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Pop-up Housing
MIT Kumbhathon
By Sampath Reddy
Sadhugram,
SAMPATH REDDY
9243401366
www.popuphousing.in
sampathreddy@popuphousing.in
“Building light on the planet”
Buildings
 Time?
 Cost?
 Approvals?
 Labor!
 Land!
 Skill!
 Scalability!
 Ownership Vs Rental?
Elevator Pitch
 “We Design, Market and Install Pallet Rack based housing kits and
eco friendly building solutions using Indigenous Methods and
Reusable Industrial materials”
PROBLEM
 - Urbanization
 - More people living in cities than rural land
 - 2.5 Billion additional people will be moving into cities by 2050
 - Proliferation of Slums : 54% of Mumbai lives in slums – World Bank
 - Popup Events
 - Case Study: Kumbh Mela 2015, Nasik
 - 10 M need Housing
 - 28,000 hotel capacity
 - 2 M local population
 - 30 M expected visitors
 Existing built environment cannot cater to this large transitional demand
Solution
 Popup Housing – Animation Video
 Rack supported buildings
 Pallet Racks are available all across the planet
 Mass produced, low cost, Low skills, high Density
 Predefined Load specifications and Structurally Certified
 Saves 2/3 building costs and 1/3 land
 Durable for 20 yrs
 We Customize, improvise,
design and repurpose these industrial
materials to create multi level, high density
habitable spaces
Solution
User centered Modular Buildings
Popup Housing
1 MODULAR √
2 SMALL ~
3 MOVABLE/ REUSE/RECYCLE √
4 SELF BUILDABLE ~
5 ADAPTABLE/
CONFIGURABLE/
PLUGIN
√
6 MULTI LEVEL/HIGH DENSITY √
7 PREFAB/MASS PRODUCED √
8 OPEN SOURCE √
9 OPEN STACK
(Infra as a Service)
√
10 Post and beam
(Frame and Infill)
√
Market
 Low cost smart Infrastructure
 Affordable Housing
 Student Housing
 Migrant Hostels
 Transit camps
 Slum Redevelopment
 Disaster Releif
 Education centres – Schools, Skill Development Centres
 Secondary units
 Portable, adaptive structures on Interim land
 Popup Events: On Demand Housing, Housing as a Service
Business Model
 Product and Service
 Building projects contract
 Rental Model for Events
Competition
 Product:
 Conventional Building Systems:
 Civil, Masonry, Steel Structures,
 Contractors
 Alternate Building systems:
 Pre fabricated buildings,
 Alternative architecture systems; Shipping containers, Portacabins,
Bamboo construction et al
Marketing Strategy
 References
 Social Media Marketing
 Showcasing successfully implemented projects and impact
 Affiliations with private sector and Govt Sector
 Actively reaching out and advertising to potential customers for
popup events like hotels, Akhadas, corporations etal
Team
 Sampath Reddy : Founder
 8 yrs corporate experience as an Aerospace Engineer. Executive
General Management from IIM Lucknow. 3 generations Family
background in Construction and hospitality. Bangalore
 Social Entrepreneur
 Varun Thautam: Architect and Designer
 Masters in Architecture and Urban Planning, Canada.
 Advisors: Freeman Murray, Co-founder Jaaga
 Sridhar Pabbisetty: Ex CEO centre of Public Policy, IIM Bangalore,
Urban Planner and expert. Bangalore
Traction
 MIT Kumbhaton
 Sector 1 C office for NMC
 Made in Nasik : Biggest Festival in Kumbh:
Director Housing and office
 Orders in Pipeline: Rural BPO, Schools, Low cost
housing structures
 Intent for Contractors for Popup Events; Navratri,
World culture Festival, Art and Culture Festivals
Needs
 Project Contracts
 Amount: Rs 20,00,000
• Founder salaries
• Sales & Marketing
• New hires
• Technology / Product or Service development
• Capital expenses / equipment
SAMPATH REDDY
9243401366
www.popuphousing.in
sampathreddy@popuphousing.inINITIATIVE BY
MIT KUMBHATHON
It has the quality of all great things, its SIMPLE

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Popup Housing, MIT Kumbhathon, Aug 2015

  • 1. Pop-up Housing MIT Kumbhathon By Sampath Reddy Sadhugram,
  • 3. Buildings  Time?  Cost?  Approvals?  Labor!  Land!  Skill!  Scalability!  Ownership Vs Rental?
  • 4. Elevator Pitch  “We Design, Market and Install Pallet Rack based housing kits and eco friendly building solutions using Indigenous Methods and Reusable Industrial materials”
  • 5. PROBLEM  - Urbanization  - More people living in cities than rural land  - 2.5 Billion additional people will be moving into cities by 2050  - Proliferation of Slums : 54% of Mumbai lives in slums – World Bank  - Popup Events  - Case Study: Kumbh Mela 2015, Nasik  - 10 M need Housing  - 28,000 hotel capacity  - 2 M local population  - 30 M expected visitors  Existing built environment cannot cater to this large transitional demand
  • 6. Solution  Popup Housing – Animation Video  Rack supported buildings  Pallet Racks are available all across the planet  Mass produced, low cost, Low skills, high Density  Predefined Load specifications and Structurally Certified  Saves 2/3 building costs and 1/3 land  Durable for 20 yrs
  • 7.
  • 8.  We Customize, improvise, design and repurpose these industrial materials to create multi level, high density habitable spaces
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  • 15. Solution User centered Modular Buildings Popup Housing 1 MODULAR √ 2 SMALL ~ 3 MOVABLE/ REUSE/RECYCLE √ 4 SELF BUILDABLE ~ 5 ADAPTABLE/ CONFIGURABLE/ PLUGIN √ 6 MULTI LEVEL/HIGH DENSITY √ 7 PREFAB/MASS PRODUCED √ 8 OPEN SOURCE √ 9 OPEN STACK (Infra as a Service) √ 10 Post and beam (Frame and Infill) √
  • 16. Market  Low cost smart Infrastructure  Affordable Housing  Student Housing  Migrant Hostels  Transit camps  Slum Redevelopment  Disaster Releif  Education centres – Schools, Skill Development Centres  Secondary units  Portable, adaptive structures on Interim land  Popup Events: On Demand Housing, Housing as a Service
  • 17. Business Model  Product and Service  Building projects contract  Rental Model for Events
  • 18. Competition  Product:  Conventional Building Systems:  Civil, Masonry, Steel Structures,  Contractors  Alternate Building systems:  Pre fabricated buildings,  Alternative architecture systems; Shipping containers, Portacabins, Bamboo construction et al
  • 19. Marketing Strategy  References  Social Media Marketing  Showcasing successfully implemented projects and impact  Affiliations with private sector and Govt Sector  Actively reaching out and advertising to potential customers for popup events like hotels, Akhadas, corporations etal
  • 20. Team  Sampath Reddy : Founder  8 yrs corporate experience as an Aerospace Engineer. Executive General Management from IIM Lucknow. 3 generations Family background in Construction and hospitality. Bangalore  Social Entrepreneur  Varun Thautam: Architect and Designer  Masters in Architecture and Urban Planning, Canada.  Advisors: Freeman Murray, Co-founder Jaaga  Sridhar Pabbisetty: Ex CEO centre of Public Policy, IIM Bangalore, Urban Planner and expert. Bangalore
  • 21. Traction  MIT Kumbhaton  Sector 1 C office for NMC  Made in Nasik : Biggest Festival in Kumbh: Director Housing and office  Orders in Pipeline: Rural BPO, Schools, Low cost housing structures  Intent for Contractors for Popup Events; Navratri, World culture Festival, Art and Culture Festivals
  • 22. Needs  Project Contracts  Amount: Rs 20,00,000 • Founder salaries • Sales & Marketing • New hires • Technology / Product or Service development • Capital expenses / equipment
  • 23. SAMPATH REDDY 9243401366 www.popuphousing.in sampathreddy@popuphousing.inINITIATIVE BY MIT KUMBHATHON It has the quality of all great things, its SIMPLE