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MARKETING CAPABILITIES
OUTLINE
• ABOUT
• TIMELINE
• LEADERSHIP BRANDS
• WORKING
• CORE VALUES
• MARKETING MIX
• CORE STRENGTHS
• SWOT ANALYSIS
About
• Procter & Gamble (P & G), founded in1837 is the largest
manufacturer of consumer products. One of the top 10 largest
companies by market capitalization.
• Headquarters : Cincinnati, Ohio, United States
• Mainstay in American business for over 150 yrs.
Subsidiaries : Wella, Braun, Max Factor, Clairol, Gillette
India Ltd., more
Founders : James Gamble , William Procter
PRODCUT AND BRAND
TIMELINE
PRODUCT CONNECTION MAP
LEADERSHIP BRANDS
WORKING
DISTRIBUTION
COMPETITION
CORE VALUES
MARKETING - CORE STRENGTHS
MARKETING STRATEGY
BUSINESS MODEL ANALYSIS
MARKETING SPENDING AS % OF SALES
U.S. VS INTERNATIONAL SALES
SWOT ANALYSIS
THANK YOU
MADE BY: UDIT SHAH

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