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Abridged Version
This document is
part culture manifesto,
part employee handbook.
It’s part who we are and
part who we aspire to be.
This document—like our company—is a work-in-progress and an ever
evolving guide, made better by the people who live it, love it and help
make Proofpoint an inspired place to work. As Proofpoint continues to
grow, we hope these principles will serve each new person joining our
ranks. If you are new, welcome. Although the ideas in here are important,
it’s really your talent and energy that will keep Proofpoint thriving in the
years ahead. Let’s make great things happen!
P R O O F P O I N T M A R K E T I N G
1
Our
Company
We are a remote-working digital marketing
agency based in the Twin Cities, comprised of
talented individuals across the country with a
passion for driving growth.
We work with organizations in a collaborative
partnership to Audit, Educate, Strategize,
Activate and Optimize integrated digital
marketing strategies that are intrinsically tied
to business objectives and data-fueled
insight.
4
P R O O F P O I N T M A R K E T I N G
2
Our
Company
We aren’t a typical agency. We don’t have
fancy offices. We believe today’s technology
allows us to work effectively and efficiently
from our home office, co-working space
and—yes—our favorite coffee shops.
We don’t believe in middlemen. We believe
our clients deserve to consistently interact
with the people in the trenches, who are
rolling up their sleeves and getting the work
done.
5
P R O O F P O I N T M A R K E T I N G 8
P R O O F P O I N T M A R K E T I N G 9
P R O O F P O I N T M A R K E T I N G
1
Our
Story
Proofpoint was founded as a way to
address a very real and challenging
problem that existed for us–and also
affects so many like us in the world today:
“How do we balance our professional life
and our family life in a meaningful way
that allows us to do both, yet still
maintain priority on all the things that
drive us and fulfill us in life, outside of our
job?”
10
P R O O F P O I N T M A R K E T I N G
2
Our
Story
Proofpoint was conceived out of a very real and
personal struggle: the premature birth in August 2015
of our daughter, Lana Rose, who at 24-weeks
gestation became the second smallest
micro-preemie to be born and survive at Children’s
Minneapolis, weighing 330 grams (11 oz).
After a challenging pregnancy, a life-threatening
birth, a long 6 months in the NICU, medical equipment,
numerous hospitalizations, doctors appointments,
months of early intervention and therapy, mounting
medical bills, and the need to be close to home while
also fulfilling our professional and financial
needs—Proofpoint was born.
11
P R O O F P O I N T M A R K E T I N G
Our
Reason
for Being
To build a family-first culture that
allows our stakeholders to fuel their
passions and aspirations.
Giving back is central to our beliefs, and is in large part what
inspired us to start our business. Every year, we donate a portion
of our profits to one or more of these organizations that are very
meaningful to our story.
Through our culture and values, we hope to inspire and support
our employees and stakeholders to give back to these or other
organizations in ways that are meaningful to them.
12
2
KNOW
OUR
BRAND
P R O O F P O I N T M A R K E T I N G 14
P R O O F P O I N T M A R K E T I N G
What’s a
Proofpoint
anyway?
In marketing-speak, a Proofpoint is an
example that offers irrefutable evidence
of the quality, importance or uniqueness
of something, and supports a claim of
value about a product, service or
company.
In all that we do, we strive to live by that
definition. For ourselves, the work we
produce, and—most of all—for our
clients.
16
P R O O F P O I N T M A R K E T I N G
Our
Driving
Force
We are a B2B Digital Marketing
Services Agency.
We exist to serve our clients and deliver their business objectives.
Our clients choose us because of our digital marketing acumen
and the exceptional client service we provide. We are new but
seasoned; nimble but deliberate.
We do not compromise our process. We will always recommend
doing what’s right for our clients–even if it means we’re not the
right company to do it.
We always listen to the needs of our clients and provide the best
recommendations that meet their objectives, reach their
audience and fit their budget.
19
The Proofpoint Process
P R O O F P O I N T M A R K E T I N G
How We
Think
● We think about digital marketing in ways that are
different and far more business-minded than many
of our contemporaries.
● We think employees that work for us and clients that
work with us choose to do so because they want a
marketing partner that lives at the intersection of
business intelligence and data-fueled insight.
● We think it’s best to be open, honest and upfront
with our clients and each other. We try not to take
ourselves too seriously (but we do take our work
seriously).
● We don’t think we’re the smartest in the room,
though we always strive to be.
22
P R O O F P O I N T M A R K E T I N G
What We
Believe
● We believe we can do great work for companies that
are doing great things.
● We believe we can do this by allowing our employees
an unprecedented amount of transparency and trust,
and by remaining a fully-remote team.
● We believe in being cutting-edge, but not at the
expense of doing what’s right for our clients. That
means starting with a solid marketing foundation and
growing steadily and mindfully.
● We believe cultivating your career is important but not
at the expense of cultivating your life, enjoying your
passions, taking care of your health and spending
time with loved ones.
23
P R O O F P O I N T M A R K E T I N G
Industries/
Verticals
25
● Technology
● Software
● Manufacturing
● Financial Services
● Business Services
● Medical Devices
● Healthcare
● Food Services
● Public Safety
● Utilities
● Automotive
● Non-profit Organizations
P R O O F P O I N T M A R K E T I N G
Our
Clients
26
P R O O F P O I N T M A R K E T I N G
1
How
We
Work
Today’s technology allows us to work smarter
and faster–while still feeling connected and part
of the team–in a 100% remote capacity.
And being remote is both a benefit and a responsibility. While we never
want to create a rigid, inflexible culture filled with rules, we do have
expectations and guidelines that are designed to provide a healthy
framework around the way we work:
● Our business operates during normally-accepted business hours
(Monday - Friday, 9:00 am to 5:00 pm CST).
● We ask full-time employees to be available during
normally-accepted business hours to respond to emails and
inquiries from clients and colleagues in a reasonable amount of
time.
28
P R O O F P O I N T M A R K E T I N G
2
How
We
Work
● The bulk of your working time can be any time when you are
most productive, so long as you are meeting agreed-upon
timelines.
● Some employees that are client-facing (Client Services Team.)
may need to keep to more normally-accepted business hours,
especially during busy times in the schedule and/or depending
on the client’s needs and expectations.
⇨ You are fully in control of your work schedule and the number
of hours you need to get your work done.
● We will not micromanage timesheets for salaried employees,
though we generally expect employees to put in an average of
40 hours per week.
⇨ Ultimately, output is what matters and is how you’ll be
measured. Proofpoint is not a place to hide. It is a place to
produce.
29
P R O O F P O I N T M A R K E T I N G
3
How
We
Work
● You may work from anywhere that you feel you can be most
productive.
● Working long hours for long periods of time is not the norm we
want to cultivate–though we do acknowledge occasionally
having to put in longer hours can and sometimes happens.
● You may speak to, call, email, video chat or have a meeting with
anyone in our company, at any time.
● You are never expected to answer emails or calls after hours or
on weekends–though we do acknowledge that sometimes,
depending on the client or the work, additional time may be
required to get the job done. We expect this to be the exception
and not the rule.
⇨ If workload or hours is ever a challenge, SPEAK UP! Have an
open dialogue with your manager–we’re committed to finding
a way to make it work, but we need you to manage these
expectations.
31
P R O O F P O I N T M A R K E T I N G
4
How
We
Work
● We truly believe that life and family come first. We will never
question you for having to take time away from work to deal with
personal matters.
● Feel free to rearrange your weekly schedule to fit your personal
needs, such as medical appointments, kids home from school,
family visiting from out of town, or due to health/wellness needs.
○ For example, you may consider working slightly longer
Monday through Thursday and taking Friday afternoons off
during the summer.
⇨ The only hard and fast rule we have when it comes to your work
schedule is make sure it’s documented and communicated to
your team!
● Add time off to the shared PPM Holidays and Time Off Calendar,
and provide your manager with ample notice time of any
scheduled trips.
32
P R O O F P O I N T M A R K E T I N G
1
How We
Communicate
It's not just you: 4 in 5 Americans stressed out
from poor office communication (source).
Communication has never been more vitally important than in a
remote organization. We take it seriously and believe that words
and the way they’re communicated have a huge impact on our
day. The following is a brief overview on how best to
communicate with each other:
● A Video Call: This is the preferred method of communication for the
agency, via Google Hangouts. Either schedule a call on someone’s
calendar, or ping them via Google Chat and see if they can join you for a
quick call.
● A Phone Call: If your video isn’t working, or you’re away from your
computer and you really need to get a hold of a colleague, don’t shy
away from a good old fashioned phone call!
34
P R O O F P O I N T M A R K E T I N G
2
How We
Communicate
● Slack: Slack is our main communication tool and should be used for
account-level communication and updates between colleagues about
client work. Slack is organized into channels by clients, with various
channels per Client (for a variety of purposes). Slack should be used for
things like communicating account updates that need to be shared with
the entire client team, and also for 1:1 peer communication between team
members via the private chat and video chat functions.
● Email: Email among colleagues and with managers should be reserved
for onboarding new employees, and/or urgent, sensitive or private
information. We reserve email strictly for external communication with
clients and vendors. Only cc a colleague if they absolutely need to know
the content of the email, or a manager has asked for that level of
communication.
● Google Chat: Google Chat is a great tool for quick, fact-based
communication. If you’re looking for something that requires more than a
1-minute reply, or could be open to interpretation, it’s better to video chat
or pick up the phone. We highly encourage everyone to use Slack for peer
to peer communication, but this also works, too, in a pinch, or if Slack is
not easily accessible.
35
Thank you for
inspiring our work...
And making Proofpoint Marketing
an inspired place to work!

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Proofpoint Marketing Culture Book (Abridged)

  • 2. This document is part culture manifesto, part employee handbook. It’s part who we are and part who we aspire to be. This document—like our company—is a work-in-progress and an ever evolving guide, made better by the people who live it, love it and help make Proofpoint an inspired place to work. As Proofpoint continues to grow, we hope these principles will serve each new person joining our ranks. If you are new, welcome. Although the ideas in here are important, it’s really your talent and energy that will keep Proofpoint thriving in the years ahead. Let’s make great things happen!
  • 3.
  • 4. P R O O F P O I N T M A R K E T I N G 1 Our Company We are a remote-working digital marketing agency based in the Twin Cities, comprised of talented individuals across the country with a passion for driving growth. We work with organizations in a collaborative partnership to Audit, Educate, Strategize, Activate and Optimize integrated digital marketing strategies that are intrinsically tied to business objectives and data-fueled insight. 4
  • 5. P R O O F P O I N T M A R K E T I N G 2 Our Company We aren’t a typical agency. We don’t have fancy offices. We believe today’s technology allows us to work effectively and efficiently from our home office, co-working space and—yes—our favorite coffee shops. We don’t believe in middlemen. We believe our clients deserve to consistently interact with the people in the trenches, who are rolling up their sleeves and getting the work done. 5
  • 6.
  • 7.
  • 8. P R O O F P O I N T M A R K E T I N G 8
  • 9. P R O O F P O I N T M A R K E T I N G 9
  • 10. P R O O F P O I N T M A R K E T I N G 1 Our Story Proofpoint was founded as a way to address a very real and challenging problem that existed for us–and also affects so many like us in the world today: “How do we balance our professional life and our family life in a meaningful way that allows us to do both, yet still maintain priority on all the things that drive us and fulfill us in life, outside of our job?” 10
  • 11. P R O O F P O I N T M A R K E T I N G 2 Our Story Proofpoint was conceived out of a very real and personal struggle: the premature birth in August 2015 of our daughter, Lana Rose, who at 24-weeks gestation became the second smallest micro-preemie to be born and survive at Children’s Minneapolis, weighing 330 grams (11 oz). After a challenging pregnancy, a life-threatening birth, a long 6 months in the NICU, medical equipment, numerous hospitalizations, doctors appointments, months of early intervention and therapy, mounting medical bills, and the need to be close to home while also fulfilling our professional and financial needs—Proofpoint was born. 11
  • 12. P R O O F P O I N T M A R K E T I N G Our Reason for Being To build a family-first culture that allows our stakeholders to fuel their passions and aspirations. Giving back is central to our beliefs, and is in large part what inspired us to start our business. Every year, we donate a portion of our profits to one or more of these organizations that are very meaningful to our story. Through our culture and values, we hope to inspire and support our employees and stakeholders to give back to these or other organizations in ways that are meaningful to them. 12
  • 14. P R O O F P O I N T M A R K E T I N G 14
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  • 16. P R O O F P O I N T M A R K E T I N G What’s a Proofpoint anyway? In marketing-speak, a Proofpoint is an example that offers irrefutable evidence of the quality, importance or uniqueness of something, and supports a claim of value about a product, service or company. In all that we do, we strive to live by that definition. For ourselves, the work we produce, and—most of all—for our clients. 16
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  • 19. P R O O F P O I N T M A R K E T I N G Our Driving Force We are a B2B Digital Marketing Services Agency. We exist to serve our clients and deliver their business objectives. Our clients choose us because of our digital marketing acumen and the exceptional client service we provide. We are new but seasoned; nimble but deliberate. We do not compromise our process. We will always recommend doing what’s right for our clients–even if it means we’re not the right company to do it. We always listen to the needs of our clients and provide the best recommendations that meet their objectives, reach their audience and fit their budget. 19
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  • 22. P R O O F P O I N T M A R K E T I N G How We Think ● We think about digital marketing in ways that are different and far more business-minded than many of our contemporaries. ● We think employees that work for us and clients that work with us choose to do so because they want a marketing partner that lives at the intersection of business intelligence and data-fueled insight. ● We think it’s best to be open, honest and upfront with our clients and each other. We try not to take ourselves too seriously (but we do take our work seriously). ● We don’t think we’re the smartest in the room, though we always strive to be. 22
  • 23. P R O O F P O I N T M A R K E T I N G What We Believe ● We believe we can do great work for companies that are doing great things. ● We believe we can do this by allowing our employees an unprecedented amount of transparency and trust, and by remaining a fully-remote team. ● We believe in being cutting-edge, but not at the expense of doing what’s right for our clients. That means starting with a solid marketing foundation and growing steadily and mindfully. ● We believe cultivating your career is important but not at the expense of cultivating your life, enjoying your passions, taking care of your health and spending time with loved ones. 23
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  • 25. P R O O F P O I N T M A R K E T I N G Industries/ Verticals 25 ● Technology ● Software ● Manufacturing ● Financial Services ● Business Services ● Medical Devices ● Healthcare ● Food Services ● Public Safety ● Utilities ● Automotive ● Non-profit Organizations
  • 26. P R O O F P O I N T M A R K E T I N G Our Clients 26
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  • 28. P R O O F P O I N T M A R K E T I N G 1 How We Work Today’s technology allows us to work smarter and faster–while still feeling connected and part of the team–in a 100% remote capacity. And being remote is both a benefit and a responsibility. While we never want to create a rigid, inflexible culture filled with rules, we do have expectations and guidelines that are designed to provide a healthy framework around the way we work: ● Our business operates during normally-accepted business hours (Monday - Friday, 9:00 am to 5:00 pm CST). ● We ask full-time employees to be available during normally-accepted business hours to respond to emails and inquiries from clients and colleagues in a reasonable amount of time. 28
  • 29. P R O O F P O I N T M A R K E T I N G 2 How We Work ● The bulk of your working time can be any time when you are most productive, so long as you are meeting agreed-upon timelines. ● Some employees that are client-facing (Client Services Team.) may need to keep to more normally-accepted business hours, especially during busy times in the schedule and/or depending on the client’s needs and expectations. ⇨ You are fully in control of your work schedule and the number of hours you need to get your work done. ● We will not micromanage timesheets for salaried employees, though we generally expect employees to put in an average of 40 hours per week. ⇨ Ultimately, output is what matters and is how you’ll be measured. Proofpoint is not a place to hide. It is a place to produce. 29
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  • 31. P R O O F P O I N T M A R K E T I N G 3 How We Work ● You may work from anywhere that you feel you can be most productive. ● Working long hours for long periods of time is not the norm we want to cultivate–though we do acknowledge occasionally having to put in longer hours can and sometimes happens. ● You may speak to, call, email, video chat or have a meeting with anyone in our company, at any time. ● You are never expected to answer emails or calls after hours or on weekends–though we do acknowledge that sometimes, depending on the client or the work, additional time may be required to get the job done. We expect this to be the exception and not the rule. ⇨ If workload or hours is ever a challenge, SPEAK UP! Have an open dialogue with your manager–we’re committed to finding a way to make it work, but we need you to manage these expectations. 31
  • 32. P R O O F P O I N T M A R K E T I N G 4 How We Work ● We truly believe that life and family come first. We will never question you for having to take time away from work to deal with personal matters. ● Feel free to rearrange your weekly schedule to fit your personal needs, such as medical appointments, kids home from school, family visiting from out of town, or due to health/wellness needs. ○ For example, you may consider working slightly longer Monday through Thursday and taking Friday afternoons off during the summer. ⇨ The only hard and fast rule we have when it comes to your work schedule is make sure it’s documented and communicated to your team! ● Add time off to the shared PPM Holidays and Time Off Calendar, and provide your manager with ample notice time of any scheduled trips. 32
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  • 34. P R O O F P O I N T M A R K E T I N G 1 How We Communicate It's not just you: 4 in 5 Americans stressed out from poor office communication (source). Communication has never been more vitally important than in a remote organization. We take it seriously and believe that words and the way they’re communicated have a huge impact on our day. The following is a brief overview on how best to communicate with each other: ● A Video Call: This is the preferred method of communication for the agency, via Google Hangouts. Either schedule a call on someone’s calendar, or ping them via Google Chat and see if they can join you for a quick call. ● A Phone Call: If your video isn’t working, or you’re away from your computer and you really need to get a hold of a colleague, don’t shy away from a good old fashioned phone call! 34
  • 35. P R O O F P O I N T M A R K E T I N G 2 How We Communicate ● Slack: Slack is our main communication tool and should be used for account-level communication and updates between colleagues about client work. Slack is organized into channels by clients, with various channels per Client (for a variety of purposes). Slack should be used for things like communicating account updates that need to be shared with the entire client team, and also for 1:1 peer communication between team members via the private chat and video chat functions. ● Email: Email among colleagues and with managers should be reserved for onboarding new employees, and/or urgent, sensitive or private information. We reserve email strictly for external communication with clients and vendors. Only cc a colleague if they absolutely need to know the content of the email, or a manager has asked for that level of communication. ● Google Chat: Google Chat is a great tool for quick, fact-based communication. If you’re looking for something that requires more than a 1-minute reply, or could be open to interpretation, it’s better to video chat or pick up the phone. We highly encourage everyone to use Slack for peer to peer communication, but this also works, too, in a pinch, or if Slack is not easily accessible. 35
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  • 40. Thank you for inspiring our work... And making Proofpoint Marketing an inspired place to work!