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NCOME STATEMENT 4 Compute the ratios requested in the chart below. For ratio formulas
and explanation refer to Appendix B Ratios. - Industry: Internet Information Provider-Industry
ratio averages from money.msn.com omprehensive Review Page 282 Chapter 8 15 Review the
DUPONT ANALYSIS of ROE for Google on the previous page. a. Regarding overall
profitability (ROA), the most significant influence can be attributed to ( ROS Asset Turnover /
both contribute about equally). b. Regarding ROE, the most significant influence can be
attributed to (ROA Financial Leverage / both contribute about equally). c. For each ratio, (a)
circle the stronger ratio, (b) cross out any ratio that is weaker than the industry norm, and (c)
comment on the results.

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