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PERSONAL BRAND EXPLORATION
Jamie Johnson
Project & Portfolio I: Week 1
August 30, 2023
I am a small town girl who is hardworking
and kind. I have a passion for helping
others, computers, af
fi
liate marketing,
publishing, and e-commerce. I have an
Associates degree in Computer Security &
Forensics from SUNY Broome Community
College. I am currently working toward a
Bachelors degree in Digital Marketing. I
love learning new things and keep pushing
forward every day to be a better version of
myself. I refuse to settle. Owning
businesses is a dream of mine and I look
forward to accomplishing my goals and
expanding my knowledge in all of these
areas.
IDENTITY
PROFESSION
Potential Job Titles:
• Af
fi
liate Marketer
• E-commerce Manager
• Digital Marketer
BRAND ARCHETYPE - Creator I use
my imagination and skills to create
something from scratch that stands
out and is unique. I focus on inspiring
others to connect with my content. I
embrace my imperfections and
change things as necessary until I
succeed. I realize a vision and create
moments of awe. I am professional
but connect and relate to clients on a
personal level. I set out to achieve the
end result clients will be proud of.
Digital Marketing Manager
(Hall, 2022)
(onetonline.org, 2023)
Digital Marketing Professionals
TARGET AUDIENCE
Olivea Jones
Outreach Plan:
• Research Abbott & Olivea’s Position
• Connect with Olivea on Linkedin
• Respond to Olivea once she connects with me
on Linkedin
• Check for response daily
Sales & Marketing
Specialist at Abbott
Estefania Monsalve Londono
Outreach Plan:
• Research ASAP Staf
fi
ng for legitimacy
• Message Estefania on Linkedin requesting
more information about the position
• Reach out and ask additional questions in
response to Estefania’s message
Professional Recruiter at
ASAP Staf
fi
ng
Thomas Harrell Outreach Plan:
• Research Mindset Challenge
• Message Thomas on Linkedin
• Request additional information about the
position and ask how to apply if it’s a good
fi
t
N/A
Online Business Owner:
Af
fi
liate Marketer at Mindset
Challenge
(Linkedin.com, n.d.)
GOALS
Short Term: (Immediately After Graduation, 2025)
• To own my own online businesses
‣Research owning a business, create
websites for the businesses and get them
live, 1 month per website and develop
effective marketing skills 3 months
Mid Term: (2026)
• Learn more about SEO to reach more traf
fi
c
in my business, and make pro
fi
t, reinvest the
pro
fi
t into the company to make it better
‣Get help from a mentor to build loyalty
and trust 6 months, client retention
rate and customer satisfaction
Long Term: (2026-2027)
• Make pro
fi
t of over $10,000 a month
‣Analyze the products, website, and
client information to
fi
nd out what is
working well and what isn’t Monthly &
Daily
SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
MAC OS
SOFT
HARD
Novice / Adept / Expert
Website Building Software Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Leadership Novice / Adept / Expert
Social Media
SOFT
HARD
Novice / Adept / Expert
Email Automation Novice / Adept / Expert
Relationship Building/
Communication
Novice / Adept / Expert
Decision Making Novice / Adept / Expert
I help clients to never settle and
succeed in create and grow a
business they can be proud of for the
long-term!
PROMISE
CREDENTIALS
Work Experience:
• Store Assistant Manager
• Af
fi
liate Marketer
Education:
• Associate’s Degree in Computer
Security & Forensics, SUNY Broome
Community College, 2019
• Bachelor’s Degree in Digital Marketing, Full Sail University, 2025
Awards:
• Senator Madigan Award
COMPETITION
Ellen Frida
Industry Experience:
• Self Employed Entrepreneur/
CEO
Education:
• Studied Online Marketing Manager Social
Media at UNED - Universidad Nacional de
Educación a Distancia
Studied Bachelor’s of Arts (B.A.) in
Communications at Thomas More-
hogeschool
Leadership Experience:
• High Ticket Af
fi
liate Marketing Coach
• Organic Traf
fi
c Mentor
Skills and Proficiencies:
• Organic Traf
fi
c
• High Quality Leads
• Ad Strategy
Jamie Johnson
Overall Online Presence:
• 3.9k Facebook Followers, Headshot is
professional and classy Detailed pro
fi
le
with daily posts and achievements from
herself and her students Testimonials from
her students Active on Linkedin
• Grade: Superior
Industry Experience:
• Beginner Entrepreneur
Education:
• SUNY Broome Community College
Associates in Computer Security and
Forensics
• Full Sail University Bachelors in Digital
Marketing
Leadership Experience:
• Store Assistant Manager
• Self-Starter
Skills and Proficiencies:
• MAC OS / Windows
• Microsoft Word/ Excel
• Creativity / Writing
Overall Online Presence:
• 192 Followers Social Media not optimized
for professional use currently Pro
fi
le photo
not professional Not much detail to the
pro
fi
le it is private Not many posts On
Instagram but not active On Linkedin but
not acitve
• Grade: Poor
COMPETITION
Kennedy Smith
Noteworthy Experience:
• Promotes Beauty Products
Jamie Johnson
Industry Experience:
• Product promoter at Senior E-
Commerce Manager
Education:
• Studied at My American Polytechnic College
Skills and Proficiencies:
• Beauty Conscious
• Amazon Product Reviews
• Product Promoter
Overall Online Presence:
• 83 Followers, no contact information except
messaging on Facebook, no website
Headshot is more casual, could be more detail
in the pro
fi
le about her business not active
on other social media, not found on Linkedin
• Grade: Poor
Industry Experience:
• Beginner Entrepreneur
Education:
• SUNY Broome Community College
Associates in Computer Security and
Forensics
• Full Sail University Bachelors in Digital
Marketing
Leadership Experience:
• Store Assistant Manager
• Self-Starter
Skills and Proficiencies:
• MAC OS / Windows
• Microsoft Word/ Excel
• Creativity / Writing
Overall Online Presence:
192 Followers Social Media not optimized for
professional use currently Pro
fi
le photo not
professional Not much detail to the pro
fi
le it is
private Not many posts On Instagram but not
active On Linkedin but not acitve
• Grade: Poor
BRAND POSITION
I provide the bene
fi
t of helping people never settle, create their
businesses, and succeed for the long-term.
XOXONEVERSETTLEXOXO
NETWORKING &
MARKETING
Industry Events & Organizations
• Mentorship Jonathan Montoya 2026/Online
• Ellen Frida 2027 | Zoom
• Shopify Business E-Learning & Training 2026/ Website: Shopify
Digital Marketing
• Primary Content: I will create content with Canva for marketing my
products as well as use Chat GPT for blogs and website content. I will also
create ad content for Facebook and Instagram to reach more traf
fi
c.
• Tools: I will have pro
fi
les on Facebook and Instagram for business
purposes. I will post slideshows or launchjack videos of products on
YouTube to get them seen. I will create content daily and post weekly
using Chat GPT and Canva. I will also use website themes and change
them up to match the products being sold. Premium themes are a
possibility depending on the clients needs. I’m considering offering my
services on Fiverr as well with creating landing pages, setting up email
automations, and website creation.
• Website: My digital portfolio will help me build brand awareness by
introducing myself, telling my personal story, and offereing my services to
those who may need them. As I learn more about each area of business I
will showcase some of my previous work so clients can see my skills and
creative ability as well as
fi
nished products. I will create step by step blogs
to teach others how to accomplish the same goals for their businesses if
(Islam, 2023)
(shopify.com, 2023)
PROFESSIONAL DEVELOPMENT
Mentor
• Ellen Frida
• Need to save up to work with her as she is
very expensive had a free trial with her in the
past
• January 2027
Formal Education
• Bachelor’s Degree in Digital Marketing
• E-Commerce Development Online Training Course
Linkedin Learning
• Af
fi
liate Marketing Foundations Online Course
Linkedin Learning
Technical Skills
• Expand Knowledge of SEO
• January 2026
• Ecommerce Courses
• February- August 2026
• Marketing Strategies and Ads
• September- September 2026-2027
Soft Skills
• Communication Skills
• Ellen Frida January 2027
• Organic Marketing Skills
• Ellen Frida
• February 2027
• Paid Ad Strategies
• Ellen Frida
• March 2027
Jamie Johnson
It takes time and effort to start an
online business. Well, what I do is teach
you the tools and skills to create your business and
make it a success. In fact, I’ve created multiple websites, made
af
fi
liate commissions, and published and sold books on Amazon
KDP. What is your passion for your business? Let’s build it
together into something you can be proud of!
“
REFERENCES
(2023). Retrieved from glassdoor.com: https://
www.glassdoor.com/Job/us-digital-
marketing-manager-jobs-
SRCH_IL.0,2_IN1_KO3,28.htm?
context=Jobs&clickSource=searchBox
Hall, J. (2022, August 28). Retrieved from
https://www.forbes.com/sites/johnhall/
2022/08/28/3-essential-digital-marketing-
tactics-for-e-commerce-growth/?
sh=361cda506c08
Islam, M. M. (2023, June 24). Retrieved from
https://www.linkedin.com/pulse/honest-
freedom-breakthrough-20-reviewwhat-you-
need-know-islam/
Linkedin Learning Ecommerce. (n.d.).
Retrieved from https://
www.linkedin.com/learning/topics/e-
commerce-development?u=50813145
Linkedin Learning. (n.d.). Retrieved from
https://www.linkedin.com/learning/
af
fi
liate-marketing-foundations/af
fi
liate-
marketing-foundations?u=50813145
Linkedin. (n.d.). Retrieved from https://
www.linkedin.com/in/estefanía-
monsalve-londoño-2774a5188/
(2023). Retrieved from onetonline.org: https://
www.onetonline.org/link/summary/
11-2021.00
(2023). Retrieved from onetonline.org: https://
www.onetonline.org/link/summary/
13-1199.06
(n.d.). Retrieved from Linkedin.com: https://
www.linkedin.com/in/tsharrell/
(n.d.). Retrieved from Linkedin.com: https://
www.linkedin.com/in/olivea-jones-8a7158231/
(n.d.). Retrieved from Facebook.com: https://
www.facebook.com/ellenfridagevers/?
locale=fo_FO
(2023). Retrieved from shopify.com: https://
www.shopify.com/learn

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Personal Brand Exploration Keynote Jamie Johnson

  • 1. PERSONAL BRAND EXPLORATION Jamie Johnson Project & Portfolio I: Week 1 August 30, 2023
  • 2. I am a small town girl who is hardworking and kind. I have a passion for helping others, computers, af fi liate marketing, publishing, and e-commerce. I have an Associates degree in Computer Security & Forensics from SUNY Broome Community College. I am currently working toward a Bachelors degree in Digital Marketing. I love learning new things and keep pushing forward every day to be a better version of myself. I refuse to settle. Owning businesses is a dream of mine and I look forward to accomplishing my goals and expanding my knowledge in all of these areas. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Af fi liate Marketer • E-commerce Manager • Digital Marketer BRAND ARCHETYPE - Creator I use my imagination and skills to create something from scratch that stands out and is unique. I focus on inspiring others to connect with my content. I embrace my imperfections and change things as necessary until I succeed. I realize a vision and create moments of awe. I am professional but connect and relate to clients on a personal level. I set out to achieve the end result clients will be proud of. Digital Marketing Manager (Hall, 2022) (onetonline.org, 2023)
  • 4. Digital Marketing Professionals TARGET AUDIENCE Olivea Jones Outreach Plan: • Research Abbott & Olivea’s Position • Connect with Olivea on Linkedin • Respond to Olivea once she connects with me on Linkedin • Check for response daily Sales & Marketing Specialist at Abbott Estefania Monsalve Londono Outreach Plan: • Research ASAP Staf fi ng for legitimacy • Message Estefania on Linkedin requesting more information about the position • Reach out and ask additional questions in response to Estefania’s message Professional Recruiter at ASAP Staf fi ng Thomas Harrell Outreach Plan: • Research Mindset Challenge • Message Thomas on Linkedin • Request additional information about the position and ask how to apply if it’s a good fi t N/A Online Business Owner: Af fi liate Marketer at Mindset Challenge (Linkedin.com, n.d.)
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • To own my own online businesses ‣Research owning a business, create websites for the businesses and get them live, 1 month per website and develop effective marketing skills 3 months Mid Term: (2026) • Learn more about SEO to reach more traf fi c in my business, and make pro fi t, reinvest the pro fi t into the company to make it better ‣Get help from a mentor to build loyalty and trust 6 months, client retention rate and customer satisfaction Long Term: (2026-2027) • Make pro fi t of over $10,000 a month ‣Analyze the products, website, and client information to fi nd out what is working well and what isn’t Monthly & Daily
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: MAC OS SOFT HARD Novice / Adept / Expert Website Building Software Novice / Adept / Expert Problem Solving Novice / Adept / Expert Leadership Novice / Adept / Expert Social Media SOFT HARD Novice / Adept / Expert Email Automation Novice / Adept / Expert Relationship Building/ Communication Novice / Adept / Expert Decision Making Novice / Adept / Expert
  • 7. I help clients to never settle and succeed in create and grow a business they can be proud of for the long-term! PROMISE
  • 8. CREDENTIALS Work Experience: • Store Assistant Manager • Af fi liate Marketer Education: • Associate’s Degree in Computer Security & Forensics, SUNY Broome Community College, 2019 • Bachelor’s Degree in Digital Marketing, Full Sail University, 2025 Awards: • Senator Madigan Award
  • 9. COMPETITION Ellen Frida Industry Experience: • Self Employed Entrepreneur/ CEO Education: • Studied Online Marketing Manager Social Media at UNED - Universidad Nacional de Educación a Distancia Studied Bachelor’s of Arts (B.A.) in Communications at Thomas More- hogeschool Leadership Experience: • High Ticket Af fi liate Marketing Coach • Organic Traf fi c Mentor Skills and Proficiencies: • Organic Traf fi c • High Quality Leads • Ad Strategy Jamie Johnson Overall Online Presence: • 3.9k Facebook Followers, Headshot is professional and classy Detailed pro fi le with daily posts and achievements from herself and her students Testimonials from her students Active on Linkedin • Grade: Superior Industry Experience: • Beginner Entrepreneur Education: • SUNY Broome Community College Associates in Computer Security and Forensics • Full Sail University Bachelors in Digital Marketing Leadership Experience: • Store Assistant Manager • Self-Starter Skills and Proficiencies: • MAC OS / Windows • Microsoft Word/ Excel • Creativity / Writing Overall Online Presence: • 192 Followers Social Media not optimized for professional use currently Pro fi le photo not professional Not much detail to the pro fi le it is private Not many posts On Instagram but not active On Linkedin but not acitve • Grade: Poor
  • 10. COMPETITION Kennedy Smith Noteworthy Experience: • Promotes Beauty Products Jamie Johnson Industry Experience: • Product promoter at Senior E- Commerce Manager Education: • Studied at My American Polytechnic College Skills and Proficiencies: • Beauty Conscious • Amazon Product Reviews • Product Promoter Overall Online Presence: • 83 Followers, no contact information except messaging on Facebook, no website Headshot is more casual, could be more detail in the pro fi le about her business not active on other social media, not found on Linkedin • Grade: Poor Industry Experience: • Beginner Entrepreneur Education: • SUNY Broome Community College Associates in Computer Security and Forensics • Full Sail University Bachelors in Digital Marketing Leadership Experience: • Store Assistant Manager • Self-Starter Skills and Proficiencies: • MAC OS / Windows • Microsoft Word/ Excel • Creativity / Writing Overall Online Presence: 192 Followers Social Media not optimized for professional use currently Pro fi le photo not professional Not much detail to the pro fi le it is private Not many posts On Instagram but not active On Linkedin but not acitve • Grade: Poor
  • 11. BRAND POSITION I provide the bene fi t of helping people never settle, create their businesses, and succeed for the long-term. XOXONEVERSETTLEXOXO
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Mentorship Jonathan Montoya 2026/Online • Ellen Frida 2027 | Zoom • Shopify Business E-Learning & Training 2026/ Website: Shopify Digital Marketing • Primary Content: I will create content with Canva for marketing my products as well as use Chat GPT for blogs and website content. I will also create ad content for Facebook and Instagram to reach more traf fi c. • Tools: I will have pro fi les on Facebook and Instagram for business purposes. I will post slideshows or launchjack videos of products on YouTube to get them seen. I will create content daily and post weekly using Chat GPT and Canva. I will also use website themes and change them up to match the products being sold. Premium themes are a possibility depending on the clients needs. I’m considering offering my services on Fiverr as well with creating landing pages, setting up email automations, and website creation. • Website: My digital portfolio will help me build brand awareness by introducing myself, telling my personal story, and offereing my services to those who may need them. As I learn more about each area of business I will showcase some of my previous work so clients can see my skills and creative ability as well as fi nished products. I will create step by step blogs to teach others how to accomplish the same goals for their businesses if (Islam, 2023) (shopify.com, 2023)
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Ellen Frida • Need to save up to work with her as she is very expensive had a free trial with her in the past • January 2027 Formal Education • Bachelor’s Degree in Digital Marketing • E-Commerce Development Online Training Course Linkedin Learning • Af fi liate Marketing Foundations Online Course Linkedin Learning Technical Skills • Expand Knowledge of SEO • January 2026 • Ecommerce Courses • February- August 2026 • Marketing Strategies and Ads • September- September 2026-2027 Soft Skills • Communication Skills • Ellen Frida January 2027 • Organic Marketing Skills • Ellen Frida • February 2027 • Paid Ad Strategies • Ellen Frida • March 2027
  • 14. Jamie Johnson It takes time and effort to start an online business. Well, what I do is teach you the tools and skills to create your business and make it a success. In fact, I’ve created multiple websites, made af fi liate commissions, and published and sold books on Amazon KDP. What is your passion for your business? Let’s build it together into something you can be proud of! “
  • 15. REFERENCES (2023). Retrieved from glassdoor.com: https:// www.glassdoor.com/Job/us-digital- marketing-manager-jobs- SRCH_IL.0,2_IN1_KO3,28.htm? context=Jobs&clickSource=searchBox Hall, J. (2022, August 28). Retrieved from https://www.forbes.com/sites/johnhall/ 2022/08/28/3-essential-digital-marketing- tactics-for-e-commerce-growth/? sh=361cda506c08 Islam, M. M. (2023, June 24). Retrieved from https://www.linkedin.com/pulse/honest- freedom-breakthrough-20-reviewwhat-you- need-know-islam/ Linkedin Learning Ecommerce. (n.d.). Retrieved from https:// www.linkedin.com/learning/topics/e- commerce-development?u=50813145 Linkedin Learning. (n.d.). Retrieved from https://www.linkedin.com/learning/ af fi liate-marketing-foundations/af fi liate- marketing-foundations?u=50813145 Linkedin. (n.d.). Retrieved from https:// www.linkedin.com/in/estefanía- monsalve-londoño-2774a5188/ (2023). Retrieved from onetonline.org: https:// www.onetonline.org/link/summary/ 11-2021.00 (2023). Retrieved from onetonline.org: https:// www.onetonline.org/link/summary/ 13-1199.06 (n.d.). Retrieved from Linkedin.com: https:// www.linkedin.com/in/tsharrell/ (n.d.). Retrieved from Linkedin.com: https:// www.linkedin.com/in/olivea-jones-8a7158231/ (n.d.). Retrieved from Facebook.com: https:// www.facebook.com/ellenfridagevers/? locale=fo_FO (2023). Retrieved from shopify.com: https:// www.shopify.com/learn