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B-TEC ExtendedDiplomainCreative MediaProduction
Unit 28: Corporate andPromotional Programme Production
PRODUCT/TITLE: Mocha Pro: product videolaunch
Narrative Structure
(PresenterLedor Voiceover
Storyline,Linear/Non-Linear)
The narrative isleadby the visual cuesfromthe text,the textleadsthe
program byshowingthe differentfunctionsof the programandhow they
workby showingavisual example onatime lapse fora shortburst of
seconds.
Mise-en-Scene
(Location/Set, Props,Costume,Make-Up)
The locationisall set onthe computerprogramitself,the onlycutawaysare
whenthe textisshownona blank,reflective background.
Sound
(SoundEffects,Music,Voiceover/Dialogue,Diegetic/Non-Diegetic)
The soundfeatures a groovybackgroundtheme thatstaysall the way
throughthe advert,and featuresmusicstingsthatare synchronouswith
whenthe textappears.
Non-Diegeticsoundisusedforthe backgroundtheme andnodiegeticsound
isusedbecause there are no outdoor locationsInthe video,sosource audio
cannot be used.
Editing
(Graphics,Techniques,Pace)
The editingisfastpacedbecause the productlaunchvideoisonly1 minute
long,therefore needsasmuchcontentas possible tobe inthe one minute
segmentaspossible.The heavyfastbeatinthe musichelpssmooththe
continuityof the fastpacededitso thatthe videocanpass alongat a fast
rate withoutanyabruptstops.
Graphicsfeature the logoand textcuesthat indicate the differentfeatures
and techniquesof the program,thisissimple yeteffectivebecause itshows
howthe program works
Lighting
(HighKey,LowKey,Natural,Artificial)
Lightingisartificial because thereare noreal life settingsonthe advert,they
try and contrastthe difference betweenthe programcoloursandthe
transitionslides.The white backgroundcontrastswiththe greycolour
scheme of the program andhelpsaidshowthe difference.
Cinematography
(Angles,Framing,ShotTypes,Movement)
The framingof the shotswhenitshowsthe textisshownshowsthe textin
the middle of the screenwiththe bottomhalf of the screenbeingaglossy
reflectivefinish. The framingof the videowhenthe examplesare shownare
oneswhere the videoof the time-lapseof the personworkingon itinthe
middle of the screen.
StereotypesandRepresentation
(Gender,Race,Sexuality,Regional,Religious)
No stereotypesare showninthisvideoasitispurelytoinform
Target Audience
(Demographics,Psychographics,Geo-Demographics)
The target audience includespsychographicsof people whoare actively
involvedwithanadvancedlevel of videoediting,asitshows examples of
advancedlevelsof editingthatprofessionalsortrainedamateurscouldonly
know
Functionor Purpose of Video/Message The purpose of the videoistoinform,thisisbecause the videoisavery
linear,simpleandbasicvideowhere itjustshowsdifferentfunctionsand
proceduresonthe screenandendswithjustthe logo.

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Product Launch

  • 1. B-TEC ExtendedDiplomainCreative MediaProduction Unit 28: Corporate andPromotional Programme Production PRODUCT/TITLE: Mocha Pro: product videolaunch Narrative Structure (PresenterLedor Voiceover Storyline,Linear/Non-Linear) The narrative isleadby the visual cuesfromthe text,the textleadsthe program byshowingthe differentfunctionsof the programandhow they workby showingavisual example onatime lapse fora shortburst of seconds. Mise-en-Scene (Location/Set, Props,Costume,Make-Up) The locationisall set onthe computerprogramitself,the onlycutawaysare whenthe textisshownona blank,reflective background. Sound (SoundEffects,Music,Voiceover/Dialogue,Diegetic/Non-Diegetic) The soundfeatures a groovybackgroundtheme thatstaysall the way throughthe advert,and featuresmusicstingsthatare synchronouswith whenthe textappears. Non-Diegeticsoundisusedforthe backgroundtheme andnodiegeticsound isusedbecause there are no outdoor locationsInthe video,sosource audio cannot be used. Editing (Graphics,Techniques,Pace) The editingisfastpacedbecause the productlaunchvideoisonly1 minute long,therefore needsasmuchcontentas possible tobe inthe one minute segmentaspossible.The heavyfastbeatinthe musichelpssmooththe continuityof the fastpacededitso thatthe videocanpass alongat a fast rate withoutanyabruptstops. Graphicsfeature the logoand textcuesthat indicate the differentfeatures and techniquesof the program,thisissimple yeteffectivebecause itshows howthe program works Lighting (HighKey,LowKey,Natural,Artificial) Lightingisartificial because thereare noreal life settingsonthe advert,they try and contrastthe difference betweenthe programcoloursandthe transitionslides.The white backgroundcontrastswiththe greycolour scheme of the program andhelpsaidshowthe difference.
  • 2. Cinematography (Angles,Framing,ShotTypes,Movement) The framingof the shotswhenitshowsthe textisshownshowsthe textin the middle of the screenwiththe bottomhalf of the screenbeingaglossy reflectivefinish. The framingof the videowhenthe examplesare shownare oneswhere the videoof the time-lapseof the personworkingon itinthe middle of the screen. StereotypesandRepresentation (Gender,Race,Sexuality,Regional,Religious) No stereotypesare showninthisvideoasitispurelytoinform Target Audience (Demographics,Psychographics,Geo-Demographics) The target audience includespsychographicsof people whoare actively involvedwithanadvancedlevel of videoediting,asitshows examples of advancedlevelsof editingthatprofessionalsortrainedamateurscouldonly know Functionor Purpose of Video/Message The purpose of the videoistoinform,thisisbecause the videoisavery linear,simpleandbasicvideowhere itjustshowsdifferentfunctionsand proceduresonthe screenandendswithjustthe logo.