SlideShare a Scribd company logo
PAKRA Success Story
               starring

Sam, the Social Director of Inside Sales




               www.pakragames.com
Our salespeople are great at
   good, old-fashioned selling
— even cold-calling is no problem.

 But the market has changed …
 AND our customers have
 embraced social media faster
         than we have



         www.pakragames.com
Honestly, our sales cycle just
takes too long for us to compete
    in today’s marketplace …

And we are really struggling with
 how to set up lead- and sales-
  management processes and
   metrics for social media.




     www.pakragames.com
And what’s worse, our competitors seem to be
      all over the social-media landscape.
So, prospects are turning to them instead of us.
 Our sales agents need to learn how to manage
and leverage social-media channels — and FAST!!




              www.pakragames.com
the challenge

   As director of inside sales for a web-based
technology company trying to harness social media
  for lead-generation, Sam has a big challenge:




                   www.pakragames.com
PAKRA® solutions

Sam engaged PAKRA® Consulting to:
•     Teach sales agents how to
        Locate and leverage prospect information from social-media sources
        Target qualified decision makers
        Spend their time on warm calls instead of cold ones
•     Show agents and managers how to
        Use social-media channels to build their brand
        Become thought-leaders in their space
        Be trusted advisers for potential clients
•     Set up scalable inside-sales processes and metrics


     Their Customers NOW look to Sam’s team for solutions to their
                        business challenges

                               www.pakragames.com
the results
  My prospect
  told me she’d
 been following             By implementing custom
 me on Twitter
 before I even
                           solutions created for the
 contacted her!               inside-sales team by
                              PAKRA, Sam’s team:
PAKRA Games               •    Cut the average
  are fun!
                               number of interactions
                               needed to qualify
                               prospects by 50%
PAKRA makes
 social media
                          •    Reduced their sales
 make sense!                   cycle by 75% 


                   www.pakragames.com
“By using social-media channels,
  such as Twitter and LinkedIn, we
  are becoming the trusted advisers
            in our space …

   Prospects have started calling us!

   And because we put a measurable
    inside-sales system in place, we
  can easily scale up our processes to
         meet increased demand”




www.pakragames.com
Create your own Success Story

Contact PAKRA®
•  Implement optimized sales process
•  Hire, train and retain your best team
•  Leverage social media channels where your customers
   want to interact



           I’m a Twitter sensei
           Not only do my
           customers know me,
           but my kids think
           I’m cool




                        www.pakragames.com

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PAKRA Success Story: helping Sam the Inside Sales Director to embrace Social Media channels

  • 1. PAKRA Success Story starring Sam, the Social Director of Inside Sales www.pakragames.com
  • 2. Our salespeople are great at good, old-fashioned selling — even cold-calling is no problem. But the market has changed … AND our customers have embraced social media faster than we have www.pakragames.com
  • 3. Honestly, our sales cycle just takes too long for us to compete in today’s marketplace … And we are really struggling with how to set up lead- and sales- management processes and metrics for social media. www.pakragames.com
  • 4. And what’s worse, our competitors seem to be all over the social-media landscape. So, prospects are turning to them instead of us. Our sales agents need to learn how to manage and leverage social-media channels — and FAST!! www.pakragames.com
  • 5. the challenge As director of inside sales for a web-based technology company trying to harness social media for lead-generation, Sam has a big challenge: www.pakragames.com
  • 6. PAKRA® solutions Sam engaged PAKRA® Consulting to: •  Teach sales agents how to   Locate and leverage prospect information from social-media sources   Target qualified decision makers   Spend their time on warm calls instead of cold ones •  Show agents and managers how to   Use social-media channels to build their brand   Become thought-leaders in their space   Be trusted advisers for potential clients •  Set up scalable inside-sales processes and metrics Their Customers NOW look to Sam’s team for solutions to their business challenges www.pakragames.com
  • 7. the results My prospect told me she’d been following By implementing custom me on Twitter before I even solutions created for the contacted her!  inside-sales team by PAKRA, Sam’s team: PAKRA Games •  Cut the average are fun! number of interactions needed to qualify prospects by 50% PAKRA makes social media •  Reduced their sales make sense! cycle by 75%  www.pakragames.com
  • 8. “By using social-media channels, such as Twitter and LinkedIn, we are becoming the trusted advisers in our space … Prospects have started calling us! And because we put a measurable inside-sales system in place, we can easily scale up our processes to meet increased demand” www.pakragames.com
  • 9. Create your own Success Story Contact PAKRA® •  Implement optimized sales process •  Hire, train and retain your best team •  Leverage social media channels where your customers want to interact I’m a Twitter sensei Not only do my customers know me, but my kids think I’m cool www.pakragames.com