O documento descreve o redesign da marca Malagueña. O objetivo era reposicionar a marca para atrair consumidores mais jovens, já que a marca estava fora do mercado por 7 anos. Isso foi feito através de uma nova logomarca, embalagem de vidro em vez de lata e linha estendida de produtos. O redesign trouxe um estilo mais jovem e moderno com sucesso, abrindo novos canais de vendas.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
1) The document discusses how the University of York Library has used various user experience (UX) techniques like ethnographic observation and interviews to better understand user needs and behaviors.
2) Some changes implemented based on UX findings include installing hot water taps, changing hours, and adding blankets - aimed at improving the small details of user experience.
3) The presentation encourages other libraries, archives and museums to try incorporating UX techniques like behavioral mapping and cognitive interviews to inform design changes that enhance services for users.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
O documento descreve o redesign da marca Malagueña. O objetivo era reposicionar a marca para atrair consumidores mais jovens, já que a marca estava fora do mercado por 7 anos. Isso foi feito através de uma nova logomarca, embalagem de vidro em vez de lata e linha estendida de produtos. O redesign trouxe um estilo mais jovem e moderno com sucesso, abrindo novos canais de vendas.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
1) The document discusses how the University of York Library has used various user experience (UX) techniques like ethnographic observation and interviews to better understand user needs and behaviors.
2) Some changes implemented based on UX findings include installing hot water taps, changing hours, and adding blankets - aimed at improving the small details of user experience.
3) The presentation encourages other libraries, archives and museums to try incorporating UX techniques like behavioral mapping and cognitive interviews to inform design changes that enhance services for users.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com