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SEO Tips For WordPress
Rhys Wynne

@rhyswynne - @winwaruk
About Me
• Rhys Wynne (@rhyswynne)

• Lead Developer at FireCask
(@Firecask)
• Making WordPress Plugins for
4 Years – Winwar Media
(@winwaruk)
• SEO for 7 Years
• Swears a fair bit (sorry!)

@rhyswynne - @winwaruk
First Public Speaking I’ve Ever
Done*

@rhyswynne - @winwaruk
@rhyswynne - @winwaruk
What Google Says…

“Create a useful, information-rich site, and write
pages that clearly and accurately describe your
content.”
(source: https://support.google.com/webmasters/answer/35769?hl=en)

@rhyswynne - @winwaruk
What I think…..

@rhyswynne - @winwaruk
Why?
•

My site –
http://www.retrogarden.co.uk/

•

180 posts, written by me or
editorially approved guests.

•

No link building, only links
naturally obtained.

•

Banned from Google Adsense for
“low quality”.

Who is Google to decide what is good/poor quality content?

@rhyswynne - @winwaruk
Early Takeaways
• Listen to Google, but question them.

• Content helps SEO by improving number of phrases you can
reasonably rank for.
• Often, regular content beats irregular “quality” content (good source
- http://www.quicksprout.com/2013/12/02/how-to-grow-your-blog-to100000-visits-a-month-in-18-months/ - popups, sorry )
• Never ever say “Create Good Quality Content to Improve SEO”.
• Never ever ever say “Content Is King”!

@rhyswynne - @winwaruk
The Best Thing You Can Do To
Improve the SEO of Your
WordPress Site

Install Yoast WordPress SEO
@rhyswynne - @winwaruk
If You Have Multiple Users…

Prevents authors from redirecting/canonicalising their posts to other
Locations.

@rhyswynne - @winwaruk
If You Have One User…

Yoast SEO > Titles & Metas > Other
@rhyswynne - @winwaruk
Focus Keyword…
• Every post/page should have a
focus keyword, which is the
keyword you want that page to
rank for.
• Plugin analyses page and lets
you know where that keyword
is located.
• Also suggests keywords to
rank for (highest up the list
gets more searches).
• More info http://yoast.com/focuskeyword/.
@rhyswynne - @winwaruk
General On Page SEO Tips
•

Write content first as you normally do, and then add keywords in such a way
so it still reads correctly.

•

Use your Title attribute for a keyword rich description. Include “| [Site
Name]” at end for branding.

•

Include in the Meta Description your unique selling point to encourage
clickthroughs.

•

Internal Link where Relevant

@rhyswynne - @winwaruk
Page Analysis Tab

@rhyswynne - @winwaruk
Facebook
• Create a 200 x 200 pixel logo for the site.

• Add Image URL to Yoast WordPress SEO > Social >
Facebook > Front Page Image URL & Default Image URL.
• Add a Description to Front page Description too.

@rhyswynne - @winwaruk
Google+
• Create Google+ Page for your site/business at
https://plus.google.com/pages/create
• Add your site URL to your Google+ About Page
• Add your Google+ Page URL to Yoast WordPress SEO >
Social > Google+ and “Don’t Show” Author for Homepage.

@rhyswynne - @winwaruk
Site Speed
•

Site speed good for User Experience, but also has an SEO ranking element.

•

Use a CDN (or the very least Jetpack Photon) for Media File Hosting.

•

Caching plugins
– WP Super Cache (Simple):
http://wordpress.org/plugins/wp-super-cache/
– W3 Total Cache (Advanced):
http://wordpress.org/plugins/w3-total-cache/

•

Use Google Libraries - http://wordpress.org/plugins/use-googlelibraries/ - pulls jQuery etc. from Google CDN.

•

Test your Site speed using Google Pagespeed Tools https://developers.google.com/speed/pagespeed/.

@rhyswynne - @winwaruk
Theme Development Tips
• Most “SEO Friendly” thing you can do to your theme is make it
100% compatible with WordPress SEO.
• Keep database calls to a minimum.
• Make bloginfo('name') the H1 on home page, and the_title() the H1
on pages/posts.
• SEO Doctor for Firefox - https://addons.mozilla.org/enUS/firefox/addon/seo-doctor/ - good for giving an overall audit.

@rhyswynne - @winwaruk
Thank You 

Questions?
@rhyswynne - @winwaruk

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SEO Tips for WordPress

  • 1. SEO Tips For WordPress Rhys Wynne @rhyswynne - @winwaruk
  • 2. About Me • Rhys Wynne (@rhyswynne) • Lead Developer at FireCask (@Firecask) • Making WordPress Plugins for 4 Years – Winwar Media (@winwaruk) • SEO for 7 Years • Swears a fair bit (sorry!) @rhyswynne - @winwaruk
  • 3. First Public Speaking I’ve Ever Done* @rhyswynne - @winwaruk
  • 5. What Google Says… “Create a useful, information-rich site, and write pages that clearly and accurately describe your content.” (source: https://support.google.com/webmasters/answer/35769?hl=en) @rhyswynne - @winwaruk
  • 7. Why? • My site – http://www.retrogarden.co.uk/ • 180 posts, written by me or editorially approved guests. • No link building, only links naturally obtained. • Banned from Google Adsense for “low quality”. Who is Google to decide what is good/poor quality content? @rhyswynne - @winwaruk
  • 8. Early Takeaways • Listen to Google, but question them. • Content helps SEO by improving number of phrases you can reasonably rank for. • Often, regular content beats irregular “quality” content (good source - http://www.quicksprout.com/2013/12/02/how-to-grow-your-blog-to100000-visits-a-month-in-18-months/ - popups, sorry ) • Never ever say “Create Good Quality Content to Improve SEO”. • Never ever ever say “Content Is King”! @rhyswynne - @winwaruk
  • 9. The Best Thing You Can Do To Improve the SEO of Your WordPress Site Install Yoast WordPress SEO @rhyswynne - @winwaruk
  • 10. If You Have Multiple Users… Prevents authors from redirecting/canonicalising their posts to other Locations. @rhyswynne - @winwaruk
  • 11. If You Have One User… Yoast SEO > Titles & Metas > Other @rhyswynne - @winwaruk
  • 12. Focus Keyword… • Every post/page should have a focus keyword, which is the keyword you want that page to rank for. • Plugin analyses page and lets you know where that keyword is located. • Also suggests keywords to rank for (highest up the list gets more searches). • More info http://yoast.com/focuskeyword/. @rhyswynne - @winwaruk
  • 13. General On Page SEO Tips • Write content first as you normally do, and then add keywords in such a way so it still reads correctly. • Use your Title attribute for a keyword rich description. Include “| [Site Name]” at end for branding. • Include in the Meta Description your unique selling point to encourage clickthroughs. • Internal Link where Relevant @rhyswynne - @winwaruk
  • 15. Facebook • Create a 200 x 200 pixel logo for the site. • Add Image URL to Yoast WordPress SEO > Social > Facebook > Front Page Image URL & Default Image URL. • Add a Description to Front page Description too. @rhyswynne - @winwaruk
  • 16. Google+ • Create Google+ Page for your site/business at https://plus.google.com/pages/create • Add your site URL to your Google+ About Page • Add your Google+ Page URL to Yoast WordPress SEO > Social > Google+ and “Don’t Show” Author for Homepage. @rhyswynne - @winwaruk
  • 17. Site Speed • Site speed good for User Experience, but also has an SEO ranking element. • Use a CDN (or the very least Jetpack Photon) for Media File Hosting. • Caching plugins – WP Super Cache (Simple): http://wordpress.org/plugins/wp-super-cache/ – W3 Total Cache (Advanced): http://wordpress.org/plugins/w3-total-cache/ • Use Google Libraries - http://wordpress.org/plugins/use-googlelibraries/ - pulls jQuery etc. from Google CDN. • Test your Site speed using Google Pagespeed Tools https://developers.google.com/speed/pagespeed/. @rhyswynne - @winwaruk
  • 18. Theme Development Tips • Most “SEO Friendly” thing you can do to your theme is make it 100% compatible with WordPress SEO. • Keep database calls to a minimum. • Make bloginfo('name') the H1 on home page, and the_title() the H1 on pages/posts. • SEO Doctor for Firefox - https://addons.mozilla.org/enUS/firefox/addon/seo-doctor/ - good for giving an overall audit. @rhyswynne - @winwaruk