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Andrei Rosca
general manager Spada
andrei@agentiaspada.ro
Social Media
O cale spre avantaje competitive




            Andrei Rosca
            general manager SPADA
            andrei@agentiaspada.ro
De ce social media?
- social media inseamna o revenire la ceva natural,
spre deosebire de internet

- oamenii vorbesc deja despre voi

- 30.000 bloguri in Romania

- peste 4.000.000 romani pe Facebook

- peste 600.000 profesionisti pe Linkedin, in Romania




                              Andrei Rosca
                              general manager SPADA
                              andrei@agentiaspada.ro
Cum ne apucam de social media? Primii pasi.
1. obiective de business (ce vrem?)
2. audit activitati actuale pe social media (intern)
3. analiza competitie si mediu (extern)




       andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
(1) Obiective de business


• “sa fim acolo”
• awareness (pt. brand, produs, serviciu, persoane
   cheie din companie, industrie/nisa etc) / reach
• SEO
• pozitionare (in raport cu concurenta)
• trafic trimis catre un site
• lead-uri
• vanzari




       andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
Strategie
1. obiective de business (ce vrem?)
2. audit activitati actuale pe social media (intern)
3. analiza competitie si mediu (extern)
4. obiective de business (din nou, ce vrem?)
5. alegerea canalelor (unde e publicul tinta?)
6. tactici, plan editorial etc (cum o sa facem asta?)




       andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
(5) Alegerea canalelor


• Facebook (aplicatii, facebook ads, pagina de brand)
• Linkedin (linkedin ads, pagina de brand, 1on1 lead generation)
• Bloguri (campanii punctuale, ambasadori de brand)
• Blog de companie
• Twitter (de suport, de comunicare)
• Pinterest
• Slideshare
• Youtube
• Google+


      andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
(5) Alegerea canalelor in functie de obiective




         andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
(5) Alegerea canalelor in functie de obiective




         andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
Strategie
1. obiective de business (ce vrem?)
2. audit activitati actuale pe social media (intern)
3. analiza competitie si mediu (extern)
4. obiective de business (din nou, ce vrem?)
5. alegerea canalelor (unde e publicul tinta?)
6. tactici, plan editorial (cum o sa facem asta?)
7. implementare (pasi, campanii, actiuni)
8. monitorizare si indicatori de performanta (KPIs)
(merita sau o facem degeaba?)


      andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
intrebari?



Andrei Rosca
general manager Spada

andrei@agentiaspada.ro
0736.638.115

linkedin: Spada – social media agency
blogulspada.ro

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Prezentare Andrei Rosca - Spada - AFIT 2012

  • 1. Andrei Rosca general manager Spada andrei@agentiaspada.ro
  • 2. Social Media O cale spre avantaje competitive Andrei Rosca general manager SPADA andrei@agentiaspada.ro
  • 3. De ce social media? - social media inseamna o revenire la ceva natural, spre deosebire de internet - oamenii vorbesc deja despre voi - 30.000 bloguri in Romania - peste 4.000.000 romani pe Facebook - peste 600.000 profesionisti pe Linkedin, in Romania Andrei Rosca general manager SPADA andrei@agentiaspada.ro
  • 4. Cum ne apucam de social media? Primii pasi. 1. obiective de business (ce vrem?) 2. audit activitati actuale pe social media (intern) 3. analiza competitie si mediu (extern) andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  • 5. (1) Obiective de business • “sa fim acolo” • awareness (pt. brand, produs, serviciu, persoane cheie din companie, industrie/nisa etc) / reach • SEO • pozitionare (in raport cu concurenta) • trafic trimis catre un site • lead-uri • vanzari andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  • 6. Strategie 1. obiective de business (ce vrem?) 2. audit activitati actuale pe social media (intern) 3. analiza competitie si mediu (extern) 4. obiective de business (din nou, ce vrem?) 5. alegerea canalelor (unde e publicul tinta?) 6. tactici, plan editorial etc (cum o sa facem asta?) andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  • 7. (5) Alegerea canalelor • Facebook (aplicatii, facebook ads, pagina de brand) • Linkedin (linkedin ads, pagina de brand, 1on1 lead generation) • Bloguri (campanii punctuale, ambasadori de brand) • Blog de companie • Twitter (de suport, de comunicare) • Pinterest • Slideshare • Youtube • Google+ andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  • 8. (5) Alegerea canalelor in functie de obiective andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  • 9. (5) Alegerea canalelor in functie de obiective andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  • 10. Strategie 1. obiective de business (ce vrem?) 2. audit activitati actuale pe social media (intern) 3. analiza competitie si mediu (extern) 4. obiective de business (din nou, ce vrem?) 5. alegerea canalelor (unde e publicul tinta?) 6. tactici, plan editorial (cum o sa facem asta?) 7. implementare (pasi, campanii, actiuni) 8. monitorizare si indicatori de performanta (KPIs) (merita sau o facem degeaba?) andrei@agentiaspada.ro | blogulspada.ro | agentiaspada.ro
  • 11. intrebari? Andrei Rosca general manager Spada andrei@agentiaspada.ro 0736.638.115 linkedin: Spada – social media agency blogulspada.ro