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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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Making media headlines, by Sima Sahar Zerehi
CBC reporter, Sima Sahar Zerehi shares her strategies on how to use the tools that you have to get the media attention that you need for your campaigns.
Effective media exposure can lead to excitement, momentum building and greater campaign involvement. It can mean the difference between an organization or campaign that thrives and grows and one that merely survives.
Good publicity stems from a well-planned and carefully executed media plan that is tailored to meet your organization’s mission and goals. Your media strategy should give your members a voice to communicate the right kind of information through the right media using the right tools at the right time.
In this presentation, we'll move through reaching out to and building relationships with mainstream media, ethnic and community media. This presentation also shares ideas on how to draft your media plan and a toolbox of tips that will help you effectively communicate your organization’s news to others.
Sima Sahar Zerehi is a professor at Humber College, a reporter at CBC, the director of communications at Shahrvand Publications, and the former national representative for human rights, equity and diversity at UFCW.
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Sound the alarm! Now is the time to prepare members and activists for the next round of bargaining, don’t wait until the team is at the table. In this workshop participants learned tips and tools on how to effectively communicate internally to members and activist months in advance of bargaining. This ground work is key to sow strong roots in the workplace. Participants heard a first hand account of how a three-prong approach focusing on education, engagement and mobilization in one public sector union made the difference to fight back and plant the seeds for a different kind of union.
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Making media headlines, by Sima Sahar Zerehi
CBC reporter, Sima Sahar Zerehi shares her strategies on how to use the tools that you have to get the media attention that you need for your campaigns.
Effective media exposure can lead to excitement, momentum building and greater campaign involvement. It can mean the difference between an organization or campaign that thrives and grows and one that merely survives.
Good publicity stems from a well-planned and carefully executed media plan that is tailored to meet your organization’s mission and goals. Your media strategy should give your members a voice to communicate the right kind of information through the right media using the right tools at the right time.
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Sima Sahar Zerehi is a professor at Humber College, a reporter at CBC, the director of communications at Shahrvand Publications, and the former national representative for human rights, equity and diversity at UFCW.
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Back by popular demand, this workshop taught participants about the value of opinion articles submitted by groups and individuals to mainstream media print publications as part of advocacy campaigns, how to pitch op-ed articles to editors, ways to “recycle” op-ed articles to increase their value, and hints about how to edit your own work when you are not a professional writer.
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