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Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Personally Speaking
Nirupama Kaushik
Asha Ganesan Sen
The Future of Storytelling &
Visualisation
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation 2
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
“Story Telling is the communal currency of humanity”
“The human species thinks in metaphors
and learns through stories”
– Mary Catherine Bateson
“Story telling is the most powerful way of
putting ideas into the world today”
– Robert McKee
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Today’s Paradigm
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Whose story is it anyway?
Old
Man
Modern
Art
Woman
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Refraction not Reflection
Boring !
Awesome !!!
Could be
better !!
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
So what do we need to do differently?
Move away from
methodologies & framework
Focus on stories
Different stories from the
same data
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Our inspiration is from…storytellers…books…
“One man’s meat….” offers a choice of four possible endings
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
…cinema
•  The theatrical release of the 1985 movie “Clue” included 3 possible endings with
different theatres receiving one of three endings
# Ending Clue 1 # Ending Clue 2 # Ending Clue 3
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Story Telling ≠ Visuals
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
A good story speaks for itself
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
A good story speaks for itself
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
“The stories we tell literally make the world. If you want to change the
world, you need to change your story.
This truth applies to individuals and institutions”
– Michael Margolis
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
So where do we go from here?....
This story can also have different endings
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Scenario 1 ( We Love it!)
And we all live happily ever after!
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Scenario 2 ( Reality Bites)
Not so fast!
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Scenario 3 (Status Quo)
Sad Situation!
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Client
What do we need for a happy ending?
Practitioner
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
We believe in happy endings…
what’s your story?
nirupama.kaushik@brand-scapes.com asha.sen@brand-scapes.com
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Q & A
	Nirupama	Kaushik 	Asha	Ganesan	Sen	
BRANDSCAPES	WORLDWIDE	
Sue	York	
NewMR
Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
NewMR 2018 Sponsors
CommunicaBon	
Silver	
Gold

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Personally speaking

  • 1. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Personally Speaking Nirupama Kaushik Asha Ganesan Sen The Future of Storytelling & Visualisation
  • 2. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation 2
  • 3. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation “Story Telling is the communal currency of humanity” “The human species thinks in metaphors and learns through stories” – Mary Catherine Bateson “Story telling is the most powerful way of putting ideas into the world today” – Robert McKee
  • 4. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Today’s Paradigm
  • 5. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Whose story is it anyway? Old Man Modern Art Woman
  • 6. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Refraction not Reflection Boring ! Awesome !!! Could be better !!
  • 7. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation So what do we need to do differently? Move away from methodologies & framework Focus on stories Different stories from the same data
  • 8. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Our inspiration is from…storytellers…books… “One man’s meat….” offers a choice of four possible endings
  • 9. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation …cinema •  The theatrical release of the 1985 movie “Clue” included 3 possible endings with different theatres receiving one of three endings # Ending Clue 1 # Ending Clue 2 # Ending Clue 3
  • 10. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Story Telling ≠ Visuals
  • 11. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation A good story speaks for itself
  • 12. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation A good story speaks for itself
  • 13. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation “The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies to individuals and institutions” – Michael Margolis
  • 14. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation So where do we go from here?.... This story can also have different endings
  • 15. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Scenario 1 ( We Love it!) And we all live happily ever after!
  • 16. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Scenario 2 ( Reality Bites) Not so fast!
  • 17. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Scenario 3 (Status Quo) Sad Situation!
  • 18. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Client What do we need for a happy ending? Practitioner
  • 19. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation We believe in happy endings… what’s your story? nirupama.kaushik@brand-scapes.com asha.sen@brand-scapes.com
  • 20. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation Q & A Nirupama Kaushik Asha Ganesan Sen BRANDSCAPES WORLDWIDE Sue York NewMR
  • 21. Personally Speaking Nirupama & Asha | BRANDSCAPES WORLDWIDE The Future of Storytelling & Visualisation NewMR 2018 Sponsors CommunicaBon Silver Gold