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Nielsen
Consumer C360
Conference 2012
  Case Study
Nielsen Consumer 360 Conference 2012 Case Study
June 25-27, 2012
Enhancing Content ~ Expanding Reach



• For marketing, media and retail executives to explore
  how collaboration between partners and consumers
  can strengthen connections with both
• Industry leaders addressed the challenges of
  connecting to today’s digital environment comprised
  of diverse consumers
• Through better collaboration, better solutions can evolve
Backstage video production included fifteen technicians and thirty-five
monitors to be able to switch to a variety of graphics and videos to any
                one of our six high-definition screens
John Lewis,
President and CEO
      of Consumer
North America, at
Nielsen opens the
        conference
Dave Calhoun, the CEO at Nielsen, thanks the
     audience for their participation in this year's
conference and emphasizes the collaboration between
            Nielsen & all their customers
The opening keynote by Noel Wallace, the President of Colgate
Palmolive North America, set the theme of collaboration through his
       emphasis of working together internally and externally
The Senior VP of
Marketing Strategy and
    Communications at
  Kraft, Dana Anderson,
creatively expresses her
            thoughts on
           collaboration
Cesar Conde, the President of
 Univision, captures the audience while
discussing the New American Reality and
           Hispanic consumers
Lauren Zalaznick, Chairman of Entertainment & Digital
Networks and Integrated Media at NBCUniversal, talks
with Adam Lashinsky, Senior Editor of Fortune
Streaming video of the general session speakers
 was available to a worldwide Nielsen audience
Moderators from Nielsen interviewed category experts which was
shown through online streaming, as well as out in the ballroom foyer
The innovation expo featured interactive displays demonstrating
  how Nielsen measures what consumers watch & buy in three
          areas: your home, your store, & your office
Attendees visited the
Live Chat area, right
outside the General
Session, to network
with key strategic
allies of Nielsen
The Social Media Wall continuously displayed social media
newsfeeds, including Twitter. News stations, such as CNN and
Fox News, were exhibited as well as the conference agenda
The breakout sessions, renamed insight sessions, were
redesigned in look and feel for this year’s conference and
allowed for more audience engagement and interactivity
Nielsen Consumer 360 Conference 2012 Case Study
Nielsen Consumer 360 Conference 2012 Case Study
Nielsen
                    Consumer C360
                    Conference 2012
                      Case Study




For more information contact Ron Springer at 877-577-2153 or rons@espritpro.com

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Nielsen Consumer 360 Conference 2012 Case Study

  • 4. Enhancing Content ~ Expanding Reach • For marketing, media and retail executives to explore how collaboration between partners and consumers can strengthen connections with both • Industry leaders addressed the challenges of connecting to today’s digital environment comprised of diverse consumers • Through better collaboration, better solutions can evolve
  • 5. Backstage video production included fifteen technicians and thirty-five monitors to be able to switch to a variety of graphics and videos to any one of our six high-definition screens
  • 6. John Lewis, President and CEO of Consumer North America, at Nielsen opens the conference
  • 7. Dave Calhoun, the CEO at Nielsen, thanks the audience for their participation in this year's conference and emphasizes the collaboration between Nielsen & all their customers
  • 8. The opening keynote by Noel Wallace, the President of Colgate Palmolive North America, set the theme of collaboration through his emphasis of working together internally and externally
  • 9. The Senior VP of Marketing Strategy and Communications at Kraft, Dana Anderson, creatively expresses her thoughts on collaboration
  • 10. Cesar Conde, the President of Univision, captures the audience while discussing the New American Reality and Hispanic consumers
  • 11. Lauren Zalaznick, Chairman of Entertainment & Digital Networks and Integrated Media at NBCUniversal, talks with Adam Lashinsky, Senior Editor of Fortune
  • 12. Streaming video of the general session speakers was available to a worldwide Nielsen audience
  • 13. Moderators from Nielsen interviewed category experts which was shown through online streaming, as well as out in the ballroom foyer
  • 14. The innovation expo featured interactive displays demonstrating how Nielsen measures what consumers watch & buy in three areas: your home, your store, & your office
  • 15. Attendees visited the Live Chat area, right outside the General Session, to network with key strategic allies of Nielsen
  • 16. The Social Media Wall continuously displayed social media newsfeeds, including Twitter. News stations, such as CNN and Fox News, were exhibited as well as the conference agenda
  • 17. The breakout sessions, renamed insight sessions, were redesigned in look and feel for this year’s conference and allowed for more audience engagement and interactivity
  • 20. Nielsen Consumer C360 Conference 2012 Case Study For more information contact Ron Springer at 877-577-2153 or rons@espritpro.com