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O+Y TOOL
INDUSTRIAL DESIGN / ENGINEERING / PACKAGING DESIGN / NPI & PRODUCT FULFILLMENT / EXPERIENCE DESIGN
THE CLIENT
Bristol-Meyers-Squibb, a global biopharmaceutical
company, is on a mission to discover, develop and deliver
innovative medicines that help patients prevail over serious
diseases.
Patients are at the center of everything we do.
~BMS
THE PRODUCT
O+Y TOOL
IINDUSTRIAL DESIGN / ENGINEERING / PACKAGING DESIGN / NPI & PRODUCT FULFILLMENT / EXPERIENCE DESIGN
The O+Y Tool is a device for doctors to use to demonstrate
how the OPDIVO + YERVOY drugs work together to help
patients' immune systems launch potentially life-saving
responses to cancer. A response greater than when either
medication is used alone.
page 1
THE CHALLENGE The creators of the OPDIVO + YERVOY came to Speck
looking for a tool that would help doctors demonstrate the
complementary interactions between the cancer drugs
OPDIVO + YERVOY to patients. The tool needed to allow
doctors to convey complex medical processes to patients
who were often going through a difficult time of life and could
be sensitive or distracted. The challenge was simplifying the
high-level concepts while creating comfort and easing
tension. At the same time, the tool would still have to succeed
in conveying all the information necessary for the cancer
patients to truly understand their treatment.
O+Y TOOL
IINDUSTRIAL DESIGN / ENGINEERING / PACKAGING DESIGN / NPI & PRODUCT FULFILLMENT / EXPERIENCE DESIGN
page 2
THE PROCESS
O+Y TOOL
IIINDUSTRIAL DESIGN / ENGINEERING / PACKAGING DESIGN / NPI & PRODUCT FULFILLMENT / EXPERIENCE DESIGN
page 3
Speck's experience design team started with understanding
the target experience Novolab wanted to create. This allowed
the team to see things from the perspective of a patient:
where any confusion could arise and the best way to bring
clarity. The experience team and the creative team then
gathered to form various concepts of how to create a patient
and doctor experience that would suit the needs of both
parties. Drawing inspiration from educational toys, the
Nivolab brand imagery, and the form of T Cells, the chosen
method was an educational device. The industrial design
team and engineering teams then worked with the NPI &
Product Fulfillment teams to create the O+Y product
experience, including packaging.
THE PROCESS
O+Y TOOL
IIINDUSTRIAL DESIGN / ENGINEERING / PACKAGING DESIGN / NPI & PRODUCT FULFILLMENT / EXPERIENCE DESIGN
page 4
The NPI & product fulfillment teams worked throughout the process to ensure the
industrial design and engineering would be designed for manufacturing at the target
COGs (Cost of Goods) targeted by Nivolab. They also identified a suitable manufacturer
that was in line with the requirements of the client. The NPI & product fulfillment teams
then oversaw the tool build and manufacturing process, plus organized/ managed the
assembly implementing quality control checks. As the final part of the process, they
organized and managed the last-mile shipping of the completed units and boxing.
THE OUTCOME The outcome of the O+Y Tool project is a demonstration
experience that naturally and seamlessly fits within a doctor's
interactions with their patients. It allows for a simple yet
informative presentation that is sympathetic to a patient's
needs. It enables cancer patients to easily understand
complex, life-saving results in a visual manner free from
distraction. This level of simplicity allows a doctor to meet
their patients on a human level during a challenging time,
giving them comfort and hope.
O+Y TOOL
IIINDUSTRIAL DESIGN / ENGINEERING / PACKAGING DESIGN / NPI & PRODUCT FULFILLMENT / EXPERIENCE DESIGN
page 5

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O + Y Medical Device Development case study.pdf

  • 1. O+Y TOOL INDUSTRIAL DESIGN / ENGINEERING / PACKAGING DESIGN / NPI & PRODUCT FULFILLMENT / EXPERIENCE DESIGN
  • 2. THE CLIENT Bristol-Meyers-Squibb, a global biopharmaceutical company, is on a mission to discover, develop and deliver innovative medicines that help patients prevail over serious diseases. Patients are at the center of everything we do. ~BMS THE PRODUCT O+Y TOOL IINDUSTRIAL DESIGN / ENGINEERING / PACKAGING DESIGN / NPI & PRODUCT FULFILLMENT / EXPERIENCE DESIGN The O+Y Tool is a device for doctors to use to demonstrate how the OPDIVO + YERVOY drugs work together to help patients' immune systems launch potentially life-saving responses to cancer. A response greater than when either medication is used alone. page 1
  • 3. THE CHALLENGE The creators of the OPDIVO + YERVOY came to Speck looking for a tool that would help doctors demonstrate the complementary interactions between the cancer drugs OPDIVO + YERVOY to patients. The tool needed to allow doctors to convey complex medical processes to patients who were often going through a difficult time of life and could be sensitive or distracted. The challenge was simplifying the high-level concepts while creating comfort and easing tension. At the same time, the tool would still have to succeed in conveying all the information necessary for the cancer patients to truly understand their treatment. O+Y TOOL IINDUSTRIAL DESIGN / ENGINEERING / PACKAGING DESIGN / NPI & PRODUCT FULFILLMENT / EXPERIENCE DESIGN page 2
  • 4. THE PROCESS O+Y TOOL IIINDUSTRIAL DESIGN / ENGINEERING / PACKAGING DESIGN / NPI & PRODUCT FULFILLMENT / EXPERIENCE DESIGN page 3 Speck's experience design team started with understanding the target experience Novolab wanted to create. This allowed the team to see things from the perspective of a patient: where any confusion could arise and the best way to bring clarity. The experience team and the creative team then gathered to form various concepts of how to create a patient and doctor experience that would suit the needs of both parties. Drawing inspiration from educational toys, the Nivolab brand imagery, and the form of T Cells, the chosen method was an educational device. The industrial design team and engineering teams then worked with the NPI & Product Fulfillment teams to create the O+Y product experience, including packaging.
  • 5. THE PROCESS O+Y TOOL IIINDUSTRIAL DESIGN / ENGINEERING / PACKAGING DESIGN / NPI & PRODUCT FULFILLMENT / EXPERIENCE DESIGN page 4 The NPI & product fulfillment teams worked throughout the process to ensure the industrial design and engineering would be designed for manufacturing at the target COGs (Cost of Goods) targeted by Nivolab. They also identified a suitable manufacturer that was in line with the requirements of the client. The NPI & product fulfillment teams then oversaw the tool build and manufacturing process, plus organized/ managed the assembly implementing quality control checks. As the final part of the process, they organized and managed the last-mile shipping of the completed units and boxing.
  • 6. THE OUTCOME The outcome of the O+Y Tool project is a demonstration experience that naturally and seamlessly fits within a doctor's interactions with their patients. It allows for a simple yet informative presentation that is sympathetic to a patient's needs. It enables cancer patients to easily understand complex, life-saving results in a visual manner free from distraction. This level of simplicity allows a doctor to meet their patients on a human level during a challenging time, giving them comfort and hope. O+Y TOOL IIINDUSTRIAL DESIGN / ENGINEERING / PACKAGING DESIGN / NPI & PRODUCT FULFILLMENT / EXPERIENCE DESIGN page 5