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KARINA PEREZ
SOCIAL MEDIA MANAGER THERMOMIX
w: linkedin.com/in/karina-perez/ c: 236 885 3239 e: karinapereznolasco@gmail.com
@thermomix ca
@thermomixcanada @thermomixcanada
@thermomixusa
WORK
DIGITAL MARKETING STRATEGY
SOCIAL MEDIA MANAGEMENT
BLOGGING AND COPYWRITING
GRAPHIC AND WEB DESIGN
@thermomixcanada
Below are a number of social media accounts
that I currently manage:
High Performing Posts
@thermomixcanada Blog
thermomix.ca/blog
thermomix.ca/fr/blog
HIGHLIGHTS OF MY WORK
International Women's Day 360° Campaign
I wrote copy for Landing Page, social media posts and e-mails.
Landing Page + Blog Post Interviews (copy + SEO + lead gen)
EN https://www.thermomix.ca/international-womens-day/
FR: https://www.thermomix.ca/fr/journee-internationale-des-femmes/
Social Shareables:
EN https://www.instagram.com/p/CMInC1cnm_i/
FR https://www.instagram.com/p/CMDeTi7Hzz2/
Blog Posts (copy + SEO)
I wrote all blog post entries:
https://thermomix.ca/blog
https://thermomix.ca/fr/blog
A notable example:
EN https://www.thermomix.ca/blog/celebrate-canadian-flavours-with-thermomix/FR https://
www.thermomix.ca/fr/blog/decouvrir-le-gout-du-canada-avec-thermomix/
12 days of giveaways holiday campaign
https://www.instagram.com/p/CXcGQJgOzhH/
Thermomix across different cities (Travel Series Q3)
https://www.instagram.com/p/CS5BfylMpei/
#TipTuesday campaign featuring celebrity chef Magali Lamotte (Québec)
FR/EN https://www.instagram.com/p/CVybv_CBMHM/
50th Anniversary of Thermomix: Evolution Across The Years
EN https://fb.watch/ccx-79U7s7/
FR https://www.facebook.com/watch/?v=1498380517202027
High-performing Instagram Reels
https://www.instagram.com/reel/CWElYpFguF6/
Continue on the next page
High-performing Idea Pin video results (on the left); grew our Pinterest following to 13.4k monthly
viewers (on the right image) - Pinterest
Thermomix Consultant Micro-Influencer Developmental Training
Consultant Social Media Training (Project Lead)
From concept to rollout, I brought this impactful SM training to activate our community of content creators
and amplify our content, as well as, increase sales and demo bookings.
Produced a 30-min video* training using Adobe Premiere, downloadable guides and resources, and a short
quiz. In partnership with the Learning Manager, we implemented the training in the RISE e-learning
platform to create an interactive experience and scaled it for our English and French affiliates.
I planned our e-mail cadence around the launch of the Training and wrote copy for it including:
Social Media Pre-Assessment Survey (Qualtrics) to gain insights on the level of proficiency of our
Thermomix sales consultants.
Followed by "A Message from our CEO Kai Schäffner: Friendly Reminder to Take the Social Media Survey"
Training Announcement.
Office Hours Announcement
What's Inside
Provided a weekly report on training completion to our sales branch managers to encourage team action!
Bold Hair Design
Full Social Media Takeover:
Instagram @boldhairdesign
Facebook@boldhairdesignvan
Yelp
Google Business
Roles:
Social Media Manager
Graphic Designer
Duties:
Copywriting
Scheduling
Messaging
Analytics
Latincouver / Carnaval del Sol
Roles:
Social Media Manager
Graphic Designer
Facebook campaign:
Designed a sponsors visual
campaign featuring the
mascot Panchito. This posts
shows a great reach and
engagement on
@carnavaldelsolyvr's
Facebook!
UBC Campus and Community Planning
Roles:
Content Writer
Social Media Manager
Instagram @campusubc
Graphic Designer
Tools:
HootSuite, Illustrator,
Photoshop
Graphic campaign across UBC
Before/After graphic campaign (Instagram) IG Feed
Handheld signs for event
I
Turn Down the He
a
t
I
T
ake Shorter Show
e
r
s
IWash in Cold
I LAYER UP
I Layer Up
I TOOK THE
COOL
CAMPUS
CHALLENGE
s
u
s
t
ain.ubc.ca/coolcam
p
u
s
Find us online at
policyschool.ubc.ca
School of Public
Policy and Global Affairs
(SPPGA)
Roll-up banner (print)
UBC Master of Public Policy and Global Affairs
Click here for Youtube Video
Posters
Kitskitchen Social Media Strategy @BrainStation

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Portfolio Karina Perez

  • 1. KARINA PEREZ SOCIAL MEDIA MANAGER THERMOMIX w: linkedin.com/in/karina-perez/ c: 236 885 3239 e: karinapereznolasco@gmail.com @thermomix ca @thermomixcanada @thermomixcanada @thermomixusa WORK DIGITAL MARKETING STRATEGY SOCIAL MEDIA MANAGEMENT BLOGGING AND COPYWRITING GRAPHIC AND WEB DESIGN @thermomixcanada Below are a number of social media accounts that I currently manage: High Performing Posts @thermomixcanada Blog thermomix.ca/blog thermomix.ca/fr/blog
  • 2.
  • 3. HIGHLIGHTS OF MY WORK International Women's Day 360° Campaign I wrote copy for Landing Page, social media posts and e-mails. Landing Page + Blog Post Interviews (copy + SEO + lead gen) EN https://www.thermomix.ca/international-womens-day/ FR: https://www.thermomix.ca/fr/journee-internationale-des-femmes/ Social Shareables: EN https://www.instagram.com/p/CMInC1cnm_i/ FR https://www.instagram.com/p/CMDeTi7Hzz2/ Blog Posts (copy + SEO) I wrote all blog post entries: https://thermomix.ca/blog https://thermomix.ca/fr/blog A notable example: EN https://www.thermomix.ca/blog/celebrate-canadian-flavours-with-thermomix/FR https:// www.thermomix.ca/fr/blog/decouvrir-le-gout-du-canada-avec-thermomix/ 12 days of giveaways holiday campaign https://www.instagram.com/p/CXcGQJgOzhH/ Thermomix across different cities (Travel Series Q3) https://www.instagram.com/p/CS5BfylMpei/ #TipTuesday campaign featuring celebrity chef Magali Lamotte (Québec) FR/EN https://www.instagram.com/p/CVybv_CBMHM/ 50th Anniversary of Thermomix: Evolution Across The Years EN https://fb.watch/ccx-79U7s7/ FR https://www.facebook.com/watch/?v=1498380517202027 High-performing Instagram Reels https://www.instagram.com/reel/CWElYpFguF6/ Continue on the next page
  • 4. High-performing Idea Pin video results (on the left); grew our Pinterest following to 13.4k monthly viewers (on the right image) - Pinterest Thermomix Consultant Micro-Influencer Developmental Training Consultant Social Media Training (Project Lead) From concept to rollout, I brought this impactful SM training to activate our community of content creators and amplify our content, as well as, increase sales and demo bookings. Produced a 30-min video* training using Adobe Premiere, downloadable guides and resources, and a short quiz. In partnership with the Learning Manager, we implemented the training in the RISE e-learning platform to create an interactive experience and scaled it for our English and French affiliates. I planned our e-mail cadence around the launch of the Training and wrote copy for it including: Social Media Pre-Assessment Survey (Qualtrics) to gain insights on the level of proficiency of our Thermomix sales consultants. Followed by "A Message from our CEO Kai Schäffner: Friendly Reminder to Take the Social Media Survey" Training Announcement. Office Hours Announcement What's Inside Provided a weekly report on training completion to our sales branch managers to encourage team action!
  • 5. Bold Hair Design Full Social Media Takeover: Instagram @boldhairdesign Facebook@boldhairdesignvan Yelp Google Business Roles: Social Media Manager Graphic Designer Duties: Copywriting Scheduling Messaging Analytics
  • 6. Latincouver / Carnaval del Sol Roles: Social Media Manager Graphic Designer Facebook campaign: Designed a sponsors visual campaign featuring the mascot Panchito. This posts shows a great reach and engagement on @carnavaldelsolyvr's Facebook!
  • 7. UBC Campus and Community Planning Roles: Content Writer Social Media Manager Instagram @campusubc Graphic Designer Tools: HootSuite, Illustrator, Photoshop Graphic campaign across UBC Before/After graphic campaign (Instagram) IG Feed Handheld signs for event I Turn Down the He a t I T ake Shorter Show e r s IWash in Cold I LAYER UP I Layer Up I TOOK THE COOL CAMPUS CHALLENGE s u s t ain.ubc.ca/coolcam p u s
  • 8.
  • 9.
  • 10. Find us online at policyschool.ubc.ca School of Public Policy and Global Affairs (SPPGA) Roll-up banner (print) UBC Master of Public Policy and Global Affairs Click here for Youtube Video Posters
  • 11. Kitskitchen Social Media Strategy @BrainStation