SlideShare a Scribd company logo
A point of view on the phArmAcy industry
        silverlink communicAtions
              november 2010
The Consumer:
1. Patient Centric approach is critical path.
2. Be proactive not reactive.
3. Literacy and health disparities need to be addressed.
4. People are different…act appropriately.
5. Genomics are fascinating...but can be confusing.
Business Strategy:
1. The pharmacist role has to change from refills to outcomes.
2. Blend high touch and automation in specialty.
3. Integrate your physician and consumer strategies.
4. You need a STAR strategy for your PDP.
5. Mobile is here to stay.
6. Social media will change the conversation.
FOCUS ON
            THE PATIENT


Use data. Create an experience. Think outside-in.
24M Diabetics in the US.

   STOP
looking in
    the
 rearview
  mirror.




   57M Pre-diabetics in the US.
“Nearly 50% of all adults
      may have problems
         understanding
 prescriptions, appointment
   slips, informed consent
    documents, insurance
       forms, and health
    education materials.”



http://www.chcs.org/usr_doc/Health_Literacy_Fact_Sheets.pdf
You can’t peanut butter
 your communication
       strategy.
Only 10% of MDs believe they have the training and
        education to use genetic testing…
  Genomics: Cool But Confusing




    How confused to you think consumers are?
K.I.S.S. in Specialty
They are still patients
Consumer
   Strategy


Physician
Strategy
What are your
Medicare Star ratings?
What’s your strategy to
improve them?
What channel?
 When to use?
How to design?
Who to target?
P2P “Data” Will Change The Conversation
The Consumer:
1. Patient Centric approach is critical path.
2. Be proactive not reactive.
3. Literacy and health disparities need to be addressed.
4. People are different…act appropriately.
5. Genomics are fascinating...but can be confusing.
Business Strategy:
1. The pharmacist role has to change from refills to outcomes.
2. Blend high touch and automation in specialty.
3. Integrate your physician and consumer strategies.
4. You need a STAR strategy for your PDP.
5. Mobile is here to stay.
6. Social media will change the conversation.
cHanGe is THE new NorMAL




Innovate or be marginalized.
Checklist for success:
 Data and consumer insights
 Multi-channel coordination abilities
 Technology platform
 Expertise – industry, clinical, creative
 Repeatable, quality implementation
  process
 Accurate, real-time reporting
 Analytics and outcomes analysis
 Process based design with embedded
  business rules
Call us to schedule time to hear our thoughts on
      where to focus and how to innovate.

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Pharmacy pov dec 2010

  • 1. A point of view on the phArmAcy industry silverlink communicAtions november 2010
  • 2. The Consumer: 1. Patient Centric approach is critical path. 2. Be proactive not reactive. 3. Literacy and health disparities need to be addressed. 4. People are different…act appropriately. 5. Genomics are fascinating...but can be confusing. Business Strategy: 1. The pharmacist role has to change from refills to outcomes. 2. Blend high touch and automation in specialty. 3. Integrate your physician and consumer strategies. 4. You need a STAR strategy for your PDP. 5. Mobile is here to stay. 6. Social media will change the conversation.
  • 3. FOCUS ON THE PATIENT Use data. Create an experience. Think outside-in.
  • 4. 24M Diabetics in the US. STOP looking in the rearview mirror. 57M Pre-diabetics in the US.
  • 5. “Nearly 50% of all adults may have problems understanding prescriptions, appointment slips, informed consent documents, insurance forms, and health education materials.” http://www.chcs.org/usr_doc/Health_Literacy_Fact_Sheets.pdf
  • 6. You can’t peanut butter your communication strategy.
  • 7. Only 10% of MDs believe they have the training and education to use genetic testing… Genomics: Cool But Confusing How confused to you think consumers are?
  • 8.
  • 9. K.I.S.S. in Specialty They are still patients
  • 10. Consumer Strategy Physician Strategy
  • 11. What are your Medicare Star ratings? What’s your strategy to improve them?
  • 12. What channel? When to use? How to design? Who to target?
  • 13. P2P “Data” Will Change The Conversation
  • 14. The Consumer: 1. Patient Centric approach is critical path. 2. Be proactive not reactive. 3. Literacy and health disparities need to be addressed. 4. People are different…act appropriately. 5. Genomics are fascinating...but can be confusing. Business Strategy: 1. The pharmacist role has to change from refills to outcomes. 2. Blend high touch and automation in specialty. 3. Integrate your physician and consumer strategies. 4. You need a STAR strategy for your PDP. 5. Mobile is here to stay. 6. Social media will change the conversation.
  • 15. cHanGe is THE new NorMAL Innovate or be marginalized.
  • 16. Checklist for success:  Data and consumer insights  Multi-channel coordination abilities  Technology platform  Expertise – industry, clinical, creative  Repeatable, quality implementation process  Accurate, real-time reporting  Analytics and outcomes analysis  Process based design with embedded business rules
  • 17. Call us to schedule time to hear our thoughts on where to focus and how to innovate.