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Nirupama Mallavarupu
Anand N. Mhatre
1
Building Better-Connected Communities
2
3
Building The Directory Is A
Huge Challenge…
Time / Labor / Money
4
5
Tedious Paper Forms
6
Lincoln Elementary $60.00
8/22
Mary Wells
Sixty 00/00
Membership Dues Collection
7
Manual Book Keeping
8
Collaborating
With School, District and State level PTAs
Streamlining
processes
Serving
parents
9
For Parents: Your school at your fingertips
10
DIRECTORY
FACULTY
EVENTS
PAYMENTS
PRINT
NEWSLETTER
GROUPS
FUNDRAISERS
PTA: Administration Portal
11
45 Schools
40,000 Users
8 States
Launched 2013
12
SaaS Revenue Model
Ad revenue benefits PTA
13
Market:
250,000
U.S. Schools
50 State PTAs
14
Niru Mallavarupu CEO / CTO / PTA
Mom
Anand N. Mhatre COO
The Team
15
Advisory Team
Mario Casabona, CEO, TechLaunch
Frank Garland, ARC Angel Fund
Sylvie Lekarakos, Founder, MomsLoveIt
Michelle McKinnon, Portfolio Manager
Anum Hussein, Growth Marketer,
Hubspot
16
Building Better-Connected
School Communities
Niru Mallavarupu
niru@mobilearq.com
908-246-7117
MobileArq

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MobileArq Online school community, fundraising, e-commerce - Building better connected communities

Editor's Notes

  1. MobileArq is a communication app that is building better connected school communities to enhance the academic and social development of each student.
  2. Every year thousands of parent organizations or the PTA, in schools across the US, produce a printed school directory, a private address book and handbook for the entire school community. The producer of this directory is the PTA or the parent teacher association in the school and they spend an enormous amount of time, about 100 hours per school to compile this directory, which is then distributed to parents in exchange for PTA membership dues.
  3. The directory and membership is even a bigger problem for the PTA, the producer of the directory. An enormous amount of time and money is spent compiling and printing the directory print directory is then distributed to parents in exchange for PTA membership dues.
  4. Why is this a time-consuming and labor-intensive process? Because the PTA collects contact information and consent from families to allow the information collected in the directory as required by law, all of it through paper forms, which is manually fed into Excel. They PTA collect paper forms through which they get consent from the parents to be published in the directory and updated information for the directory, from the parents to be entered into an Excel.
  5. he directory is leveraged by the PTA to get membership dues from the parents. And the membership dues are still collected by check.
  6. Which involves additional manual book keeping
  7. MobileArq collaborates with the PTA to distribute the mobile and online directory to parents and streamline the process of membership dues and directory access.
  8. For parents, we provide “their school at their fingertips” that is accessible anywhere and anytime, they can call, email, text any parent or teacher in a private and secure network that is not Google-able.
  9. MobileArq has had significant traction in the past year. Launched in the Fall of 2013, we have over 40 school, 30,000 users across 10 states and
  10. MobileArq revenue model is based mainly on annual subscription and ad revenues. Schools are already raising ad revenues through their printed directories and each school are bringing the same local advertisers to the mobile ads. MobileArq shares the ad profits with the school.
  11. There are 250,000 PTA Organizations in schools which have a budget of $25K to 1million.   The annual addressable market for the directory and membership management is over 1 billion. And around 6 Billion when fund raising is included.
  12. Our team brings a combined expertise of 35 years in Information Technology and research a total 28 years in parenting that allows us to bring a fresh perspective to solving the PTA problems.
  13. Our advisory team consists of Mario Casabona, CEO of TechLaunch, Saki Dodelson, CEO, Achieve3000 Frank Garland, entrepreneur from the ARC Angel Fund, Sylvie Lekarakos, Founder and Entrepreneur And Amelie Koran, Security Architect.