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“Power For Social Change”
November 13, 2012 Webinar
Tom’s background…

      ACTOR


                        PRODUCER


                         EXEC ED
      COMMUNITY
      DEVELOPER         DESIGNER/
                       FACILITATOR


                         EDUCATOR
                    “The Artist As Activist” –
                     DePaul Art Department
INTERNET MARKETER
Recent Civic Projects




                        www.nogameschicago.com




              www.publicassets.us




          www.civiclab.us
Agenda
• The Big Picture
• Organizing 101
• Stories About Power
• Building Infrastructure
• Expand Your Vision, Get Busy
• Who’s Ready? What’s Next?
 > Q&A via email = tom@tresser.com
> Twitter: #nppower
> http://afterschooladvocacy.wikispaces.com
THE BIG PICTURE
Power For Social Change
Power For Social Change
Power For Social Change
Power For Social Change
Power For Social Change
Power For Social Change
Power For Social Change
Power For Social Change
Power For Social Change
Power For Social Change
Power For Social Change
Power For Social Change
Challenge to the field

• Isn’t time to get out from BEHIND the
  elephants?
• Isn’t it time to SET the agenda and not
  REACT to the agenda?
ORGANIZING 101
INTRODUCTION TO COMMUNITY ORGANIZING

 “The whole history of the progress of human liberty shows
 that all concessions yet made to her august claims have
 been born of struggle…Those who profess to favor
 freedom, and yet depreciate agitation, are men who want
 crops without plowing up the ground. They want rain
 without thunder and lightning…Power concedes nothing
 without a demand. It never did and it never will. Find out
 what the people will submit to, and you have found the
 exact amount of injustice and wrong which will be imposed
 upon them; and these will continue until they are resisted
 with either words or blows, or with both. The limits of
 tyrants are prescribed by the endurance of those whom
 they oppress.”
     - Frederick Douglass, Letter to an abolitionist associate, 1849
FORMS OF COMMUNITY ORGANIZING –
 TYPES OF HELPING ORGANIZATIONS

   Direct Service

     Self Help

     Education


     Advocacy

   Direct Action

           Source: Midwest Academy
FORMS OF COMMUNITY ORGANIZING –
 TYPES OF HELPING ORGANIZATIONS


                 Direct Service




 United Way's mission is to improve lives by
 mobilizing caring people to invest in the
 community where their resources are
 needed most.


             Source: Midwest Academy
FORMS OF COMMUNITY ORGANIZING –
           TYPES OF HELPING ORGANIZATIONS


                             Self Help




Alcoholics Anonymous is a voluntary, worldwide fellowship of men
and women from all walks of life who meet together to attain and
maintain sobriety. The only requirement for membership is a desire to
stop drinking. There are no dues or fees for A.A. membership.



                          Source: Midwest Academy
FORMS OF COMMUNITY ORGANIZING –
 TYPES OF HELPING ORGANIZATIONS

          Education




        Source: Midwest Academy
FORMS OF COMMUNITY ORGANIZING –
             TYPES OF HELPING ORGANIZATIONS

                                Advocacy




The mission of the ACLU is to preserve these protections and guarantees:

Your First Amendment rights-freedom of speech, association and assembly.
Freedom of the press, and freedom of religion supported by the strict
separation of church and state.

Your right to equal protection under the law - equal treatment regardless of
race, sex, religion or national origin.

Your right to due process - fair treatment by the government whenever the
loss of your liberty or property is at stake.
                               Source: Midwest Academy
Your right to privacy - freedom from unwarranted government intrusion into
your personal and private affairs.
FORMS OF COMMUNITY ORGANIZING –
     TYPES OF HELPING ORGANIZATIONS

                            Direct Action




National People's Action (NPA) is a network of grassroots organizations with a fierce
reputation for direct action from across the country that work to advance a national
economic and racial justice agenda. NPA has over 200 organizers working to unite
everyday people in cities, towns, and rural communities throughout the United States
through direct-action, house meetings and community organizing.
NPA and its affiliates range from farmers in rural Iowa to youth in the South Bronx.
We have affiliate organizations in 14 states with remote network offices in
Washington D.C., California, New York and a central office in Chicago. Our target
population is not limited to a geographical area or regional group but rather works
with and on behalf of hard working Americans everywhere to ensure an equitable and
just democracy.
THREE PRINCIPLES OF
      DIRECT ACTION ORGANIZING


1. Win real, immediate, concrete
   improvements in people’s live
2. Give people a sense of their own power
3. Alter the relationships of power


               Source: Midwest Academy
FORMS OF COMMUNITY ORGANIZING


  Accepts                                                                  Challenges
  Existing                                                                  Existing
   Power                                                                     Power
Relationships                                                             Relationships
      Direct Service




                                                                                 Direct Action
                                            Education



                                                               Advocacy
                         Self Help




                                     Source: Midwest Academy
FORMS OF COMMUNITY ORGANIZING


  Accepts                                                                        Challenges
  Existing                                                                        Existing
   Power                                                                           Power
Relationships                                                                   Relationships
                                     Level of involvement
                                      of people directly
                                     affected by problem
      Direct Service




                                                                                       Direct Action
                                                  Education



                                                                     Advocacy
                         Self Help




                                           Source: Midwest Academy
FORMS OF COMMUNITY ORGANIZING


  Accepts                                                                       Challenges
  Existing                                                                       Existing
   Power                                                                          Power
Relationships                                                                  Relationships
                                      Change of people
                                     involved in problem
      Direct Service




                                                                                      Direct Action
                                                 Education



                                                                    Advocacy
                         Self Help




                                          Source: Midwest Academy
FORMS OF COMMUNITY ORGANIZING


  Accepts                                                                       Challenges
  Existing                                                                       Existing
   Power                                                                          Power
Relationships                                                                  Relationships
                                     Level of structural
                                          change
      Direct Service




                                                                                      Direct Action
                                                 Education



                                                                    Advocacy
                         Self Help




                                          Source: Midwest Academy
FORMS OF COMMUNITY ORGANIZING


  Accepts                                                                   Challenges
  Existing                                                                   Existing
   Power                                                                      Power
Relationships                                                              Relationships
                                     Level of Conflict
      Direct Service




                                                                                  Direct Action
                                             Education



                                                                Advocacy
                         Self Help




                                      Source: Midwest Academy
Saul Alinsky (1909 – 1972)
• Pioneer in grassroots
democracy theory and
practice
• Founder of the Industrial
Areas Foundation (IAF)
• Master organizer and
challenger of the status quo
    www.industrialareasfoundation.org
“Change means movement.
Movement means friction. Only in the
frictionless vacuum of a nonexistent
   abstract world can movement or
 change occur without that abrasive
   friction of conflict.” - Saul Alinsky
Challenge to the field

• Being right means NOTHING.
• What is your POWER analysis for
  getting your agenda accomplished?
A POWERFUL ORGANIZATION
Power For Social Change
Power For Social Change
Power For Social Change
2010 revenue =
$227,811,279
Power For Social Change
• 4.3 million members, mostly gun owners.
• Grassroots connections with extensive membership, NRA affiliated state
associations, local gun clubs, the Boy Scouts and other organizations
•. When restrictive gun legislation is proposed at any level, NRA members and
supporters are alerted and respond with individual letters, faxes, emails, and calls
to their representatives.
• Several websites and seven monthly publications for subscribers and
newsstands to get its message out.
• 2010 revenues = $227,811,279
• Federal level lobbying = between $1.5 million and $2.7 million from 2001 - 2010.
• During 2010, they spent over $7.2 million at the federal level.
• 2010 federal congressional elections = NRA contributed $902,700 to Republican
candidates and $373,350 to Democrats.
• Some statistics show that the NRA and its allies outspend gun control groups by
27 to 1.
• Members of Congress have ranked it as the most powerful lobbying
organization in the country several years in a row.
• Seven permanent lobbyists in DC.
• 200 pro-gun members of Congress.
• NRA particularly effective in influencing swing voters.
“During my career as a trauma surgeon at Cook
County hospital, we saw a lot of gun violence
victims. I became an advocate for gun control,
even being invited to give testimony before the
senate subcommittee concerning the assault
weapon ban. At every turn the NRA was there. It
is an extremely powerful, well organized machine,
that just bulldozes over its enemies.”

- Former student in Tom’s “Public Policy” class
Power For Social Change
POLITICIANS HAVE A REPTILIAN BRAIN…
Challenge to the field

• Do NRA members care more for the Second
  Amendment and their guns than do the leaders
  of America’s nonprofit sector care for social
  justice and their constituents?
A STORY OF INFRASTRUCTURE
Power For Social Change
2011 revenue =
  $9,168,949
LI programs trains thousands of people each year to:

• Form independent conservative student groups
• Manage grassroots-oriented campaigns
• Publish independent conservative school newspaper
• Succeed in the competitive field of broadcast media
• Run successfully for elected office
• Communicate a conservative message using the media
• Formulate policy as elected officials or key staff members

Offers 40 types of training schools, workshops, and seminars
and a top-notch intern program.
Since 1979, the Leadership Institute has trained more than
100,000 students. Graduates include US Senators and
Congressmen, governors and state legislators, city council
members and local mayors, and conservative activists and
officeholders at every level. The Institute's unique college
campus network has grown to more than 1,400 conservative
campus groups and newspapers.
Power For Social Change
Challenge to the field

• What does OUR Leadership Institute look
  like?
• Would YOU sign up?
IT’S TIME FOR US TO BE DIFFERENT!
Operation 2014 – Seek out, train, support
50 nonprofit leaders to run for local office
as champions of a Human Agenda.
Donna Edwards was elected in 2008 as a Democrat to represent Maryland’s fourth district in
the House of Representatives. Most of her previous experience was in the nonprofit
world, including jobs as:

• Lobbyist, Public Citizen’s Congress Watch project, 1992-94

• Executive director, Center for a New Democracy, 1994-96

• Co-founder and executive director, National Network to End Domestic Violence, 1996-99

• Executive director, Arca Foundation, 2000-8
Ms. Edwards says she loved working for
                      nonprofits but appreciates “the power of the
                      voice and the office” that she now enjoys as
                      a lawmaker.

                      “Being a member of Congress is like a big
                      bully pulpit for the things you feel passionate
                      about,” she says, recalling that two decades
                      ago she worked with a group that was
                      pushing to overhaul the health-care system.
                      “Then I get to come to Congress,” she adds,
                      “and I preside over the health-care debate
                      and [help] pass what is probably the most
                      significant legislation we’re going to have in
                      a generation that’s really going to make a
                      difference in people’s lives.”


Watch video @ http://afterschooladvocacy.wikispaces.com/Background
Power For Social Change
312-804-3230
tom@tresser.com - @tomstee
www.tresser.com
www.civiclab.us

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Power For Social Change

  • 1. “Power For Social Change” November 13, 2012 Webinar
  • 2. Tom’s background… ACTOR PRODUCER EXEC ED COMMUNITY DEVELOPER DESIGNER/ FACILITATOR EDUCATOR “The Artist As Activist” – DePaul Art Department INTERNET MARKETER
  • 3. Recent Civic Projects www.nogameschicago.com www.publicassets.us www.civiclab.us
  • 4. Agenda • The Big Picture • Organizing 101 • Stories About Power • Building Infrastructure • Expand Your Vision, Get Busy • Who’s Ready? What’s Next? > Q&A via email = tom@tresser.com > Twitter: #nppower > http://afterschooladvocacy.wikispaces.com
  • 18. Challenge to the field • Isn’t time to get out from BEHIND the elephants? • Isn’t it time to SET the agenda and not REACT to the agenda?
  • 20. INTRODUCTION TO COMMUNITY ORGANIZING “The whole history of the progress of human liberty shows that all concessions yet made to her august claims have been born of struggle…Those who profess to favor freedom, and yet depreciate agitation, are men who want crops without plowing up the ground. They want rain without thunder and lightning…Power concedes nothing without a demand. It never did and it never will. Find out what the people will submit to, and you have found the exact amount of injustice and wrong which will be imposed upon them; and these will continue until they are resisted with either words or blows, or with both. The limits of tyrants are prescribed by the endurance of those whom they oppress.” - Frederick Douglass, Letter to an abolitionist associate, 1849
  • 21. FORMS OF COMMUNITY ORGANIZING – TYPES OF HELPING ORGANIZATIONS Direct Service Self Help Education Advocacy Direct Action Source: Midwest Academy
  • 22. FORMS OF COMMUNITY ORGANIZING – TYPES OF HELPING ORGANIZATIONS Direct Service United Way's mission is to improve lives by mobilizing caring people to invest in the community where their resources are needed most. Source: Midwest Academy
  • 23. FORMS OF COMMUNITY ORGANIZING – TYPES OF HELPING ORGANIZATIONS Self Help Alcoholics Anonymous is a voluntary, worldwide fellowship of men and women from all walks of life who meet together to attain and maintain sobriety. The only requirement for membership is a desire to stop drinking. There are no dues or fees for A.A. membership. Source: Midwest Academy
  • 24. FORMS OF COMMUNITY ORGANIZING – TYPES OF HELPING ORGANIZATIONS Education Source: Midwest Academy
  • 25. FORMS OF COMMUNITY ORGANIZING – TYPES OF HELPING ORGANIZATIONS Advocacy The mission of the ACLU is to preserve these protections and guarantees: Your First Amendment rights-freedom of speech, association and assembly. Freedom of the press, and freedom of religion supported by the strict separation of church and state. Your right to equal protection under the law - equal treatment regardless of race, sex, religion or national origin. Your right to due process - fair treatment by the government whenever the loss of your liberty or property is at stake. Source: Midwest Academy Your right to privacy - freedom from unwarranted government intrusion into your personal and private affairs.
  • 26. FORMS OF COMMUNITY ORGANIZING – TYPES OF HELPING ORGANIZATIONS Direct Action National People's Action (NPA) is a network of grassroots organizations with a fierce reputation for direct action from across the country that work to advance a national economic and racial justice agenda. NPA has over 200 organizers working to unite everyday people in cities, towns, and rural communities throughout the United States through direct-action, house meetings and community organizing. NPA and its affiliates range from farmers in rural Iowa to youth in the South Bronx. We have affiliate organizations in 14 states with remote network offices in Washington D.C., California, New York and a central office in Chicago. Our target population is not limited to a geographical area or regional group but rather works with and on behalf of hard working Americans everywhere to ensure an equitable and just democracy.
  • 27. THREE PRINCIPLES OF DIRECT ACTION ORGANIZING 1. Win real, immediate, concrete improvements in people’s live 2. Give people a sense of their own power 3. Alter the relationships of power Source: Midwest Academy
  • 28. FORMS OF COMMUNITY ORGANIZING Accepts Challenges Existing Existing Power Power Relationships Relationships Direct Service Direct Action Education Advocacy Self Help Source: Midwest Academy
  • 29. FORMS OF COMMUNITY ORGANIZING Accepts Challenges Existing Existing Power Power Relationships Relationships Level of involvement of people directly affected by problem Direct Service Direct Action Education Advocacy Self Help Source: Midwest Academy
  • 30. FORMS OF COMMUNITY ORGANIZING Accepts Challenges Existing Existing Power Power Relationships Relationships Change of people involved in problem Direct Service Direct Action Education Advocacy Self Help Source: Midwest Academy
  • 31. FORMS OF COMMUNITY ORGANIZING Accepts Challenges Existing Existing Power Power Relationships Relationships Level of structural change Direct Service Direct Action Education Advocacy Self Help Source: Midwest Academy
  • 32. FORMS OF COMMUNITY ORGANIZING Accepts Challenges Existing Existing Power Power Relationships Relationships Level of Conflict Direct Service Direct Action Education Advocacy Self Help Source: Midwest Academy
  • 33. Saul Alinsky (1909 – 1972) • Pioneer in grassroots democracy theory and practice • Founder of the Industrial Areas Foundation (IAF) • Master organizer and challenger of the status quo www.industrialareasfoundation.org
  • 34. “Change means movement. Movement means friction. Only in the frictionless vacuum of a nonexistent abstract world can movement or change occur without that abrasive friction of conflict.” - Saul Alinsky
  • 35. Challenge to the field • Being right means NOTHING. • What is your POWER analysis for getting your agenda accomplished?
  • 42. • 4.3 million members, mostly gun owners. • Grassroots connections with extensive membership, NRA affiliated state associations, local gun clubs, the Boy Scouts and other organizations •. When restrictive gun legislation is proposed at any level, NRA members and supporters are alerted and respond with individual letters, faxes, emails, and calls to their representatives. • Several websites and seven monthly publications for subscribers and newsstands to get its message out. • 2010 revenues = $227,811,279 • Federal level lobbying = between $1.5 million and $2.7 million from 2001 - 2010. • During 2010, they spent over $7.2 million at the federal level. • 2010 federal congressional elections = NRA contributed $902,700 to Republican candidates and $373,350 to Democrats. • Some statistics show that the NRA and its allies outspend gun control groups by 27 to 1. • Members of Congress have ranked it as the most powerful lobbying organization in the country several years in a row. • Seven permanent lobbyists in DC. • 200 pro-gun members of Congress. • NRA particularly effective in influencing swing voters.
  • 43. “During my career as a trauma surgeon at Cook County hospital, we saw a lot of gun violence victims. I became an advocate for gun control, even being invited to give testimony before the senate subcommittee concerning the assault weapon ban. At every turn the NRA was there. It is an extremely powerful, well organized machine, that just bulldozes over its enemies.” - Former student in Tom’s “Public Policy” class
  • 45. POLITICIANS HAVE A REPTILIAN BRAIN…
  • 46. Challenge to the field • Do NRA members care more for the Second Amendment and their guns than do the leaders of America’s nonprofit sector care for social justice and their constituents?
  • 47. A STORY OF INFRASTRUCTURE
  • 49. 2011 revenue = $9,168,949
  • 50. LI programs trains thousands of people each year to: • Form independent conservative student groups • Manage grassroots-oriented campaigns • Publish independent conservative school newspaper • Succeed in the competitive field of broadcast media • Run successfully for elected office • Communicate a conservative message using the media • Formulate policy as elected officials or key staff members Offers 40 types of training schools, workshops, and seminars and a top-notch intern program.
  • 51. Since 1979, the Leadership Institute has trained more than 100,000 students. Graduates include US Senators and Congressmen, governors and state legislators, city council members and local mayors, and conservative activists and officeholders at every level. The Institute's unique college campus network has grown to more than 1,400 conservative campus groups and newspapers.
  • 53. Challenge to the field • What does OUR Leadership Institute look like? • Would YOU sign up?
  • 54. IT’S TIME FOR US TO BE DIFFERENT!
  • 55. Operation 2014 – Seek out, train, support 50 nonprofit leaders to run for local office as champions of a Human Agenda.
  • 56. Donna Edwards was elected in 2008 as a Democrat to represent Maryland’s fourth district in the House of Representatives. Most of her previous experience was in the nonprofit world, including jobs as: • Lobbyist, Public Citizen’s Congress Watch project, 1992-94 • Executive director, Center for a New Democracy, 1994-96 • Co-founder and executive director, National Network to End Domestic Violence, 1996-99 • Executive director, Arca Foundation, 2000-8
  • 57. Ms. Edwards says she loved working for nonprofits but appreciates “the power of the voice and the office” that she now enjoys as a lawmaker. “Being a member of Congress is like a big bully pulpit for the things you feel passionate about,” she says, recalling that two decades ago she worked with a group that was pushing to overhaul the health-care system. “Then I get to come to Congress,” she adds, “and I preside over the health-care debate and [help] pass what is probably the most significant legislation we’re going to have in a generation that’s really going to make a difference in people’s lives.” Watch video @ http://afterschooladvocacy.wikispaces.com/Background