Publishing
The Flow of Money
Advances
RoyaltiesBook
Sales
Design, Editing, etc
Book
Sales
Royalty
Share
The Flow of Money
Design, Editing,
Printing
Book Sales
Author keeps
all profits
The Flow of Money
• The fame factor
• Reputation on subject matter (write what you
know about/do your research)
• Book quality: design , editing and printing
• Your target audience are the people most
likely to buy your book and recommend it to
others
o Be specific: 18 to 30 year-old males living in
urban areas.
o You have limited time and money
o If you can reach your target audience, then likely
your target audience will help you reach other
audiences.
Entrepreneurial Authoring
Multi- dimensional publishing
39 clues
Have a marketing plan
Publish a book
Use social media
Connect with influencers
Online promotion
Virtual Book Tours
Book Trailers
Virtual Book Parties
www.BuzzBooster.com
BuzzBooster Marketing Advisors

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Publishing, How to market your book