SlideShare a Scribd company logo
Reputation Management
Pierre Zarokian
President/CEO
Submit Express
pierre@submitexpress.com
About Submit Express
- Launched in 1998
- Ranked #1 SEO firm by Website Magazine
(Oct 2009)
- INC 5000 (2007-2009)
- Deloitte FAST 500 (2008-2009)
- SEO, PPC Management, Reputation
Management, Optin Email Ads
- Social Media Services at iClimber.com
Reputation Management
• Sites you should not be on
• Sites you should be on
• What to do to repair your
reputation
• Social Media Tips
• Monitoring Tools
RipOffReport.com
• Owner: Ed Magedson
• Ezripofflawsuit.com
Sites to watch out for
• Any review or complaint site
• Yelp
• BBB – Better Business Bureau
• Merchant Circle
• City Search
• Industry Related - Amazon, Trip Advisor
• Local Engines – Google, Yahoo, etc
• Yellow Pages
• Social Media, Forums, Blogs & Video sites
What to do
• Ask customers to leave positive reviews
• Contact site owner
• Create new sites
• Create many social media profiles
• Buy sponsored ads
• Press releases
• Article Writing
Creating New Sites
• Register and launch sites in .net, .org
and with dashes
• Use subdomains on main website
i.e. http://blog.yourcompany.com
• Launch external blogs (Wordpress,
Blogger, Tumblr)
• SEO & Link Building must be done
Top Social Media Sites
• Facebook
• Linkedin
• Twitter
• Myspace
• Youtube
• Tumblr
• Metacafe
• Answers.com
• Wikipedia
• Yelp
• Aboutus.org
• Xomreviews.com
• Spoke.com
• Flickr
Other Sites
• Forum Profiles & Participation
• Yellow Page Sites
– Yellowpages.com
– Superpages
– Insiderpages
– MagicYellow
• Merchant Circle
Social Media Profiles
• Knowem.com - $250 for 100 profiles
• Create Company or fan page
• Use keywords in user ID or custom URL
with keywords
• Complete your info page (Company info &
URL)
• Post relevant industry news
Free Monitoring Tools
– Google Alerts
– Yahoo Alerts
– Twitter keyword alert tools (SocialOomph)
– Technorati : Blog Monitoring
– Backtype : Blog comment monitoring
– Yacktracks : Social comments
– BoardTracker, Board Reader, Big Boards :
discussion boards
– Social Mentions; Whos Talkin; Daymix
Paid Monitoring Tools
• Trackur - $18/m indv. & $88/m companies
• Radian6 - starts at $600/month
• Reputation Defender - $15 to $99/month
• Brand Eye - $1 to $350/month
• Techrigy SM2 / Alterian
• Nielson Buzzmetrics & ThreatTracker
• Cision
• Cymfony
• Biz360
• Visible Technologies
• Dow Jones Insights - $5000/month
Final Tips
• Own your brand – Top 10 results in
Google should be all your websites
• Monitor Social Media & respond to
negative feedback right away
• Be honest & apologize if you made a
mistake
• Offer solutions, rather than fight
THANK YOU
Blog: http://blog.iclimber.com
Twitter: http://twitter.com/submitexpress
Email: pierre@submitexpress.com

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Pierre Zarokian- Monitoring for Reputation Management

  • 2. About Submit Express - Launched in 1998 - Ranked #1 SEO firm by Website Magazine (Oct 2009) - INC 5000 (2007-2009) - Deloitte FAST 500 (2008-2009) - SEO, PPC Management, Reputation Management, Optin Email Ads - Social Media Services at iClimber.com
  • 3. Reputation Management • Sites you should not be on • Sites you should be on • What to do to repair your reputation • Social Media Tips • Monitoring Tools
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  • 6. RipOffReport.com • Owner: Ed Magedson • Ezripofflawsuit.com
  • 7. Sites to watch out for • Any review or complaint site • Yelp • BBB – Better Business Bureau • Merchant Circle • City Search • Industry Related - Amazon, Trip Advisor • Local Engines – Google, Yahoo, etc • Yellow Pages • Social Media, Forums, Blogs & Video sites
  • 8. What to do • Ask customers to leave positive reviews • Contact site owner • Create new sites • Create many social media profiles • Buy sponsored ads • Press releases • Article Writing
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  • 10. Creating New Sites • Register and launch sites in .net, .org and with dashes • Use subdomains on main website i.e. http://blog.yourcompany.com • Launch external blogs (Wordpress, Blogger, Tumblr) • SEO & Link Building must be done
  • 11. Top Social Media Sites • Facebook • Linkedin • Twitter • Myspace • Youtube • Tumblr • Metacafe • Answers.com • Wikipedia • Yelp • Aboutus.org • Xomreviews.com • Spoke.com • Flickr
  • 12. Other Sites • Forum Profiles & Participation • Yellow Page Sites – Yellowpages.com – Superpages – Insiderpages – MagicYellow • Merchant Circle
  • 13. Social Media Profiles • Knowem.com - $250 for 100 profiles • Create Company or fan page • Use keywords in user ID or custom URL with keywords • Complete your info page (Company info & URL) • Post relevant industry news
  • 14. Free Monitoring Tools – Google Alerts – Yahoo Alerts – Twitter keyword alert tools (SocialOomph) – Technorati : Blog Monitoring – Backtype : Blog comment monitoring – Yacktracks : Social comments – BoardTracker, Board Reader, Big Boards : discussion boards – Social Mentions; Whos Talkin; Daymix
  • 15. Paid Monitoring Tools • Trackur - $18/m indv. & $88/m companies • Radian6 - starts at $600/month • Reputation Defender - $15 to $99/month • Brand Eye - $1 to $350/month • Techrigy SM2 / Alterian • Nielson Buzzmetrics & ThreatTracker • Cision • Cymfony • Biz360 • Visible Technologies • Dow Jones Insights - $5000/month
  • 16. Final Tips • Own your brand – Top 10 results in Google should be all your websites • Monitor Social Media & respond to negative feedback right away • Be honest & apologize if you made a mistake • Offer solutions, rather than fight
  • 17. THANK YOU Blog: http://blog.iclimber.com Twitter: http://twitter.com/submitexpress Email: pierre@submitexpress.com