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Product Design &
Organization Design
@MATTBARCOMB #WUDCLE2016 MATT.BARCOMB@LEANDOG.COM
Two Sides of the Same Coin
Product Design
Organization Design
The design problem
Organizations as ecosystems
Some O.D. techniques
What we’ll cover...
The Design Problem
Intentional process of
creating or modifying a
system to
What is design?
meet a need.
When doesn’t it work well?
How do you sense it?
How are the outputs affected?
Product design process
Skills & Tools
Interest & Well-being
Encompassing Ecosystem
Impacts to a creative process
Conway’s Law
“Organizations which
design systems are
constrained to produce
designs which are copies
of the communication
structures of these
organizations.”
-- M. Conway, 1967
Organizations As Ecosystems
Organizations can be
intentionally modified
to meet a need
Organizations are ecosystems
that amplify or dampen the
creative product design process
Organization Design
Intentionally influencing a social system
so that its processes and structures,
both explicit and implicit,
are better configured to achieve desired outcomes.
Work, Flow &
Metrics
Work Breakdown
& Specification
Technical
Practices
(…)
Teamwork
Cadence &
Improvement
Multi-team
Coordination
Flow-based
Road Mapping
Strategy
Design
Strategy
Deployment
People-focused
Talent Development
Product/Service
Orientation
Service-driven
Sales & Marketing
Portfolio
Planning &
Prioritization
Value-based
Organization Design
Internal
Coaching
Product
Design &
Definition
Influence Themes
Organization Design
Better designed organizations
increase the likelihood
of better designed products.
Some O.D. Techniques
Physical environment
Collaborative Spaces
Variable Spaces
Seating Alignment
Leadership Structures
Executive Product Role
CIO vs. CTO
Report to CFO vs COO vs CEO
Dev Team
Reporting Patterns
VP
Prod Dev
CEO
CPO
VP Sales
Dir
Marketing
PM &
BA
Chief
Architect
Dev
Manager
Engineer
& Tester
Tech
Lead
Org Purpose Map
Investment
Return
Social
Ideal
Worker
Well-being
Customer
Value
Unsure/Not Aligned
Org NetMap
Reporting
Assignment
Exchange
Influence
Value Flow Diagram
NetMap Value Flow Overlay
Reorganization
Small Batches
Self-Organizing
Questions?

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