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Jobmarketing Update ConferenceSamantha Nagtegaal-Waas Manager Marketing and Communications
		In the beginning there was:2
		Then came Internet
							Now:4
Are you ready to….BeKnown?Gelanceerd op 25 juni 2011Professionelenetwerkapplicatie op FacebookMonster Worldwide is nu socialWerkzoekendenkunnenwerk en privescheiden op FBNaasteenprofielhebbenleden direct toegang tot vacatures5
Black Box for seekers6
		We see four kind of seekers:7“Optimistic Aspirers”“No-Nonsense Career-Builders”“Easy Riders”“Lost and Nervous”
Underlying segmentsFrom this early point in the discussions, participants seemed to sort themselves into several categories:“Optimistic Aspirers”They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back.“Lost and Nervous”They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and  whether they’re applying for jobs they have a chance of getting.“Easy Riders”They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible.“No-Nonsense Career-Builders”They approach the job search as they approach projects:  with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible.
	What works for each seeker9“Optimistic Aspirers”They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back.“Lost and Nervous”They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and  whether they’re applying for jobs they have a chance of getting.Hand-holding, advice, guidance, feedbackSuggestions, new ideas, creative search techniques“Easy Riders”They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible.“No-Nonsense Career-Builders”They approach the job search as they approach projects:  with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible.Filtering power, detailed information on the jobs available“One click” options
					How to be foundCV databaseHow does it workPublic CVWho can see it?KeywordsBe a keyword expertUpdatesHow to be on top of the list10
And then what…11ResearchUnderstandEngage
					How to find12SearchHow does it workJobsearch agentsWho can see it?KeywordsBe a keyword expertCover letter and CVBe ready
And then what…13ResearchUnderstandEngage
14THANK YOU

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Monsterboard S Nagtegaal Jobmarketing Update 2011

  • 1. Jobmarketing Update ConferenceSamantha Nagtegaal-Waas Manager Marketing and Communications
  • 2. In the beginning there was:2
  • 5. Are you ready to….BeKnown?Gelanceerd op 25 juni 2011Professionelenetwerkapplicatie op FacebookMonster Worldwide is nu socialWerkzoekendenkunnenwerk en privescheiden op FBNaasteenprofielhebbenleden direct toegang tot vacatures5
  • 6. Black Box for seekers6
  • 7. We see four kind of seekers:7“Optimistic Aspirers”“No-Nonsense Career-Builders”“Easy Riders”“Lost and Nervous”
  • 8. Underlying segmentsFrom this early point in the discussions, participants seemed to sort themselves into several categories:“Optimistic Aspirers”They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back.“Lost and Nervous”They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and whether they’re applying for jobs they have a chance of getting.“Easy Riders”They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible.“No-Nonsense Career-Builders”They approach the job search as they approach projects: with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible.
  • 9. What works for each seeker9“Optimistic Aspirers”They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back.“Lost and Nervous”They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and whether they’re applying for jobs they have a chance of getting.Hand-holding, advice, guidance, feedbackSuggestions, new ideas, creative search techniques“Easy Riders”They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible.“No-Nonsense Career-Builders”They approach the job search as they approach projects: with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible.Filtering power, detailed information on the jobs available“One click” options
  • 10. How to be foundCV databaseHow does it workPublic CVWho can see it?KeywordsBe a keyword expertUpdatesHow to be on top of the list10
  • 12. How to find12SearchHow does it workJobsearch agentsWho can see it?KeywordsBe a keyword expertCover letter and CVBe ready

Editor's Notes

  1. Make the point that the easy riders are not necessarily lazy at work… they could be very into it, but the process makes them nuts.