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Mostyn Marketing Group
Capabilities Presentation
APRIL 2019
Mostyn Marketing Group:
Marketing Services to Enhance Your Business
u 30 years’ experience in both online and traditional marketing
u Specializes in measuring and optimizing marketing and advertising
u Certifications from industry-leading authorities
u Local, regional, and national presenter:
§ Analytics
§ Email
§ Social media
§ Digital marketing
4/18/19
2
Mostyn
Marketing
Group
Services
§ MARKETING STRATEGY
§ WEBSITE ANALYTICS
§ SEARCH ENGINE OPTIMIZATION (SEO)
§ EMAIL MARKETING
§ SOCIAL MEDIA
§ PAY-PER-CLICK SEARCH ENGINE
MARKETING (PPC / SEM)
§ AFFILIATE / INFLUENCER MARKETING
§ MEDIA PLACEMENT:
§ Digital
§ Television
§ Print
§ Radio
4/18/19
3
Marketing Strategy
4/18/19
4
Marketing Strategy
4/18/19
5
https://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2018-reports/nielsen-cmo-report-2018.pdf
Marketing Strategy
u Reaching the right people, with the right message, at the right time, via the right channel!
4/18/19
6
https://trackmaven.com/blog/marketing-funnel-2/
4/18/19
7
Website Analytics:
3 Buckets of Analytics
https://www.christopherspenn.com/2018/03/the-importance-of-3-buckets-of-digital-marketing-analytics/
The bucket you focus on depends on your marketing goals!
Brand
Awareness
Engagement
Action/
Acquisition
Visits
Sales
Comments/
Likes
Possible Metrics
4/18/19
8Website Analytics
Consistent reporting, using historical data to
determine trends as well as optimize campaigns
Search Engine Optimization (SEO)
u Analytics and keyword tracking
u Optimization recommendations
u Technical
u Content
u Off-page
u Social
4/18/19
9
Email Marketing
u Review current emails
uTest subject lines, design,
calls to action & more!
uEnsure mobile-friendly
u Drip campaigns
u Account setup abandonment
u Newsletter and holiday emails
u Signup options
4/18/19
10
4/18/19
11Social Media
https://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2018-reports/nielsen-cmo-report-2018.pdf
u Strategy and management (organic and paid)
4/18/19
12Social Media
u Not all channels work for every company so make sure the
channels you use reach your target audience.
u When is the best time to market on a specific channel?
https://hootsuite.com/research?businessSize=enterprise&industry=staples
Pay-Per-Click Search Engine Marketing
Measure
Analyze
Optimize
Test
4/18/19
13
Affiliate / Influencer Marketing
How it works:
u Affiliate partner advertises a brand/product on their
website.
u Users are directed via the partner site to complete a
transaction on your website.
u Brand gets a sale – affiliate partner gets a commission.
Affiliate marketing benefits brands in the following way:
u Supplement digital and offline marketing efforts.
u Drives incremental traffic to the site while increasing
brand awareness to new audiences.
u Allow brands to pay for performance – only sites that
drive sales get affiliate fees.
4/18/19
14
Media Placement - Digital
4/18/19
15
https://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2018-reports/nielsen-cmo-report-2018.pdf
Media Placement - Traditional
4/18/19
16
https://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2018-reports/nielsen-cmo-report-2018.pdf
Media Placement – Ad Spend By Media
4/18/19
17
https://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2018-reports/nielsen-cmo-report-2018.pdf
4/18/19
18Helpful Marketing Tools from Google
u https://www.thinkwithgoogle.com/tools/
Questions? Contact me!
Sharon Mostyn
410-458-8471
smostyn@mostynmarketing.com
4/18/19

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Mostyn Marketing Group Capabilities Presentation 2019