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BOSS – Open Hack Day October 9, 2009 Bill Michels Ashim Chhabra
HACK: a four letter word Merriam Webster to cut or sever with repeated irregular or  unskillful  blows  b   :  to cut or shape by or as if by  crude  or  ruthless  strokes
HACK: a four letter word Merriam Webster To cut or sever with repeated irregular or  unskillful  blows  b   :  to cut or shape by or as if by  crude  or  ruthless  strokes Dictionary.com Computers: to devise or modify (a computer program), usually  skillfully .
HACK: a four letter word Merriam Webster To cut or sever with repeated irregular or  unskillful  blows  b   :  to cut or shape by or as if by  crude  or  ruthless  strokes Dictionary.com Computers: to devise or modify (a computer program), usually  skillfully . Urban Dictionary To program a computer in a  clever ,  virtuosic , and  wizardly  manner.
BOSS: (not just) another four letter word A rich set of Search APIs and tools that developers and entrepreneurs can use to build next generation search experiences. A four letter word like HACK that captures the same essence, empowerment, and same irresistibly to manipulate technology.
BOSS Background Three players dominate the market, giving users limited choice  Becoming a serious Search principal requires a massive capital investment and access to top technical talent  Approximately $300M in cap-ex commitment  People, knowledge, experience  Hardware, operations, and infrastructure  Data, relevance and ranking models
Why BOSS? Comprehensive UNLIMITED Queries NO branding attribution required Rerank/blend results FREELY ADVANCED features like Microformat (Searchmonkey) and Delicious data RICH Developer Community RESULT: Thousands of developers and tens of millions of queries served each day
Timeline July 2008 –  BOSS API v1 Launch: Web, News, Image, and Spelling September 2008 – BOSS Academic Summit at Y! November 2008 – v1.2 - Keyterms November 2008 – Tech Crunch on Vertical Lens Feb 2009 – v1.3 – Long Abstracts, Site Explorer, Search Monkey April 2009 – v1.4 Delicious, Advanced Language, News Features Fall 2009 – NYC Hack Day, Yahoo! Sponsored Search Ads
BOSS Tools of the Trade API: A powerful yet simple self-service, web services model to access Yahoo’s various indexes User Contributed code libraries exist providing a fast track to get more common tasks complete Extensibility and support for YQL
BOSS Example Query http://boss.yahooapis.com/ysearch/web/v1/obama?appid=xyz &format=xml &sites=linkedin.com &view=searchmonkey_feed, 	delicious_saves,	delicious_toptags &abstract=long &count=1
BOSS XML Output – title, url, long abstract <title>Barack <b>Obama</b> - LinkedIn</title> <url>http://www.linkedin.com/in/barackobama</url> <abstract>View Barack <b>Obama's</b> professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Barack <b>Obama</b> discover inside connections to recommended job candidates, industry experts, and business partners. </abstract>
BOSS XML Output – Search Monkey data …… .. <item rel=&quot;vcard:photo media:image&quot; resource=&quot;http://media.linkedin.com/mpr/mpr/shrink_80_80/p/2/000/000/0ca/2b9a3fb.jpg&quot;/> …… . <type typeof=&quot;vcard:VCard commerce:Business”><meta property=&quot;vcard:fn” data_quality=&quot;255&quot;> Columbia University in the City of New York</meta><item rel=&quot;vcard:org”> …… .
BOSS XML Output – Delicious data <delicious_saves>32</delicious_saves> <delicious_toptags> <tags> <tag><name>obama</name><count>14</count></tag> <tag><name>linkedin</name><count>12</count></tag> <tag><name>politics</name><count>10</count></tag> ………
BOSS Use Cases BOSS API usage and it’s wide spectrum of use cases Traditional search products Federated search products Browsing based experiences Semantic based experiences Browser plug-ins Visual search products Social search products Research
BOSS: People Search
BOSS: Search Semantics
BOSS: An option for your next startup
BOSS: Visual Experiences
BOSS: Comprehensive and Fresh
BOSS: Browser Plug-ins
YSM Sponsored Search Ads for BOSS Available through an approved Yahoo Syndication Partner - DDC Developers must qualify Proper implementation of ads  Contract and Revenue share negotiated with DDC DDC provides Reporting and payments Code for ad feed To apply:  http://www.ddc.com
Q/A GET STARTED NOW! BOSS DOCUMENTATION:  http://developer.yahoo.com/search/boss/ READ HANDOUT SHEET for Starter APPID and instructions

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Open Hack NYC Boss Oct-09-09

  • 1. BOSS – Open Hack Day October 9, 2009 Bill Michels Ashim Chhabra
  • 2. HACK: a four letter word Merriam Webster to cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes
  • 3. HACK: a four letter word Merriam Webster To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes Dictionary.com Computers: to devise or modify (a computer program), usually skillfully .
  • 4. HACK: a four letter word Merriam Webster To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes Dictionary.com Computers: to devise or modify (a computer program), usually skillfully . Urban Dictionary To program a computer in a clever , virtuosic , and wizardly manner.
  • 5. BOSS: (not just) another four letter word A rich set of Search APIs and tools that developers and entrepreneurs can use to build next generation search experiences. A four letter word like HACK that captures the same essence, empowerment, and same irresistibly to manipulate technology.
  • 6. BOSS Background Three players dominate the market, giving users limited choice Becoming a serious Search principal requires a massive capital investment and access to top technical talent Approximately $300M in cap-ex commitment People, knowledge, experience Hardware, operations, and infrastructure Data, relevance and ranking models
  • 7. Why BOSS? Comprehensive UNLIMITED Queries NO branding attribution required Rerank/blend results FREELY ADVANCED features like Microformat (Searchmonkey) and Delicious data RICH Developer Community RESULT: Thousands of developers and tens of millions of queries served each day
  • 8. Timeline July 2008 – BOSS API v1 Launch: Web, News, Image, and Spelling September 2008 – BOSS Academic Summit at Y! November 2008 – v1.2 - Keyterms November 2008 – Tech Crunch on Vertical Lens Feb 2009 – v1.3 – Long Abstracts, Site Explorer, Search Monkey April 2009 – v1.4 Delicious, Advanced Language, News Features Fall 2009 – NYC Hack Day, Yahoo! Sponsored Search Ads
  • 9. BOSS Tools of the Trade API: A powerful yet simple self-service, web services model to access Yahoo’s various indexes User Contributed code libraries exist providing a fast track to get more common tasks complete Extensibility and support for YQL
  • 10. BOSS Example Query http://boss.yahooapis.com/ysearch/web/v1/obama?appid=xyz &format=xml &sites=linkedin.com &view=searchmonkey_feed, delicious_saves, delicious_toptags &abstract=long &count=1
  • 11. BOSS XML Output – title, url, long abstract <title>Barack <b>Obama</b> - LinkedIn</title> <url>http://www.linkedin.com/in/barackobama</url> <abstract>View Barack <b>Obama's</b> professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Barack <b>Obama</b> discover inside connections to recommended job candidates, industry experts, and business partners. </abstract>
  • 12. BOSS XML Output – Search Monkey data …… .. <item rel=&quot;vcard:photo media:image&quot; resource=&quot;http://media.linkedin.com/mpr/mpr/shrink_80_80/p/2/000/000/0ca/2b9a3fb.jpg&quot;/> …… . <type typeof=&quot;vcard:VCard commerce:Business”><meta property=&quot;vcard:fn” data_quality=&quot;255&quot;> Columbia University in the City of New York</meta><item rel=&quot;vcard:org”> …… .
  • 13. BOSS XML Output – Delicious data <delicious_saves>32</delicious_saves> <delicious_toptags> <tags> <tag><name>obama</name><count>14</count></tag> <tag><name>linkedin</name><count>12</count></tag> <tag><name>politics</name><count>10</count></tag> ………
  • 14. BOSS Use Cases BOSS API usage and it’s wide spectrum of use cases Traditional search products Federated search products Browsing based experiences Semantic based experiences Browser plug-ins Visual search products Social search products Research
  • 17. BOSS: An option for your next startup
  • 21. YSM Sponsored Search Ads for BOSS Available through an approved Yahoo Syndication Partner - DDC Developers must qualify Proper implementation of ads Contract and Revenue share negotiated with DDC DDC provides Reporting and payments Code for ad feed To apply: http://www.ddc.com
  • 22. Q/A GET STARTED NOW! BOSS DOCUMENTATION: http://developer.yahoo.com/search/boss/ READ HANDOUT SHEET for Starter APPID and instructions