The document discusses SQL query optimization and why it is so difficult. It begins by noting that there are often many possible execution plans for a given query, sometimes numbering in the millions. The query optimizer must select the most efficient plan by estimating the cost of each possible plan. This involves estimating predicate selectivities using statistics like histograms, and calculating estimates of the CPU and I/O costs for each operator. While query optimization is a fundamental task, after decades of research it remains challenging due to the complexity of modern hardware, software and queries.