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PPC Fresh Search Marketing
Updates – MIMA
                                                            October 11, 2012
           Jo Stumpner
           PPC Marketing Director
           Top Floor Technologies
               @jostumpner



                       Twitter: @jostumpner @topfloortech
Table of Contents



1. The Basics
2. How, Where & Why
3. Who Are We & Who Wants Us?




                        Twitter: @jostumpner @topfloortech
THE BASICS

Please Tell Me You Are Using These! But Not These….




                         Twitter: @jostumpner @topfloortech
The Basics - Why PPC Marketing?




      Moment of Relevance




               Twitter: @jostumpner @topfloortech
The Basics - Why PPC Marketing?




       Increased Exposure




               Twitter: @jostumpner @topfloortech
The Basics – Google Says!




Google Recommendations




            Twitter: @jostumpner @topfloortech
The Basics – Enhance Those Ads


      Site Link Extensions
      Location Extensions
       Phone Extensions
       Social Extensions



                Twitter: @jostumpner @topfloortech
The Basics – Enhance Those Ads




      Product Listing Ads




               Twitter: @jostumpner @topfloortech
The Basics – Sharing is Nice


    Google Analytics
      • Goals
      • Bounce Rate
      • Page Views/Visits




                Twitter: @jostumpner @topfloortech
HOW, WHERE & WHY
  Reaching & Engaging the CEC
  (aka: Chief Executive Customer)




                 Twitter: @jostumpner @topfloortech
How, Why & Where – Site Remarketing




                 Twitter: @jostumpner @topfloortech
How, Why & Where - YouTube




             Twitter: @jostumpner @topfloortech
How, Why & Where - Mobile




            Twitter: @jostumpner @topfloortech
WHO ARE WE & WHO WANTS US?

     Scared of Commitment? PPC Can Help!




                      Twitter: @jostumpner @topfloortech
Who Are We & Who Wants Us



 Dip Your Toe In With PPC
   • Key Benefits
   • Tag Lines
   • Unique Value Props




                 Twitter: @jostumpner @topfloortech
Who Are We & Who Wants Us




       Going Global




            Twitter: @jostumpner @topfloortech
Thank You!!

   Jo Stumpner
  PPC Marketing Director
jstumpner@topfloortech.com
      @jostumpner




           Twitter: @jostumpner @topfloortech

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Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies

  • 1. Welcome! PPC Fresh Search Marketing Updates – MIMA October 11, 2012 Jo Stumpner PPC Marketing Director Top Floor Technologies @jostumpner Twitter: @jostumpner @topfloortech
  • 2. Table of Contents 1. The Basics 2. How, Where & Why 3. Who Are We & Who Wants Us? Twitter: @jostumpner @topfloortech
  • 3. THE BASICS Please Tell Me You Are Using These! But Not These…. Twitter: @jostumpner @topfloortech
  • 4. The Basics - Why PPC Marketing? Moment of Relevance Twitter: @jostumpner @topfloortech
  • 5. The Basics - Why PPC Marketing? Increased Exposure Twitter: @jostumpner @topfloortech
  • 6. The Basics – Google Says! Google Recommendations Twitter: @jostumpner @topfloortech
  • 7. The Basics – Enhance Those Ads Site Link Extensions Location Extensions Phone Extensions Social Extensions Twitter: @jostumpner @topfloortech
  • 8. The Basics – Enhance Those Ads Product Listing Ads Twitter: @jostumpner @topfloortech
  • 9. The Basics – Sharing is Nice Google Analytics • Goals • Bounce Rate • Page Views/Visits Twitter: @jostumpner @topfloortech
  • 10. HOW, WHERE & WHY Reaching & Engaging the CEC (aka: Chief Executive Customer) Twitter: @jostumpner @topfloortech
  • 11. How, Why & Where – Site Remarketing Twitter: @jostumpner @topfloortech
  • 12. How, Why & Where - YouTube Twitter: @jostumpner @topfloortech
  • 13. How, Why & Where - Mobile Twitter: @jostumpner @topfloortech
  • 14. WHO ARE WE & WHO WANTS US? Scared of Commitment? PPC Can Help! Twitter: @jostumpner @topfloortech
  • 15. Who Are We & Who Wants Us Dip Your Toe In With PPC • Key Benefits • Tag Lines • Unique Value Props Twitter: @jostumpner @topfloortech
  • 16. Who Are We & Who Wants Us Going Global Twitter: @jostumpner @topfloortech
  • 17. Thank You!! Jo Stumpner PPC Marketing Director jstumpner@topfloortech.com @jostumpner Twitter: @jostumpner @topfloortech