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Patty Nolan’s Book
        Branding
       Advertising
   Dialogue Marketing
      Publications
       Interactive
         Events
        Training
        Proposals
Branding
           Detroit Renaissance
           – Brand Identity
           – Developed with Detroit
             creative community
           – Promotes Detroit’s
             Creative Corridor
           – www.detroitmakeithere
             .com.
Branding
           DADA Gala
           – VIP event at NAIAS
           – Artists, luxury autos
             and VIPs
           – Sneak preview drew
             exclusive crowd
Advertising
              Long Form TV
              – 28-min. program
                hosted by Cal Ripken
                offering a sneak peek
                at the 1999 Silverado
              – Included data-capture
                and follow-up
              – Scored high in GM
                DRI testing
Advertising
              GM Goodwrench
              – Print ad — placed in
                Winston Cup Scene
                every time the
                GM Goodwrench
                NASCAR team won
              – Specific to race track
              – Also worked on
                national TV and radio
                spots
Advertising
              GM Goodwrench
              – Leverage
                championship win
                of sponsored
                NASCAR driver
              – Promote brand
                loyalty
Advertising
              American Plastics
              Council
              – Promoting ecological
                benefits of stronger,
                lighter materials in a
                practical application
              – Also worked on
                national TV spots
                (Plastics Make it
                Possible)
Advertising
              GM Performance Parts
              – Uses analogy of
                winning NHRA drag
                heats to emphasize
                durability of
                Performance Parts
Advertising
              DOW
              – Part of a national
                TV/print campaign to
                promote goodwill
              – Headline reads, “When
                the Gulf redfish
                population needed
                help, we expanded our
                home office.”
Dialogue Marketing
                     Silverado
                     Direct Mail #1
                     – 2 million truck
                       owners
                     – Offer of
                       collectible
                       prints
                     – Promote
                       “sneak
                       preview”
                     – 10% response
                       rate
Publications
               Action Track
               – Pontiac owner
                 magazine
               – Article on Pontiac-
                 sponsored College
                 Comedy Tour —
                 featuring Jerry Seinfeld
Interactive/Digital
                      Web, email, online
                      ads, mobile, widgets,
                      etc.
                      – Familiar with SEO
                        metatag parameters
                      – Current with social
                        media best practices
Interactive/Digital
                      Detroit Theatre
                      Examiner
                      – Currently reviews local
                        theatre for
                        examiner.com
                      – http://www.examiner.c
                        om/examiner/x-3981-
                        Detroit-Theater-
                        Examiner
Interactive/Digital – Co-op
Banner Ad
Digital – Banner Campaign
                 Digital ads created to
                support TV and print ad
                campaign
Digital – Banner Campaign
Digital – Banner Campaign
Interactive/Digital – B2B Target
                      Support for
                      Dermatologists
                       – Presence at
                         convention
                         supported by
                         online resource
                         for doctors and
                         patients
Event – NAIAS Press Reveal
                   Dodge Aspen
                   – Created a
                     snowstorm in
                     Cobo Hall
                   – Worked with
                     NYC “Slava’s
                     Snowshow”
                   – Generated great
                     media coverage
                   – http://tinyurl.co
                     m/nf56g9
Events – PR Stunt/Reveal
                 Insignia Press Event
                  – Created buzz factor
                    with “crashed” craft
                  – Hoisted on crane 2
                    days prior to event
                  – “Dropped” Insignia in
                    front of live audience
                    and driven onto stage
                  – http://tinyurl.com/me
                    gy2j
Events – PR Stunt
                    Jeep Operation Altitude
                     – Dropped Jeep from a
                       helicopter in front of
                       live audience
                     – Event promoted dealer
                       support for overseas
                       troops
                     – Created 6 versions of
                       script to cover all
                       possible scenarios
                     – Footage made ESPN
                       and other unlikely
                       spots
Events – Consumers
                Mobile Launch Center
                 – Traveling theater with
                   full-sensory experience
                 – 10-minute presentation
                   on the 1999 Silverado
                 – Traveled to existing
                   Chevy Truck events
                 – Doubled as a 21-city
                   training tour property
Events – CES Keynote
                Consumer Electronics
                Show
                 – Created Keynote
                   Address for GM CEO
                 – First ever live car
                   reveal during a keynote
                 – Made use of 50’ screen
                   with multimedia
                   presentation
                 – Unprecedented
                   coverage in non-auto
                   media
Events – International
                   Chevrolet Premiere Night
                   in Paris
                    – Party for media and
                       elite guests in historic
                       Pavillon Dauphine
                    – Included two drive-on
                       reveals in restricted
                       party venue
                    – Featured top DJ and
                       professional hip-hop
                       dancers
Events – Public Affairs
                  DaimlerChrysler Expo
                   – Event for Washington,
                     D.C. influencers
                   – Created an entire town
                     inside expo center
                   – Demonstrated product
                     relevance with every
                     touch-point
Training
           Tahoe &
           Suburban
           – Two city, 2-day
             immersion event
           – Video series and
             Resource Guide
             distributed for
             in-dealership
             sustainment
Training - Interactive
                         Silverado HD
                         Self-Study
                         – Part of Duramax
                           Diesel
                           Certification
                         – Supported by
                           Web-based
                           testing
Proposals
            GM Global
            ConnecTour
            – Concept for expansion
              of Disney/GM Test
              Track experience
            – Featured two
              animatronic hosts
            – Included provision for
              interactive data capture
Proposals
            Cadillac CTS &
            The Monticello
            Motor Club
            – Developed
              proposal on behalf
              of client that earned
              CTS ‘official car’
              status at prestigious
              private track
White Papers
        Fear              Marketing to Women
         &                    in the Online
      Loathing              Hunter-Gatherer
                                  Society
in Financial Services
                           Using digital anthropology
   Interactive Design,
                          to drive insights that lead to
    Financial Websites,
                                 meaningful dialog
         and the
                            between a brand and its
  Economic Downturn
                                 women customers.
Contact Information
 Patty Nolan
 –   248-765-0798
 –   www.nolancreativeservices.com
 –   www.LinkedIn.com (patty nolan)
 –   Twitter @pnolan
 –   http://www.examiner.com/examiner/x-3981-Detroit-Theater-
     Examiner

 – 4162 Farner Avenue
   Waterford, MI 48329

 – irishgreenpatty@gmail.com

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Pat Nolans Book 09

  • 1. Patty Nolan’s Book Branding Advertising Dialogue Marketing Publications Interactive Events Training Proposals
  • 2. Branding Detroit Renaissance – Brand Identity – Developed with Detroit creative community – Promotes Detroit’s Creative Corridor – www.detroitmakeithere .com.
  • 3. Branding DADA Gala – VIP event at NAIAS – Artists, luxury autos and VIPs – Sneak preview drew exclusive crowd
  • 4. Advertising Long Form TV – 28-min. program hosted by Cal Ripken offering a sneak peek at the 1999 Silverado – Included data-capture and follow-up – Scored high in GM DRI testing
  • 5. Advertising GM Goodwrench – Print ad — placed in Winston Cup Scene every time the GM Goodwrench NASCAR team won – Specific to race track – Also worked on national TV and radio spots
  • 6. Advertising GM Goodwrench – Leverage championship win of sponsored NASCAR driver – Promote brand loyalty
  • 7. Advertising American Plastics Council – Promoting ecological benefits of stronger, lighter materials in a practical application – Also worked on national TV spots (Plastics Make it Possible)
  • 8. Advertising GM Performance Parts – Uses analogy of winning NHRA drag heats to emphasize durability of Performance Parts
  • 9. Advertising DOW – Part of a national TV/print campaign to promote goodwill – Headline reads, “When the Gulf redfish population needed help, we expanded our home office.”
  • 10. Dialogue Marketing Silverado Direct Mail #1 – 2 million truck owners – Offer of collectible prints – Promote “sneak preview” – 10% response rate
  • 11. Publications Action Track – Pontiac owner magazine – Article on Pontiac- sponsored College Comedy Tour — featuring Jerry Seinfeld
  • 12. Interactive/Digital Web, email, online ads, mobile, widgets, etc. – Familiar with SEO metatag parameters – Current with social media best practices
  • 13. Interactive/Digital Detroit Theatre Examiner – Currently reviews local theatre for examiner.com – http://www.examiner.c om/examiner/x-3981- Detroit-Theater- Examiner
  • 15. Digital – Banner Campaign Digital ads created to support TV and print ad campaign
  • 16. Digital – Banner Campaign
  • 17. Digital – Banner Campaign
  • 18. Interactive/Digital – B2B Target Support for Dermatologists – Presence at convention supported by online resource for doctors and patients
  • 19. Event – NAIAS Press Reveal Dodge Aspen – Created a snowstorm in Cobo Hall – Worked with NYC “Slava’s Snowshow” – Generated great media coverage – http://tinyurl.co m/nf56g9
  • 20. Events – PR Stunt/Reveal Insignia Press Event – Created buzz factor with “crashed” craft – Hoisted on crane 2 days prior to event – “Dropped” Insignia in front of live audience and driven onto stage – http://tinyurl.com/me gy2j
  • 21. Events – PR Stunt Jeep Operation Altitude – Dropped Jeep from a helicopter in front of live audience – Event promoted dealer support for overseas troops – Created 6 versions of script to cover all possible scenarios – Footage made ESPN and other unlikely spots
  • 22. Events – Consumers Mobile Launch Center – Traveling theater with full-sensory experience – 10-minute presentation on the 1999 Silverado – Traveled to existing Chevy Truck events – Doubled as a 21-city training tour property
  • 23. Events – CES Keynote Consumer Electronics Show – Created Keynote Address for GM CEO – First ever live car reveal during a keynote – Made use of 50’ screen with multimedia presentation – Unprecedented coverage in non-auto media
  • 24. Events – International Chevrolet Premiere Night in Paris – Party for media and elite guests in historic Pavillon Dauphine – Included two drive-on reveals in restricted party venue – Featured top DJ and professional hip-hop dancers
  • 25. Events – Public Affairs DaimlerChrysler Expo – Event for Washington, D.C. influencers – Created an entire town inside expo center – Demonstrated product relevance with every touch-point
  • 26. Training Tahoe & Suburban – Two city, 2-day immersion event – Video series and Resource Guide distributed for in-dealership sustainment
  • 27. Training - Interactive Silverado HD Self-Study – Part of Duramax Diesel Certification – Supported by Web-based testing
  • 28. Proposals GM Global ConnecTour – Concept for expansion of Disney/GM Test Track experience – Featured two animatronic hosts – Included provision for interactive data capture
  • 29. Proposals Cadillac CTS & The Monticello Motor Club – Developed proposal on behalf of client that earned CTS ‘official car’ status at prestigious private track
  • 30. White Papers Fear Marketing to Women & in the Online Loathing Hunter-Gatherer Society in Financial Services Using digital anthropology Interactive Design, to drive insights that lead to Financial Websites, meaningful dialog and the between a brand and its Economic Downturn women customers.
  • 31. Contact Information Patty Nolan – 248-765-0798 – www.nolancreativeservices.com – www.LinkedIn.com (patty nolan) – Twitter @pnolan – http://www.examiner.com/examiner/x-3981-Detroit-Theater- Examiner – 4162 Farner Avenue Waterford, MI 48329 – irishgreenpatty@gmail.com