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PERSONAL BRAND EXPLORATION
Cory Lozier
February 19, 2024
My name is Cory Lozier and I’m your typical
sports fan. Being relatable to the average sports
fan is a quality I want to maintain throughout my
career. Bringing the viewers opinions and stories
into the studio is my goal as a sportscaster. Hard
work and attention to detail allow me to tell any
story, while creativity and practice allow me to
have fun.
IDENTITY
GOALS
Short Term: (DECEMBER, 2024)
• Obtain a position in the sportscasting industry to
continue building broadcasting skills.
Mid Term: (2026)
• Learn the best practices of production for both in front
of and behind the camera.
Long Term: (2028)
• Becoming the face/voice of a sports talk show.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Premier Pro Novice / Adept / Expert
Creativity Novice / Adept / Expert
Organization Novice / Adept / Expert
News Writing and Reporting
SOFT
HARD
Novice / Adept / Expert
Broadcast Writing Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert
I promise to give sports fans fun and
entertaining content by providing them
with informative, up to date story lines.
PROMISE
CREDENTIALS
Work Experience:
• Watson Carpet, Lead Installer
• 84 Lumber, Manager Trainee/Salesman
Education:
• Sportscasting Certificate. Dan Patrick
School of Sportscasting (2023)
• Sportscasting, B.S., Full Sail University (December 2024)
Volunteer Work:
Youth sports coach, sports photography,
Youth sports team sponsor.
Reider, Jess. (2022, October 5). Celebrating 5 Years
of the Dan Patrick School Of Sportscasting.
https://www.fullsail.edu/about/full-sail-
stories/celebrating-5-years-of-the-dan-patrick-
school-of-sportscasting
CORY LOZIER
For the sports fans who want relatable sports content, I
provide an original, entertaining, and interactive show
because I utilize up-to-date information, accurate statistics,
and relevant sports news from the perspective of your
typical sports enthusiast.
Brand Position

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Personal Branding Powerpoint CORY LOZIER 2024

  • 1. PERSONAL BRAND EXPLORATION Cory Lozier February 19, 2024
  • 2. My name is Cory Lozier and I’m your typical sports fan. Being relatable to the average sports fan is a quality I want to maintain throughout my career. Bringing the viewers opinions and stories into the studio is my goal as a sportscaster. Hard work and attention to detail allow me to tell any story, while creativity and practice allow me to have fun. IDENTITY
  • 3. GOALS Short Term: (DECEMBER, 2024) • Obtain a position in the sportscasting industry to continue building broadcasting skills. Mid Term: (2026) • Learn the best practices of production for both in front of and behind the camera. Long Term: (2028) • Becoming the face/voice of a sports talk show.
  • 4. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Adobe Creative Cloud SOFT HARD Novice / Adept / Expert Premier Pro Novice / Adept / Expert Creativity Novice / Adept / Expert Organization Novice / Adept / Expert News Writing and Reporting SOFT HARD Novice / Adept / Expert Broadcast Writing Novice / Adept / Expert Teamwork Novice / Adept / Expert Attention to Detail Novice / Adept / Expert
  • 5. I promise to give sports fans fun and entertaining content by providing them with informative, up to date story lines. PROMISE
  • 6. CREDENTIALS Work Experience: • Watson Carpet, Lead Installer • 84 Lumber, Manager Trainee/Salesman Education: • Sportscasting Certificate. Dan Patrick School of Sportscasting (2023) • Sportscasting, B.S., Full Sail University (December 2024) Volunteer Work: Youth sports coach, sports photography, Youth sports team sponsor. Reider, Jess. (2022, October 5). Celebrating 5 Years of the Dan Patrick School Of Sportscasting. https://www.fullsail.edu/about/full-sail- stories/celebrating-5-years-of-the-dan-patrick- school-of-sportscasting
  • 7. CORY LOZIER For the sports fans who want relatable sports content, I provide an original, entertaining, and interactive show because I utilize up-to-date information, accurate statistics, and relevant sports news from the perspective of your typical sports enthusiast. Brand Position

Editor's Notes

  1. Add a photo (more than half my body) of myself here holding the microphone with cord.
  2. Head shot of myself