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Moving answers with the Gyroscale:
Using the mobile device‟s gyroscope for
market research purposes

General Online Research 2014 - Cologne, 6th of March 2014
Holger Lütters – Hochschule für Technik und Wirtschaft Berlin
Michael Kraus – Hochschule für Wirtschaft und Recht Berlin
Daniel Westphal – Hochschule für Technik und Wirtschaft Berlin
Mobile Market Research

1
Technology development vs. research approaches
Mobile Market Research is definitively happening…

Situation of Mobile Market Research in 2014 :
• Use of mobile device is growing incredibly
(> 1 billion smartphones in use)
• Technology limitations restrict research ideas
• Innovation in mobile market research: black/white questionnaires are
formatted to fit on the smallest colored screens
• Lack of ideas how to incorporate the power of mobile devices into the
world of online research
• Our contribution to the development of new interaction forms:
The Gyroscale
A new form of interaction design in the interview process using a mobile
device’s gyroscope to capture interview answers

Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

3
… but other rules may apply in the mobile context

Market Research does not thrill
respondents

Mobile MR tends to make things
worse (for researcher & respondent)

• Questionnaires tend to be boring
for respondents in times of
social media quizzes
• The growing amount of
entertaining interactions like
Facebook quizzes is catching
the attention of respondents
• Willingness to participate in
questionnaires steadily goes
down
• …

• Smaller screen size
• Less control of the surrounding
• Less tools for interaction
available
• More time needed to complete
• Higher cost with
• Lack of specific methodology
• …

Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

4
Two major directions of mobile questionnaire development:
Responsive Design vs. Device Agnostic Design
Responsive Design

Device Agnostic Design

• Adaption of questionnaire layout
according to the respondent’s
technology used

• One version fits all design
without necessary installation of
specialized tools

Example: Matrix question for desktop use

Example: Identical
question in responsive
design on mobile
device

Source: www.questback.com

Source: www.questfox.com

Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

5
Development of the Gyroscale

2
From idea to technology development
Lütters/Westphal/Heublein at GOR 2007 (Leipzig):
“The future of graphical scaling is interactive”

Flash interaction with movement and
sound

Non-interactive scales with AJAX
technology

Interactive tests of the team based on Flash technology in 2007

Examples based on Ajax technology

Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

7
Idea: Interaction through device movement:
The Gyroscale literally moves answers

The Gyroscale® is available in questfox®
Source: www.pangealabs.com Gyroscale® and questfox® are trademarks of pangea labs GmbH Switzerland

Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

8
Analytic Hierarchy Process Saaty as a methodical framework to use
the pairwise answering technique

Goal

Criterion A

Criterion B

Criterion C

6 pairwise
comparisons
A vs. B
A vs. C
A vs. D
Criterion D
B vs. C
B vs. D
C vs. D

4 Elements = 6 pairwise comparisons with results about
• Ranking order
• Weighting of each criterion
• Consistency check for all 6 comparisons

Source: http://en.wikipedia.org/wiki/Analytic_hierarchy_process
Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

9
Demonstration of the Gyroscale in action
http://youtu.be/yVqLoXcZWb8

Screencast recorded on a hybrid laptop with mouse input and touch functionality
Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

10
A study of HTW Berlin with support from Panelbiz Berlin

3
Setup and field report
HTW Berlin study with identical content to three "sensitive" topics in
order to induce deviant answer patterns in four technical routes

Four device categories were targeted in comparison:
Device1
Desktop

Device 2
Laptop

Device 3
Tablet

Device 4
Smartphone
Target n=200

Target n=100

Target
n=200

Target n=100

3 sensitive topics to provoke deviant answers:
Politics

Sex

Drug Abuse

Full report under http://de.slideshare.net/luetters/device-agnostic-research-sex-drugs-politics
Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

12
10 minutes survey in Germany with sampling based on device used

Field report
First Response
Monday 26th of August 2013

2774 Contacts

Language
German

Last Response
Monday 1st of September 2013

662 complete
Interviews

Drop-out rate
8,5%-22,7%

Participation Time
10 minutes and 35 seconds (mean)

Representative panel study with
Panelbiz.com
using SaaS Tool questfox.com

Full report under http://de.slideshare.net/luetters/device-agnostic-research-sex-drugs-politics
Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

13
A background script senses the device„s capabilities of using the
gyroscope and switches to the appropriate version
Question as shown on a Desktop/Laptop

Question as shown on a Mobile Device (Gyroscope detected)

Source: examples of standard slider scale and Gyroscale in questfox.com
Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

14
2 Gyroscale interventions in a complex questionnaire setting with 34
question pages

Gyroscale
interventions:
6 comparisons

3 comparisons

• 2 interventions with the
Gyroscale in 34 questions
• 9 comparisons to be
performed during interview
• Reactive asking about the
device used while
background tracking the
functionality of a gyroscope in
the mobile device
• Out of 437 mobile devices a
gyroscope detection was
positive on 359 devices
(=82%)

Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

15
Results of the first study using the Gyroscale

4a
Non-reactive results
Drop-out rates of mobile devices significantly higher
Smartphone generates the highest drop-out rate

Drop-out rate in% of qualified
starters after screening phase
22,7%
14,9%
9,4%
8,5%

time in sec

533

631

763

=100%
Completes (starters)

485

+9%

+23%

+36%

n=107 (113)

n=118 (123)

n=209 (264)

n=228 (330)

Base: n=663 complete respondents (Completion Rate after Screenouts/Quota-Full rules of the panel)
Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

17
Drop-out for mobile devices higher all through the questionnaire
Gyroscale not responsible for higher drop-out rate
1st Gyroscale intervention
6 pairwise comparisons

2nd Gyroscale intervention
3 pairwise comparisons

Drop-out measurement after screening-phase (Question 11)
Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

18
Results of the first study using the Gyroscale

4
b

Reactive results
6 pairwise comparisons end up in an identical ranking of items
independently from the device used

n=107

n=117

Input with
Mouse
Touchpad
Trackball etc.

n=204

Input with device
movement using
Gyroscale
n=211

6 pairwise comparisons with Analytic Hierarchy Process using different technologies
Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

20
3 pairwise comparisons showing only minor differences in the data
from the 4 different devices

n=107

n=117

Input with
Mouse
Touchpad
Trackball etc.

n=204

Input with device
movement using
Gyroscale
n=211

3 pairwise comparisons with Analytic Hierarchy Process using different technologies
Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

21
Results of the first study using the Gyroscale

4c
Consistency check
Desktop generates the worst consistency values
… it is today‟s industry standard of measuring AHP consistency

n=218
n=107

1. Rating: 0,272
2. Rating: 0,281

n=118

1. Rating: 0,236
2. Rating: 0,236

n=209

1. Rating: 0,219
2. Rating: 0,253

1. Rating: 0,255
2. Rating: 0,266

Base n = 662; consistency measurement in the Analytic Hierarchy Process, No repetition of inconsistent pairwise
comparisons; Consistency was measured in two different AHP Decision Trees (1. rating, 2. rating) without warm-up
The higher the value, the more inconsistent the response pattern; Classic limit after Thomas L. Saaty: CR <0,1

Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

23
The quality indicator “consistency” is surprisingly positive on both
mobile devices

PC

Laptop

Tablet
(Gyroscale)

Phone
(Gyroscale)

very consistent

16,80%

22,90%

26,30%

23,20%

consistent

23,40%

22,00%

20,60%

18,90%

less consistent

47,40%

44,10%

34,90%

38,20%

inconsistent

11,20%

6,80%

10,00%

11,00%

extremely inconsistent

0,90%

0,00%

1,40%

0,90%

Base

n=107

n=118

n=209

n=228

1. Rating

0,272

0,236

0,219

0,255

2. Rating

0,281

0,236

0,253

0,266

Base n = 662; consistency measurement in the Analytic Hierarchy Process, No repetition of inconsistent pairwise comparisons;
Consistency was measured in two different AHP Decision Trees (1. rating, 2. rating) without warm-up
The higher the value, the more inconsistent the response pattern; Classic limit after Thomas L. Saaty: CR <0,1;
Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

24
Limitations of the Gyroscale

5
A critical reflection on the opportunities of the Gyroscale for
market research studies
The Gyroscale offers some divertissement during a questionnaire,
but needs to be substantiated with a specific methodology

Gyroscale Pros
• Measurement with entertaining
character
• Impulsive measurement with
movements might be more
spontaneous (does not need to be
worse than answers with a mediated
interface (mouse; touchpad etc.)
• Very suitable for pairwise
comparisons like Semantic
Differential, Analytic Hierarchy
Process, Conjoint Analysis…

Gyroscale Cons
• 82% detection rate of gyroscope
functionality is not representative
(like Flash in 2004)
• Limited to one answer per screen
• Technology issues between iOS,
Windows Phone, Android etc.
Every device needs to be
programmed once and controlled
regularly
• Device size has an influence on the
reaction (angle) and might cause
different effects
• Hybrid device with touch and mouse
• Gyroscale might also become boring
once it is integrated everywhere

Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

26
Mobile Research: The issue of interaction design seems to be more
significant than the mobile usage itself
•

•
•
•

Response patterns of answers to different devices need to be looked at in
general. Surprising difference in the response patterns between the categories
laptop and desktop
New problems for researchers of perception and attention in the mobile arena
Device agnostic is the development direction. Proprietary developments (Apps,
Flash, Silverlight etc.) bring us back to the stone ages of computer development
The future of research will remain mobile:
Maybe device intermediated answering is part of the past already

Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

27
Our next study will compare data of mobile surveys only
Who would like to support that approach?

Touch

Voice

Gyro

Noise

Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

28
1 Minute market research seems to be possible

Gyroscale in combination with
decision making models

Comparable to the 7 Minute Abs
video from “Something about Mary”

• Quick answers to complex
models
• Complexity of the model
distributed in a network of users
• Quick surveys with serious
background

http://www.viddler.com/v/c8809791
Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

29
Thank you for your interest in the Gyroscale
Test it with your mobile device under http://gyroscale.com
Authors:
Holger Lütters – HTW Berlin
Michael Alexander Kraus – HWR Berlin
Daniel Westphal – HTW Berlin
Contact information
Prof. Dr. Holger Lütters

Thanks to the supporters of the study:

www.panelbiz.com

Hochschule für Technik und Wirtschaft Berlin
Fachbereich 3

Treskowallee 8
10318 Berlin
Raum TA VG 732

Holger.Luetters@htw-berlin.de
www.luetters.com Twitter @luetters
xing.com/profile/Holger_Luetters
de.linkedin.com/in/luetters/

www.pangealabs.com
Gyroscale® is a development of pangea labs GmbH
Switzerland and is available in the SaaS survey tool
questfox® www.questfox.com

Special thanks to Benjamin Schubert for design input
www.bennika.com
Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014

30

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Moving answers with the gyroscale

  • 1. Moving answers with the Gyroscale: Using the mobile device‟s gyroscope for market research purposes General Online Research 2014 - Cologne, 6th of March 2014 Holger Lütters – Hochschule für Technik und Wirtschaft Berlin Michael Kraus – Hochschule für Wirtschaft und Recht Berlin Daniel Westphal – Hochschule für Technik und Wirtschaft Berlin
  • 2. Mobile Market Research 1 Technology development vs. research approaches
  • 3. Mobile Market Research is definitively happening… Situation of Mobile Market Research in 2014 : • Use of mobile device is growing incredibly (> 1 billion smartphones in use) • Technology limitations restrict research ideas • Innovation in mobile market research: black/white questionnaires are formatted to fit on the smallest colored screens • Lack of ideas how to incorporate the power of mobile devices into the world of online research • Our contribution to the development of new interaction forms: The Gyroscale A new form of interaction design in the interview process using a mobile device’s gyroscope to capture interview answers Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 3
  • 4. … but other rules may apply in the mobile context Market Research does not thrill respondents Mobile MR tends to make things worse (for researcher & respondent) • Questionnaires tend to be boring for respondents in times of social media quizzes • The growing amount of entertaining interactions like Facebook quizzes is catching the attention of respondents • Willingness to participate in questionnaires steadily goes down • … • Smaller screen size • Less control of the surrounding • Less tools for interaction available • More time needed to complete • Higher cost with • Lack of specific methodology • … Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 4
  • 5. Two major directions of mobile questionnaire development: Responsive Design vs. Device Agnostic Design Responsive Design Device Agnostic Design • Adaption of questionnaire layout according to the respondent’s technology used • One version fits all design without necessary installation of specialized tools Example: Matrix question for desktop use Example: Identical question in responsive design on mobile device Source: www.questback.com Source: www.questfox.com Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 5
  • 6. Development of the Gyroscale 2 From idea to technology development
  • 7. Lütters/Westphal/Heublein at GOR 2007 (Leipzig): “The future of graphical scaling is interactive” Flash interaction with movement and sound Non-interactive scales with AJAX technology Interactive tests of the team based on Flash technology in 2007 Examples based on Ajax technology Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 7
  • 8. Idea: Interaction through device movement: The Gyroscale literally moves answers The Gyroscale® is available in questfox® Source: www.pangealabs.com Gyroscale® and questfox® are trademarks of pangea labs GmbH Switzerland Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 8
  • 9. Analytic Hierarchy Process Saaty as a methodical framework to use the pairwise answering technique Goal Criterion A Criterion B Criterion C 6 pairwise comparisons A vs. B A vs. C A vs. D Criterion D B vs. C B vs. D C vs. D 4 Elements = 6 pairwise comparisons with results about • Ranking order • Weighting of each criterion • Consistency check for all 6 comparisons Source: http://en.wikipedia.org/wiki/Analytic_hierarchy_process Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 9
  • 10. Demonstration of the Gyroscale in action http://youtu.be/yVqLoXcZWb8 Screencast recorded on a hybrid laptop with mouse input and touch functionality Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 10
  • 11. A study of HTW Berlin with support from Panelbiz Berlin 3 Setup and field report
  • 12. HTW Berlin study with identical content to three "sensitive" topics in order to induce deviant answer patterns in four technical routes Four device categories were targeted in comparison: Device1 Desktop Device 2 Laptop Device 3 Tablet Device 4 Smartphone Target n=200 Target n=100 Target n=200 Target n=100 3 sensitive topics to provoke deviant answers: Politics Sex Drug Abuse Full report under http://de.slideshare.net/luetters/device-agnostic-research-sex-drugs-politics Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 12
  • 13. 10 minutes survey in Germany with sampling based on device used Field report First Response Monday 26th of August 2013 2774 Contacts Language German Last Response Monday 1st of September 2013 662 complete Interviews Drop-out rate 8,5%-22,7% Participation Time 10 minutes and 35 seconds (mean) Representative panel study with Panelbiz.com using SaaS Tool questfox.com Full report under http://de.slideshare.net/luetters/device-agnostic-research-sex-drugs-politics Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 13
  • 14. A background script senses the device„s capabilities of using the gyroscope and switches to the appropriate version Question as shown on a Desktop/Laptop Question as shown on a Mobile Device (Gyroscope detected) Source: examples of standard slider scale and Gyroscale in questfox.com Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 14
  • 15. 2 Gyroscale interventions in a complex questionnaire setting with 34 question pages Gyroscale interventions: 6 comparisons 3 comparisons • 2 interventions with the Gyroscale in 34 questions • 9 comparisons to be performed during interview • Reactive asking about the device used while background tracking the functionality of a gyroscope in the mobile device • Out of 437 mobile devices a gyroscope detection was positive on 359 devices (=82%) Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 15
  • 16. Results of the first study using the Gyroscale 4a Non-reactive results
  • 17. Drop-out rates of mobile devices significantly higher Smartphone generates the highest drop-out rate Drop-out rate in% of qualified starters after screening phase 22,7% 14,9% 9,4% 8,5% time in sec 533 631 763 =100% Completes (starters) 485 +9% +23% +36% n=107 (113) n=118 (123) n=209 (264) n=228 (330) Base: n=663 complete respondents (Completion Rate after Screenouts/Quota-Full rules of the panel) Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 17
  • 18. Drop-out for mobile devices higher all through the questionnaire Gyroscale not responsible for higher drop-out rate 1st Gyroscale intervention 6 pairwise comparisons 2nd Gyroscale intervention 3 pairwise comparisons Drop-out measurement after screening-phase (Question 11) Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 18
  • 19. Results of the first study using the Gyroscale 4 b Reactive results
  • 20. 6 pairwise comparisons end up in an identical ranking of items independently from the device used n=107 n=117 Input with Mouse Touchpad Trackball etc. n=204 Input with device movement using Gyroscale n=211 6 pairwise comparisons with Analytic Hierarchy Process using different technologies Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 20
  • 21. 3 pairwise comparisons showing only minor differences in the data from the 4 different devices n=107 n=117 Input with Mouse Touchpad Trackball etc. n=204 Input with device movement using Gyroscale n=211 3 pairwise comparisons with Analytic Hierarchy Process using different technologies Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 21
  • 22. Results of the first study using the Gyroscale 4c Consistency check
  • 23. Desktop generates the worst consistency values … it is today‟s industry standard of measuring AHP consistency n=218 n=107 1. Rating: 0,272 2. Rating: 0,281 n=118 1. Rating: 0,236 2. Rating: 0,236 n=209 1. Rating: 0,219 2. Rating: 0,253 1. Rating: 0,255 2. Rating: 0,266 Base n = 662; consistency measurement in the Analytic Hierarchy Process, No repetition of inconsistent pairwise comparisons; Consistency was measured in two different AHP Decision Trees (1. rating, 2. rating) without warm-up The higher the value, the more inconsistent the response pattern; Classic limit after Thomas L. Saaty: CR <0,1 Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 23
  • 24. The quality indicator “consistency” is surprisingly positive on both mobile devices PC Laptop Tablet (Gyroscale) Phone (Gyroscale) very consistent 16,80% 22,90% 26,30% 23,20% consistent 23,40% 22,00% 20,60% 18,90% less consistent 47,40% 44,10% 34,90% 38,20% inconsistent 11,20% 6,80% 10,00% 11,00% extremely inconsistent 0,90% 0,00% 1,40% 0,90% Base n=107 n=118 n=209 n=228 1. Rating 0,272 0,236 0,219 0,255 2. Rating 0,281 0,236 0,253 0,266 Base n = 662; consistency measurement in the Analytic Hierarchy Process, No repetition of inconsistent pairwise comparisons; Consistency was measured in two different AHP Decision Trees (1. rating, 2. rating) without warm-up The higher the value, the more inconsistent the response pattern; Classic limit after Thomas L. Saaty: CR <0,1; Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 24
  • 25. Limitations of the Gyroscale 5 A critical reflection on the opportunities of the Gyroscale for market research studies
  • 26. The Gyroscale offers some divertissement during a questionnaire, but needs to be substantiated with a specific methodology Gyroscale Pros • Measurement with entertaining character • Impulsive measurement with movements might be more spontaneous (does not need to be worse than answers with a mediated interface (mouse; touchpad etc.) • Very suitable for pairwise comparisons like Semantic Differential, Analytic Hierarchy Process, Conjoint Analysis… Gyroscale Cons • 82% detection rate of gyroscope functionality is not representative (like Flash in 2004) • Limited to one answer per screen • Technology issues between iOS, Windows Phone, Android etc. Every device needs to be programmed once and controlled regularly • Device size has an influence on the reaction (angle) and might cause different effects • Hybrid device with touch and mouse • Gyroscale might also become boring once it is integrated everywhere Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 26
  • 27. Mobile Research: The issue of interaction design seems to be more significant than the mobile usage itself • • • • Response patterns of answers to different devices need to be looked at in general. Surprising difference in the response patterns between the categories laptop and desktop New problems for researchers of perception and attention in the mobile arena Device agnostic is the development direction. Proprietary developments (Apps, Flash, Silverlight etc.) bring us back to the stone ages of computer development The future of research will remain mobile: Maybe device intermediated answering is part of the past already Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 27
  • 28. Our next study will compare data of mobile surveys only Who would like to support that approach? Touch Voice Gyro Noise Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 28
  • 29. 1 Minute market research seems to be possible Gyroscale in combination with decision making models Comparable to the 7 Minute Abs video from “Something about Mary” • Quick answers to complex models • Complexity of the model distributed in a network of users • Quick surveys with serious background http://www.viddler.com/v/c8809791 Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 29
  • 30. Thank you for your interest in the Gyroscale Test it with your mobile device under http://gyroscale.com Authors: Holger Lütters – HTW Berlin Michael Alexander Kraus – HWR Berlin Daniel Westphal – HTW Berlin Contact information Prof. Dr. Holger Lütters Thanks to the supporters of the study: www.panelbiz.com Hochschule für Technik und Wirtschaft Berlin Fachbereich 3 Treskowallee 8 10318 Berlin Raum TA VG 732 Holger.Luetters@htw-berlin.de www.luetters.com Twitter @luetters xing.com/profile/Holger_Luetters de.linkedin.com/in/luetters/ www.pangealabs.com Gyroscale® is a development of pangea labs GmbH Switzerland and is available in the SaaS survey tool questfox® www.questfox.com Special thanks to Benjamin Schubert for design input www.bennika.com Lütters / Kraus/ Westphal· Moving answers with the Gyroscale · #GOR14 · Cologne 6th of March 2014 30