SlideShare a Scribd company logo
Goals and Objectives
Use social media platforms to expand the
reach and visibility of your brand, ensuring
that your target audience becomes more
familiar with your company and its offerings.
Leverage social media to build relationships
with journalists, influencers, and industry
experts, allowing for more effective media
outreach and coverage of your PR
campaigns.
Utilize social media as a proactive tool for
crisis communication, addressing and
managing potential PR crises swiftly and
effectively to protect and maintain your
brand's reputation.
Build a loyal and engaged community
around your brand by fostering meaningful
interactions with your audience,
encouraging conversations, and responding
promptly to their queries.
Community
Building and
Engagement
Crisis
Communication and
Reputation
Management
Enhance Media
Relations
Increase Brand
Awareness

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Okaya.pptx

  • 1. Goals and Objectives Use social media platforms to expand the reach and visibility of your brand, ensuring that your target audience becomes more familiar with your company and its offerings. Leverage social media to build relationships with journalists, influencers, and industry experts, allowing for more effective media outreach and coverage of your PR campaigns. Utilize social media as a proactive tool for crisis communication, addressing and managing potential PR crises swiftly and effectively to protect and maintain your brand's reputation. Build a loyal and engaged community around your brand by fostering meaningful interactions with your audience, encouraging conversations, and responding promptly to their queries. Community Building and Engagement Crisis Communication and Reputation Management Enhance Media Relations Increase Brand Awareness