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PRESENTED BY :-
CHHAVI NARAYAN
C. KAVYA SREE
DECLINE OF ORGANIC COTTON
OVER BETTER COTTON
CONTENTS
 INTRODUCTION
 BENEFITS OF ORGANIC COTTON
 WHY GLOBAL BRANDS PREFER BETTER
COTTON “OVER ORGANIC COTTON”
 DIFFERENCE BETWEEN ORGANIC
COTTON AND BETTER COTTON
 SWOT
 TEAM ANALYSIS
 HOW YOU CAN CONTRIBUTE?
 CONCLUSION
INTRODUCTION
ABOUT COTTON
ORGANIC COTTON
195797 metric tonne-2009-2010
103004 metric tonne -2012-2013
BETTER COTTON
WORLD COTTON PRODUCTION
2012-2013
COTTON PRODUCTION IN INDIA
BENEFITS OF ORGANIC
COTTON
IT PROTECTS OUR HEALTH
IT HEALS THE PLANET
SUPPORT TRUE ECONOMY
ITS 100% ECO FRIENDLY
DIFFERENCE BETWEEN ORGANIC AND
BETTER COTTON
ORGANIC
COTTON
 ECO FRIENDLY
 NO HEALTH RISK
 SOIL FERTILITY
INCREASES
 NO USE OF GMO
BETTER
COTTON
 ECO-UNFRIENDLY
 CHRONIC DISEASES
 DECLINING SOIL
FERTILITY
 USE OF GMO
GLOBAL BRANDS PREFER BETTER
COTTON OVER ORGANIC COTTON
 LESS EXPENSIVE THAN
ORGANIC
 HIGH COST OF CERTIFICATION
 SHORTAGE OF GMO SEEDS
RESULT OF SURVEY
SWOT
 .
STRENGTH
Abundant raw materials
Low cost skilled labour
WEAKNESS
. Low level of training
 Lack of economies of scale
and advance processing capabilities
Technical obsolescence
THREAT
Pricing Pressure
Competition in Domestic Market
OPPORTUNITIES
OPPORTUNITIES
Large and growing domestic
market
 Recent government efforts to
promote the industry
TEAM ANALYSIS
 BETTER MANAGEMENT
PRACTICES
 ENCOURAGE ORGANIC COTTON
PRODUCTION
 DEVELOPING CLEAN
TECHNOLOGY
 ACTIVE GOVERNMENT
INVOLVMENT
HOW YOU CAN CONTRIBUTE?
 ASK YOUR FAVOURITE BRAND
TO STOCK
ORGANIC CLOTHES
 AWARENESS
 IMPART TRAINING TO
FARMERS
CONCLUSION
REFERENCES
 THE ECONOMICS TIMES
 GLOBE COTYARN PVT. LTD
 WIKIPEDIA
 THE HINDU
 Natural Life Magazine
 www.sustainablecotton.org
 www.aboutorganiccotton.org
organic cotton in india

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organic cotton in india

  • 1. PRESENTED BY :- CHHAVI NARAYAN C. KAVYA SREE DECLINE OF ORGANIC COTTON OVER BETTER COTTON
  • 2. CONTENTS  INTRODUCTION  BENEFITS OF ORGANIC COTTON  WHY GLOBAL BRANDS PREFER BETTER COTTON “OVER ORGANIC COTTON”  DIFFERENCE BETWEEN ORGANIC COTTON AND BETTER COTTON  SWOT  TEAM ANALYSIS  HOW YOU CAN CONTRIBUTE?  CONCLUSION
  • 3. INTRODUCTION ABOUT COTTON ORGANIC COTTON 195797 metric tonne-2009-2010 103004 metric tonne -2012-2013 BETTER COTTON
  • 6. BENEFITS OF ORGANIC COTTON IT PROTECTS OUR HEALTH IT HEALS THE PLANET SUPPORT TRUE ECONOMY ITS 100% ECO FRIENDLY
  • 7. DIFFERENCE BETWEEN ORGANIC AND BETTER COTTON ORGANIC COTTON  ECO FRIENDLY  NO HEALTH RISK  SOIL FERTILITY INCREASES  NO USE OF GMO BETTER COTTON  ECO-UNFRIENDLY  CHRONIC DISEASES  DECLINING SOIL FERTILITY  USE OF GMO
  • 8. GLOBAL BRANDS PREFER BETTER COTTON OVER ORGANIC COTTON  LESS EXPENSIVE THAN ORGANIC  HIGH COST OF CERTIFICATION  SHORTAGE OF GMO SEEDS
  • 9.
  • 11. SWOT  . STRENGTH Abundant raw materials Low cost skilled labour WEAKNESS . Low level of training  Lack of economies of scale and advance processing capabilities Technical obsolescence THREAT Pricing Pressure Competition in Domestic Market OPPORTUNITIES OPPORTUNITIES Large and growing domestic market  Recent government efforts to promote the industry
  • 12. TEAM ANALYSIS  BETTER MANAGEMENT PRACTICES  ENCOURAGE ORGANIC COTTON PRODUCTION  DEVELOPING CLEAN TECHNOLOGY  ACTIVE GOVERNMENT INVOLVMENT
  • 13. HOW YOU CAN CONTRIBUTE?  ASK YOUR FAVOURITE BRAND TO STOCK ORGANIC CLOTHES  AWARENESS  IMPART TRAINING TO FARMERS
  • 15. REFERENCES  THE ECONOMICS TIMES  GLOBE COTYARN PVT. LTD  WIKIPEDIA  THE HINDU  Natural Life Magazine  www.sustainablecotton.org  www.aboutorganiccotton.org