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6.53
PRESENTATION ON
STRATEGIES TO MANAGE
CULTURAL DIVERSITY
SUSHREESWATI SAMAL
PG22-MBA -15
Subject: ORGANISATIONAL BEHAVIOUR
Submited To:-
MR. HARI CHANDAN MISHRA
CULTURE
The word Culture‘ comes from the Latin word
Cultura‘ which is related to cult or worship or
civilization. In regard to International HRM, culture
is acquired knowledge that people use to interpret
experience and generate social behaviour.
7/1/20XX Pitch deck title 2
DIFFERENT OPINION ABOUT THE CULTURE
Coakley
Culture consists of the ways of life that
people create as they participate in a group
or society
Gudykunst and Kim
Culture interprets the world and helps us to
know how to behave
J.W. Salacuse
As the socially transmitted behaviour patterns,
norms, beliefs and values of a given community.
K. Avruch
Culture is a derivative of individual experience,
something learned or created by individuals
themselves or passed on to them socially by
contemporaries or ancestors
Lederach
Culture is the shared knowledge and schemes
created by a set of people for perceiving,
interpreting, expressing, and responding to the
social realities around them
7/1/20XX Pitch deck title 3
CONCEPT OF
DIVERSITY
R. Roosevelt, Thomas
Was one of the first to bring attention to diversity management.
Diversity is broadly a challenge for the organizations and
therefore, needs to be handled carefully
Kundu and Turan
Diverse workforce or diversity refers to the coexistence of
people from various socio-cultural backgrounds within the
company. Diversity includes cultural factors such as race,
gender, age, colour, physical ability, ethnicity, etc
7/1/20XX Pitch deck title 4
STRATEGIES TO MANAGE CULTURAL
DIVERSITY
Ignore
cultural
differences
The managers following this approach in
the organization does not recognize
cultural differences and its impact on the
organization. This strategy is mainly
adopted by parochial type of
organizations.
Minimize
cultural
differences
This strategy is mainly adopted
by ethnocentric organizations.
Here the managers do recognize
the cultural diversity but only as a
source of problems
Manage
cultural
differences
The organizations which use the strategy of
managing differences are synergetic
organizations. These types of organizations
recognize or acknowledge the effects of
cultural diversity that results in both
advantages and disadvantages.
7/1/20XX Pitch deck title 5

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OB.pptx.pptx

  • 1. 6.53 PRESENTATION ON STRATEGIES TO MANAGE CULTURAL DIVERSITY SUSHREESWATI SAMAL PG22-MBA -15 Subject: ORGANISATIONAL BEHAVIOUR Submited To:- MR. HARI CHANDAN MISHRA
  • 2. CULTURE The word Culture‘ comes from the Latin word Cultura‘ which is related to cult or worship or civilization. In regard to International HRM, culture is acquired knowledge that people use to interpret experience and generate social behaviour. 7/1/20XX Pitch deck title 2
  • 3. DIFFERENT OPINION ABOUT THE CULTURE Coakley Culture consists of the ways of life that people create as they participate in a group or society Gudykunst and Kim Culture interprets the world and helps us to know how to behave J.W. Salacuse As the socially transmitted behaviour patterns, norms, beliefs and values of a given community. K. Avruch Culture is a derivative of individual experience, something learned or created by individuals themselves or passed on to them socially by contemporaries or ancestors Lederach Culture is the shared knowledge and schemes created by a set of people for perceiving, interpreting, expressing, and responding to the social realities around them 7/1/20XX Pitch deck title 3
  • 4. CONCEPT OF DIVERSITY R. Roosevelt, Thomas Was one of the first to bring attention to diversity management. Diversity is broadly a challenge for the organizations and therefore, needs to be handled carefully Kundu and Turan Diverse workforce or diversity refers to the coexistence of people from various socio-cultural backgrounds within the company. Diversity includes cultural factors such as race, gender, age, colour, physical ability, ethnicity, etc 7/1/20XX Pitch deck title 4
  • 5. STRATEGIES TO MANAGE CULTURAL DIVERSITY Ignore cultural differences The managers following this approach in the organization does not recognize cultural differences and its impact on the organization. This strategy is mainly adopted by parochial type of organizations. Minimize cultural differences This strategy is mainly adopted by ethnocentric organizations. Here the managers do recognize the cultural diversity but only as a source of problems Manage cultural differences The organizations which use the strategy of managing differences are synergetic organizations. These types of organizations recognize or acknowledge the effects of cultural diversity that results in both advantages and disadvantages. 7/1/20XX Pitch deck title 5