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Taste of Excellence:
Unveiling Iran's Finest
CAVIAR, PISTACHIOS, and RAISINS
Presented by:
Reza Seifollahy
Business Development
Consultant
About Iran:
Iran at a glance:
With 1,648,195 sqkm, ranked as 19th Country of the world
Iran at a glance:
With 88,860,005 people, ranked as 17th Country of the world
Official Language is Farsi/Persian
Iran at a glance:
Tehran is the Capital of Iran.
Iran at a glance:
• Industrial parks: 824
• Science & Technology parks: 54
• Technology incubators: 264
• High-tech companies: 9620
• Industrial companies: 30400
Iran at a glance:
• 2023 GDP: 368 billion USD
• The export in 2023: 81 billion USD
• The import in 2023: 59 billion USD
Iran is the biggest
economy which is not fully
open to the world yet.
Iranian Economy
Although Iran economy known as Oil industry
country, there are a wide range of food and
agricultural, Industrial and technological products
available to present to world markets.
GDP Composition by Sectors:
9.6
35.3
55
Agriculture Industry Service
Trade Statistics:
Main Products:
Agriculture
• wheat,
• sugar cane,
• milk,
• sugar beet,
• tomatoes,
• barley,
• potatoes,
• oranges,
• poultry,
• apples
Industry
• petroleum, gas,
• petrochemicals,
• fertilizer,
• caustic soda,
• textiles,
• cement and other
construction materials,
• food processing),
• ferrous and nonferrous metal
fabrication,
• armaments
International Trade:
Main Export Partners
• China 48%,
• India 12%,
• South Korea 8%,
• Turkey 6%,
• United Arab Emirates 5%
Main Exporting goods:
• ethylene polymers,
• pistachios,
• iron,
• copper,
• industrial alcohols,
• aluminum
International Trade:
Main Import Partners
• China 28%,
• United Arab Emirates 20%,
• India 11%,
• Turkey 7%,
• Brazil 6%,
• Germany 5%
Main Importing goods:
• rice,
• corn,
• broadcasting equipment,
soybean products,
• beef
Agriculture and Food industry
in Iran
Forests and Lands:
Agricultural land
470,670 (sq. km)
Forest area
107,656.3 (sq. km)
Iran’s Agricultural Trade
Iran exported a total of 2.888 billion USD worth of agricultural goods in 2021
China (477 million USD)
United Arab Emirates (266 million USD)
Germany (243 million USD)
Turkey (225 million USD)
India (223 million USD)
Destination of Iran's Exports of Agricultural
Goods in 2021
Agricultural Production and Trade
of Iran
2021
2015
2010
Selected Indicators
11.0
10.1
8.1
Share of Agriculture, Forestry and Fishing
Value Added In Total GDP (USD 2015 prices)
(PERCENT)
China (16.53%),
United Arab Emirates (9.24%),
Germany (8.43%)
Export Value
Top 3 Trade Partners
Brazil (22.30%),
United Arab Emirates (11.15%),
India (10.85%)
Import Value
122,702,354
45,087,918
33,073,822
Gross Agriculture Production Value
(current thousand USD)
Global Rank of Iran in Export of the
Agricultural Products
Global Rank of Iran in Export
Product
2022
2021
2020
3rd
3rd
1st
Fresh or Dried
Dates
1st
1st
1st
Saffron
2nd
2nd
2nd
Fresh or dried
pistachios
14th
14th
12th
Caviar
3rd
3rd
2nd
Dried Grapes
Challenges and Risks
• While Iran's food industry
holds immense promise for
export growth, it's crucial to
acknowledge the challenges
and risks that can potentially
hinder its progress.
• Understanding these issues
is essential for foreign
investors and businesses
seeking to enter the Iranian
agriculture and food market.
Impact of
Sanctions
Climate
Change
Raw
Material
Focus
Taste of Excellence
Iranian Pistachio
Types of Iranian Pistachio
• Iran boasts a rich diversity of pistachio varieties, with
dozens developed by farmers through small-scale
experimentation.
• These efforts have led to the selection of superior
varieties offering specific advantages.
• Over time, some of these varieties have achieved
stability and widespread adoption, becoming the
foundation of Iran's commercial pistachio production.
• Commercially cultivated Iranian pistachios fall into two
primary categories based on their shape: round and
long.
Types of Iranian Pistachio
Round pistachio
(Fandoghi)
Jumbo Iranian
pistachio
(Kalleqouchi)
Long Iranian
pistachio (Akbari)
Types of Iranian Pistachio
Long Iranian
pistachio
(Ahmad Aghaei)
Iranian pistachios
have a world-famous
taste that is
unrivaled.
Iranian pistachios:
Major
Attributes
B
E
C
D
A
Higher Kernel to
In-Shell Ratio
Variety
Taste
Tradability Roastability
Annual Pistachio Production in Iran
Iran's pistachio exports boast a diverse
range of products:
Naturally Open
In-Shell Pistachios
These account for
the lion's share of
Iran's exports,
reaching roughly
70%. Their
convenience makes
them a popular
choice in the
Commonwealth of
Independent States
(CIS) region and
other markets.
These shelled
pistachios comprise
approximately 20%
of Iran's exports.
They offer versatility
for consumers who
prefer to incorporate
pistachios into
various recipes or
snacks.
Iran also exports
green peeled
pistachio kernels
(GPPK), pistachio
oil, and pistachio
paste, catering to
specialized culinary
needs and further
adding value to their
pistachio industry.
Natural Pistachio
Kernels
Other Products
Market Size and Major Destinations for
Exported Iranian Pistachio Products in 2022
Target Markets in order of
Imported Volume
Share from
Total Export
Weight
(%)
Average
Annual
Export
Weight
(1000 Tons)
Product
Category
CIS, Indian Subcontinent,
Middle East, EU
70%
39
Open in-
Shell
Indian Subcontinent,
Middle East, EU
20%
11
Natural
Kernel
Far East, EU
5%
3
Closed
Shell
EU, Middle East
5%
3
Green
Kernel
World
100%
56
Total
Market Size Forecast 2029
Global Pistachio Market by Region
When?
Where?
Who?
Caviar
Iranian Caviar
Only about 20 species within the sturgeon and paddlefish
families qualify their roe to be labeled as true caviar. These
species are relatively rare, contributing to the exclusivity and
expense of caviar.
While true caviar remains a luxury good, roe from other types
of fish can offer a more affordable alternative. These "caviar
substitutes" can be processed and seasoned to resemble the
taste and texture of genuine caviar, providing consumers with a
cost-effective option.
Types of Caviar
• The most well-known and high prized caviars are
Beluga from the beluga sturgeon (Huso huso),
Osetra from the Danube sturgeon (Acipenser
gueldenstaedtii), and Sevruga from the starry
sturgeon (Acipenser stellatus).
• All species originate in Eurasia, primarily in the
Caspian Sea, the Black Sea and their connected
rivers.
Types of Caviar
• Caviars differ in qualities and the grade, and thereby the
price, is determined by factors such as pearl size, texture,
colour, lucidity, uniformity, separation, fragrance, firmness,
taste, and maturity.
• While these three species are the most well-known, most
of the caviar on the market today is from several other
sturgeon species.
• More common varieties are from the white sturgeon
(Acipenser transmontanus), or the shortnose sturgeon
(Acipenser brevirostrum) with more highly prized caviar
originating from Siberian sturgeon (Acipenser baerii) and the
beluga-like kaluga sturgeon (Huso dauricus).
Caviar varieties
The Art of Caviar Grading
- Pearl Size: Larger eggs generally command a
higher price.
- Texture: Caviar ideally has a firm yet melty texture,
with each egg maintaining its individual form.
- Color: Each caviar variety has a characteristic color
range, with uniformity being a desirable trait.
- Lucidity: Translucent eggs with a beautiful shine
are considered more premium.
The Art of Caviar Grading
- Uniformity: Consistency in size, color, and shape is
indicative of high-quality caviar.
- Separation: Individual eggs should be distinct, not
clumped together.
- Fragrance: A fresh, clean, and slightly ocean-like
aroma is desirable.
- Firmness: Caviar eggs should be firm to the touch,
not mushy.
- Taste: A complex and balanced flavor profile with a
clean finish is ideal.
- Maturity: The age of the sturgeon when the roe
was harvested can influence the flavor and texture
Different
Types of
Sturgeon
Caviar Production
in Iran
Caviar Production in Iran
• Iran holds a significant position in the global sturgeon
industry, ranking fourth in sturgeon meat
production globally (FAO data).
• A well-established infrastructure for raising sturgeon, a
crucial foundation for caviar production exists.
• Iran takes the undisputed crown for producing the most
exquisite caviar, particularly Beluga caviar, surpassing even
China in 2020.
Investment in Infrastructure
and Sustainability
• Significant investments in infrastructure are
propelling Iran's caviar industry forward.
• A recent project exemplifies this commitment,
showcasing a massive 20,000-square-meter facility
with a remarkable annual production capacity:
- 175 tons of sturgeon fillets
- 5 tons of caviar
Global Situation of Iranian Caviar
2022
2021
2020
Selected indicators
200,686,000$
180,565,000$
108,560.000$
World Exported Value (Trade map)
1,976 ,000$
1,566,000$
1,086,000$
Iran Exported value (Trade Map)
United Arab Emirates, Belgium, Japan,
Switzerland, Qatar
Top 5 countries in Imported value
from Iran
(Trade Map, 2022)
Global Situation of
Iranian Caviar
• Since 2019, Iran's caviar exports have experienced
a remarkable surge, culminating in a staggering 25%
increase between 2021 and 2022.
• This positive trend defies the broader market slump,
highlighting the enduring global appeal of Iranian caviar.
This growth suggests several
potential factors at play:
Exceptional Quality and
Premium Status:
• The high price point of Iranian caviar further underscores its prestige.
• The unit value of Iranian caviar is roughly four times higher than the
global average, reflecting its exceptional quality and superior grade.
Exceptional Quality and
Premium Status:
• This premium status positions Iranian caviar as a luxury good reserved
for discerning palates worldwide.
• These combined factors suggest that Iranian caviar occupies a unique
niche in the global market.
Projected Growth of the Global
Caviar Market
Who?
Iranian Raisin
Iran boasts a dazzling array of raisin varieties, each with its
own unique characteristics.
From the classic Sultana raisins, prized for their plumpness
and deep sweetness, to the sun-kissed Golden raisins with
their vibrant color and touch of tang, Iranian raisins offer a
spectrum of flavors and textures.
Black raisins add a rich, molasses-like depth to culinary
creations, while Green raisins bring a burst of freshness
with their distinctive flavor.
Types of Iranian Raisin
Golden Raisin
Sultana Raisin
Types of Iranian Raisin
Black Raisin
Green Raisin
•The captivating spectrum of Iranian
raisin colors is a direct result of the
drying methods employed. This section
explores the interplay between sun
exposure, shade, and a specific
treatment that influences the final
appearance of these delectable dried
fruits.
Sun-Kissed
Elegance:
Black Raisins
Subtle
Sophistication:
Sultana Raisins
Golden Allure:
Golden Raisins
Preserving
Freshness:
Green Raisins
Raisin Production in Iran
• Iran's grape production in 2022 reached an impressive
estimated amount of 1.4 million tons, showcasing the
country's strength in this agricultural sector.
• This translates to a significant contribution to the
global grape market, potentially placing Iran among
the top producers worldwide.
• Iran's raisin production in 2022 is near 200,000 tons,
solidifying its position as a key player in the
international raisin trade.
Raisin Production in Iran
• This translates to a remarkable export potential of
140,000 tons, highlighting the global demand for
Iranian raisins.
• Interestingly, East Azerbaijan province emerges as a
major contributor, accounting for a substantial 35% of
the nation's raisin exports.
• Furthermore, a staggering 42% of the country's raisin
exports flow through customs located in East
Azerbaijan, underlining the province's crucial role in
this industry.
Iran's Raisin Export
• The global export volume of raisins in 2022 was
1.64 billion dollars
• Iran has established itself as a major player in the
global raisin market, consistently ranking among
the top three exporters by both value and weight
in recent years.
Iran's Raisin Export
In 2020, Iran secured the second-
largest exporter position behind
Turkey.
From 2019 to 2022, Iran
maintained a strong presence,
consistently ranking third after
Turkey and the United States.
Notably, Iran surpassed Chile,
South Africa, and Afghanistan in
terms of export volume.
Dominating Export Weight
(2022):
- Iran solidified its position as the second-
largest exporter in 2022 by weight, with
impressive exports reaching 108,000 tons.
- This achievement positions Iran as a
consistent force alongside the United
States, the third-largest exporter by weight.
Key Export Destinations
- Iraq stands out as the most significant importer of
Iranian raisins.
- Kazakhstan and Turkey also demonstrate a strong
preference for Iranian raisins.
- Beyond its regional dominance, Iran successfully
exports raisins to diverse destinations like the UK
(world's largest importer in 2022) and India (ranked
fifth).
- Notably, Iran holds the top exporter position for Iraq,
the United Arab Emirates, Turkey, and Russia.
The Future of Raisin in the Global Market
• Fueled by a rising demand for healthy and convenient
snacks, the Raisins Market is projected to experience a
steady climb in the coming years.
• According to a report by Maximize Market Research
(MMR), the market is expected to expand at a Compound
Annual Growth Rate (CAGR) of 4.8% between 2021 and
2029.
• This consistent growth indicates a maturing market with
strong consumer interest in this versatile dried fruit.
The Future of Raisin in the Global Market
• The European Union stands as the undisputed
heavyweight in the global dried grape import scene.
• Boasting a market share exceeding 50% of all global dried
grape imports, Europe demonstrates a clear preference for
these sweet morsels.
• Interestingly, raisins reign supreme within the European
dried fruit market, accounting for a whopping 40% of all
dried fruit imports.
The Future of Raisin in the Global Market
• This dominance can be attributed to the widespread
appreciation for raisins' natural sweetness, long shelf life,
and inherent portability – making them a perfect on-the-go
snack.
• Raisins naturally boast a wealth of health benefits, offering
a concentrated source of dietary fiber, antioxidants, and
essential vitamins.
• As health consciousness continues to rise, consumers
seeking natural sweetness are likely to gravitate towards
raisins as a guilt-free indulgence.
This expansion of the Raisins Market
presents exciting opportunities for producers,
distributors, and retailers alike.
By capitalizing on the growing demand for
healthy snacks and catering to consumer
preferences for organic options, stakeholders
in this market can ensure a sweet future for
the raisin industry.
When?
September
October
November
Where?
• Provinces like Qazvin, Hamedan, Zanjan, Khorasan, and of
course, East Azerbaijan, have all established themselves as
powerhouses in raisin cultivation.
• These regions are renowned for their unique growing
conditions and meticulous production techniques,
resulting in raisins of exceptional quality.
• Raisins from Malayer in Hamedan province, Takestan in
Qazvin province, and Kashmar in Khorasan province have
all achieved legendary status, their names synonymous
with unparalleled taste and texture.
Who?
Prepared Reports series:
Beyond Potential:
• The Realities and Future of Iran’s Pistachio Industry
• The Realities and Future of Iran's Caviar Industry
• The Realities and Future of Iran’s Raisin Industry
Benefits of doing
business in Iran
Strengths of the Iranian
market include:
• a population of around 88 million (the second
largest in the Middle East after Egypt,
• a young population
• a highly educated workforce
• plentiful natural resources
• good infrastructure
• its strategic location
Bureaucracy in
Iran
Iran is a highly centralised country and the government
regulates nearly all activities.
Basic requests can require complex forms, administrative
processes, and stamps of approval and these can lead to
delays.
Points to Consider:
• Sanctions on Iran
• Corruption
• Banking and Finance
• Exchange Rates in Iran
• Dispute resolution on Iran
• Non-Iranian companies can choose to
resolve disputes through:
• the courts of Iran
• arbitration
• the courts of another jurisdiction (if the
contract was concluded abroad)
Meeting and Greeting Etiquette
• When meeting someone in a business or
official context always shake hands.
• As a male you should Consider women
normally do not shake hand with men, so
simply nod your head and smile.
• Placing your hand on your heart is a nice touch.
Dress and What to Wear
• Most Iranian officials and business people wear
clothing comprising of trousers, shirt and
jacket. Many officials will be seen with
collarless shirts. Ties are very uncommon.
• As a male you would be expected to be smart
and conservative. A suit is standard although
wearing a tie is not necessary.
Dress and What to Wear
• For women:
Business meetings
• If you plan on doing business in Iran
appointments should be made in advance both
via telephone and in writing. Prior to arriving in
Iran telephone again just to confirm time and
place.
• Business hours are Saturday to Thursday 9 a.m.
- 5 p.m. Lunch is usually an hour at around 1
p.m. Friday is a holiday. No business will take
place so either try and avoid it or ensure you
can use it to see some of Iran.
Business meetings
• There are a few key times to avoid in Iran. No-
Rooz is the major holiday for Iranians. Although
its roots are in Zoroastrianism, this New Year
celebration is an integral part of Iranian culture.
All offices, businesses, shops, etc will close for
2-3 weeks.
• Other times to avoid doing business are
Ramazan (the month of fasting), Eid-e Fetr
(festival celebrating the end of Ramazan), Eid-e
Ghurban (celebrating the end of the pilgrimage)
and Ashura (the tenth day of Muharram).
Punctuality
• Punctuality in Iran is rare. However, it will be
expected of you. If you are doing business with
government officials in Iran be prepared to be
kept waiting.
• The administration and bureaucracy in Iran can
be chaotic, meaning that officials may need to
address an important issue before seeing you.
• Be patient and courteous. If you like tea, do not
be afraid to ask for lots of it!
Opening a meeting &
Interpreters
• Although many Iranians in business and in the
higher levels of government will have a good
understanding of English, it is best to arrange
for your own interpreter to accompany you.
• At the beginning of any meeting engage in
niceties and ask after people's health, families,
work, etc.
• Wait for your counterpart to initiate the
change in conversation to business matters.
Tips on
negotiating in Iran:
• Before doing business in
Iran appreciate this: Your
success is defined by your
aptitude to build effective
personal relationships
combined with a clearly
outlined and well
presented proposal.
Tips on
negotiating in Iran:
• Business is personal in
Iran.
• Many businesses are
family owned and run.
• Even within
government, officials
usually work within
networks of friends and
associates.
Negotiating in Iran:
• If you have influential
friends in Iran, do not be
afraid to call in favours.
• Just be prepared to re-
pay them in the future.
• This is all part of doing
business in Iran.
Building a relationship with your
Iranian counterpart(s) is critical.
The first meeting should be solely focused on getting to
know each other.
Once a relationship has been established you can safely
move on to business matters.
Iranians are astute business people. They enjoy haggling
and getting concessions so be prepared for long
negotiations.
Decision making can be slow
• It is most likely that you will meet and negotiate
with less senior members of a family or state
department first.
• Once you are seen as trustworthy you will then
move on to meet more senior members.
Decision making can be slow
• Implementing decisions are just as slow.
• Iran's red tape and layered bureaucracy means a
lot of waiting.
• Applying pressure in a non-confrontational
way can help speed matters up although
the most effective way to do so is to use
people of influence to help you.
Get Advice
It facilitate your success in doing business in Iran!
By your request, training course on
“Negotiating in Iran”
Could be helpful!
Time
Date
Subject
13:00 - 15:00 GMT
April 2nd
Golden Threads and Sweet Delights: Unveiling the
Lucrative World of Iranian SAFFRON and DATES
13:00 - 15:00 GMT
April 3rd
Taste of Excellence: Unveiling Iran's Finest - CAVIAR,
PISTACHIOS, and RAISINS
13:00 - 15:00 GMT
April 8th
Health Horizons: Unveiling Iran's MEDICAL DEVICES &
Thriving HEALTH TOURISM
13:00 - 15:00 GMT
April 9th
Unveiling the Healthcare Industry: Achievements in Iran's
MEDICINE, HERBAL MEDICINE & BIOTECHNOLOGY
13:00 - 15:00 GMT
April 4th
Your Essential GUIDE to IRAN EXPO 2024
Demystifying Your Experience as an International Guest
11:00 - 13:00 GMT
April 14th
08:00 - 10:00 GMT
April 19th
15:00 - 17:00 GMT
April 23rd
IRAN EXPO 2024 Webinars
Registration: www.iranexpofair.com/home/webinar#
Thank you for your
kind attention!
Reza Seifollahy
r.seifollahy@gmail.com

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Pistachio Caviar and raisins from Iran.pdf

  • 1. Taste of Excellence: Unveiling Iran's Finest CAVIAR, PISTACHIOS, and RAISINS Presented by: Reza Seifollahy Business Development Consultant
  • 3. Iran at a glance: With 1,648,195 sqkm, ranked as 19th Country of the world
  • 4. Iran at a glance: With 88,860,005 people, ranked as 17th Country of the world Official Language is Farsi/Persian
  • 5. Iran at a glance: Tehran is the Capital of Iran.
  • 6. Iran at a glance: • Industrial parks: 824 • Science & Technology parks: 54 • Technology incubators: 264 • High-tech companies: 9620 • Industrial companies: 30400
  • 7. Iran at a glance: • 2023 GDP: 368 billion USD • The export in 2023: 81 billion USD • The import in 2023: 59 billion USD
  • 8. Iran is the biggest economy which is not fully open to the world yet.
  • 9. Iranian Economy Although Iran economy known as Oil industry country, there are a wide range of food and agricultural, Industrial and technological products available to present to world markets.
  • 10. GDP Composition by Sectors: 9.6 35.3 55 Agriculture Industry Service
  • 12. Main Products: Agriculture • wheat, • sugar cane, • milk, • sugar beet, • tomatoes, • barley, • potatoes, • oranges, • poultry, • apples Industry • petroleum, gas, • petrochemicals, • fertilizer, • caustic soda, • textiles, • cement and other construction materials, • food processing), • ferrous and nonferrous metal fabrication, • armaments
  • 13. International Trade: Main Export Partners • China 48%, • India 12%, • South Korea 8%, • Turkey 6%, • United Arab Emirates 5% Main Exporting goods: • ethylene polymers, • pistachios, • iron, • copper, • industrial alcohols, • aluminum
  • 14. International Trade: Main Import Partners • China 28%, • United Arab Emirates 20%, • India 11%, • Turkey 7%, • Brazil 6%, • Germany 5% Main Importing goods: • rice, • corn, • broadcasting equipment, soybean products, • beef
  • 15. Agriculture and Food industry in Iran
  • 16. Forests and Lands: Agricultural land 470,670 (sq. km) Forest area 107,656.3 (sq. km)
  • 17. Iran’s Agricultural Trade Iran exported a total of 2.888 billion USD worth of agricultural goods in 2021 China (477 million USD) United Arab Emirates (266 million USD) Germany (243 million USD) Turkey (225 million USD) India (223 million USD)
  • 18. Destination of Iran's Exports of Agricultural Goods in 2021
  • 19. Agricultural Production and Trade of Iran 2021 2015 2010 Selected Indicators 11.0 10.1 8.1 Share of Agriculture, Forestry and Fishing Value Added In Total GDP (USD 2015 prices) (PERCENT) China (16.53%), United Arab Emirates (9.24%), Germany (8.43%) Export Value Top 3 Trade Partners Brazil (22.30%), United Arab Emirates (11.15%), India (10.85%) Import Value 122,702,354 45,087,918 33,073,822 Gross Agriculture Production Value (current thousand USD)
  • 20. Global Rank of Iran in Export of the Agricultural Products Global Rank of Iran in Export Product 2022 2021 2020 3rd 3rd 1st Fresh or Dried Dates 1st 1st 1st Saffron 2nd 2nd 2nd Fresh or dried pistachios 14th 14th 12th Caviar 3rd 3rd 2nd Dried Grapes
  • 21. Challenges and Risks • While Iran's food industry holds immense promise for export growth, it's crucial to acknowledge the challenges and risks that can potentially hinder its progress. • Understanding these issues is essential for foreign investors and businesses seeking to enter the Iranian agriculture and food market. Impact of Sanctions Climate Change Raw Material Focus
  • 24. Types of Iranian Pistachio • Iran boasts a rich diversity of pistachio varieties, with dozens developed by farmers through small-scale experimentation. • These efforts have led to the selection of superior varieties offering specific advantages. • Over time, some of these varieties have achieved stability and widespread adoption, becoming the foundation of Iran's commercial pistachio production. • Commercially cultivated Iranian pistachios fall into two primary categories based on their shape: round and long.
  • 25. Types of Iranian Pistachio Round pistachio (Fandoghi) Jumbo Iranian pistachio (Kalleqouchi)
  • 26. Long Iranian pistachio (Akbari) Types of Iranian Pistachio Long Iranian pistachio (Ahmad Aghaei)
  • 27. Iranian pistachios have a world-famous taste that is unrivaled.
  • 28. Iranian pistachios: Major Attributes B E C D A Higher Kernel to In-Shell Ratio Variety Taste Tradability Roastability
  • 30. Iran's pistachio exports boast a diverse range of products: Naturally Open In-Shell Pistachios These account for the lion's share of Iran's exports, reaching roughly 70%. Their convenience makes them a popular choice in the Commonwealth of Independent States (CIS) region and other markets. These shelled pistachios comprise approximately 20% of Iran's exports. They offer versatility for consumers who prefer to incorporate pistachios into various recipes or snacks. Iran also exports green peeled pistachio kernels (GPPK), pistachio oil, and pistachio paste, catering to specialized culinary needs and further adding value to their pistachio industry. Natural Pistachio Kernels Other Products
  • 31. Market Size and Major Destinations for Exported Iranian Pistachio Products in 2022 Target Markets in order of Imported Volume Share from Total Export Weight (%) Average Annual Export Weight (1000 Tons) Product Category CIS, Indian Subcontinent, Middle East, EU 70% 39 Open in- Shell Indian Subcontinent, Middle East, EU 20% 11 Natural Kernel Far East, EU 5% 3 Closed Shell EU, Middle East 5% 3 Green Kernel World 100% 56 Total
  • 34. When?
  • 36. Who?
  • 38. Iranian Caviar Only about 20 species within the sturgeon and paddlefish families qualify their roe to be labeled as true caviar. These species are relatively rare, contributing to the exclusivity and expense of caviar. While true caviar remains a luxury good, roe from other types of fish can offer a more affordable alternative. These "caviar substitutes" can be processed and seasoned to resemble the taste and texture of genuine caviar, providing consumers with a cost-effective option.
  • 39. Types of Caviar • The most well-known and high prized caviars are Beluga from the beluga sturgeon (Huso huso), Osetra from the Danube sturgeon (Acipenser gueldenstaedtii), and Sevruga from the starry sturgeon (Acipenser stellatus). • All species originate in Eurasia, primarily in the Caspian Sea, the Black Sea and their connected rivers.
  • 40. Types of Caviar • Caviars differ in qualities and the grade, and thereby the price, is determined by factors such as pearl size, texture, colour, lucidity, uniformity, separation, fragrance, firmness, taste, and maturity. • While these three species are the most well-known, most of the caviar on the market today is from several other sturgeon species. • More common varieties are from the white sturgeon (Acipenser transmontanus), or the shortnose sturgeon (Acipenser brevirostrum) with more highly prized caviar originating from Siberian sturgeon (Acipenser baerii) and the beluga-like kaluga sturgeon (Huso dauricus).
  • 42. The Art of Caviar Grading - Pearl Size: Larger eggs generally command a higher price. - Texture: Caviar ideally has a firm yet melty texture, with each egg maintaining its individual form. - Color: Each caviar variety has a characteristic color range, with uniformity being a desirable trait. - Lucidity: Translucent eggs with a beautiful shine are considered more premium.
  • 43. The Art of Caviar Grading - Uniformity: Consistency in size, color, and shape is indicative of high-quality caviar. - Separation: Individual eggs should be distinct, not clumped together. - Fragrance: A fresh, clean, and slightly ocean-like aroma is desirable. - Firmness: Caviar eggs should be firm to the touch, not mushy. - Taste: A complex and balanced flavor profile with a clean finish is ideal. - Maturity: The age of the sturgeon when the roe was harvested can influence the flavor and texture
  • 46. Caviar Production in Iran • Iran holds a significant position in the global sturgeon industry, ranking fourth in sturgeon meat production globally (FAO data). • A well-established infrastructure for raising sturgeon, a crucial foundation for caviar production exists. • Iran takes the undisputed crown for producing the most exquisite caviar, particularly Beluga caviar, surpassing even China in 2020.
  • 47. Investment in Infrastructure and Sustainability • Significant investments in infrastructure are propelling Iran's caviar industry forward. • A recent project exemplifies this commitment, showcasing a massive 20,000-square-meter facility with a remarkable annual production capacity: - 175 tons of sturgeon fillets - 5 tons of caviar
  • 48. Global Situation of Iranian Caviar 2022 2021 2020 Selected indicators 200,686,000$ 180,565,000$ 108,560.000$ World Exported Value (Trade map) 1,976 ,000$ 1,566,000$ 1,086,000$ Iran Exported value (Trade Map) United Arab Emirates, Belgium, Japan, Switzerland, Qatar Top 5 countries in Imported value from Iran (Trade Map, 2022)
  • 49. Global Situation of Iranian Caviar • Since 2019, Iran's caviar exports have experienced a remarkable surge, culminating in a staggering 25% increase between 2021 and 2022. • This positive trend defies the broader market slump, highlighting the enduring global appeal of Iranian caviar.
  • 50. This growth suggests several potential factors at play:
  • 51. Exceptional Quality and Premium Status: • The high price point of Iranian caviar further underscores its prestige. • The unit value of Iranian caviar is roughly four times higher than the global average, reflecting its exceptional quality and superior grade.
  • 52. Exceptional Quality and Premium Status: • This premium status positions Iranian caviar as a luxury good reserved for discerning palates worldwide. • These combined factors suggest that Iranian caviar occupies a unique niche in the global market.
  • 53. Projected Growth of the Global Caviar Market
  • 54. Who?
  • 56. Iran boasts a dazzling array of raisin varieties, each with its own unique characteristics. From the classic Sultana raisins, prized for their plumpness and deep sweetness, to the sun-kissed Golden raisins with their vibrant color and touch of tang, Iranian raisins offer a spectrum of flavors and textures. Black raisins add a rich, molasses-like depth to culinary creations, while Green raisins bring a burst of freshness with their distinctive flavor.
  • 57. Types of Iranian Raisin Golden Raisin Sultana Raisin
  • 58. Types of Iranian Raisin Black Raisin Green Raisin
  • 59. •The captivating spectrum of Iranian raisin colors is a direct result of the drying methods employed. This section explores the interplay between sun exposure, shade, and a specific treatment that influences the final appearance of these delectable dried fruits.
  • 60. Sun-Kissed Elegance: Black Raisins Subtle Sophistication: Sultana Raisins Golden Allure: Golden Raisins Preserving Freshness: Green Raisins
  • 61. Raisin Production in Iran • Iran's grape production in 2022 reached an impressive estimated amount of 1.4 million tons, showcasing the country's strength in this agricultural sector. • This translates to a significant contribution to the global grape market, potentially placing Iran among the top producers worldwide. • Iran's raisin production in 2022 is near 200,000 tons, solidifying its position as a key player in the international raisin trade.
  • 62. Raisin Production in Iran • This translates to a remarkable export potential of 140,000 tons, highlighting the global demand for Iranian raisins. • Interestingly, East Azerbaijan province emerges as a major contributor, accounting for a substantial 35% of the nation's raisin exports. • Furthermore, a staggering 42% of the country's raisin exports flow through customs located in East Azerbaijan, underlining the province's crucial role in this industry.
  • 63. Iran's Raisin Export • The global export volume of raisins in 2022 was 1.64 billion dollars • Iran has established itself as a major player in the global raisin market, consistently ranking among the top three exporters by both value and weight in recent years.
  • 64. Iran's Raisin Export In 2020, Iran secured the second- largest exporter position behind Turkey. From 2019 to 2022, Iran maintained a strong presence, consistently ranking third after Turkey and the United States. Notably, Iran surpassed Chile, South Africa, and Afghanistan in terms of export volume.
  • 65. Dominating Export Weight (2022): - Iran solidified its position as the second- largest exporter in 2022 by weight, with impressive exports reaching 108,000 tons. - This achievement positions Iran as a consistent force alongside the United States, the third-largest exporter by weight.
  • 66. Key Export Destinations - Iraq stands out as the most significant importer of Iranian raisins. - Kazakhstan and Turkey also demonstrate a strong preference for Iranian raisins. - Beyond its regional dominance, Iran successfully exports raisins to diverse destinations like the UK (world's largest importer in 2022) and India (ranked fifth). - Notably, Iran holds the top exporter position for Iraq, the United Arab Emirates, Turkey, and Russia.
  • 67. The Future of Raisin in the Global Market • Fueled by a rising demand for healthy and convenient snacks, the Raisins Market is projected to experience a steady climb in the coming years. • According to a report by Maximize Market Research (MMR), the market is expected to expand at a Compound Annual Growth Rate (CAGR) of 4.8% between 2021 and 2029. • This consistent growth indicates a maturing market with strong consumer interest in this versatile dried fruit.
  • 68. The Future of Raisin in the Global Market • The European Union stands as the undisputed heavyweight in the global dried grape import scene. • Boasting a market share exceeding 50% of all global dried grape imports, Europe demonstrates a clear preference for these sweet morsels. • Interestingly, raisins reign supreme within the European dried fruit market, accounting for a whopping 40% of all dried fruit imports.
  • 69. The Future of Raisin in the Global Market • This dominance can be attributed to the widespread appreciation for raisins' natural sweetness, long shelf life, and inherent portability – making them a perfect on-the-go snack. • Raisins naturally boast a wealth of health benefits, offering a concentrated source of dietary fiber, antioxidants, and essential vitamins. • As health consciousness continues to rise, consumers seeking natural sweetness are likely to gravitate towards raisins as a guilt-free indulgence.
  • 70. This expansion of the Raisins Market presents exciting opportunities for producers, distributors, and retailers alike. By capitalizing on the growing demand for healthy snacks and catering to consumer preferences for organic options, stakeholders in this market can ensure a sweet future for the raisin industry.
  • 72. Where? • Provinces like Qazvin, Hamedan, Zanjan, Khorasan, and of course, East Azerbaijan, have all established themselves as powerhouses in raisin cultivation. • These regions are renowned for their unique growing conditions and meticulous production techniques, resulting in raisins of exceptional quality. • Raisins from Malayer in Hamedan province, Takestan in Qazvin province, and Kashmar in Khorasan province have all achieved legendary status, their names synonymous with unparalleled taste and texture.
  • 73. Who?
  • 74. Prepared Reports series: Beyond Potential: • The Realities and Future of Iran’s Pistachio Industry • The Realities and Future of Iran's Caviar Industry • The Realities and Future of Iran’s Raisin Industry
  • 76. Strengths of the Iranian market include: • a population of around 88 million (the second largest in the Middle East after Egypt, • a young population • a highly educated workforce • plentiful natural resources • good infrastructure • its strategic location
  • 77. Bureaucracy in Iran Iran is a highly centralised country and the government regulates nearly all activities. Basic requests can require complex forms, administrative processes, and stamps of approval and these can lead to delays.
  • 78. Points to Consider: • Sanctions on Iran • Corruption • Banking and Finance • Exchange Rates in Iran • Dispute resolution on Iran • Non-Iranian companies can choose to resolve disputes through: • the courts of Iran • arbitration • the courts of another jurisdiction (if the contract was concluded abroad)
  • 79. Meeting and Greeting Etiquette • When meeting someone in a business or official context always shake hands. • As a male you should Consider women normally do not shake hand with men, so simply nod your head and smile. • Placing your hand on your heart is a nice touch.
  • 80. Dress and What to Wear • Most Iranian officials and business people wear clothing comprising of trousers, shirt and jacket. Many officials will be seen with collarless shirts. Ties are very uncommon. • As a male you would be expected to be smart and conservative. A suit is standard although wearing a tie is not necessary.
  • 81. Dress and What to Wear • For women:
  • 82. Business meetings • If you plan on doing business in Iran appointments should be made in advance both via telephone and in writing. Prior to arriving in Iran telephone again just to confirm time and place. • Business hours are Saturday to Thursday 9 a.m. - 5 p.m. Lunch is usually an hour at around 1 p.m. Friday is a holiday. No business will take place so either try and avoid it or ensure you can use it to see some of Iran.
  • 83. Business meetings • There are a few key times to avoid in Iran. No- Rooz is the major holiday for Iranians. Although its roots are in Zoroastrianism, this New Year celebration is an integral part of Iranian culture. All offices, businesses, shops, etc will close for 2-3 weeks. • Other times to avoid doing business are Ramazan (the month of fasting), Eid-e Fetr (festival celebrating the end of Ramazan), Eid-e Ghurban (celebrating the end of the pilgrimage) and Ashura (the tenth day of Muharram).
  • 84. Punctuality • Punctuality in Iran is rare. However, it will be expected of you. If you are doing business with government officials in Iran be prepared to be kept waiting. • The administration and bureaucracy in Iran can be chaotic, meaning that officials may need to address an important issue before seeing you. • Be patient and courteous. If you like tea, do not be afraid to ask for lots of it!
  • 85. Opening a meeting & Interpreters • Although many Iranians in business and in the higher levels of government will have a good understanding of English, it is best to arrange for your own interpreter to accompany you. • At the beginning of any meeting engage in niceties and ask after people's health, families, work, etc. • Wait for your counterpart to initiate the change in conversation to business matters.
  • 86. Tips on negotiating in Iran: • Before doing business in Iran appreciate this: Your success is defined by your aptitude to build effective personal relationships combined with a clearly outlined and well presented proposal.
  • 87. Tips on negotiating in Iran: • Business is personal in Iran. • Many businesses are family owned and run. • Even within government, officials usually work within networks of friends and associates.
  • 88. Negotiating in Iran: • If you have influential friends in Iran, do not be afraid to call in favours. • Just be prepared to re- pay them in the future. • This is all part of doing business in Iran.
  • 89. Building a relationship with your Iranian counterpart(s) is critical. The first meeting should be solely focused on getting to know each other. Once a relationship has been established you can safely move on to business matters. Iranians are astute business people. They enjoy haggling and getting concessions so be prepared for long negotiations.
  • 90. Decision making can be slow • It is most likely that you will meet and negotiate with less senior members of a family or state department first. • Once you are seen as trustworthy you will then move on to meet more senior members.
  • 91. Decision making can be slow • Implementing decisions are just as slow. • Iran's red tape and layered bureaucracy means a lot of waiting. • Applying pressure in a non-confrontational way can help speed matters up although the most effective way to do so is to use people of influence to help you.
  • 92. Get Advice It facilitate your success in doing business in Iran! By your request, training course on “Negotiating in Iran” Could be helpful!
  • 93. Time Date Subject 13:00 - 15:00 GMT April 2nd Golden Threads and Sweet Delights: Unveiling the Lucrative World of Iranian SAFFRON and DATES 13:00 - 15:00 GMT April 3rd Taste of Excellence: Unveiling Iran's Finest - CAVIAR, PISTACHIOS, and RAISINS 13:00 - 15:00 GMT April 8th Health Horizons: Unveiling Iran's MEDICAL DEVICES & Thriving HEALTH TOURISM 13:00 - 15:00 GMT April 9th Unveiling the Healthcare Industry: Achievements in Iran's MEDICINE, HERBAL MEDICINE & BIOTECHNOLOGY 13:00 - 15:00 GMT April 4th Your Essential GUIDE to IRAN EXPO 2024 Demystifying Your Experience as an International Guest 11:00 - 13:00 GMT April 14th 08:00 - 10:00 GMT April 19th 15:00 - 17:00 GMT April 23rd IRAN EXPO 2024 Webinars Registration: www.iranexpofair.com/home/webinar#
  • 94. Thank you for your kind attention! Reza Seifollahy r.seifollahy@gmail.com