SlideShare a Scribd company logo
1 of 16
Download to read offline
DIRECTOR’S
                              WELCOME




                                                  Daniel (Dan) Di Tota National Director



                             As National Director for Operation Lifesaver, I am proud of all the
                             hard work being done by our partners and volunteers to educate
                             Canadians and to meet our goal of preventing deaths and injuries
                             due to railway-crossing and trespassing incidents.

                             With 2010 now behind us, it’s appropriate to reflect on the past
                             year and review our performance. This Annual Report examines
                             2010’s activities and results, both financial and safety-related.

                             2010 was a year of deliberation and progress for Operation
                             Lifesaver. The Advisory Committee spent time considering the
                             program’s direction. We really focused on our message - how best
                             to communicate it to a variety of demographics and how to harness
                             the power of modern communication tools to gain a wider audience.

                             As you’ll see in this report, 2010 saw the introduction of innovative
                             new materials and the refreshing of existing ones. It was also a
                             year of many successful events, held by our dedicated partners
                             and volunteers.

OPERATION LIFESAVER          Now is also a great time to congratulate our volunteers and partners
ANNUAL REPORT 2010           for their ongoing efforts and commitment. As well, I’d like to extend
                             my thanks to our parent, the Railway Association of Canada,
Fiscal Year Start 01-01-10
                             our partner, Transport Canada, our Advisory Committee, the OL
Fiscal Year End 31-12-10
                             Program Review Committee and the Provincial OL Committees. It
                             is the contributions of these people that make Operation Lifesaver
www.operationlifesaver.ca
                             a success.
99 Bank Street, Suite 901
Ottawa, ON K1P 6B9           As always, we welcome your feedback, so please share your ideas
(613) 564-8100               on how to reinforce our rail-safety message. Together we can make
                             sure that our communities are a safer place to live and work.

                             Make safety your priority.

                             LOOK, LISTEN & LIVE!
ANNUAL REPORT 2010


 MISSION AND PURPOSE    1
          GOALS MET     1
FINANCIAL STATEMENTS    2
            RESULTS     3
             EVENTS     5
         PROMOTION      7
          ADVOCACY     10
             FUTURE    11
 ADVISORY COMMITTEE    13
MISSION AND PURPOSE
    Every year in Canada, approximately 300 collisions and trespassing incidents occur at highway-railway crossings
    and along railway tracks, resulting in the death or serious injury of nearly 130 people. Virtually all of these
    incidents could be avoided.

    Operation Lifesaver is an international, not-for-profit education and awareness program dedicated to ending
    preventable collisions, fatalities and injuries at highway/railway crossings and on railway rights-of-way through
    education and in support of enforcement and engineering principles.

    Our mandate is to eliminate the loss of life, injury and damage caused by preventable highway/railway crossing
    collisions and train/pedestrian incidents.

    We make over 1,000 presentations per year and work with the rail industry, government, police, unions, the
    media, public organizations and the public to spread the word.

    Our statistics show Operation Lifesaver education works. Over the past 30 years, we have helped reduce
    crossing collisions by 78% and trespassing incidents by 54%.

    GOALS FROM 2009 THAT WERE MET IN 2010
    At the end of 2009’s Annual Report, we outlined some of the goals we were looking forward to achieving in 2010.
    Below you’ll find a list of those tasks that we are proud to have accomplished during the past year.
       • Transport Canada required an evaluation of the Operation Lifesaver program to be completed before
         renewing its contribution agreement with the Railway Association of Canada for another four years of
         funding. In 2010, the findings of this evaluation were released and funding was renewed.
       • In 2010, Operation Lifesaver focused on a Communications Plan that involved reworking the website
         to make it more engaging for the young, web-savvy generation. Learn more about it on page 8.
       • A beta version of the computer based training program for Operation Lifesaver presenters was
         completed in December 2010. Read about it on page 7.
       • In March 2010, the Advisory Committee took on the difficult but necessary task of going through a
         Strategic Review. The goal was to analyze the program’s successes and challenges and ultimately,
         to determine a strategic plan for moving forward, in 2011 and beyond. The results of the review were
         released in October. Read more about the Strategic Review on page 7.
       • On June 22, 2010, Operation Lifesaver supported International Level Crossing Awareness Day
         (ILCAD). We plan to do the same on June 9, 2011. Learn more about this important event on page 6.
       • Transport Canada announced that they will be hiring four regional people (for QC, ON, MB/SK/AB
         and BC) to help support the Operation Lifesaver program and will increase their funding contribution
         to the Grade Crossing Improvement Fund by some $28M for the next five years.



1                facebook.com/oplifesaver                           ANNUAL REPORT 2010
FINANCIAL STATEMENTS
(unaudited; as at December 31, 2010)




  Revenues                                    2010       2009
  Members’ Assessments                       $333,818   $268,393
  Transport Canada Revenues                  $300,000   $250,000
  Other Income                                   -        $3,550


                                   Totals    $633,818   $521,943




  Expenditures                                 2010      2009
  Coordinators’ Meetings                      $19,491     $7,497
  Education Vehicle                              -           -
  Film & Duplicating                          $63,869    $20,113
  Grants & Donations                          $35,873    $48,653
  (including Provincial Safety Leagues)
  Office and Miscellaneous                    $22,594    $23,030
  Presenter’s Guides                             -           -
  Printing and Supplies                       $81,270    $64,801
  Publicity                                   $14,814    $22,488
  Salaries, Benefits & Contracted Services   $352,049   $295,225
  Travel                                      $43,856    $40,136
  Translation                                    -          -


                                   Totals    $633,818   $521,943




            A N N U A L R E P O R T 2 010                          2
RESULTS
     ACCIDENTS

       826          826                                                                              Trespassing Accidents
                                       763                                                           Crossing Accidents
       708

       590                                               606


       472

       354                                                                   386
                                                                                     365


       236                                                                                     262      270

                    177                                                                                           186        180
       118
                                       109               105                         112
                                                                             86                79       83        70         81
            0
                1980            1981               1985              1990          1995      2000    2005     2009      2010
     (Source: Transpor t a t i o n S a f e t y B o a r d o f C a n a d a )




     VOLUNTEERS
     (January 1 to Dec e m b e r 3 1 , 2 0 1 0 )


                                               Active
      Province                               Volunteers
                                               Totals
                                                                                     In 2010, over 250 dedicated
      Alberta                                       6                                volunteers, along with our partners,
      British Columbia                             18                                took part in over 1,000 activities
      Manitoba                                     20                                and presentations across Canada,
      New Brunswick                                34                                sharing Operation Lifesaver’s
      Newfoundland                                  4                                message with more than 960,000
      Nova Scotia                                   7                                Canadians.
      Ontario                                      90
      Quebec                                       72
      Saskatchewan                                  5

                          Totals                  256




3                    twitter.com/oplifesaver                                               ANNUAL REPORT 2010
RESULTS
PRESENTATIONS BY PROVINCE
(January 1 to Dec e m b e r 3 1 , 2 0 0 6 - 2 0 1 0 )


    560
    504
    448
    392
    336
    280
    224                                                                                     (191)
                                                                                                         (172)
    168
    112                                                                                                                                           (75)
       56                 (37)                                                                                        (35)          (41)
                                         (24)
                                                          (12)          (9)
        0
                   BC              AB             SK              MB                ON              QC           NB            NS           NL
                 2006            2007           2008             2009           2010
                                                                                (actual count shown in brackets by Province)



TOTAL OL PRESENTATIONS AND ACTIVITIES
(January 1 to De c e m b e r 3 1 , 2 0 1 0 )



  2,000



  1,500



                                                                                    2,000
  1,000

                                                                                1,500


     500
                                                                               1,000



                                                                              500
2003
        2004
         0      2005
                         2006
                                  2007                                    0
                     2003             2004
                                         2008            2005           2006                 2007          2008          2009              2010
                                                        2009
                                                                 2010
       Presentations                 Notes: 2003 figures include Race Against Drug Program stats (Presentations); 2009 figures
                                     include Race Against Drug Program stats (Activities.)
       Activities




                  A N N U A L R E P O R T 2 010                                                                                                          4
EVENTS
                  Getting our rail-safety message out nation-wide


    It’s no secret that Operation Lifesaver is dedicated to preventing railway related deaths and injuries. Along with
    our committed volunteers, we’re out there every day spreading our message across the nation.

    Here you’ll find a sample of some of the exciting events that were held in 2010, by Operation Lifesaver, our
    partners and some of the provincial committees, to make sure that our message remains in the foreground.



    NEW DRIVER EDUCATION PROGRAM                                 NATIONAL PUBLIC-RAIL SAFETY AWARENESS
    Throughout 2010 Newfoundland                                 April 26 – May 2, 2010 Canada-wide
    Safety Services Newfoundland Labrador is a                   Rail Safety Week (RSW) is a concentrated effort
    voluntary, non-profit, non-governmental organization         by all Operation Lifesaver provincial committees,
    dedicated to the prevention of injuries and fatalities. In   community partners, volunteers and stakeholders to
    2010, the organization developed and implemented             work together to create a unified, nation-wide voice
    a new driver education program that includes a rail          around public rail safety.
    safety component featuring information developed by
    Operation Lifesaver.                                         2010 was the eighth year for Rail Safety Week
                                                                 and Operation Lifesaver and its partners held over
    During the past year, 1,000 new drivers took part in         400 initiatives and events, in close to 200 different
    the program and were given Operation Lifesaver key           communities across Canada.
    chains and learning materials. Students were also
    encouraged to visit the Operation Lifesaver website          Transport Canada and the Railway Association
    for newly licensed drivers at www.TrainToDrive.net.          of Canada worked together to develop a series of
                                                                 print media (including web) and radio public service
                                                                 announcements. Media pick-up was very impressive
    CROSSING BLITZ                                               and led to many supplemental interviews and a great
    April 23, 2010 Milltown, New Brunswick &                     deal of media attention across the nation.
                   Calais, Maine Border
    On April 23, the New Brunswick Provincial Committee
    held their first-ever crossing blitz at the border           VIA RAIL SAFETY DAY
    crossing at St. Stephen (Millville) and Calais.              May 4, 2010 Halifax, Nova Scotia
                                                                 In May, VIA Rail in Halifax hosted a Safety Day event
    During the one-hour blitz, committee members and             that targeted young children. The event took place
    their partners were able to distribute Operation             at the Halifax VIA Rail Station and 600 children from
    Lifesaver materials to 300 drivers.                          several area daycares and elementary schools took
                                                                 part.
    While at the blitz, committee members learned that a
    customs sign near the tracks was causing drivers to          Presentations were given to each group as they arrived
    stop on the tracks to identify license plate numbers.        by Operation Lifesaver Presenters and members of
    After this event, New Brunswick Southern Railway             the Nova Scotia Provincial Committee ran a display
    worked with customs to have the sign moved back              booth and handed out Operation Lifesaver learning
    – and had additional signs erected that advise of the        materials and colouring books.
    danger of stopping on the tracks, thereby reducing
    the risks at the crossing.                                   Children were able to take part in Train Tours,
                                                                 presentations from the RCMP’s drug enforcement
                                                                 program K-9 unit, Ambulance Tours from Emergency
                                                                 Health Services and had the opportunity to view
                                                                 several Model Railway Displays.



5                 youtube.com/OperationLife s a v e r C A            ANNUAL REPORT 2010
EVENTS

INTERNATIONAL LEVEL CROSSING                             The mock crossing incident involved an automobile, a
AWARENESS DAY                                            motorcycle and a train and local drama students acted
June 22, 2010                                            as victims. After parents and students had viewed the
                                                         “collision”, they took part in a debriefing held at a local
On June 22, 2010, Operation Lifesaver was proud
                                                         high school.
to support and promote International Level Crossing
Awareness Day (ILCAD), an international public-rail
                                                         A film was produced of this mock collision and provided
safety awareness program initiated by numerous
                                                         to Dan Di Tota, National Director of Operation Lifesaver,
agencies in the European Union. The program is jointly
                                                         to be used as a teaching aid for other students. This
organized by the rail and road sectors in more than
                                                         film will speak to the target high school audience not
45 countries worldwide, and focuses on educational
                                                         only through its explicit content but also through its
measures and the promotion of safe behavior at and
                                                         soundtrack, provided by the popular Canadian band,
around level crossings.
                                                         Simple Plan.
Here in Canada, the Quebec Provincial Committee
chose to recognize ILCAD by holding a crossing           LINDA PURDY’S RETIREMENT
blitz at O’Brien Street in Montreal, handing out rail
                                                         December 2, 2010 Ottawa, Ontario
safety materials to every driver who went through the
crossing that day.                                       On December 2, 2010 Operation Lifesaver said
                                                         farewell to Senior Administrative Assistant Linda
In 2011, ILCAD will take place on June 9, and            Purdy after 10 years of exceptional service. The
Operation Lifesaver will once more enthusiastically      day marked Linda’s last day of work as she began
support and promote this important event.                vacation, in advance of starting her official retirement
                                                         on January 5, 2011.

OPERATION LIFESAVER NATIONAL                             Linda joined Operation Lifesaver in September of
CONFERENCE                                               2000 and over the next 10 years acted as Operation
September 15, 2010 Gatineau, Québec                      Lifesaver’s backbone, maintaining the continuous
After a year’s absence, due to the economic climate      support of volunteers nation-wide and representing
in 2009, the Operation Lifesaver Conference and          the program as organized, efficient and credible.
Technology Showcase returned on September 15,
2010. The event featured keynote speaker, Terry
Pringle, Team Leader for Champion Resources, who
outlined how to create safety messages that will
bridge the generation gap and speak to all Canadians.

The Annual Operation Lifesaver Provincial Committee
Meeting followed the conference on September 16.


MOCK COLLISION
September 22, 2010 St. Lambert, Québec
In September, the city of St. Lambert, Quebec was
host to a mock collision, organized by Mike Melanson,
Chair of the Quebec Provincial Committee and
member of the CN Police Services, in partnership         L i n d a P u r d y a t h e r r e t i r e m e n t p a r t y, a ft e r 1 0 y e ars with
                                                         O p e r a t i o n L i f e s a v e r, i n O t t a w a .
with the City of St. Lambert and Emergency Services.




                A N N U A L R E P O R T 2 010                                                                                                     6
PROMOTION
                                      Adapting and innovating to raise awareness with a wider audience


    While Operation Lifesaver’s rail-safety message remains steadfast, we are always looking for new and
    innovative ways to express it – from reinvigorating existing materials, to brainstorming and implementing new
    strategies.

    In 2010, we had many opportunities to evaluate our message strategies, to rework what we’re already doing
    and to kick start new ideas. Here are a few examples:



    2010 ROGER CYR AWARD                                                                   STRATEGIC REVIEW
    The Roger Cyr Award, named after the founder of                                        On March 30, the Operation Lifesaver Advisory
    Operation Lifesaver Canada, is presented annually                                      Committee took part in a workshop, that included a
    to individuals who help reduce highway-railway                                         program review and where members were given a
    crossing collisions and trespassing incidents. The                                     stakeholder survey to complete. The purpose of this
    2010 recipient was retired RCMP constable and                                          review was to determine the strengths and weaknesses
    Cobourg Police Service volunteer, Reg Chad.                                            of the Operation Lifesaver program and to develop a
                                                                                           strategy to move forward with. Throughout 2010, the
    For over 10 years, Mr. Chad has been volunteering                                      committee undertook a series of meetings, surveys
    20 hours per week to raise the awareness of rail                                       and analysis of trends, challenges and opportunities
    safety among motorists and students through various                                    for Operation Lifesaver.
    activities and events in Cobourg, Ontario.
                                                                                           The committee met again in October to determine
    Mr. Chad was presented with his award at the                                           the results of the review. They identified key issues
    OL Annual Conference on September 15th at the                                          to focus on immediately, including the fact that
    Chateau Cartier in Gatineau, Québec.                                                   volunteers were being burnt out by trying to meet
                                                                                           every presentation request being made and the need
                                                                                           to move toward a risk based prioritization model to
                                                                                           reduce this strain on resources. The committee also
                                                                                           created a Work Plan for 2010-2011, as well as outlined
                                                                                           a five-year priorities list.


                                                                                           COMPUTER BASED TRAINING
                                                                                           A beta version of the computer based training program
                                                                                           for presenters was completed in December 2010 and
                                                                                           is now in the testing stage. This system will allow
                                                                                           people who wish to become Operation Lifesaver
                                                                                           presenters to complete some of their training online,
    Left to right: Cst. Terry St a n le y o f C o b o u r g P o li c e , R o g e r C y r   from their own home and at their own pace. The
    Award Recipient, Reg C h a d , D a n D i T o t a a n d C s t . R a y F o s t e r o f   current Presenter Program involves a two-day course
    CN Police.
                                                                                           taught by volunteer trainers and it’s only offered in
                                                                                           major Canadian cities. With the new system, trainees
                                                                                           will complete the online training at home in advance
                                                                                           of meeting with a trainer for only one day, at which
                                                                                           time they’ll be tested and receive their certification.




7                        facebook.com/oplifesaver                                               ANNUAL REPORT 2010
PROMOTION

PROFESSIONAL DRIVERS MATERIALS                            COMMUNITY TRESPASS PREVENTION GUIDE
UPDATED
                                                          The Community Trespass Prevention Guide started
In December 2010, the Operation Lifesaver                 as a Direction 2006 publication. It is given to
Professional Drivers Materials, created as part of        municipal community groups to help them deal with
Direction 2006, were completely redone. Incorporating     railway trespassing incidents. The booklet contains
input from driver instructors and professionals from      tips for identifying areas of concern, who to approach
each of the materials’ target industries, the new video   and how, and offers guidelines for coming up with a
and written materials are reformatted, with refreshed     trespassing solution that will work for their particular
content and current statistics. In addition, the new      community. In 2010, the publication was reformatted
written materials are interactive, providing links to     as an Operation Lifesaver product.
the Operation Lifesaver website, where students can
gain access to multimedia learning tools, like videos,
and an in-depth explanation of signs and warning          OPERATION LIFESAVER
devices.                                                  COMMUNICATIONS PLAN
                                                          In 2010, Operation Lifesaver set into motion a
                                                          communications plan intended to engage youth
KINDERGARTEN TO GRADE 3
CONSTRUCTION CARDS                                        in the rail-safety message, using new media. The
                                                          main focus of this plan was the revitalization of the
Building on the learning tools offered on the Operation   Operation Lifesaver website. The final phase of the
Lifesaver Kids website (www.olkids.ca), December          website was completed and launched during Rail
2010 saw the completion of Operation Lifesaver            Safety Week (April 26 – May 2, 2010). The new site
Construction Cards for kids in Kindergarten to Grade      features videos, sound clips and photos that will
3. Each card package features nine cardboard cards        appeal to the online generation.
that can be fitted together to form a locomotive. Rail-
safety information is featured on the back of each        In addition, the site has been rewritten, focusing on
construction card, as well as in the accompanying         Search Engine Optimization, so that top Internet
safety information booklet. This will be a fun and        search engines will find relevant information on the
interactive way for parents and teachers to share         site and provide it as a useful resource for searchers.
Operation Lifesaver’s rail-safety message with            This, along with a number of imbedded links, will
children, while they also learn motor skills.             greatly increase traffic to the site and ensure that
                                                          Operation Lifesaver is a modern program that is
                                                          accessible and relevant to people of all ages.




                 A N N U A L R E P O R T 2 010                                                                       8
Hey Kids! I’m Rover
        the Railway Rabbit
        and I want to help
        you learn some really
        important stuff about
        railway safety.




 Visit www.OLKids.ca where you can read stories, play games and
 watch videos that show you what you need to know to stay safe.



TrainToDrive.net




        Visit TrainToDrive.net and learn what
        driver’s ed didn’t tell you about safety at
        railway crossings. This on-line, interactive
        training program is an excellent resource
        for newly licensed and young drivers.
ADVOCACY
                                Helping to shape our industry for the good of all Canadians


AMALGAMATION AND ELIMINATION OF REDUNDANT CROSSINGS
Safety at grade crossings is a primary focus for both the railway companies and Transport Canada. As a major
initiative for 2011, the railways are working with the government of Canada to reduce the number of railway
crossings in this country. Particular focus will be paid to crossings that are no longer in use, as well as areas
where there are multiple crossings that can be amalgamated. Once identified, crossings will be closed, the
warning signals and devices removed and the roads leading to them redirected. Fewer crossings will mean
fewer risks and this initiative will go a long way to helping Operation Lifesaver meet its goal of preventing railway
crossing injuries and deaths.


GRADE CROSSING CLOSURE PROGRAM
A further way that Transport Canada is working to reduce the number of grade crossings in Canada is through
the Grade Crossing Closure Program. This is a grant program where eligible recipients – such as municipalities,
provinces, businesses or private citizens – who own the rights to use a passive railway crossing can sign an
agreement giving up these rights, and close the crossing. The grant recipient can receive up to $5,000 for a
restricted crossing, or up to $20,000 for an unrestricted crossing.
These grants are administered under the Grade Crossing Improvement Program.
The railway companies are also very active in working to reduce the number of grade crossings, including
arranging the closing of some of their own crossings. They also spend a great deal of time and funding on
researching crossings that can potentially be closed, talking to road owners and road authorities and entering
into closure agreements with them.


GRADE CROSSING IMPROVEMENT PROGRAM
The Grade Crossing Improvement Program is designed to provide up to 80 percent of the cost of a crossing
improvement project. Funds from this program will go to improvement projects that include:
   • The installation of flashing lights, bells and gates
   • The addition of gates or extra lights to existing signal systems
   • The interconnection of crossing signals to nearby highway traffic signals
   • The modification of operating circuits within automated warning systems
   • The improvement of roadway alignment or grades
   • The modification of nearby intersections, including the addition of traffic control signals in some
     circumstances
These funds are distributed in response to applications made by the road authority or rail company, as a result of
an inspection by a Transport Canada railway safety inspector, due to a recommendation made after an accident
or in response to a safety complaint about a crossing.
The railway companies also provide financial contributions of up to 80 percent for Grade Crossing Improvement
Program projects.
These programs serve to underscore the environment of cooperation that exists between the railway industry
and the government of Canada to make rail safety a priority.




                 A N N U A L R E P O R T 2 010                                                                          10
FUTURE
     WHAT’S AHEAD IN 2011?
     As you’ve seen in the proceeding pages, 2010 was a busy year for Operation Lifesaver. 2011 is well underway
     and we’ve hit the ground running! Here are a few of the exciting things we have on the agenda for 2011:

        • Representatives from Chuggington, a popular train-based television program for preschoolers,
          have approached Operation Lifesaver about collaborating on an initiative that would see our rail-
          safety message promoted by the program’s three train characters.

        • In 2010, the Advisory Committee identified students in Grades 7 and 8 as a key target for the
          program. This is also the most challenging demographic to reach. In 2011, we will be focusing on
          finding messaging and activities that will engage and interest this age group. Our goal is to make
          Grade 7 and 8 students active participants in the Operation Lifesaver rail-safety message, so
          that they’ll communicate the message to their peers.

        • We’re looking forward to, and preparing for, another successful, event-filled Rail Safety Week,
          scheduled for May 2 to May 8.

        • June 9 will be the third annual International Level Crossing Awareness Day (ILCAD). Operation
          Lifesaver was proud to support and promote the event last year and will be doing the same this
          year. In 2010, more than 45 countries worldwide participated in ILCAD and we expect even more
          participation this year. Here in Canada, Transport Canada will recognize ILCAD by holding the
          Atlantic Region Railway Conference in Moncton, New Brunswick.

        • The Operation Lifesaver Annual Conference and Technology/Services Showcase will be taking
          place again this year, but with a new format. This year, we’ll be moving from a one-day to a two-day
          conference and focusing on a new audience. While past conferences involved OL volunteers and
          stakeholders, this year’s participants will be representative of Operation Lifesaver’s “Three E’s”:
          enforcement, engineering and education. Invitations will be extended to professional drivers, driving
          instructors, law enforcement agencies and school bus and trucking companies. The conference will
          feature two keynote speakers and expose participants to Operation Lifesaver’s products, including
          the key website, TrainToDrive.net and the newly redone Professional Drivers Materials. The
          conference is scheduled for September 13 and 14 at the Sheraton Hotel in downtown Ottawa.




11                twitter.com/oplifesaver                          ANNUAL REPORT 2010
A Partnership in Public-Rail Safety


                  READ. LEARN. LIVE.




Your on-line library to public-rail safety
ADVISORY COMMITTEE
     L u c Bourdon                                        Mike Lowenger
     D i r ector General, Rail Safety                     Vi c e - P r e s i d e n t ,
     Tr a nsport Canada                                   O p e r a t i o n s & R e g u l a t o r y A ff a i r s
     O t t awa, ON                                        The Railway Association of Canada
                                                          Ottawa, ON
     S t e phen Covey
     C h ief of Police                                    Raynald Marchand
     CN                                                   G e n e r a l M a n a g e r, P r o g r a m s
     M o ntréal, QC                                       Canada Safety Council
                                                          Ottawa, ON
     P a ul Goyette
     D i r ector, Public Affairs                          Ivan McClelland
     T h e Railway Association of Canad a                 Chief of Police
     O t t awa, ON                                        CP Police Service
                                                          C a l g a r y, A B
     R o bert Gray
     S e nior Manager, Health, Safety &                   Rob Smith
     E m ergency Preparedness                             National Legislative Director
     V I A Rail Canada                                    Te a m s t e r s C a n a d a R a i l C o n f e r e n c e
     M o ntréal, QC                                       Ottawa, ON

     M a tt Holland                                       Adam Thompson
     D i r ector, Safety & Security                       Policy Analyst
     M e trolinx                                          Federation of Canadian Municipalities
     To r onto, ON                                        Ottawa, ON

     D a niel Lafontaine                                  J e a n Ti e r n e y
     C h ief Engineer, Rail Safety Operatio n s           S e n i o r D i r e c t o r, S a f e t y, S e c u r i t y a n d
     Tr a nsport Canada                                   Risk Management
     O t t awa, ON                                        VIA Rail Canada
                                                          Montréal, QC
     C h ris Lungstrass
     I n s pector, Ontario Provincial Police -            B i l l Wa l k e r
     E a stern Regio n Headquarters                       President & CEO
     O n tario Provi ncial Police                         Safety Services NB
     S m ith Falls, ON                                    Fredericton, NB




                                                                                  Transport             Transports
                                                                                  Canada                Canada




13              youtube.com/OperationLife s a v e r C A       ANNUAL REPORT 2010

More Related Content

Viewers also liked

Root Cause Analysis of a Telemetry Failure
Root Cause Analysis of a Telemetry FailureRoot Cause Analysis of a Telemetry Failure
Root Cause Analysis of a Telemetry Failuremarianahu123
 
Nevada Department of Agriculture's Administrative Review Webinar 10/02/14
Nevada Department of Agriculture's Administrative Review Webinar 10/02/14Nevada Department of Agriculture's Administrative Review Webinar 10/02/14
Nevada Department of Agriculture's Administrative Review Webinar 10/02/14Nevada Agriculture
 
CURRENT ISSUES IN PUBLIC ADMINISTRATION
CURRENT ISSUES IN PUBLIC ADMINISTRATIONCURRENT ISSUES IN PUBLIC ADMINISTRATION
CURRENT ISSUES IN PUBLIC ADMINISTRATIONGinandjar Kartasasmita
 
OPERATIONS STRATEGY
OPERATIONS STRATEGY OPERATIONS STRATEGY
OPERATIONS STRATEGY 889222
 
Operation strategy ppt
Operation strategy pptOperation strategy ppt
Operation strategy pptSunny Sharma
 
Operating system overview concepts ppt
Operating system overview concepts pptOperating system overview concepts ppt
Operating system overview concepts pptRajendraPrasad Alladi
 
Free Download Powerpoint Slides
Free Download Powerpoint SlidesFree Download Powerpoint Slides
Free Download Powerpoint SlidesGeorge
 

Viewers also liked (7)

Root Cause Analysis of a Telemetry Failure
Root Cause Analysis of a Telemetry FailureRoot Cause Analysis of a Telemetry Failure
Root Cause Analysis of a Telemetry Failure
 
Nevada Department of Agriculture's Administrative Review Webinar 10/02/14
Nevada Department of Agriculture's Administrative Review Webinar 10/02/14Nevada Department of Agriculture's Administrative Review Webinar 10/02/14
Nevada Department of Agriculture's Administrative Review Webinar 10/02/14
 
CURRENT ISSUES IN PUBLIC ADMINISTRATION
CURRENT ISSUES IN PUBLIC ADMINISTRATIONCURRENT ISSUES IN PUBLIC ADMINISTRATION
CURRENT ISSUES IN PUBLIC ADMINISTRATION
 
OPERATIONS STRATEGY
OPERATIONS STRATEGY OPERATIONS STRATEGY
OPERATIONS STRATEGY
 
Operation strategy ppt
Operation strategy pptOperation strategy ppt
Operation strategy ppt
 
Operating system overview concepts ppt
Operating system overview concepts pptOperating system overview concepts ppt
Operating system overview concepts ppt
 
Free Download Powerpoint Slides
Free Download Powerpoint SlidesFree Download Powerpoint Slides
Free Download Powerpoint Slides
 

Similar to Operation Lifesaver Annual Report 2010

Operation Lifesaver 2012 Annual Report
Operation Lifesaver 2012 Annual Report Operation Lifesaver 2012 Annual Report
Operation Lifesaver 2012 Annual Report Operation Lifesaver
 
March2013 Rotary International Coordinator Communique
March2013 Rotary International Coordinator CommuniqueMarch2013 Rotary International Coordinator Communique
March2013 Rotary International Coordinator CommuniquePablo Ruiz Amo
 
CityOfSeaside_AnnualReport_4.11.16
CityOfSeaside_AnnualReport_4.11.16CityOfSeaside_AnnualReport_4.11.16
CityOfSeaside_AnnualReport_4.11.16Jon Rahl
 
AIESEC UNSW National Awards 2010 Wiki - LC of the Year
AIESEC UNSW National Awards 2010 Wiki - LC of the YearAIESEC UNSW National Awards 2010 Wiki - LC of the Year
AIESEC UNSW National Awards 2010 Wiki - LC of the Yearhyan024
 
AIESEC UNSW National Awards 2010 Wiki - Developing LC of the Year
AIESEC UNSW National Awards 2010 Wiki - Developing LC of the YearAIESEC UNSW National Awards 2010 Wiki - Developing LC of the Year
AIESEC UNSW National Awards 2010 Wiki - Developing LC of the Yearhyan024
 
Comunicación de diciembre 2012
Comunicación de diciembre 2012Comunicación de diciembre 2012
Comunicación de diciembre 2012Pablo Ruiz Amo
 
LU MPC Gawad Awardee Region 1
LU MPC Gawad Awardee Region 1LU MPC Gawad Awardee Region 1
LU MPC Gawad Awardee Region 1jo bitonio
 
Agm 2013 presentation
Agm 2013 presentationAgm 2013 presentation
Agm 2013 presentationdestswn
 
Kentucky Outlook For Highway, Bridge, Airport & Transportation Consultant Mar...
Kentucky Outlook For Highway, Bridge, Airport & Transportation Consultant Mar...Kentucky Outlook For Highway, Bridge, Airport & Transportation Consultant Mar...
Kentucky Outlook For Highway, Bridge, Airport & Transportation Consultant Mar...artba
 
UN Programme 2011-2012 in Bosnia and Herzegovina
UN Programme 2011-2012 in Bosnia and HerzegovinaUN Programme 2011-2012 in Bosnia and Herzegovina
UN Programme 2011-2012 in Bosnia and HerzegovinaUNDP Eurasia
 
DCRS Annual Review 2010
DCRS Annual Review 2010DCRS Annual Review 2010
DCRS Annual Review 2010Kanda P.
 
Meeting with the Co-Operative Central Bank Management Board
Meeting with the Co-Operative Central Bank Management BoardMeeting with the Co-Operative Central Bank Management Board
Meeting with the Co-Operative Central Bank Management BoardLean6Sigma4all
 
Ecobank annual report 2010
Ecobank annual report 2010Ecobank annual report 2010
Ecobank annual report 2010Michael Olafusi
 
CYTT presentation English (Jan 2020)
CYTT presentation English (Jan 2020)CYTT presentation English (Jan 2020)
CYTT presentation English (Jan 2020)Pavel C. P.
 
Ecobank annual report 2013
Ecobank annual report 2013Ecobank annual report 2013
Ecobank annual report 2013Michael Olafusi
 
Funding our future community information session nov 2013
Funding our future community information session nov 2013Funding our future community information session nov 2013
Funding our future community information session nov 2013maitlandyoursay
 
View castpresentation november_2010
View castpresentation november_2010View castpresentation november_2010
View castpresentation november_2010Viewcast
 
IRC annual report 2010
IRC annual report 2010IRC annual report 2010
IRC annual report 2010IRC
 

Similar to Operation Lifesaver Annual Report 2010 (20)

Operation Lifesaver 2012 Annual Report
Operation Lifesaver 2012 Annual Report Operation Lifesaver 2012 Annual Report
Operation Lifesaver 2012 Annual Report
 
March2013 Rotary International Coordinator Communique
March2013 Rotary International Coordinator CommuniqueMarch2013 Rotary International Coordinator Communique
March2013 Rotary International Coordinator Communique
 
CityOfSeaside_AnnualReport_4.11.16
CityOfSeaside_AnnualReport_4.11.16CityOfSeaside_AnnualReport_4.11.16
CityOfSeaside_AnnualReport_4.11.16
 
AIESEC UNSW National Awards 2010 Wiki - LC of the Year
AIESEC UNSW National Awards 2010 Wiki - LC of the YearAIESEC UNSW National Awards 2010 Wiki - LC of the Year
AIESEC UNSW National Awards 2010 Wiki - LC of the Year
 
2011 Annual Report Chamber
2011 Annual Report Chamber2011 Annual Report Chamber
2011 Annual Report Chamber
 
AIESEC UNSW National Awards 2010 Wiki - Developing LC of the Year
AIESEC UNSW National Awards 2010 Wiki - Developing LC of the YearAIESEC UNSW National Awards 2010 Wiki - Developing LC of the Year
AIESEC UNSW National Awards 2010 Wiki - Developing LC of the Year
 
Comunicación de diciembre 2012
Comunicación de diciembre 2012Comunicación de diciembre 2012
Comunicación de diciembre 2012
 
LU MPC Gawad Awardee Region 1
LU MPC Gawad Awardee Region 1LU MPC Gawad Awardee Region 1
LU MPC Gawad Awardee Region 1
 
Agm 2013 presentation
Agm 2013 presentationAgm 2013 presentation
Agm 2013 presentation
 
Kentucky Outlook For Highway, Bridge, Airport & Transportation Consultant Mar...
Kentucky Outlook For Highway, Bridge, Airport & Transportation Consultant Mar...Kentucky Outlook For Highway, Bridge, Airport & Transportation Consultant Mar...
Kentucky Outlook For Highway, Bridge, Airport & Transportation Consultant Mar...
 
UN Programme 2011-2012 in Bosnia and Herzegovina
UN Programme 2011-2012 in Bosnia and HerzegovinaUN Programme 2011-2012 in Bosnia and Herzegovina
UN Programme 2011-2012 in Bosnia and Herzegovina
 
DCRS Annual Review 2010
DCRS Annual Review 2010DCRS Annual Review 2010
DCRS Annual Review 2010
 
Meeting with the Co-Operative Central Bank Management Board
Meeting with the Co-Operative Central Bank Management BoardMeeting with the Co-Operative Central Bank Management Board
Meeting with the Co-Operative Central Bank Management Board
 
Ecobank annual report 2010
Ecobank annual report 2010Ecobank annual report 2010
Ecobank annual report 2010
 
CYTT presentation English (Jan 2020)
CYTT presentation English (Jan 2020)CYTT presentation English (Jan 2020)
CYTT presentation English (Jan 2020)
 
Ecobank annual report 2013
Ecobank annual report 2013Ecobank annual report 2013
Ecobank annual report 2013
 
Funding our future community information session nov 2013
Funding our future community information session nov 2013Funding our future community information session nov 2013
Funding our future community information session nov 2013
 
View castpresentation november_2010
View castpresentation november_2010View castpresentation november_2010
View castpresentation november_2010
 
IRC annual report 2010
IRC annual report 2010IRC annual report 2010
IRC annual report 2010
 
QS Chapter July 2015
QS Chapter July 2015QS Chapter July 2015
QS Chapter July 2015
 

More from Operation Lifesaver

Infographique de sécurité ferroviaire au Canada Opération Gareautrain
Infographique de sécurité ferroviaire au Canada Opération GareautrainInfographique de sécurité ferroviaire au Canada Opération Gareautrain
Infographique de sécurité ferroviaire au Canada Opération GareautrainOperation Lifesaver
 
Operation Lifesaver Canada Rail Safety Infographic
Operation Lifesaver Canada Rail Safety Infographic Operation Lifesaver Canada Rail Safety Infographic
Operation Lifesaver Canada Rail Safety Infographic Operation Lifesaver
 
Operation Gareautrain Concours Hors-la-voie 2012
Operation Gareautrain Concours Hors-la-voie 2012Operation Gareautrain Concours Hors-la-voie 2012
Operation Gareautrain Concours Hors-la-voie 2012Operation Lifesaver
 
Operation Gareautrain Concours Hors-la-voie 2012
Operation Gareautrain Concours Hors-la-voie 2012Operation Gareautrain Concours Hors-la-voie 2012
Operation Gareautrain Concours Hors-la-voie 2012Operation Lifesaver
 
Operation Gareautrain Concours Hors-la-voie 2012
Operation Gareautrain Concours Hors-la-voie 2012Operation Gareautrain Concours Hors-la-voie 2012
Operation Gareautrain Concours Hors-la-voie 2012Operation Lifesaver
 
Operation Lifesaver Canada Off The Rails Contest winning print content 2012
Operation Lifesaver Canada Off The Rails Contest winning print content 2012Operation Lifesaver Canada Off The Rails Contest winning print content 2012
Operation Lifesaver Canada Off The Rails Contest winning print content 2012Operation Lifesaver
 
Operation Lifesaver Canada Off The Rails Contest winning print content 2012
Operation Lifesaver Canada Off The Rails Contest winning print content 2012Operation Lifesaver Canada Off The Rails Contest winning print content 2012
Operation Lifesaver Canada Off The Rails Contest winning print content 2012Operation Lifesaver
 
Operation Lifesaver Canada Off The Rails Contest winning print content 2012
Operation Lifesaver Canada Off The Rails Contest winning print content 2012Operation Lifesaver Canada Off The Rails Contest winning print content 2012
Operation Lifesaver Canada Off The Rails Contest winning print content 2012Operation Lifesaver
 
Opération Gareautrain 2012 Rapport Annaul
 Opération Gareautrain 2012 Rapport Annaul  Opération Gareautrain 2012 Rapport Annaul
Opération Gareautrain 2012 Rapport Annaul Operation Lifesaver
 
Opération Gareautrain 2011 Rapport Annaul
Opération Gareautrain 2011 Rapport Annaul Opération Gareautrain 2011 Rapport Annaul
Opération Gareautrain 2011 Rapport Annaul Operation Lifesaver
 

More from Operation Lifesaver (20)

Infographique de sécurité ferroviaire au Canada Opération Gareautrain
Infographique de sécurité ferroviaire au Canada Opération GareautrainInfographique de sécurité ferroviaire au Canada Opération Gareautrain
Infographique de sécurité ferroviaire au Canada Opération Gareautrain
 
Operation Lifesaver Canada Rail Safety Infographic
Operation Lifesaver Canada Rail Safety Infographic Operation Lifesaver Canada Rail Safety Infographic
Operation Lifesaver Canada Rail Safety Infographic
 
Operation Gareautrain Concours Hors-la-voie 2012
Operation Gareautrain Concours Hors-la-voie 2012Operation Gareautrain Concours Hors-la-voie 2012
Operation Gareautrain Concours Hors-la-voie 2012
 
Operation Gareautrain Concours Hors-la-voie 2012
Operation Gareautrain Concours Hors-la-voie 2012Operation Gareautrain Concours Hors-la-voie 2012
Operation Gareautrain Concours Hors-la-voie 2012
 
Operation Gareautrain Concours Hors-la-voie 2012
Operation Gareautrain Concours Hors-la-voie 2012Operation Gareautrain Concours Hors-la-voie 2012
Operation Gareautrain Concours Hors-la-voie 2012
 
Operation Lifesaver Canada Off The Rails Contest winning print content 2012
Operation Lifesaver Canada Off The Rails Contest winning print content 2012Operation Lifesaver Canada Off The Rails Contest winning print content 2012
Operation Lifesaver Canada Off The Rails Contest winning print content 2012
 
Operation Lifesaver Canada Off The Rails Contest winning print content 2012
Operation Lifesaver Canada Off The Rails Contest winning print content 2012Operation Lifesaver Canada Off The Rails Contest winning print content 2012
Operation Lifesaver Canada Off The Rails Contest winning print content 2012
 
Operation Lifesaver Canada Off The Rails Contest winning print content 2012
Operation Lifesaver Canada Off The Rails Contest winning print content 2012Operation Lifesaver Canada Off The Rails Contest winning print content 2012
Operation Lifesaver Canada Off The Rails Contest winning print content 2012
 
Opération Gareautrain 2012 Rapport Annaul
 Opération Gareautrain 2012 Rapport Annaul  Opération Gareautrain 2012 Rapport Annaul
Opération Gareautrain 2012 Rapport Annaul
 
Opération Gareautrain 2011 Rapport Annaul
Opération Gareautrain 2011 Rapport Annaul Opération Gareautrain 2011 Rapport Annaul
Opération Gareautrain 2011 Rapport Annaul
 
Affiche Vtt
Affiche VttAffiche Vtt
Affiche Vtt
 
Affiche Ski
Affiche SkiAffiche Ski
Affiche Ski
 
Affiche Promener
Affiche PromenerAffiche Promener
Affiche Promener
 
Affiche Pont
Affiche PontAffiche Pont
Affiche Pont
 
Affiche Motoneiges
Affiche MotoneigesAffiche Motoneiges
Affiche Motoneiges
 
Affiche Moto
Affiche MotoAffiche Moto
Affiche Moto
 
Affiche Ccouteurs
Affiche CcouteursAffiche Ccouteurs
Affiche Ccouteurs
 
Poster Strolling
Poster StrollingPoster Strolling
Poster Strolling
 
Poster Snowmobile
Poster SnowmobilePoster Snowmobile
Poster Snowmobile
 
Poster Skiing
Poster SkiingPoster Skiing
Poster Skiing
 

Recently uploaded

Teck Sustainability Leadership, April 26, 2024
Teck Sustainability Leadership, April 26, 2024Teck Sustainability Leadership, April 26, 2024
Teck Sustainability Leadership, April 26, 2024TeckResourcesLtd
 
Teck Investor Presentation, April 24, 2024
Teck Investor Presentation, April 24, 2024Teck Investor Presentation, April 24, 2024
Teck Investor Presentation, April 24, 2024TeckResourcesLtd
 
Importance of financial management for managing financial resources effective...
Importance of financial management for managing financial resources effective...Importance of financial management for managing financial resources effective...
Importance of financial management for managing financial resources effective...Joseph Stone Capital
 
BofA Securities GMM and Steel Conference
BofA Securities GMM and Steel ConferenceBofA Securities GMM and Steel Conference
BofA Securities GMM and Steel ConferenceTeckResourcesLtd
 
Corporate Presentation Probe May 2024.pdf
Corporate Presentation Probe May 2024.pdfCorporate Presentation Probe May 2024.pdf
Corporate Presentation Probe May 2024.pdfProbe Gold
 
Li-Cycle-Investor-Presentation-February-2021.pdf
Li-Cycle-Investor-Presentation-February-2021.pdfLi-Cycle-Investor-Presentation-February-2021.pdf
Li-Cycle-Investor-Presentation-February-2021.pdfAylinAnarat1
 
一比一原版(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单原件一模一样
一比一原版(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单原件一模一样一比一原版(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单原件一模一样
一比一原版(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单原件一模一样dyuozua
 
原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查
原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查
原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查lezegu21r
 
Teck Supplemental Information, May 2, 2024
Teck Supplemental Information, May 2, 2024Teck Supplemental Information, May 2, 2024
Teck Supplemental Information, May 2, 2024TeckResourcesLtd
 
Camil Institutional Presentation_Mai24.pdf
Camil Institutional Presentation_Mai24.pdfCamil Institutional Presentation_Mai24.pdf
Camil Institutional Presentation_Mai24.pdfCAMILRI
 
Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024CollectiveMining1
 

Recently uploaded (11)

Teck Sustainability Leadership, April 26, 2024
Teck Sustainability Leadership, April 26, 2024Teck Sustainability Leadership, April 26, 2024
Teck Sustainability Leadership, April 26, 2024
 
Teck Investor Presentation, April 24, 2024
Teck Investor Presentation, April 24, 2024Teck Investor Presentation, April 24, 2024
Teck Investor Presentation, April 24, 2024
 
Importance of financial management for managing financial resources effective...
Importance of financial management for managing financial resources effective...Importance of financial management for managing financial resources effective...
Importance of financial management for managing financial resources effective...
 
BofA Securities GMM and Steel Conference
BofA Securities GMM and Steel ConferenceBofA Securities GMM and Steel Conference
BofA Securities GMM and Steel Conference
 
Corporate Presentation Probe May 2024.pdf
Corporate Presentation Probe May 2024.pdfCorporate Presentation Probe May 2024.pdf
Corporate Presentation Probe May 2024.pdf
 
Li-Cycle-Investor-Presentation-February-2021.pdf
Li-Cycle-Investor-Presentation-February-2021.pdfLi-Cycle-Investor-Presentation-February-2021.pdf
Li-Cycle-Investor-Presentation-February-2021.pdf
 
一比一原版(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单原件一模一样
一比一原版(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单原件一模一样一比一原版(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单原件一模一样
一比一原版(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单原件一模一样
 
原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查
原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查
原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查
 
Teck Supplemental Information, May 2, 2024
Teck Supplemental Information, May 2, 2024Teck Supplemental Information, May 2, 2024
Teck Supplemental Information, May 2, 2024
 
Camil Institutional Presentation_Mai24.pdf
Camil Institutional Presentation_Mai24.pdfCamil Institutional Presentation_Mai24.pdf
Camil Institutional Presentation_Mai24.pdf
 
Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024
 

Operation Lifesaver Annual Report 2010

  • 1.
  • 2. DIRECTOR’S WELCOME Daniel (Dan) Di Tota National Director As National Director for Operation Lifesaver, I am proud of all the hard work being done by our partners and volunteers to educate Canadians and to meet our goal of preventing deaths and injuries due to railway-crossing and trespassing incidents. With 2010 now behind us, it’s appropriate to reflect on the past year and review our performance. This Annual Report examines 2010’s activities and results, both financial and safety-related. 2010 was a year of deliberation and progress for Operation Lifesaver. The Advisory Committee spent time considering the program’s direction. We really focused on our message - how best to communicate it to a variety of demographics and how to harness the power of modern communication tools to gain a wider audience. As you’ll see in this report, 2010 saw the introduction of innovative new materials and the refreshing of existing ones. It was also a year of many successful events, held by our dedicated partners and volunteers. OPERATION LIFESAVER Now is also a great time to congratulate our volunteers and partners ANNUAL REPORT 2010 for their ongoing efforts and commitment. As well, I’d like to extend my thanks to our parent, the Railway Association of Canada, Fiscal Year Start 01-01-10 our partner, Transport Canada, our Advisory Committee, the OL Fiscal Year End 31-12-10 Program Review Committee and the Provincial OL Committees. It is the contributions of these people that make Operation Lifesaver www.operationlifesaver.ca a success. 99 Bank Street, Suite 901 Ottawa, ON K1P 6B9 As always, we welcome your feedback, so please share your ideas (613) 564-8100 on how to reinforce our rail-safety message. Together we can make sure that our communities are a safer place to live and work. Make safety your priority. LOOK, LISTEN & LIVE!
  • 3. ANNUAL REPORT 2010 MISSION AND PURPOSE 1 GOALS MET 1 FINANCIAL STATEMENTS 2 RESULTS 3 EVENTS 5 PROMOTION 7 ADVOCACY 10 FUTURE 11 ADVISORY COMMITTEE 13
  • 4. MISSION AND PURPOSE Every year in Canada, approximately 300 collisions and trespassing incidents occur at highway-railway crossings and along railway tracks, resulting in the death or serious injury of nearly 130 people. Virtually all of these incidents could be avoided. Operation Lifesaver is an international, not-for-profit education and awareness program dedicated to ending preventable collisions, fatalities and injuries at highway/railway crossings and on railway rights-of-way through education and in support of enforcement and engineering principles. Our mandate is to eliminate the loss of life, injury and damage caused by preventable highway/railway crossing collisions and train/pedestrian incidents. We make over 1,000 presentations per year and work with the rail industry, government, police, unions, the media, public organizations and the public to spread the word. Our statistics show Operation Lifesaver education works. Over the past 30 years, we have helped reduce crossing collisions by 78% and trespassing incidents by 54%. GOALS FROM 2009 THAT WERE MET IN 2010 At the end of 2009’s Annual Report, we outlined some of the goals we were looking forward to achieving in 2010. Below you’ll find a list of those tasks that we are proud to have accomplished during the past year. • Transport Canada required an evaluation of the Operation Lifesaver program to be completed before renewing its contribution agreement with the Railway Association of Canada for another four years of funding. In 2010, the findings of this evaluation were released and funding was renewed. • In 2010, Operation Lifesaver focused on a Communications Plan that involved reworking the website to make it more engaging for the young, web-savvy generation. Learn more about it on page 8. • A beta version of the computer based training program for Operation Lifesaver presenters was completed in December 2010. Read about it on page 7. • In March 2010, the Advisory Committee took on the difficult but necessary task of going through a Strategic Review. The goal was to analyze the program’s successes and challenges and ultimately, to determine a strategic plan for moving forward, in 2011 and beyond. The results of the review were released in October. Read more about the Strategic Review on page 7. • On June 22, 2010, Operation Lifesaver supported International Level Crossing Awareness Day (ILCAD). We plan to do the same on June 9, 2011. Learn more about this important event on page 6. • Transport Canada announced that they will be hiring four regional people (for QC, ON, MB/SK/AB and BC) to help support the Operation Lifesaver program and will increase their funding contribution to the Grade Crossing Improvement Fund by some $28M for the next five years. 1 facebook.com/oplifesaver ANNUAL REPORT 2010
  • 5. FINANCIAL STATEMENTS (unaudited; as at December 31, 2010) Revenues 2010 2009 Members’ Assessments $333,818 $268,393 Transport Canada Revenues $300,000 $250,000 Other Income - $3,550 Totals $633,818 $521,943 Expenditures 2010 2009 Coordinators’ Meetings $19,491 $7,497 Education Vehicle - - Film & Duplicating $63,869 $20,113 Grants & Donations $35,873 $48,653 (including Provincial Safety Leagues) Office and Miscellaneous $22,594 $23,030 Presenter’s Guides - - Printing and Supplies $81,270 $64,801 Publicity $14,814 $22,488 Salaries, Benefits & Contracted Services $352,049 $295,225 Travel $43,856 $40,136 Translation - - Totals $633,818 $521,943 A N N U A L R E P O R T 2 010 2
  • 6. RESULTS ACCIDENTS 826 826 Trespassing Accidents 763 Crossing Accidents 708 590 606 472 354 386 365 236 262 270 177 186 180 118 109 105 112 86 79 83 70 81 0 1980 1981 1985 1990 1995 2000 2005 2009 2010 (Source: Transpor t a t i o n S a f e t y B o a r d o f C a n a d a ) VOLUNTEERS (January 1 to Dec e m b e r 3 1 , 2 0 1 0 ) Active Province Volunteers Totals In 2010, over 250 dedicated Alberta 6 volunteers, along with our partners, British Columbia 18 took part in over 1,000 activities Manitoba 20 and presentations across Canada, New Brunswick 34 sharing Operation Lifesaver’s Newfoundland 4 message with more than 960,000 Nova Scotia 7 Canadians. Ontario 90 Quebec 72 Saskatchewan 5 Totals 256 3 twitter.com/oplifesaver ANNUAL REPORT 2010
  • 7. RESULTS PRESENTATIONS BY PROVINCE (January 1 to Dec e m b e r 3 1 , 2 0 0 6 - 2 0 1 0 ) 560 504 448 392 336 280 224 (191) (172) 168 112 (75) 56 (37) (35) (41) (24) (12) (9) 0 BC AB SK MB ON QC NB NS NL 2006 2007 2008 2009 2010 (actual count shown in brackets by Province) TOTAL OL PRESENTATIONS AND ACTIVITIES (January 1 to De c e m b e r 3 1 , 2 0 1 0 ) 2,000 1,500 2,000 1,000 1,500 500 1,000 500 2003 2004 0 2005 2006 2007 0 2003 2004 2008 2005 2006 2007 2008 2009 2010 2009 2010 Presentations Notes: 2003 figures include Race Against Drug Program stats (Presentations); 2009 figures include Race Against Drug Program stats (Activities.) Activities A N N U A L R E P O R T 2 010 4
  • 8. EVENTS Getting our rail-safety message out nation-wide It’s no secret that Operation Lifesaver is dedicated to preventing railway related deaths and injuries. Along with our committed volunteers, we’re out there every day spreading our message across the nation. Here you’ll find a sample of some of the exciting events that were held in 2010, by Operation Lifesaver, our partners and some of the provincial committees, to make sure that our message remains in the foreground. NEW DRIVER EDUCATION PROGRAM NATIONAL PUBLIC-RAIL SAFETY AWARENESS Throughout 2010 Newfoundland April 26 – May 2, 2010 Canada-wide Safety Services Newfoundland Labrador is a Rail Safety Week (RSW) is a concentrated effort voluntary, non-profit, non-governmental organization by all Operation Lifesaver provincial committees, dedicated to the prevention of injuries and fatalities. In community partners, volunteers and stakeholders to 2010, the organization developed and implemented work together to create a unified, nation-wide voice a new driver education program that includes a rail around public rail safety. safety component featuring information developed by Operation Lifesaver. 2010 was the eighth year for Rail Safety Week and Operation Lifesaver and its partners held over During the past year, 1,000 new drivers took part in 400 initiatives and events, in close to 200 different the program and were given Operation Lifesaver key communities across Canada. chains and learning materials. Students were also encouraged to visit the Operation Lifesaver website Transport Canada and the Railway Association for newly licensed drivers at www.TrainToDrive.net. of Canada worked together to develop a series of print media (including web) and radio public service announcements. Media pick-up was very impressive CROSSING BLITZ and led to many supplemental interviews and a great April 23, 2010 Milltown, New Brunswick & deal of media attention across the nation. Calais, Maine Border On April 23, the New Brunswick Provincial Committee held their first-ever crossing blitz at the border VIA RAIL SAFETY DAY crossing at St. Stephen (Millville) and Calais. May 4, 2010 Halifax, Nova Scotia In May, VIA Rail in Halifax hosted a Safety Day event During the one-hour blitz, committee members and that targeted young children. The event took place their partners were able to distribute Operation at the Halifax VIA Rail Station and 600 children from Lifesaver materials to 300 drivers. several area daycares and elementary schools took part. While at the blitz, committee members learned that a customs sign near the tracks was causing drivers to Presentations were given to each group as they arrived stop on the tracks to identify license plate numbers. by Operation Lifesaver Presenters and members of After this event, New Brunswick Southern Railway the Nova Scotia Provincial Committee ran a display worked with customs to have the sign moved back booth and handed out Operation Lifesaver learning – and had additional signs erected that advise of the materials and colouring books. danger of stopping on the tracks, thereby reducing the risks at the crossing. Children were able to take part in Train Tours, presentations from the RCMP’s drug enforcement program K-9 unit, Ambulance Tours from Emergency Health Services and had the opportunity to view several Model Railway Displays. 5 youtube.com/OperationLife s a v e r C A ANNUAL REPORT 2010
  • 9. EVENTS INTERNATIONAL LEVEL CROSSING The mock crossing incident involved an automobile, a AWARENESS DAY motorcycle and a train and local drama students acted June 22, 2010 as victims. After parents and students had viewed the “collision”, they took part in a debriefing held at a local On June 22, 2010, Operation Lifesaver was proud high school. to support and promote International Level Crossing Awareness Day (ILCAD), an international public-rail A film was produced of this mock collision and provided safety awareness program initiated by numerous to Dan Di Tota, National Director of Operation Lifesaver, agencies in the European Union. The program is jointly to be used as a teaching aid for other students. This organized by the rail and road sectors in more than film will speak to the target high school audience not 45 countries worldwide, and focuses on educational only through its explicit content but also through its measures and the promotion of safe behavior at and soundtrack, provided by the popular Canadian band, around level crossings. Simple Plan. Here in Canada, the Quebec Provincial Committee chose to recognize ILCAD by holding a crossing LINDA PURDY’S RETIREMENT blitz at O’Brien Street in Montreal, handing out rail December 2, 2010 Ottawa, Ontario safety materials to every driver who went through the crossing that day. On December 2, 2010 Operation Lifesaver said farewell to Senior Administrative Assistant Linda In 2011, ILCAD will take place on June 9, and Purdy after 10 years of exceptional service. The Operation Lifesaver will once more enthusiastically day marked Linda’s last day of work as she began support and promote this important event. vacation, in advance of starting her official retirement on January 5, 2011. OPERATION LIFESAVER NATIONAL Linda joined Operation Lifesaver in September of CONFERENCE 2000 and over the next 10 years acted as Operation September 15, 2010 Gatineau, Québec Lifesaver’s backbone, maintaining the continuous After a year’s absence, due to the economic climate support of volunteers nation-wide and representing in 2009, the Operation Lifesaver Conference and the program as organized, efficient and credible. Technology Showcase returned on September 15, 2010. The event featured keynote speaker, Terry Pringle, Team Leader for Champion Resources, who outlined how to create safety messages that will bridge the generation gap and speak to all Canadians. The Annual Operation Lifesaver Provincial Committee Meeting followed the conference on September 16. MOCK COLLISION September 22, 2010 St. Lambert, Québec In September, the city of St. Lambert, Quebec was host to a mock collision, organized by Mike Melanson, Chair of the Quebec Provincial Committee and member of the CN Police Services, in partnership L i n d a P u r d y a t h e r r e t i r e m e n t p a r t y, a ft e r 1 0 y e ars with O p e r a t i o n L i f e s a v e r, i n O t t a w a . with the City of St. Lambert and Emergency Services. A N N U A L R E P O R T 2 010 6
  • 10. PROMOTION Adapting and innovating to raise awareness with a wider audience While Operation Lifesaver’s rail-safety message remains steadfast, we are always looking for new and innovative ways to express it – from reinvigorating existing materials, to brainstorming and implementing new strategies. In 2010, we had many opportunities to evaluate our message strategies, to rework what we’re already doing and to kick start new ideas. Here are a few examples: 2010 ROGER CYR AWARD STRATEGIC REVIEW The Roger Cyr Award, named after the founder of On March 30, the Operation Lifesaver Advisory Operation Lifesaver Canada, is presented annually Committee took part in a workshop, that included a to individuals who help reduce highway-railway program review and where members were given a crossing collisions and trespassing incidents. The stakeholder survey to complete. The purpose of this 2010 recipient was retired RCMP constable and review was to determine the strengths and weaknesses Cobourg Police Service volunteer, Reg Chad. of the Operation Lifesaver program and to develop a strategy to move forward with. Throughout 2010, the For over 10 years, Mr. Chad has been volunteering committee undertook a series of meetings, surveys 20 hours per week to raise the awareness of rail and analysis of trends, challenges and opportunities safety among motorists and students through various for Operation Lifesaver. activities and events in Cobourg, Ontario. The committee met again in October to determine Mr. Chad was presented with his award at the the results of the review. They identified key issues OL Annual Conference on September 15th at the to focus on immediately, including the fact that Chateau Cartier in Gatineau, Québec. volunteers were being burnt out by trying to meet every presentation request being made and the need to move toward a risk based prioritization model to reduce this strain on resources. The committee also created a Work Plan for 2010-2011, as well as outlined a five-year priorities list. COMPUTER BASED TRAINING A beta version of the computer based training program for presenters was completed in December 2010 and is now in the testing stage. This system will allow people who wish to become Operation Lifesaver presenters to complete some of their training online, Left to right: Cst. Terry St a n le y o f C o b o u r g P o li c e , R o g e r C y r from their own home and at their own pace. The Award Recipient, Reg C h a d , D a n D i T o t a a n d C s t . R a y F o s t e r o f current Presenter Program involves a two-day course CN Police. taught by volunteer trainers and it’s only offered in major Canadian cities. With the new system, trainees will complete the online training at home in advance of meeting with a trainer for only one day, at which time they’ll be tested and receive their certification. 7 facebook.com/oplifesaver ANNUAL REPORT 2010
  • 11. PROMOTION PROFESSIONAL DRIVERS MATERIALS COMMUNITY TRESPASS PREVENTION GUIDE UPDATED The Community Trespass Prevention Guide started In December 2010, the Operation Lifesaver as a Direction 2006 publication. It is given to Professional Drivers Materials, created as part of municipal community groups to help them deal with Direction 2006, were completely redone. Incorporating railway trespassing incidents. The booklet contains input from driver instructors and professionals from tips for identifying areas of concern, who to approach each of the materials’ target industries, the new video and how, and offers guidelines for coming up with a and written materials are reformatted, with refreshed trespassing solution that will work for their particular content and current statistics. In addition, the new community. In 2010, the publication was reformatted written materials are interactive, providing links to as an Operation Lifesaver product. the Operation Lifesaver website, where students can gain access to multimedia learning tools, like videos, and an in-depth explanation of signs and warning OPERATION LIFESAVER devices. COMMUNICATIONS PLAN In 2010, Operation Lifesaver set into motion a communications plan intended to engage youth KINDERGARTEN TO GRADE 3 CONSTRUCTION CARDS in the rail-safety message, using new media. The main focus of this plan was the revitalization of the Building on the learning tools offered on the Operation Operation Lifesaver website. The final phase of the Lifesaver Kids website (www.olkids.ca), December website was completed and launched during Rail 2010 saw the completion of Operation Lifesaver Safety Week (April 26 – May 2, 2010). The new site Construction Cards for kids in Kindergarten to Grade features videos, sound clips and photos that will 3. Each card package features nine cardboard cards appeal to the online generation. that can be fitted together to form a locomotive. Rail- safety information is featured on the back of each In addition, the site has been rewritten, focusing on construction card, as well as in the accompanying Search Engine Optimization, so that top Internet safety information booklet. This will be a fun and search engines will find relevant information on the interactive way for parents and teachers to share site and provide it as a useful resource for searchers. Operation Lifesaver’s rail-safety message with This, along with a number of imbedded links, will children, while they also learn motor skills. greatly increase traffic to the site and ensure that Operation Lifesaver is a modern program that is accessible and relevant to people of all ages. A N N U A L R E P O R T 2 010 8
  • 12. Hey Kids! I’m Rover the Railway Rabbit and I want to help you learn some really important stuff about railway safety. Visit www.OLKids.ca where you can read stories, play games and watch videos that show you what you need to know to stay safe. TrainToDrive.net Visit TrainToDrive.net and learn what driver’s ed didn’t tell you about safety at railway crossings. This on-line, interactive training program is an excellent resource for newly licensed and young drivers.
  • 13. ADVOCACY Helping to shape our industry for the good of all Canadians AMALGAMATION AND ELIMINATION OF REDUNDANT CROSSINGS Safety at grade crossings is a primary focus for both the railway companies and Transport Canada. As a major initiative for 2011, the railways are working with the government of Canada to reduce the number of railway crossings in this country. Particular focus will be paid to crossings that are no longer in use, as well as areas where there are multiple crossings that can be amalgamated. Once identified, crossings will be closed, the warning signals and devices removed and the roads leading to them redirected. Fewer crossings will mean fewer risks and this initiative will go a long way to helping Operation Lifesaver meet its goal of preventing railway crossing injuries and deaths. GRADE CROSSING CLOSURE PROGRAM A further way that Transport Canada is working to reduce the number of grade crossings in Canada is through the Grade Crossing Closure Program. This is a grant program where eligible recipients – such as municipalities, provinces, businesses or private citizens – who own the rights to use a passive railway crossing can sign an agreement giving up these rights, and close the crossing. The grant recipient can receive up to $5,000 for a restricted crossing, or up to $20,000 for an unrestricted crossing. These grants are administered under the Grade Crossing Improvement Program. The railway companies are also very active in working to reduce the number of grade crossings, including arranging the closing of some of their own crossings. They also spend a great deal of time and funding on researching crossings that can potentially be closed, talking to road owners and road authorities and entering into closure agreements with them. GRADE CROSSING IMPROVEMENT PROGRAM The Grade Crossing Improvement Program is designed to provide up to 80 percent of the cost of a crossing improvement project. Funds from this program will go to improvement projects that include: • The installation of flashing lights, bells and gates • The addition of gates or extra lights to existing signal systems • The interconnection of crossing signals to nearby highway traffic signals • The modification of operating circuits within automated warning systems • The improvement of roadway alignment or grades • The modification of nearby intersections, including the addition of traffic control signals in some circumstances These funds are distributed in response to applications made by the road authority or rail company, as a result of an inspection by a Transport Canada railway safety inspector, due to a recommendation made after an accident or in response to a safety complaint about a crossing. The railway companies also provide financial contributions of up to 80 percent for Grade Crossing Improvement Program projects. These programs serve to underscore the environment of cooperation that exists between the railway industry and the government of Canada to make rail safety a priority. A N N U A L R E P O R T 2 010 10
  • 14. FUTURE WHAT’S AHEAD IN 2011? As you’ve seen in the proceeding pages, 2010 was a busy year for Operation Lifesaver. 2011 is well underway and we’ve hit the ground running! Here are a few of the exciting things we have on the agenda for 2011: • Representatives from Chuggington, a popular train-based television program for preschoolers, have approached Operation Lifesaver about collaborating on an initiative that would see our rail- safety message promoted by the program’s three train characters. • In 2010, the Advisory Committee identified students in Grades 7 and 8 as a key target for the program. This is also the most challenging demographic to reach. In 2011, we will be focusing on finding messaging and activities that will engage and interest this age group. Our goal is to make Grade 7 and 8 students active participants in the Operation Lifesaver rail-safety message, so that they’ll communicate the message to their peers. • We’re looking forward to, and preparing for, another successful, event-filled Rail Safety Week, scheduled for May 2 to May 8. • June 9 will be the third annual International Level Crossing Awareness Day (ILCAD). Operation Lifesaver was proud to support and promote the event last year and will be doing the same this year. In 2010, more than 45 countries worldwide participated in ILCAD and we expect even more participation this year. Here in Canada, Transport Canada will recognize ILCAD by holding the Atlantic Region Railway Conference in Moncton, New Brunswick. • The Operation Lifesaver Annual Conference and Technology/Services Showcase will be taking place again this year, but with a new format. This year, we’ll be moving from a one-day to a two-day conference and focusing on a new audience. While past conferences involved OL volunteers and stakeholders, this year’s participants will be representative of Operation Lifesaver’s “Three E’s”: enforcement, engineering and education. Invitations will be extended to professional drivers, driving instructors, law enforcement agencies and school bus and trucking companies. The conference will feature two keynote speakers and expose participants to Operation Lifesaver’s products, including the key website, TrainToDrive.net and the newly redone Professional Drivers Materials. The conference is scheduled for September 13 and 14 at the Sheraton Hotel in downtown Ottawa. 11 twitter.com/oplifesaver ANNUAL REPORT 2010
  • 15. A Partnership in Public-Rail Safety READ. LEARN. LIVE. Your on-line library to public-rail safety
  • 16. ADVISORY COMMITTEE L u c Bourdon Mike Lowenger D i r ector General, Rail Safety Vi c e - P r e s i d e n t , Tr a nsport Canada O p e r a t i o n s & R e g u l a t o r y A ff a i r s O t t awa, ON The Railway Association of Canada Ottawa, ON S t e phen Covey C h ief of Police Raynald Marchand CN G e n e r a l M a n a g e r, P r o g r a m s M o ntréal, QC Canada Safety Council Ottawa, ON P a ul Goyette D i r ector, Public Affairs Ivan McClelland T h e Railway Association of Canad a Chief of Police O t t awa, ON CP Police Service C a l g a r y, A B R o bert Gray S e nior Manager, Health, Safety & Rob Smith E m ergency Preparedness National Legislative Director V I A Rail Canada Te a m s t e r s C a n a d a R a i l C o n f e r e n c e M o ntréal, QC Ottawa, ON M a tt Holland Adam Thompson D i r ector, Safety & Security Policy Analyst M e trolinx Federation of Canadian Municipalities To r onto, ON Ottawa, ON D a niel Lafontaine J e a n Ti e r n e y C h ief Engineer, Rail Safety Operatio n s S e n i o r D i r e c t o r, S a f e t y, S e c u r i t y a n d Tr a nsport Canada Risk Management O t t awa, ON VIA Rail Canada Montréal, QC C h ris Lungstrass I n s pector, Ontario Provincial Police - B i l l Wa l k e r E a stern Regio n Headquarters President & CEO O n tario Provi ncial Police Safety Services NB S m ith Falls, ON Fredericton, NB Transport Transports Canada Canada 13 youtube.com/OperationLife s a v e r C A ANNUAL REPORT 2010