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HOME SALE STRATEGY
The Giuliana Enriquez Team
Direct Line: 678-439-5857
Team@GiulianaEnriquez.com
www.GiulianaEnriquez.com
A Plan for Success
HOME SALE STRATEGY BHGRE METRO BROKERS
 What To Expect
 Marketing Plan
 Detailed Pricing
Comparison
 Mutual Decision
My Background
HOME SALE STRATEGY BHGRE METRO BROKERS
GIULIANA ENRIQUEZ
 Serving Gwinnett, North Fulton, Cobb, Dekalb, Cherokee and
Forsyth counties
 10 Years of Experience
 Studied in Arkansas State University, Universidad Agraria La
Molina-Lima, Peru, and American Real Estate College
 Realtor®, Associate Broker
 Gold Awards since 2012
 Specialist in Seller Representation and Buyer Representation
 Hobbies are spending time with kids and playing tennis
 Reviews: http://www.realsatisfied.com/giuliana-enriquez
My Company
HOME SALE STRATEGY BHGRE METRO BROKERS
 Largest real estate company in Georgia
 95% customer satisfaction rate
 Backed by a real team of 150 staff members
focused on OUR success
 Unparalleled marketing and technology
 In-house financial, insurance and closing
services concentrate on a smooth closing
experience
 Instant name recognition with the Better
Homes and Gardens brand
My Footprint
HOME SALE STRATEGY BHGRE METRO BROKERS
I can work out of
26 different offices and my
team includes 2,000 agents
serving the entire Metro
Atlanta area and North
Georgia Mountains
Together We’re Better
HOME SALE STRATEGY BHGRE METRO BROKERS
HOME SALE STRATEGY
MARKETING YOUR HOME
An Iconic Brand
HOME SALE STRATEGY BHGRE METRO BROKERS
 What do you think when you hear or see
Better Homes and Gardens?
 An American staple since 1924
 Magazine circulation of 7.6 million
 Readership of nearly 40 million
 97% brand awareness - Consumers know and
trust the Better Homes and Gardens brand
What’s in a Name?
HOME SALE STRATEGY BHGRE METRO BROKERS
Reaching Buyers
HOME SALE STRATEGY BHGRE METRO BROKERS
Drive-By Buyers
 Yard Sign
 Flyers
 Direct Mail/ Postcards
 Open Houses
Buyers with Agents
 Caravans
 FMLS/GAMLS/NEGAMLS
 Networking
 Telemarketing
Internet
 Exposure on the most
visited real estate
websites
 Social networking
 Digital marketing
Online Exposure
HOME SALE STRATEGY BHGRE METRO BROKERS
Your listing appears on more than 2,000 websites!
Online Exposure
HOME SALE STRATEGY BHGRE METRO BROKERS
Buyer Engagement
HOME SALE STRATEGY BHGRE METRO BROKERS
Capturing Online Leads
HOME SALE STRATEGY BHGRE METRO BROKERS
 Average industry response time to an
online lead is 52 hours*
 Most prospects work with the first real
estate agent who contacts them*
 Our unique technology contacts me
instantly after a lead comes in and I’m able
to follow up immediately.
*According to the National Association of Realtors.
Open House Marketing
HOME SALE STRATEGY BHGRE METRO BROKERS
Super Sunday is exclusive to my company with
hundreds of homes held open generating
thousands of potential buyers:
 The second Sunday of each month
 One lucky visitor wins $1,000
PinPoint Database
HOME SALE STRATEGY BHGRE METRO BROKERS
 Exclusive to Better Homes and Gardens Real
Estate agents
 PinPoint accesses Meredith’s database of
over 100 million subscribers
 Send customized postcards to targeted
buyers and sellers
 Database includes demographic, geographic
and behavioral data points
Relocation Services
HOME SALE STRATEGY BHGRE METRO BROKERS
 Cartus is the world’s largest relocation
company
 Over 800 companies are represented by
Cartus
 Cartus requires exceptional service, and we’ve
been awarded countless times for going
above and beyond
 My company handles thousands of relocations
each year
USAA/Navy Federal
HOME SALE STRATEGY BHGRE METRO BROKERS
Agent to Agent
HOME SALE STRATEGY BHGRE METRO BROKERS
 Agents with Buyers
 First MLS
 Georgia MLS
 Northeast Georgia MLS
My Network
HOME SALE STRATEGY BHGRE METRO BROKERS
 Personal database
 Professional agent database
 Agents at my company
 Social networking
 Other outreach
Social Advertising
HOME SALE STRATEGY BHGRE METRO BROKERS
 Great exposure for your
property
 Targeted advertising to my
custom audience
 Engagement and lead tracking
Retargeting Ads
HOME SALE STRATEGY BHGRE METRO BROKERS
 Up-to-date reports on reach
and engagement
 Appears to homebuyers across
the web, then follows them
General Marketing
HOME SALE STRATEGY BHGRE METRO BROKERS
 Digital marketing campaigns
 Print flyers in home and at
street
 Direct mail marketing
 Directionals and other signage
 Open houses
 Much more!
HOME SALE STRATEGY
PREPARING YOUR HOME
Appealing Conditions
HOME SALE STRATEGY BHGRE METRO BROKERS
Curb Appeal &
Interior Updates
Importance of
Staging Your Home
Curb Appeal
HOME SALE STRATEGY BHGRE METRO BROKERS
Interior Condition
HOME SALE STRATEGY BHGRE METRO BROKERS
Staging Your Home
HOME SALE STRATEGY BHGRE METRO BROKERS
Professional Photography
HOME SALE STRATEGY BHGRE METRO BROKERS
For Sale Sign
HOME SALE STRATEGY BHGRE METRO BROKERS
Easy Access
HOME SALE STRATEGY BHGRE METRO BROKERS
HSA Home Warranty
HOME SALE STRATEGY BHGRE METRO BROKERS
Separate Your Home From Others By Offering a 1-Year Home
Warranty
 Coverage while your home is on the market – If a failure occurs
while your house is listed, you can continue to concentrate on
selling your home instead of worrying about repairs.
 Powerful marketing tool – The home warranty will help set your
home apart from the competition. Research shows that 8 out of
10 buyers prefer to buy a warranted home.
 Post-sale dispute prevention – If a failure happens after closing,
the buyer will turn to HSA – not you – to resolve the problem.
Managing the Details
HOME SALE STRATEGY BHGRE METRO BROKERS
 Every offer will be presented for your
review on a timely basis!
 My thorough understanding of the forms
used in a real estate transaction insures
that nothing is left to chance and you are
properly protected
 I will ensure that all disclosures and
associated forms are provided to protect
you
Dotloop Makes It Easy
HOME SALE STRATEGY BHGRE METRO BROKERS
 Seamless, paperless transactions
 Cloud document management
 Private and secure
 Electronic signatures
 Available on-the-go with full mobile
support
 Buyers love DotLoop!
Managing the Details
HOME SALE STRATEGY BHGRE METRO BROKERS
To further protect your position in the transaction,
I will:
 Require buyers to provide written evidence of their
loan qualification
 Maintain contact with the buyer’s lender and track
the progress of the buyer’s loan through closing and
advise you as to the status
 Maintain contact with the buyer’s agent
 Track time sensitive contract provisions
Negotiation & Closing
HOME SALE STRATEGY BHGRE METRO BROKERS
 Negotiate inspection concerns, suggest options and
assist in securing bids and contractors, if needed
 Monitor the progress of the title search, survey,
appraisal, inspections and removal of contingencies
 Keep YOU informed throughout the process
 Attend the closing with you
My experience enables us to anticipate
problems and provide solutions
Competitive Pricing
HOME SALE STRATEGY BHGRE METRO BROKERS
Detailed Comparison
 Recently Sold
 Expired
 Active Competition
HOME SALE STRATEGY
READY TO GET STARTED?

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Presentacion para Vender Su Casa de Atlanta Georgia USA

  • 1. HOME SALE STRATEGY The Giuliana Enriquez Team Direct Line: 678-439-5857 Team@GiulianaEnriquez.com www.GiulianaEnriquez.com
  • 2. A Plan for Success HOME SALE STRATEGY BHGRE METRO BROKERS  What To Expect  Marketing Plan  Detailed Pricing Comparison  Mutual Decision
  • 3. My Background HOME SALE STRATEGY BHGRE METRO BROKERS GIULIANA ENRIQUEZ  Serving Gwinnett, North Fulton, Cobb, Dekalb, Cherokee and Forsyth counties  10 Years of Experience  Studied in Arkansas State University, Universidad Agraria La Molina-Lima, Peru, and American Real Estate College  Realtor®, Associate Broker  Gold Awards since 2012  Specialist in Seller Representation and Buyer Representation  Hobbies are spending time with kids and playing tennis  Reviews: http://www.realsatisfied.com/giuliana-enriquez
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  • 18. My Company HOME SALE STRATEGY BHGRE METRO BROKERS  Largest real estate company in Georgia  95% customer satisfaction rate  Backed by a real team of 150 staff members focused on OUR success  Unparalleled marketing and technology  In-house financial, insurance and closing services concentrate on a smooth closing experience  Instant name recognition with the Better Homes and Gardens brand
  • 19. My Footprint HOME SALE STRATEGY BHGRE METRO BROKERS I can work out of 26 different offices and my team includes 2,000 agents serving the entire Metro Atlanta area and North Georgia Mountains
  • 20. Together We’re Better HOME SALE STRATEGY BHGRE METRO BROKERS
  • 22. An Iconic Brand HOME SALE STRATEGY BHGRE METRO BROKERS  What do you think when you hear or see Better Homes and Gardens?  An American staple since 1924  Magazine circulation of 7.6 million  Readership of nearly 40 million  97% brand awareness - Consumers know and trust the Better Homes and Gardens brand
  • 23. What’s in a Name? HOME SALE STRATEGY BHGRE METRO BROKERS
  • 24. Reaching Buyers HOME SALE STRATEGY BHGRE METRO BROKERS Drive-By Buyers  Yard Sign  Flyers  Direct Mail/ Postcards  Open Houses Buyers with Agents  Caravans  FMLS/GAMLS/NEGAMLS  Networking  Telemarketing Internet  Exposure on the most visited real estate websites  Social networking  Digital marketing
  • 25. Online Exposure HOME SALE STRATEGY BHGRE METRO BROKERS Your listing appears on more than 2,000 websites!
  • 26. Online Exposure HOME SALE STRATEGY BHGRE METRO BROKERS
  • 27. Buyer Engagement HOME SALE STRATEGY BHGRE METRO BROKERS
  • 28. Capturing Online Leads HOME SALE STRATEGY BHGRE METRO BROKERS  Average industry response time to an online lead is 52 hours*  Most prospects work with the first real estate agent who contacts them*  Our unique technology contacts me instantly after a lead comes in and I’m able to follow up immediately. *According to the National Association of Realtors.
  • 29. Open House Marketing HOME SALE STRATEGY BHGRE METRO BROKERS Super Sunday is exclusive to my company with hundreds of homes held open generating thousands of potential buyers:  The second Sunday of each month  One lucky visitor wins $1,000
  • 30. PinPoint Database HOME SALE STRATEGY BHGRE METRO BROKERS  Exclusive to Better Homes and Gardens Real Estate agents  PinPoint accesses Meredith’s database of over 100 million subscribers  Send customized postcards to targeted buyers and sellers  Database includes demographic, geographic and behavioral data points
  • 31. Relocation Services HOME SALE STRATEGY BHGRE METRO BROKERS  Cartus is the world’s largest relocation company  Over 800 companies are represented by Cartus  Cartus requires exceptional service, and we’ve been awarded countless times for going above and beyond  My company handles thousands of relocations each year
  • 32. USAA/Navy Federal HOME SALE STRATEGY BHGRE METRO BROKERS
  • 33. Agent to Agent HOME SALE STRATEGY BHGRE METRO BROKERS  Agents with Buyers  First MLS  Georgia MLS  Northeast Georgia MLS
  • 34. My Network HOME SALE STRATEGY BHGRE METRO BROKERS  Personal database  Professional agent database  Agents at my company  Social networking  Other outreach
  • 35. Social Advertising HOME SALE STRATEGY BHGRE METRO BROKERS  Great exposure for your property  Targeted advertising to my custom audience  Engagement and lead tracking
  • 36. Retargeting Ads HOME SALE STRATEGY BHGRE METRO BROKERS  Up-to-date reports on reach and engagement  Appears to homebuyers across the web, then follows them
  • 37. General Marketing HOME SALE STRATEGY BHGRE METRO BROKERS  Digital marketing campaigns  Print flyers in home and at street  Direct mail marketing  Directionals and other signage  Open houses  Much more!
  • 39. Appealing Conditions HOME SALE STRATEGY BHGRE METRO BROKERS Curb Appeal & Interior Updates Importance of Staging Your Home
  • 40. Curb Appeal HOME SALE STRATEGY BHGRE METRO BROKERS
  • 41. Interior Condition HOME SALE STRATEGY BHGRE METRO BROKERS
  • 42. Staging Your Home HOME SALE STRATEGY BHGRE METRO BROKERS
  • 43. Professional Photography HOME SALE STRATEGY BHGRE METRO BROKERS
  • 44. For Sale Sign HOME SALE STRATEGY BHGRE METRO BROKERS
  • 45. Easy Access HOME SALE STRATEGY BHGRE METRO BROKERS
  • 46. HSA Home Warranty HOME SALE STRATEGY BHGRE METRO BROKERS Separate Your Home From Others By Offering a 1-Year Home Warranty  Coverage while your home is on the market – If a failure occurs while your house is listed, you can continue to concentrate on selling your home instead of worrying about repairs.  Powerful marketing tool – The home warranty will help set your home apart from the competition. Research shows that 8 out of 10 buyers prefer to buy a warranted home.  Post-sale dispute prevention – If a failure happens after closing, the buyer will turn to HSA – not you – to resolve the problem.
  • 47. Managing the Details HOME SALE STRATEGY BHGRE METRO BROKERS  Every offer will be presented for your review on a timely basis!  My thorough understanding of the forms used in a real estate transaction insures that nothing is left to chance and you are properly protected  I will ensure that all disclosures and associated forms are provided to protect you
  • 48. Dotloop Makes It Easy HOME SALE STRATEGY BHGRE METRO BROKERS  Seamless, paperless transactions  Cloud document management  Private and secure  Electronic signatures  Available on-the-go with full mobile support  Buyers love DotLoop!
  • 49. Managing the Details HOME SALE STRATEGY BHGRE METRO BROKERS To further protect your position in the transaction, I will:  Require buyers to provide written evidence of their loan qualification  Maintain contact with the buyer’s lender and track the progress of the buyer’s loan through closing and advise you as to the status  Maintain contact with the buyer’s agent  Track time sensitive contract provisions
  • 50. Negotiation & Closing HOME SALE STRATEGY BHGRE METRO BROKERS  Negotiate inspection concerns, suggest options and assist in securing bids and contractors, if needed  Monitor the progress of the title search, survey, appraisal, inspections and removal of contingencies  Keep YOU informed throughout the process  Attend the closing with you My experience enables us to anticipate problems and provide solutions
  • 51. Competitive Pricing HOME SALE STRATEGY BHGRE METRO BROKERS Detailed Comparison  Recently Sold  Expired  Active Competition
  • 52. HOME SALE STRATEGY READY TO GET STARTED?