MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
Η βάπτιση του παιδιού σας είναι ένα από τα πιο σημαντικά πράγματα στην ζωή σας!
Το περιβάλλον της Αίθουσας μας είναι ιδανικό για να οργανώσετε τη δεξίωση της βάπτισης του παιδιού σας, και να το γιορτάσετε μαζί με αγαπημένους συγγενείς και φίλους. Μάθετε περισσότερα στο http://www.athenshall.gr/
Presentation of the SAFE network by Maidsafe. A decentralised scalable peer to peer internet with an integrated cryptocurrency without blockchain technology.
MKT 571 Final Exam Answers
1) Which of the following is most closely associated with a proactive marketing orientation?
A. It involves delivering superior value.
B. It is about understanding and meeting customers’ expressed needs.
C. It represents the “make and sell” philosophy.
D. The marketer focuses on the customers’ latent or hidden needs.
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy wi
Η βάπτιση του παιδιού σας είναι ένα από τα πιο σημαντικά πράγματα στην ζωή σας!
Το περιβάλλον της Αίθουσας μας είναι ιδανικό για να οργανώσετε τη δεξίωση της βάπτισης του παιδιού σας, και να το γιορτάσετε μαζί με αγαπημένους συγγενείς και φίλους. Μάθετε περισσότερα στο http://www.athenshall.gr/
Presentation of the SAFE network by Maidsafe. A decentralised scalable peer to peer internet with an integrated cryptocurrency without blockchain technology.