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Solutii online
Albert Budica, PhD, MSc,
Business Consultant
SwissPlan.biz
29 august
Academia de Vară Forum IT 2008
29 august - Academia de Vară Forum IT 2008
• agentie de marketing si PR online,
• planuri precise precum ceasurile elveţienilor,
• echilibru în relaţii asemenea proverbialei lor neutralităţi,
• o comunicare poliglotă,
• abordare complexă ca un briceag elveţian,
• propuneri şi proiecte originale precum sărbătorile lor,
• o calitate garantată, ca a irezistibilei lor ciocolate…
• de solutiile noastre beneficiaza zilnic zeci de proiecte si clienti din toate colturile lumii…
• … chiar daca suntem doar o mana de oameni.
Cine suntem
29 august - Academia de Vară Forum IT 2008
Ce facem
• Marketing
– SEM
– SEO
– Concursuri
– Sondaje etc.
• PR online
– Planuri de comunicare
– Comunicate de presa
– Advertoriale
– Campanii integrate etc.
O buna comunicare interna si externa
este premisa unei afaceri eficiente.
De ce? Fiindca…
“80% proiecte esueaza din cauza
unei comunicari defectuoase” (PMI)
29 august - Academia de Vară Forum IT 2008
Ce NU facem
• Nu promovam:
– alcoolul,
– tutunul,
– vanatoarea şi
– alte produse sau servicii ce aduc prejudicii societăţii sau
contravin valorilor noastre.
De ce? Fiindca vrem sa obtinem rezultate durabile, nu doar
afaceri, sa castigam respect, nu doar bani.
29 august - Academia de Vară Forum IT 2008
Exemple de clienti si proiecte
• Prooptiki
– Walt Disney Motion Pictures Studios şi Buena Vista Home
Entertainment – Disney (WALL-E)
– 20 Century Fox (Simpsons The Movie)
etc.
• Teatrul Evreiesc de Stat (Nathan Inteleptul)
• Romstal (romstalshop.ro)
• Novicio Group (funnybox.ro)
• Sony (Blu-ray)
Pro-bono
• Centrul de Recuperare Neuro-Psiho-Motorie si Asistenta
Sociala "Crinul Alb"
• Complexul de Servicii pentru copii "Casa Soarelui"
• Actiuni ale Fundatiei Vodafone Romania
29 august - Academia de Vară Forum IT 2008
http://disney.go.com/disneypictures/wall-e/
29 august - Academia de Vară Forum IT 2008
Tu ce cauti?
• Dragoste
• Sanatate
• Bani
29 august - Academia de Vară Forum IT 2008
Din pacate, te putem ajuta sa afli doar
cum poti castiga bani*
*dar te sfatuim sa nu le neglijezi nici pe celelalte…
29 august - Academia de Vară Forum IT 2008
Inainte de drum
• De ce ai nevoie pentru inceput:
– o idee
– o strategie simpla (nu simplista!)
• Ce vinzi?
• Cui vinzi?
• Cum vinzi?
– de bani tot ai nevoie … pentru:
• Firma (infiintarea companiei, un avocat bun, un contabil
istet);
• Aplicatia online (webdesign, programare, texte, poze etc.);
• Colaboratori sau angajati;
• Timp, entuziasm, efort, un pic de noroc… lista este deschisa.
Intrebare: Ce crezi ca este cel mai greu de obtinut din cele de mai sus?
Te rugam sa argumentezi. Premiu surpriza pentru originalitatea raspunsului!
29 august - Academia de Vară Forum IT 2008
Propunem cateva alternative
• Posibile solutii:
– Magazin online
– Publicatie online
• Revista online
• Blog
• Portal
– Procesare plati online sau alte aplicatii B2B sau B2C
– Dezvoltare continut pentru publisheri
… si asteptam noi solutii de la spiritele intreprinzatoare!
29 august - Academia de Vară Forum IT 2008
Teme pentru acasa, daca te hotarasti
sa iti faci un magazin online
• Plan de afaceri care sa detalieze si aspectele de marketing;
• Furnizori de incredere;
• Domeniu relevant;
• Un serviciu de hosting calitativ;
• Webdesigner talentat;
• Aplicatia;
• Cont bancar pentru tranzactii online / contract procesator plati
online;
• SEO;
• Contabilitatea si managementul comenzilor si al stocurilor;
• Analiza concurentei;
• Aspectele legate de partea legala si de livrare;
• Sistem de backup al datelor;
• Rabdare si noroc!
29 august - Academia de Vară Forum IT 2008
Teme pentru acasa daca te hotarasti
sa iti faci o revista online sau un blog
Alege tema principala:
• Plan de afaceri care sa detalieze si aspectele de marketing;
• Analiza concurentei;
• Cumpara un domeniu relevant;
• Decide cum vei face bani (AdSense, vanzare directa de publicitate,
colaborare cu o agentie de publicitate etc.);
• Politica editoriala si de continut;
• Identifica sursele de informare si continut (poze, filmulete etc.);
• Redactare continut website si articole (texte, poze, filmulete etc.);
• Realizarea aplicatiei (info utile:
http://www.ojr.org/ojr/images/blog_software_comparison.cfm);
– Alegerea platformei potrivite;
– Selectia functionalitatilor aplicatiei;
– Implementare layout (design);
– Update;
– Testare;
– Lansare online.
29 august - Academia de Vară Forum IT 2008
Aplicatia… varful aisbergului decizional
• Programare
– Open source
vs.
– Propriul cod
• Design
– Template
vs.
– Original
• Text, poze si filmulete
Continut creativ si explicit, sugestiv si subtil, profesionist si
atractiv… Acorda-i timpul necesar! Face bine la reputatie :)
29 august - Academia de Vară Forum IT 2008
Decizii necesare în elaborarea
mixului de marketing
Produs Preţ Locul Promovare
Funcţionalitate Lista de preţuri Canalul de
distribuţie
Publicitate
Aspect Discount-uri Motivare canal de
distribuţie
Relaţii publice
Calitate Facilităţi Acoperirea pieţei Vânzări directe
Ambalaj Finanţare Locaţii Mesajul
Brand Opţiuni de leasing Logistică Media
Garanţie Nivelele
serviciilor
Buget
Service şi suport
29 august - Academia de Vară Forum IT 2008
Comunicarea online eficienta?
Simplu. Ca o tricicleta.
Comunicarea completa include obligatoriu:
1. Vehicul online
– Landing page / Website/ Revista online / Magazin online
2. Promovare online
– Marketing (SEO, SEM, diverse actiuni), PR online etc.
3. Newsletter (da-le vizitatorilor motive sa revina)
29 august - Academia de Vară Forum IT 2008
Ce ai in plan?
• Obiective: Ce vrei sa realizezi?
• Termen: In cat timp?
• Buget: Cu ce resurse?
29 august - Academia de Vară Forum IT 2008
Teoria ca teoria, dar practica este de baza
Hai in concurs!
PCNews.ro, SwissPlan.biz & Co.
cauta un super bloggar
Noteaza: pcnews.ro/concurs-2008
• 10.000 $ +
• zeci de premii interesante
(laptop-uri, sisteme, monitoare etc.)
Pe langa premii vei castiga experienta,
contacte si o lansare perfecta in …
afacerea ta online de succes!
29 august - Academia de Vară Forum IT 2008
Deci, unde te vezi peste 5 ani?
sau
29 august - Academia de Vară Forum IT 2008
Multumesc!
Albert Budică, Ph.D., M.Sc.
Business Consultant
E-mail: albert.budica@swissplan.biz
YM: budica_albert
Telefon mobil: +40 744.264.481
Adresa SwissPlan.biz:
Aleea Agigea nr.4, bl.102A, sc.B, ap.99, sector 6
Bucureşti, România
E-mail: office@swissplan.biz
Telefon/Fax: +40 (21) 430.07.47

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Prezentare concept SuperBlog - Albert Budica, SwissPlan.biz, la Forum IT

  • 1. Solutii online Albert Budica, PhD, MSc, Business Consultant SwissPlan.biz 29 august Academia de Vară Forum IT 2008
  • 2. 29 august - Academia de Vară Forum IT 2008 • agentie de marketing si PR online, • planuri precise precum ceasurile elveţienilor, • echilibru în relaţii asemenea proverbialei lor neutralităţi, • o comunicare poliglotă, • abordare complexă ca un briceag elveţian, • propuneri şi proiecte originale precum sărbătorile lor, • o calitate garantată, ca a irezistibilei lor ciocolate… • de solutiile noastre beneficiaza zilnic zeci de proiecte si clienti din toate colturile lumii… • … chiar daca suntem doar o mana de oameni. Cine suntem
  • 3. 29 august - Academia de Vară Forum IT 2008 Ce facem • Marketing – SEM – SEO – Concursuri – Sondaje etc. • PR online – Planuri de comunicare – Comunicate de presa – Advertoriale – Campanii integrate etc. O buna comunicare interna si externa este premisa unei afaceri eficiente. De ce? Fiindca… “80% proiecte esueaza din cauza unei comunicari defectuoase” (PMI)
  • 4. 29 august - Academia de Vară Forum IT 2008 Ce NU facem • Nu promovam: – alcoolul, – tutunul, – vanatoarea şi – alte produse sau servicii ce aduc prejudicii societăţii sau contravin valorilor noastre. De ce? Fiindca vrem sa obtinem rezultate durabile, nu doar afaceri, sa castigam respect, nu doar bani.
  • 5. 29 august - Academia de Vară Forum IT 2008 Exemple de clienti si proiecte • Prooptiki – Walt Disney Motion Pictures Studios şi Buena Vista Home Entertainment – Disney (WALL-E) – 20 Century Fox (Simpsons The Movie) etc. • Teatrul Evreiesc de Stat (Nathan Inteleptul) • Romstal (romstalshop.ro) • Novicio Group (funnybox.ro) • Sony (Blu-ray) Pro-bono • Centrul de Recuperare Neuro-Psiho-Motorie si Asistenta Sociala "Crinul Alb" • Complexul de Servicii pentru copii "Casa Soarelui" • Actiuni ale Fundatiei Vodafone Romania
  • 6. 29 august - Academia de Vară Forum IT 2008 http://disney.go.com/disneypictures/wall-e/
  • 7. 29 august - Academia de Vară Forum IT 2008 Tu ce cauti? • Dragoste • Sanatate • Bani
  • 8. 29 august - Academia de Vară Forum IT 2008 Din pacate, te putem ajuta sa afli doar cum poti castiga bani* *dar te sfatuim sa nu le neglijezi nici pe celelalte…
  • 9. 29 august - Academia de Vară Forum IT 2008 Inainte de drum • De ce ai nevoie pentru inceput: – o idee – o strategie simpla (nu simplista!) • Ce vinzi? • Cui vinzi? • Cum vinzi? – de bani tot ai nevoie … pentru: • Firma (infiintarea companiei, un avocat bun, un contabil istet); • Aplicatia online (webdesign, programare, texte, poze etc.); • Colaboratori sau angajati; • Timp, entuziasm, efort, un pic de noroc… lista este deschisa. Intrebare: Ce crezi ca este cel mai greu de obtinut din cele de mai sus? Te rugam sa argumentezi. Premiu surpriza pentru originalitatea raspunsului!
  • 10. 29 august - Academia de Vară Forum IT 2008 Propunem cateva alternative • Posibile solutii: – Magazin online – Publicatie online • Revista online • Blog • Portal – Procesare plati online sau alte aplicatii B2B sau B2C – Dezvoltare continut pentru publisheri … si asteptam noi solutii de la spiritele intreprinzatoare!
  • 11. 29 august - Academia de Vară Forum IT 2008 Teme pentru acasa, daca te hotarasti sa iti faci un magazin online • Plan de afaceri care sa detalieze si aspectele de marketing; • Furnizori de incredere; • Domeniu relevant; • Un serviciu de hosting calitativ; • Webdesigner talentat; • Aplicatia; • Cont bancar pentru tranzactii online / contract procesator plati online; • SEO; • Contabilitatea si managementul comenzilor si al stocurilor; • Analiza concurentei; • Aspectele legate de partea legala si de livrare; • Sistem de backup al datelor; • Rabdare si noroc!
  • 12. 29 august - Academia de Vară Forum IT 2008 Teme pentru acasa daca te hotarasti sa iti faci o revista online sau un blog Alege tema principala: • Plan de afaceri care sa detalieze si aspectele de marketing; • Analiza concurentei; • Cumpara un domeniu relevant; • Decide cum vei face bani (AdSense, vanzare directa de publicitate, colaborare cu o agentie de publicitate etc.); • Politica editoriala si de continut; • Identifica sursele de informare si continut (poze, filmulete etc.); • Redactare continut website si articole (texte, poze, filmulete etc.); • Realizarea aplicatiei (info utile: http://www.ojr.org/ojr/images/blog_software_comparison.cfm); – Alegerea platformei potrivite; – Selectia functionalitatilor aplicatiei; – Implementare layout (design); – Update; – Testare; – Lansare online.
  • 13. 29 august - Academia de Vară Forum IT 2008 Aplicatia… varful aisbergului decizional • Programare – Open source vs. – Propriul cod • Design – Template vs. – Original • Text, poze si filmulete Continut creativ si explicit, sugestiv si subtil, profesionist si atractiv… Acorda-i timpul necesar! Face bine la reputatie :)
  • 14. 29 august - Academia de Vară Forum IT 2008 Decizii necesare în elaborarea mixului de marketing Produs Preţ Locul Promovare Funcţionalitate Lista de preţuri Canalul de distribuţie Publicitate Aspect Discount-uri Motivare canal de distribuţie Relaţii publice Calitate Facilităţi Acoperirea pieţei Vânzări directe Ambalaj Finanţare Locaţii Mesajul Brand Opţiuni de leasing Logistică Media Garanţie Nivelele serviciilor Buget Service şi suport
  • 15. 29 august - Academia de Vară Forum IT 2008 Comunicarea online eficienta? Simplu. Ca o tricicleta. Comunicarea completa include obligatoriu: 1. Vehicul online – Landing page / Website/ Revista online / Magazin online 2. Promovare online – Marketing (SEO, SEM, diverse actiuni), PR online etc. 3. Newsletter (da-le vizitatorilor motive sa revina)
  • 16. 29 august - Academia de Vară Forum IT 2008 Ce ai in plan? • Obiective: Ce vrei sa realizezi? • Termen: In cat timp? • Buget: Cu ce resurse?
  • 17. 29 august - Academia de Vară Forum IT 2008 Teoria ca teoria, dar practica este de baza Hai in concurs! PCNews.ro, SwissPlan.biz & Co. cauta un super bloggar Noteaza: pcnews.ro/concurs-2008 • 10.000 $ + • zeci de premii interesante (laptop-uri, sisteme, monitoare etc.) Pe langa premii vei castiga experienta, contacte si o lansare perfecta in … afacerea ta online de succes!
  • 18. 29 august - Academia de Vară Forum IT 2008 Deci, unde te vezi peste 5 ani? sau
  • 19. 29 august - Academia de Vară Forum IT 2008 Multumesc! Albert Budică, Ph.D., M.Sc. Business Consultant E-mail: albert.budica@swissplan.biz YM: budica_albert Telefon mobil: +40 744.264.481 Adresa SwissPlan.biz: Aleea Agigea nr.4, bl.102A, sc.B, ap.99, sector 6 Bucureşti, România E-mail: office@swissplan.biz Telefon/Fax: +40 (21) 430.07.47