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no-nonsense
              rules to ensure
              a hipaa-compliant
              social media strategy




        a guiDe for hospitals
By DaviD harlow JD mph, The harlow Group llC
          Dan hinmon, hive STraTeGieS
HIPAA AnxIety
can keep hospitals from embracing
social media platforms.
today, more than
900 HosPItAls
are engaging patients through
social media.
tHese 9 rules
can take the worry out of
HIPAA and social media.
Understand HIPaa

the same rules regarding patient
privacy that apply to everything
else you do in healthcare also
apply to social media.
Consult with
your legal aDvisers
early and often


this slideshare is not meant to provide legal advice.
lImIt lIabIlIty
by establishing
clear policies
anD proceDures
post these policies prominently on your
social media sites and incorporate them
into off-line documents as well.
traIn yoUr staff
in poliCies and proCedures


 extend your code
 of conduct one step
 beyond an internet
 usage policy to
 cover social media
 platforms as well.
do not
practice meDicine online


 initiate the relationship
 in real life and obtain
 appropriate authorization
 from the patient to
 continue dialogue online.
take Conversations
offlIne
when you feel that comments or questions on
your social media platform are approaching
hipaa violations, take them offline.
PromInently Post
poliCies and proCedures
on all your social
meDia platforms
post these policies prominently on your social
media sites and incorporate them into off-line
documents as well.
regUlarly monItor yoUr
social meDia platforms

 scan and scrub
 your social media
 platforms for
 questionable posts
 and comments at
 least once a day.
vIsIt and revIse yoUr
policies and procedures regularly
the
harlow   visit http://healthblawg.com
group
         to read david Harlow’s HealtH care law Blog



         visit www.hivestrategies.com
         to download a detailed eBook on tHis suBject
DaviD harlow is principal of the harlow             Dan hinmon is principal at hive strategies, a
group llc, a health care law and consulting firm    firm that helps hospitals engage patients through
based in Boston, ma. his award-winning blog,        social media.
healthBlawg, is highly regarded in both the legal
and health policy blogging worlds.                  web: www.hivestrategies.com
                                                    Blog: www.hivestrategies.com/social-media-
web: http://harlowgroup.net                         strategy-blog/
Blog: http://healthblawg.com                        twitter: @hivedan
twitter: @healthblawg                               dan@hivestrategies.com
david@harlowgroup.net                               503.472.5512
617.965.9732

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9 Rules to Ensure a HIPAA Compliant Hospital Social Media Strategy

  • 1. no-nonsense rules to ensure a hipaa-compliant social media strategy a guiDe for hospitals By DaviD harlow JD mph, The harlow Group llC Dan hinmon, hive STraTeGieS
  • 2. HIPAA AnxIety can keep hospitals from embracing social media platforms.
  • 3. today, more than 900 HosPItAls are engaging patients through social media.
  • 4. tHese 9 rules can take the worry out of HIPAA and social media.
  • 5. Understand HIPaa the same rules regarding patient privacy that apply to everything else you do in healthcare also apply to social media.
  • 6. Consult with your legal aDvisers early and often this slideshare is not meant to provide legal advice.
  • 7. lImIt lIabIlIty by establishing clear policies anD proceDures post these policies prominently on your social media sites and incorporate them into off-line documents as well.
  • 8. traIn yoUr staff in poliCies and proCedures extend your code of conduct one step beyond an internet usage policy to cover social media platforms as well.
  • 9. do not practice meDicine online initiate the relationship in real life and obtain appropriate authorization from the patient to continue dialogue online.
  • 10. take Conversations offlIne when you feel that comments or questions on your social media platform are approaching hipaa violations, take them offline.
  • 11. PromInently Post poliCies and proCedures on all your social meDia platforms post these policies prominently on your social media sites and incorporate them into off-line documents as well.
  • 12. regUlarly monItor yoUr social meDia platforms scan and scrub your social media platforms for questionable posts and comments at least once a day.
  • 13. vIsIt and revIse yoUr policies and procedures regularly
  • 14. the harlow visit http://healthblawg.com group to read david Harlow’s HealtH care law Blog visit www.hivestrategies.com to download a detailed eBook on tHis suBject
  • 15. DaviD harlow is principal of the harlow Dan hinmon is principal at hive strategies, a group llc, a health care law and consulting firm firm that helps hospitals engage patients through based in Boston, ma. his award-winning blog, social media. healthBlawg, is highly regarded in both the legal and health policy blogging worlds. web: www.hivestrategies.com Blog: www.hivestrategies.com/social-media- web: http://harlowgroup.net strategy-blog/ Blog: http://healthblawg.com twitter: @hivedan twitter: @healthblawg dan@hivestrategies.com david@harlowgroup.net 503.472.5512 617.965.9732