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Earn Trust in AI Discovery with Search, Social, and Media

AI is changing how consumers define problems, compare options, and build brand shortlists. In this session, Amsive experts explored how marketers can earn trust across search, social media, paid media, AI platforms, and the open web. Consumers are asking longer, more complex questions earlier in the discovery journey. They’re also validating AI-generated answers through reviews, creators, communities, and other sources. Brands need a connected strategy built around the audience’s decisions, questions, and trusted sources. In this session, you’ll learn how to: - Understand how changing consumer behavior is reshaping brand discovery - Build a connected strategy around audience questions, decisions, and trusted sources - Strengthen credibility through owned expertise, social conversations, reviews, creators, and communities - Use visibility, engagement, and performance signals to guide testing and investment

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with Search, Social, and Media Earn Trust in AI Discovery Webinar
Webinar Earn Trust in AI Discovery with Search, Social, and Media Inna Zeyger Chalice Jones Josh Squires VP, Digital Media Director, Social + Influencer Director, AI Search
Webinar Earn Trust in AI Discovery with Search, Social, and Media Source: Pew Research Center, June 2026 U.S. adults read AI summaries in search results. 6 in 10 Consumer Behavior is Changing Webinar Earn Trust in AI Discovery with Search, Social, and Media
Webinar Earn Trust in AI Discovery with Search, Social, and Media 70 Source: Nielson, Annual Marketing Report, 2025 AI changed consumer tools. Marketers still needs to change their mindset. Webinar Earn Trust in AI Discovery with Search, Social, and Media of marketers measure digital and traditional media holistically. 32% ONLY
Webinar Earn Trust in AI Discovery with Search, Social, and Media 70 Your Audience-Led Framework for AI Discovery Readiness CLEAR: CHOOSE 7 in 10 consumers whose research changed with GenAI also changed how they phrase their questions. Source: Gartner, January 2026 Consumers are spending more time, considering more options, and asking more nuanced questions.” Emma Mathison, Gartner Marketing practice.
Webinar Earn Trust in AI Discovery with Search, Social, and Media 70 Your Audience-Led Framework for AI Discovery Readiness CLEAR: CHOOSE Source: Gartner, 2026 Question to Answer Who matters, and what are they trying to solve? 70 Evidence What consumers search, say, trust, and do 70 Action Prioritize the conversations your brand has a credible reason to own
Webinar Earn Trust in AI Discovery with Search, Social, and Media 70 88% Source: Pew Research Center, July 2025 Your Audience-Led Framework for AI Discovery Readiness CLEAR: LOCATE of Google AI summaries cite three or more sources. Webinar Earn Trust in AI Discovery with Search, Social, and Media
Webinar Earn Trust in AI Discovery with Search, Social, and Media 70 Source: Gartner, 2026 70 Question to Answer Where are we showing up today, and where are the gaps? 70 Evidence AI visibility, search presence, citations, reviews, social, media, and community signals 70 Action Identify the gaps that matter most to the audience you chose Your Audience-Led Framework for AI Discovery Readiness CLEAR: LOCATE 70 70 70
Webinar Earn Trust in AI Discovery with Search, Social, and Media A majority of consumers question whether the information they use to make everyday decisions is reliable. Source: Gartner, March 2026 Your Audience-Led Framework for AI Discovery Readiness CLEAR: ESTABLISH PROOF Earn Trust in AI Discovery with Search, Social, and Media
Webinar Earn Trust in AI Discovery with Search, Social, and Media Source: Gartner, 2026 Your Audience-Led Framework for AI Discovery Readiness CLEAR: ESTABLISH PROOF Question to Answer What does our brand need to prove to be credible? Evidence Helpful content, expertise, clear claims, reviews, creators, communities, and third- party sources Action Close proof gaps with useful answers and credible reinforcement beyond your own site 70 70 70 70 70 70 70
Webinar Earn Trust in AI Discovery with Search, Social, and Media 70 Source: Google, March 2025 8 in 10 online purchase journeys involve multiple touchpoints. Your Audience-Led Framework for AI Discovery Readiness CLEAR: ACTIVATE 8 in 10
Webinar Earn Trust in AI Discovery with Search, Social, and Media 70 Source: Gartner, 2026 Your Audience-Led Framework for AI Discovery Readiness CLEAR: ACTIVATE 70 70 70 Question to Answer Where and how should we reinforce the story? 70 Evidence Audience behavior, channel role, message response, content, and destination experience 70 Action Give each channel a role, then test and amplify what works 70 70 70
Webinar Earn Trust in AI Discovery with Search, Social, and Media 70 of global organizations completely trust the performance of their current measurement solutions. Source: Gartner, 2026, Think With Google, 2025 Your Audience-Led Framework for AI Discovery Readiness CLEAR: READ & REFINE ONLY 40%
Webinar Earn Trust in AI Discovery with Search, Social, and Media Source: Gartner, 2026 Your Audience-Led Framework for AI Discovery Readiness CLEAR: READ & REFINE Question to Answer What signals are changing, and what are they telling us? Evidence AI visibility, citations, audience response, demand, traffic quality, conversions, and business outcomes Action Use the signals to refine what you Choose next
Webinar Earn Trust in AI Discovery with Search, Social, and Media 70 Your Audience-Led Framework for AI Discovery Readiness CLEAR Webinar Earn Trust in AI Discovery with Search, Social, and Media
Webinar Earn Trust in AI Discovery with Search, Social, and Media 70 Your CLEAR AI Discovery Readiness Checklist
Webinar Earn Trust in AI Discovery with Search, Social, and Media 40% Increase in annual customer growth 20% Marketing productivity improvement <6 Months Typical payback period 134% Three-year ROI
Webinar Earn Trust in AI Discovery with Search, Social, and Media Let’s Talk Q & A Inna Zeyger Chalice Jones Josh Squires VP, Digital Media Director, Social + Influencer Director, AI Search