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Kathryn Johns-Masten
                                                              NASIG Conference, Nashville, TN
                                                                                 June 9, 2012



                                                       Accompanying handout: http://www.slideshare.net/NASIG/mobile-websites-
                                                       and-apps-in-academic-libraries-harmony-on-a-small-scalehandouties-
                                                       handout
http://www.countrymusicislove.com/wp-
content/uploads/2010/04/Music-CountryMusicIsLove.jpg
 46% of American adults are smartphone owners as of Feb
  2012
 35% use Android device
 24% use iPhone or Blackberry device
 68% of smartphone owners go online on a typical day
Numbers based on Pew Research Center’s Internet & American Life Project Spring Tracking Survey April 26 –
May 22, 2011
Timeline
 Campus Considering Mobile site
    Library uses iWebKit (MIT framework)
    Web team worked with Coor. of Tech
       Links, look & feel and testing on various phones
       Live Summer 2011
 Library beta test for Campus
    ITS required feedback button




                                    http://www.clipart.dk.co.uk/1176/subject/Music/Musical_scale
Current/Future
  Campus using different framework
  Rethink library website – who are our customers
  Include all/some databases/APPs
  Improvements, wording/consistency, maintain mobile
  Library icon on campus site




http://www.thehealingatelier.com/images/music2.jpg
http://library.rit.edu/sites/default/files/imagecache/large_news/news/mobil
ewebsite.png
http://parklibrary.jomc.unc.edu/sites/parklibrary.jomc.unc.edu/files/mobile.
jpg
http://news.lib.ncsu.edu/files/2011/05/mobile2.png
http://business.illinois.edu/iphone/images/screen_shot_library.png
http://a1.mzstatic.com/us/r1000/120/Purple/v4/40/39/93/40399346-7920-23d1-
e2cd-4920a1b05328/AjhyTpSDvAa0ASEdZkKCk0-temp-upload.yalbhkaj.320x480-
75.jpg
Mobile Services (Boston College Libraries)


                           Library Hours

                           Contact Us

                           My Services

                           Mobile Research

                           Technology & Computing

                           New Acquisitions

                           News & Events

                           Digital Collection Highlights

                           Other BC Mobile Service




http://media.convergemag.com/images/BCMobileScreenshot1CV_110706.PNG
Developing a Mobile Website
  Determine who your users are and type of smartphones
     they use
    Started small (just the basics) then enhance
    Test functionality, review stats, talk with users
    Links/Icons – hours, location, maps, directions, contact
     info./Ask a
     Librarian, eResources, catalog, subject/research guides
    Digitized content from archives/special collections
    Link to the full library site
Design a Mobile Website
  iPhone, Android, Blackber
   ry, Windows 7…
  Use MobiReady to test your
   current website
  Transcoded – auto converts
   standard web pages to
   display on mobile ex.
   Oswego site using
   Skweezer
  Create from scratch or
   framework

http://www.right2blog.com/wp-content/uploads/2012/02/gu1.jpg
Winksite
     Google Mobile Site Builder
                                  dotMobi
Mofuse
          Wordpress Mobile Themes

                   iWebKit
                               Boopsie
Zinadoo
            Springshare Mobile Site Builder
iWebKit
 Knowing basic HTML is helpful
 User guide makes it simple to understand
 Compatible with all devices
 Free
 Demo site http://snippetspace.com/iwebkit/demo/
Springshare Mobile Site Builder
 No HTML or programming knowledge is needed
 Simple javascript code provided to automatically
  redirect visitors to the mobile version
 Tech support
 “The Mobile Site Builder costs only $299/year when
  paired with your LibGuides or CampusGuides system”
Google Mobile Site Builder
 Adding text like creating a word document
 No HTML coding required
 Not able to customize
 Free
 Geared more toward businesses than libraries
Databases
 APP’s and Mobile most vendors have them
 Elsevier, Gale, ProQuest, EBSCO, PubMed, WestLaw, F
  activa, Hoovers, WorldCat …
 Boston College
 Rutgers University
OPACs and Research Guides
 Most ILS vendors have mobile versions
 Aleph, III, Voyager, Sirsi Dynix
    Ex. Aleph users group
 LibGuides
 Other Research Guides
Testing/Reviewing
 Usage stats
   Highest to lowest use links --
    Hours, databases, AskaLib, contact, chat, map
 Use stats increased when included campus mobile site
 Device focus group (Libraries and the Mobile Web by
  Cody Hanson)
 Surveys, forms, instruction sessions
Foursquare




             http://foursquare.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/University-of-
             Missouri.jpg
Google Maps




         http://www.tularosapubliclibrary.org/images/map.jpg
QR Codes
Posted throughout library ask@librarian, book displays
to reviews, social media, events, scavenger hunts…
                                http://www.708media.com/wp-content/uploads/2010/09/QR-Code-
                                Disney.jpg
                                http://cleverclogs.org/wp-content/uploads/2011/07/grieg_with_qr.jpg
                                http://4.mshcdn.com/wp-content/gallery/creative-qr-codes/the-filmore-
                                silver-spring-qr-code.jpg
PewResearchCenter Publications Smartphone demographics
Thanks


Kathryn Johns-Masten
Electronic Resources/Serials Librarian
State University of New York at Oswego
kathryn.johnsmasten@oswego.edu
References
The handout contains several references to further reading
and websites helpful for creating mobile sites.

Travis, Tiffini and Tay, Aaron. Designing Low-Cost Mobile Websites for Libraries. Bulletin of
the American Society for Information Science and Technology, v. 38, no. 1, Oct./Nov. 2011.
(contains Heuristic Checklist for Library Mobile Design)

Hanson, Cody. Library Technology Reports – Libraries and Mobile Services. Feb/March 2011.
(specifically Chapter 3 Mobile Solutions for Your Library)

Yelton, Andromeda. Library Technology Reports – Bridging the Digital Divide with Mobile
Services. January 2012. (specifically Chapter 1 Who are smartphone users?)

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Mobile websites and APP’s in academic libraries: Harmony on a small scale

  • 1. Kathryn Johns-Masten NASIG Conference, Nashville, TN June 9, 2012 Accompanying handout: http://www.slideshare.net/NASIG/mobile-websites- and-apps-in-academic-libraries-harmony-on-a-small-scalehandouties- handout http://www.countrymusicislove.com/wp- content/uploads/2010/04/Music-CountryMusicIsLove.jpg
  • 2.  46% of American adults are smartphone owners as of Feb 2012  35% use Android device  24% use iPhone or Blackberry device  68% of smartphone owners go online on a typical day Numbers based on Pew Research Center’s Internet & American Life Project Spring Tracking Survey April 26 – May 22, 2011
  • 3.
  • 4.
  • 5. Timeline  Campus Considering Mobile site  Library uses iWebKit (MIT framework)  Web team worked with Coor. of Tech  Links, look & feel and testing on various phones  Live Summer 2011  Library beta test for Campus  ITS required feedback button http://www.clipart.dk.co.uk/1176/subject/Music/Musical_scale
  • 6. Current/Future  Campus using different framework  Rethink library website – who are our customers  Include all/some databases/APPs  Improvements, wording/consistency, maintain mobile  Library icon on campus site http://www.thehealingatelier.com/images/music2.jpg
  • 7.
  • 10. Mobile Services (Boston College Libraries) Library Hours Contact Us My Services Mobile Research Technology & Computing New Acquisitions News & Events Digital Collection Highlights Other BC Mobile Service http://media.convergemag.com/images/BCMobileScreenshot1CV_110706.PNG
  • 11. Developing a Mobile Website  Determine who your users are and type of smartphones they use  Started small (just the basics) then enhance  Test functionality, review stats, talk with users  Links/Icons – hours, location, maps, directions, contact info./Ask a Librarian, eResources, catalog, subject/research guides  Digitized content from archives/special collections  Link to the full library site
  • 12. Design a Mobile Website  iPhone, Android, Blackber ry, Windows 7…  Use MobiReady to test your current website  Transcoded – auto converts standard web pages to display on mobile ex. Oswego site using Skweezer  Create from scratch or framework http://www.right2blog.com/wp-content/uploads/2012/02/gu1.jpg
  • 13. Winksite Google Mobile Site Builder dotMobi Mofuse Wordpress Mobile Themes iWebKit Boopsie Zinadoo Springshare Mobile Site Builder
  • 14. iWebKit  Knowing basic HTML is helpful  User guide makes it simple to understand  Compatible with all devices  Free  Demo site http://snippetspace.com/iwebkit/demo/
  • 15. Springshare Mobile Site Builder  No HTML or programming knowledge is needed  Simple javascript code provided to automatically redirect visitors to the mobile version  Tech support  “The Mobile Site Builder costs only $299/year when paired with your LibGuides or CampusGuides system”
  • 16. Google Mobile Site Builder  Adding text like creating a word document  No HTML coding required  Not able to customize  Free  Geared more toward businesses than libraries
  • 17. Databases  APP’s and Mobile most vendors have them  Elsevier, Gale, ProQuest, EBSCO, PubMed, WestLaw, F activa, Hoovers, WorldCat …  Boston College  Rutgers University
  • 18. OPACs and Research Guides  Most ILS vendors have mobile versions  Aleph, III, Voyager, Sirsi Dynix  Ex. Aleph users group  LibGuides  Other Research Guides
  • 19. Testing/Reviewing  Usage stats  Highest to lowest use links -- Hours, databases, AskaLib, contact, chat, map  Use stats increased when included campus mobile site  Device focus group (Libraries and the Mobile Web by Cody Hanson)  Surveys, forms, instruction sessions
  • 20. Foursquare http://foursquare.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/University-of- Missouri.jpg
  • 21. Google Maps http://www.tularosapubliclibrary.org/images/map.jpg
  • 22. QR Codes Posted throughout library ask@librarian, book displays to reviews, social media, events, scavenger hunts… http://www.708media.com/wp-content/uploads/2010/09/QR-Code- Disney.jpg http://cleverclogs.org/wp-content/uploads/2011/07/grieg_with_qr.jpg http://4.mshcdn.com/wp-content/gallery/creative-qr-codes/the-filmore- silver-spring-qr-code.jpg
  • 24. Thanks Kathryn Johns-Masten Electronic Resources/Serials Librarian State University of New York at Oswego kathryn.johnsmasten@oswego.edu
  • 25. References The handout contains several references to further reading and websites helpful for creating mobile sites. Travis, Tiffini and Tay, Aaron. Designing Low-Cost Mobile Websites for Libraries. Bulletin of the American Society for Information Science and Technology, v. 38, no. 1, Oct./Nov. 2011. (contains Heuristic Checklist for Library Mobile Design) Hanson, Cody. Library Technology Reports – Libraries and Mobile Services. Feb/March 2011. (specifically Chapter 3 Mobile Solutions for Your Library) Yelton, Andromeda. Library Technology Reports – Bridging the Digital Divide with Mobile Services. January 2012. (specifically Chapter 1 Who are smartphone users?)