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Online Media 3.0 Landscape
   The blurring line between classic media & social media


       General media taxonomy in the
         world of online influence.

Dragan Varagic, Web strategist

                                 DraganVaragic.com/Blog/
Online Media 3.0 Landscape

                                            Brand Media



                                          Aggregation Media



          Organization                     Amateur Media



                                           Consumer Media



                                            Custom Media

Inspiration from Tippingpoint Labs 2009                                      © Dragan Varagic 2009

                                                   DraganVaragic.com/Blog/
Brand Media




Brand Media combines classic media with new
online media. Almost all very popular online
media outlets become a brands, comparable
with classic media brand values.

A majority of online users have the same
perception on purely online media and popular
blogs, at the same way as they consume classic
media Web sites.
                        DraganVaragic.com/Blog/
Aggregation Media




Aggregation Media are mainly a social media
outlets. They have risen as the important online
syndication-based source for the filtering the
information, tailored by an user needs .

Aggregation media bring visits to a syndicate
Web sites (the owners of content), and users
have option to follow a plethora of online sources
through an aggregation media.
                          DraganVaragic.com/Blog/
Amateur Media



Amateur Media are the product of user
generated content (UGC). Milions of blogs,
social networks, forums and other forms of social
media profiles, based on user generated content,
are generally created by some amateurs
(“unknown crowd”).

Those “amateurs” are not perceived as
“serious/influential media” (by media experts),
until they enter in the field of brand media.
                          DraganVaragic.com/Blog/
Consumer Media



Consumer Media are the product of user generated
reviews, on a classic Web sites, as well as on a social
media platforms. If a Web site generate the users’
opinions related to some products and services, that
Web site is consumer medium which directly influence
the buying behavior of an user.

E.g. the shops with influential user reviews like
Amazon.com, or IMDB.com are also Consumer Media,
as well as review-based websites like Epinions.com.
                           DraganVaragic.com/Blog/
Custom Media




Custom media is a marketing term referring
broadly to the development, production and
delivery of media designed to strengthen the
relationship between the sponsor of the medium
and the medium's audience (Wikipedia).

Organizations create custom media, and they are
in the strong competition with an advertising-based
media, using a different revenue model.
                         DraganVaragic.com/Blog/
Online Media 3.0 Landscape
   The blurring line between classic media & social media


       General media taxonomy in the
         world of online influence.
               Presented @ PRSerbia Conference 2009



Dragan Varagic, Web strategist

                                  DraganVaragic.com/Blog/

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Online Media Landscape 3.0

  • 1. Online Media 3.0 Landscape The blurring line between classic media & social media General media taxonomy in the world of online influence. Dragan Varagic, Web strategist DraganVaragic.com/Blog/
  • 2. Online Media 3.0 Landscape Brand Media Aggregation Media Organization Amateur Media Consumer Media Custom Media Inspiration from Tippingpoint Labs 2009 © Dragan Varagic 2009 DraganVaragic.com/Blog/
  • 3. Brand Media Brand Media combines classic media with new online media. Almost all very popular online media outlets become a brands, comparable with classic media brand values. A majority of online users have the same perception on purely online media and popular blogs, at the same way as they consume classic media Web sites. DraganVaragic.com/Blog/
  • 4. Aggregation Media Aggregation Media are mainly a social media outlets. They have risen as the important online syndication-based source for the filtering the information, tailored by an user needs . Aggregation media bring visits to a syndicate Web sites (the owners of content), and users have option to follow a plethora of online sources through an aggregation media. DraganVaragic.com/Blog/
  • 5. Amateur Media Amateur Media are the product of user generated content (UGC). Milions of blogs, social networks, forums and other forms of social media profiles, based on user generated content, are generally created by some amateurs (“unknown crowd”). Those “amateurs” are not perceived as “serious/influential media” (by media experts), until they enter in the field of brand media. DraganVaragic.com/Blog/
  • 6. Consumer Media Consumer Media are the product of user generated reviews, on a classic Web sites, as well as on a social media platforms. If a Web site generate the users’ opinions related to some products and services, that Web site is consumer medium which directly influence the buying behavior of an user. E.g. the shops with influential user reviews like Amazon.com, or IMDB.com are also Consumer Media, as well as review-based websites like Epinions.com. DraganVaragic.com/Blog/
  • 7. Custom Media Custom media is a marketing term referring broadly to the development, production and delivery of media designed to strengthen the relationship between the sponsor of the medium and the medium's audience (Wikipedia). Organizations create custom media, and they are in the strong competition with an advertising-based media, using a different revenue model. DraganVaragic.com/Blog/
  • 8. Online Media 3.0 Landscape The blurring line between classic media & social media General media taxonomy in the world of online influence. Presented @ PRSerbia Conference 2009 Dragan Varagic, Web strategist DraganVaragic.com/Blog/