A plead for geekness - personal branding & digital reputationimerged
A keynote on a recent MBA event at TiasNimbas Business School. It's about the internet as a conversation network. People can be victim of conversations, fueling conversations, be part of conversations or be ignored by conversations. The presentation is a warm plead for passionate geekness
Torne River it the source or our inspiration and the building material of ICEHOTEL. Each summer, we give back the loan to the river and ICEHOTEL is once again fresh, flowing water. But our activities affect the climate after all. That is why we decided to be become CO2negative (carbon dioxide negative) by the year 2015.
Persuasion eats advertising for breakfast - #Marcom14SUE Amsterdam
Presentation on how thinking on persuasion design is the way to think about the future of the advertising. The value an agency represents is not creativity or creative communications, but the know-how of influencing choice and buying behavior. Therefore agencies need to work with all the ingredients of the business model: the way a product feels, the way we fuel consumer excitement and Word-of-Mouth and the way we improve the conversion path in general. One of the most interesting questions today for agencies will become: can we be relevant in the absence of a media budget?
A plead for geekness - personal branding & digital reputationimerged
A keynote on a recent MBA event at TiasNimbas Business School. It's about the internet as a conversation network. People can be victim of conversations, fueling conversations, be part of conversations or be ignored by conversations. The presentation is a warm plead for passionate geekness
Torne River it the source or our inspiration and the building material of ICEHOTEL. Each summer, we give back the loan to the river and ICEHOTEL is once again fresh, flowing water. But our activities affect the climate after all. That is why we decided to be become CO2negative (carbon dioxide negative) by the year 2015.
Persuasion eats advertising for breakfast - #Marcom14SUE Amsterdam
Presentation on how thinking on persuasion design is the way to think about the future of the advertising. The value an agency represents is not creativity or creative communications, but the know-how of influencing choice and buying behavior. Therefore agencies need to work with all the ingredients of the business model: the way a product feels, the way we fuel consumer excitement and Word-of-Mouth and the way we improve the conversion path in general. One of the most interesting questions today for agencies will become: can we be relevant in the absence of a media budget?
