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Hi. I’m Ashley, Central Directives Catalyst at Ibex-9


                                 Ibex-9 operates in the
                                 Conceptual Vertical of
                                 Slapstick Inc., our parent
                                 company.

                                 PRODUCT DEVELOPMENT




                                           DEVELOPMENT
                                 CONCEPT




                                                                      GO-TO-MARKET
                                                         PRODUCTION

    OUR DIVISION’S GOAL IS TO SELL OUR AFFILIATE COMPANIES GOOD IDEAS
OUR PROCESS


                                 y!
                          b ilit         venes
                                               s!
1.             2.   S
                         a
                      cal arket attra
                           M
                                     cti
                                              aP
                                                  &L
                                                    !
                                                        3.
                                            rm
                                        o fo
                                      Pr




IDENTIFY
MARKET GAPS


                                                         CROWD-SOURCE
              CONDUCT MULTIVARIATE ANALYSIS
                                                         OPINIONS
              ARRIVE AT HYPOTHESES



              TONIGHT IS PART OF OUR
                                                              4.
                                                                PROCEED WITH
              CROWD-SOURCING PROCESS!!
                                                                SEVERAL
                                                                OPTIONS
INVESTIGATION 001.

 PERSONAL INSULATION MATERIALS MARKET
    NON-ANIMAL




                                               GAP IN THE
                                               MARKET
    ANIMAL




                      FLUFFY                NON-FLUFFY


ADDITIONAL RESEARCH FINDINGS:
  INCREASING AWARENESS OF ENVIRONMENTAL AND ETHICAL ISSUES
  RELATED TO ANIMAL FARMING
INVESTIGATION 001.

PROBLEM SPACE & TECHNOLOGY RESEARCH


                      RESEARCH FINDINGS:

                       • PEOPLE GET COLD

                      • AIR CONDUCTS HEAT POORLY, MOSTLY
                      TRANSFERRING HEAT VIA CONVECTION

                       • BUBBLES TRAP AIR, PREVENTING IT FROM
                       CONVECTING

                      • THIS REDUCES HEAT TRANSFER, THUS
                      INSULATING THE OBJECT BEHIND THE BUBBLES
INVESTIGATION 001.

CONCEPT 002. BUBBLE CLOTHING

 CONCEPT ONLY

                               CONCEPT

                                WEARABLE BUBBLE CLOTHES - LIKE A BUBBLE
                                WRAP AND WATER BED COMBINATION




                               BENEFITS

                                 • CAN BE REFILLED AT ANY TIME TO
                                  INCREASE OR DECREASE INSULATION

                                 • PACKABLE, COMPRESSIBLE

                                 • SELF-CLEANING
                                 • VEGAN & CRUELTY-FREE
INVESTIGATION 002.

THE BATHROOM HAS THREE MAIN PRODUCT SEGMENTS


                                                     IN CASE YOU FORGOT WHAT
                                                     A BATHROOM IS LIKE:
  ROOM TO
  GROW




                                        GAP IN THE
                                        MARKET
  ALREADY TAKEN
  A BIT FAR




                  E.G.      E.G.
                  RAZORS     BODY
                             CLEANING
                             PRODUCTS

                  HYGIENE   SHOWER       TOILET




              THE WORLD IS READY FOR DISRUPTION FROM THE BATHROOM
INVESTIGATION 002.

CONCEPT 002. TOILET COMFORT SYSTEM



                             CONCEPT

                             HEATED TOILET PAPER
                             VIA NESPRESSO-TYPE SYSTEM


                             HEATED BASE STATION TRANSFERS HEAT TO
                             PROPRIETARY INDUCTION-HEATED TOILET
                             PAPER PODS




                                BENEFITS

                                • EXTREME COMFORT
                                • EXTREME PROFITABILITY
                                (LOCK-IN TO PROPRIETARY SYSTEM)
INVESTIGATION 003.

ROLLER RACING AND YARN SPINNING HAVE SYNERGISTIC OVERLAP


      ROLLER RACING                       YARN SPINNING



                               INVOLVES
                               A WHEEL




RESEARCH FINDINGS:
• HAND-MADE CRAFTS A GROWTH TREND
• CYCLING IS COOL
INVESTIGATION 003.

CONCEPT 003. ROLLER-KNITTING, A NEW SPORTS CONCEPT
                                                       AKA ROLLERSTILLTSKIN

                             CONCEPT
                              • COMPETITION NIGHTS THEMED BY KNITTED
                               GARMENT. E.G. HAT, BLANKET



                             EXPLANATION
                               • RIDERS MAKE THE YARN, THEN KNIT THE
                               GARMENT

                               • FRANCHISE MODEL RESOLD THROUGH HIGH-
                               END GYMS



                                     EXISTING SPORT COMBOS PROVE
                                     CONCEPT POTENTIAL:
INVESTIGATION 004.

MATRICES IMPERATIVE FOR BUSINESS ANALYSIS


         ECONOMICAL




                      NOT WORTH
                      LOSS OF       GAP IN THE
                      STRATEGIC     MARKET
                      CONTROL




                                            HIRE AN MBA
         EXPENSIVE




                       EXTERNAL    INTERNAL
INVESTIGATION 004.

CONCEPT 004. MAGNETIC WHITEBOARD MATRIX




                         CONCEPT

                         PORTABLE, EASY 2 X 2 MAGNETIC MATRIX KIT




                              BENEFITS
                                ENGAGE YOUR OTHERWISE SKEPTICAL
                                TECHNICAL TEAM WITH FUN MAGNETS
INVESTIGATION 005.

EXPECTATION INCREASES PERCEIVED VALUE
INVESTIGATION 005.

TECHNOLOGY IS RAPIDLY OUTDATED & PEOPLE ARE STUPID




ONCE THE PRODUCT IS AVAILABLE, IT’S ALREADY OUTDATED


               ACCORDING TO ECONOMISTS, PEOPLE MAKE CONSUMPTION
               DECISIONS BASED ON EXPECTED FUTURE OCCURRENCES, SUCH
               AS INCOME




                     PEOPLE BUY THINGS THAT DON’T EXIST WITH MONEY
                     THEY DON’T HAVE IF THEY ARE SUFFICIENTLY EXCITED
                     ABOUT IT
INVESTIGATION 005.

CONCEPT 005. MARKET FOR EXPECTATIONS*

CONCEPT
AN OPTIONS MARKET FOR NEW TECHNOLOGY PRODUCTS THAT ARE
EXCHANGEABLE FOR OTHER FUTURE NONEXISTENT PRODUCTS AT THE TIME
WHEN THE FIRST PRODUCT WAS SUPPOSED TO COME OUT




                     UNLIKE A REAL OPTIONS MARKET, THE UNDERLYING ASSET IS HYPE
                     ALONE BECAUSE THAT’S ALL PEOPLE CARE ABOUT ANYWAY

                                           * WE’RE PRETTY SURE THIS MAKES ABSOLUTELY NO SENSE
INVESTIGATION 006.

VISITING THE US IS A PAIN IN THE ASS FOR EVERYONE


           EASY OPTION




                                GAP IN THE MARKET
         PAPERWORK
         REQUIRES




                                 CITIZENSHIP             RETINAL
                                                         SCAN FOR
                                                         FREQUENT
                                                         TRAVELERS


                         FOREIGNER             CITIZEN
INVESTIGATION 006.

CONCEPT 006. FAUX ALL-AMERICAN KIT

                                                             COMFORTABLE IN-
                                                        f    FLIGHT CLOTHES
                                                  C hie
  PASSPORT AUDIO-INSERT                      he
                                        t ot
                                  H ail
                                                        ul
                                             he B eautif
                                 Ame rica, t
                                                odle
                                           e Do
                                       nke
                                   Ya




                          TEMPORARY TATTOOS
INVESTIGATION 007.

INDOOR HORIZONTAL MOVEMENT MARKET
   GROUP




                                                  GAP IN THE
                                                  MARKET
                MOVING
                WALKWAYS     SMALL CARTS
   INDIVIDUAL




                WALKING           SEGWAYS   RUNNING   FASTER SEGWAYS



                           SLOW                FAST
INVESTIGATION 007.

CONCEPT 001. THE HORIZONTAL ELEVATOR*



CONCEPT:
• AN ELEVATOR - THAT MOVES HORIZONTALLY

• SAME FORWARD-TILTED SEGWAY FEELING PEOPLE HAVE GROWN TO
LOVE, BUT WITHOUT STEERING; PLUS - SUITABLE FOR A GROUP




                                                                   “BUILDINGS ARE
                                                                   GETTING BIGGER.
                                                                   WE NEED TO MOVE
                                                                   THROUGH THEM.
                                                                   FAST.”



                         * WILL NEED A NEW NAME BECAUSE THIS WILL NOT BE ELEVATION-RELATED
Concepts recap


           001. BUBBLE CLOTHING


           002. TOILET COMFORT SYSTEM


           003. ROLLER-KNITTING, A NEW SPORTS CONCEPT


           004. MAGNETIC WHITEBOARD MATRIX


           005. MARKET FOR EXPECTATIONS


           006. FAUX ALL-AMERICAN KIT


           007. THE HORIZONTAL ELEVATOR
Now, it’s crowd-sourcing time!

 1.                2.                3.       CROWD-SOURCE OPINIONS   4.
                                                                      PROCEED WITH
IDENTIFY MARKET   CONDUCT
GAPS              MULTIVARIATE
                                              PLEASE SIMPLY SHOUT     SELECTED
                                                                      PRODUCTS
                  ANALYSIS                    OUT YOUR OPINION IN A
                                              DISORDERLY FASHION
                  ARRIVE AT
                  HYPOTHESES
                                              ...EVEN IF YOU ARE AT
                                              HOME ALONE.




       FOR USELESS & UNRELATED INFO, VISIT:


       http://about.me/AshleyMetz

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Pecha kuchafeb2012 metz

  • 1. Hi. I’m Ashley, Central Directives Catalyst at Ibex-9 Ibex-9 operates in the Conceptual Vertical of Slapstick Inc., our parent company. PRODUCT DEVELOPMENT DEVELOPMENT CONCEPT GO-TO-MARKET PRODUCTION OUR DIVISION’S GOAL IS TO SELL OUR AFFILIATE COMPANIES GOOD IDEAS
  • 2. OUR PROCESS y! b ilit venes s! 1. 2. S a cal arket attra M cti aP &L ! 3. rm o fo Pr IDENTIFY MARKET GAPS CROWD-SOURCE CONDUCT MULTIVARIATE ANALYSIS OPINIONS ARRIVE AT HYPOTHESES TONIGHT IS PART OF OUR 4. PROCEED WITH CROWD-SOURCING PROCESS!! SEVERAL OPTIONS
  • 3. INVESTIGATION 001. PERSONAL INSULATION MATERIALS MARKET NON-ANIMAL GAP IN THE MARKET ANIMAL FLUFFY NON-FLUFFY ADDITIONAL RESEARCH FINDINGS: INCREASING AWARENESS OF ENVIRONMENTAL AND ETHICAL ISSUES RELATED TO ANIMAL FARMING
  • 4. INVESTIGATION 001. PROBLEM SPACE & TECHNOLOGY RESEARCH RESEARCH FINDINGS: • PEOPLE GET COLD • AIR CONDUCTS HEAT POORLY, MOSTLY TRANSFERRING HEAT VIA CONVECTION • BUBBLES TRAP AIR, PREVENTING IT FROM CONVECTING • THIS REDUCES HEAT TRANSFER, THUS INSULATING THE OBJECT BEHIND THE BUBBLES
  • 5. INVESTIGATION 001. CONCEPT 002. BUBBLE CLOTHING CONCEPT ONLY CONCEPT WEARABLE BUBBLE CLOTHES - LIKE A BUBBLE WRAP AND WATER BED COMBINATION BENEFITS • CAN BE REFILLED AT ANY TIME TO INCREASE OR DECREASE INSULATION • PACKABLE, COMPRESSIBLE • SELF-CLEANING • VEGAN & CRUELTY-FREE
  • 6. INVESTIGATION 002. THE BATHROOM HAS THREE MAIN PRODUCT SEGMENTS IN CASE YOU FORGOT WHAT A BATHROOM IS LIKE: ROOM TO GROW GAP IN THE MARKET ALREADY TAKEN A BIT FAR E.G. E.G. RAZORS BODY CLEANING PRODUCTS HYGIENE SHOWER TOILET THE WORLD IS READY FOR DISRUPTION FROM THE BATHROOM
  • 7. INVESTIGATION 002. CONCEPT 002. TOILET COMFORT SYSTEM CONCEPT HEATED TOILET PAPER VIA NESPRESSO-TYPE SYSTEM HEATED BASE STATION TRANSFERS HEAT TO PROPRIETARY INDUCTION-HEATED TOILET PAPER PODS BENEFITS • EXTREME COMFORT • EXTREME PROFITABILITY (LOCK-IN TO PROPRIETARY SYSTEM)
  • 8. INVESTIGATION 003. ROLLER RACING AND YARN SPINNING HAVE SYNERGISTIC OVERLAP ROLLER RACING YARN SPINNING INVOLVES A WHEEL RESEARCH FINDINGS: • HAND-MADE CRAFTS A GROWTH TREND • CYCLING IS COOL
  • 9. INVESTIGATION 003. CONCEPT 003. ROLLER-KNITTING, A NEW SPORTS CONCEPT AKA ROLLERSTILLTSKIN CONCEPT • COMPETITION NIGHTS THEMED BY KNITTED GARMENT. E.G. HAT, BLANKET EXPLANATION • RIDERS MAKE THE YARN, THEN KNIT THE GARMENT • FRANCHISE MODEL RESOLD THROUGH HIGH- END GYMS EXISTING SPORT COMBOS PROVE CONCEPT POTENTIAL:
  • 10. INVESTIGATION 004. MATRICES IMPERATIVE FOR BUSINESS ANALYSIS ECONOMICAL NOT WORTH LOSS OF GAP IN THE STRATEGIC MARKET CONTROL HIRE AN MBA EXPENSIVE EXTERNAL INTERNAL
  • 11. INVESTIGATION 004. CONCEPT 004. MAGNETIC WHITEBOARD MATRIX CONCEPT PORTABLE, EASY 2 X 2 MAGNETIC MATRIX KIT BENEFITS ENGAGE YOUR OTHERWISE SKEPTICAL TECHNICAL TEAM WITH FUN MAGNETS
  • 13. INVESTIGATION 005. TECHNOLOGY IS RAPIDLY OUTDATED & PEOPLE ARE STUPID ONCE THE PRODUCT IS AVAILABLE, IT’S ALREADY OUTDATED ACCORDING TO ECONOMISTS, PEOPLE MAKE CONSUMPTION DECISIONS BASED ON EXPECTED FUTURE OCCURRENCES, SUCH AS INCOME PEOPLE BUY THINGS THAT DON’T EXIST WITH MONEY THEY DON’T HAVE IF THEY ARE SUFFICIENTLY EXCITED ABOUT IT
  • 14. INVESTIGATION 005. CONCEPT 005. MARKET FOR EXPECTATIONS* CONCEPT AN OPTIONS MARKET FOR NEW TECHNOLOGY PRODUCTS THAT ARE EXCHANGEABLE FOR OTHER FUTURE NONEXISTENT PRODUCTS AT THE TIME WHEN THE FIRST PRODUCT WAS SUPPOSED TO COME OUT UNLIKE A REAL OPTIONS MARKET, THE UNDERLYING ASSET IS HYPE ALONE BECAUSE THAT’S ALL PEOPLE CARE ABOUT ANYWAY * WE’RE PRETTY SURE THIS MAKES ABSOLUTELY NO SENSE
  • 15. INVESTIGATION 006. VISITING THE US IS A PAIN IN THE ASS FOR EVERYONE EASY OPTION GAP IN THE MARKET PAPERWORK REQUIRES CITIZENSHIP RETINAL SCAN FOR FREQUENT TRAVELERS FOREIGNER CITIZEN
  • 16. INVESTIGATION 006. CONCEPT 006. FAUX ALL-AMERICAN KIT COMFORTABLE IN- f FLIGHT CLOTHES C hie PASSPORT AUDIO-INSERT he t ot H ail ul he B eautif Ame rica, t odle e Do nke Ya TEMPORARY TATTOOS
  • 17. INVESTIGATION 007. INDOOR HORIZONTAL MOVEMENT MARKET GROUP GAP IN THE MARKET MOVING WALKWAYS SMALL CARTS INDIVIDUAL WALKING SEGWAYS RUNNING FASTER SEGWAYS SLOW FAST
  • 18. INVESTIGATION 007. CONCEPT 001. THE HORIZONTAL ELEVATOR* CONCEPT: • AN ELEVATOR - THAT MOVES HORIZONTALLY • SAME FORWARD-TILTED SEGWAY FEELING PEOPLE HAVE GROWN TO LOVE, BUT WITHOUT STEERING; PLUS - SUITABLE FOR A GROUP “BUILDINGS ARE GETTING BIGGER. WE NEED TO MOVE THROUGH THEM. FAST.” * WILL NEED A NEW NAME BECAUSE THIS WILL NOT BE ELEVATION-RELATED
  • 19. Concepts recap 001. BUBBLE CLOTHING 002. TOILET COMFORT SYSTEM 003. ROLLER-KNITTING, A NEW SPORTS CONCEPT 004. MAGNETIC WHITEBOARD MATRIX 005. MARKET FOR EXPECTATIONS 006. FAUX ALL-AMERICAN KIT 007. THE HORIZONTAL ELEVATOR
  • 20. Now, it’s crowd-sourcing time! 1. 2. 3. CROWD-SOURCE OPINIONS 4. PROCEED WITH IDENTIFY MARKET CONDUCT GAPS MULTIVARIATE PLEASE SIMPLY SHOUT SELECTED PRODUCTS ANALYSIS OUT YOUR OPINION IN A DISORDERLY FASHION ARRIVE AT HYPOTHESES ...EVEN IF YOU ARE AT HOME ALONE. FOR USELESS & UNRELATED INFO, VISIT: http://about.me/AshleyMetz

Editor's Notes

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  3. http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
  4. http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
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  6. http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
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  8. http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
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  10. http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
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  13. http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
  14. http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
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  17. http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
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