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Organisational Wiki Adoption
Mike Cannon-Brookes - mike@atlassian.com
8200 customers. 95 countries.
Atlassian Software   125 people. 5 years. 3 offices.
                     $26 million. 2 crazy kids.
Crew Wanted




   Html + Css +
Javascript Pirates
Atlassian Confluence   Largest enterprise wiki.
Why a wiki?
Knowledge 1.0   Create alone. Layer slowly.
Knowledge 2.0   Work together. Layer faster.
Generation Yspace   Online collaboration is natural.
Simple, contextual content
Simple, contextual content

 More archival than email
 Less process than Word
Epit
Edit
Edpit
Enterprise Wikis
Are Like Wikipedia?
No.
Enterprise Wiki
    versus Wikipedia
1. Open versus secure

2. Collaboration not publishing


3. Vandalism not present


4. Small team rather than planet


5. A tool not an encyclopaedia
Atlassian          Wikipedia
  Wikis       65 + 165
  Pages        10,400
 Comments        2,300
                                     10m
Blog Posts      3,000
 Comments        5,700

               106,600              167m
Revisions
                (1:10)              (1:16)
 Authors         176                5.5m*

             Statistics   * registered users, not authors
“The love you get is equal
                             The Beatles
  to the love you give”
Wikis In Enterprise
Corporate Web 2.0
“...financial services has a risk-averse nature.”




               Harvey Koeppel
                 CIO & Senior VP
“...financial services has a risk-averse nature.”

“Internally we have started using wikis in large
 projects where there is lots of terminology or
                 processes...”


               Harvey Koeppel
                 CIO & Senior VP
Organisational Wiki Adoption
“We don’t have a
Production meeting
 without the wiki.”
“At Pixar...wiki technology is
being used to help coordinate
new computerized animation
tools for the studio's planned
 2008 release of a film called
          ‘WALL-E.’”



                                  18 June 2007
How do you get a wiki
     adopted?
People and Process
    Not Tools
What is the competition?
Top 4 Wiki Enemies
#4 - Intranets   Fight uneditability!
#3 - Knowledge Management   Folksonomy not taxonomy.
#2 - Email   Communication not information.
End forest-of-folders hell.
#1 - Share Drives   Most docs don’t need Word.
How do we use them?
Induction
1. Create personal space
2. Write about yourself

Start editing the wiki on day one
with a personal introduction.
Internal Blog
1. Blog posts
2. Page edits
3. Discussion

Keep everyone on the same page.
Reduce email.
Staff List
                            Create reasons to visit the wiki.
Useful, necessary content
Personal Spaces
                                    De-scarify the system.
Give people their own area to own
Agenda                          Minutes




       Tasks                        Projects




                     Meetings
                                   Creates editing cycles.
Move familiar items to the wiki.
Social organisation   Encourage non-work use
Do you ban facebook?   Trust your employees
Be As Open As You Can   Don’t kill the wiki!
Wikis Collaborate Too
Widgets!
Calendar     Share calendaring simply and
Mashup schedule data   contextually
Task List
Contextual content!

Extremely popular widget in teams
Charts
                              Real time from Excel, DB etc...
Agile Business Intelligence
Maps
Classic Google maps
mashup

Show contextual location data
inside a document.
Code Snippets
Embed code within
documents from SCM

Documents are alive and always
update to date with examples and
APIs
Patterns
patterns
wikipatterns.com
Wiki Champion   The go-to guy for your wiki
Barn Raising   Jump start your wiki with a party
Magnet   Attract with exclusive content
Scaffold   Outlines that guide people
WikiGnome   Small, continuous gardening
anti-patterns
Laffy4k @ Flickr




                   Empty Pages   Editing is easier than creating
Beware over-engineering
Too Much Structure   Organic is better, man
Do It All   Trust others. Teach them to edit.
Lessons
Have A Purpose
Have A Purpose
“To Make Them Collaborate”
     Is Not A Purpose
Wiki Adoption
        Recipe
1. Grassroots is Best

2. Your Wiki Isn’t Wikipedia

3. The First Edit

4. Build Group Collaboration

5. Spread Adoption

6. Support Emergent Behaviour

7. Watch Out For Obstacles
Q&A

     Mike Cannon-Brookes
           mike@atlassian.com
 http://blogs.atlassian.com/rebelutionary




Don’t forget, we’re hiring Web Pirates
  http://www.atlassian.com/about/jobs

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